William Green | University of Leicester (original) (raw)

Papers by William Green

Research paper thumbnail of Social representations of marketing work: advertising workers and social media

European Journal of Marketing

Purpose Informed by social representation theory, the study aims to explore how marketing workers... more Purpose Informed by social representation theory, the study aims to explore how marketing workers represent their activities on social media. Design/methodology/approach A naturalistic data set of 17,553 messages posted on Twitter by advertising workers was collected. A sample of over 1,000 unique messages from this data set, incorporating all external links and images, was analysed inductively using structured thematic analysis. Findings Advertising workers represent marketing work as a series of fun yet constrained activities involving relationships with clients and colleagues. They engage in cognitive polyphasia by evaluating these productive differences in both a positive and negative light. Research limitations/implications The study marks a novel use of social representation theory and innovative social media analysis. Further research should explore these relations in greater depth by considering the networks that marketing workers create on social media and establish how, wh...

Research paper thumbnail of High Performance Working in the Employer Skills Surveys

Research paper thumbnail of The design and evaluation of interactive systems with perceived social intelligence: five challenges

Ai Society, 2010

This paper reflects on discussions within the Social Intelligence for Tele-healthcare (SIFT) proj... more This paper reflects on discussions within the Social Intelligence for Tele-healthcare (SIFT) project. The SIFT project aims to establish a model of social intelligence, to support the user-centred design of social intelligence in interactive systems. The conceptual background of social intelligence for the SIFT project is presented. Five challenges identified for the design of socially aware interactions are described, and their implications are discussed.

Research paper thumbnail of Memoryscape: Designing with Senior Citizens as Memory Meditation

Lecture Notes in Computer Science, 2013

Research paper thumbnail of Use of Mobile Clinical Decision Support Software by Junior Doctors at a UK Teaching Hospital: Identification and Evaluation of Barriers to Engagement

JMIR mHealth and uHealth, 2015

Clinical decision support (CDS) tools improve clinical diagnostic decision making and patient saf... more Clinical decision support (CDS) tools improve clinical diagnostic decision making and patient safety. The availability of CDS to health care professionals has grown in line with the increased prevalence of apps and smart mobile devices. Despite these benefits, patients may have safety concerns about the use of mobile devices around medical equipment. This research explored the engagement of junior doctors (JDs) with CDS and the perceptions of patients about their use. There were three objectives for this research: (1) to measure the actual usage of CDS tools on mobile devices (mCDS) by JDs, (2) to explore the perceptions of JDs about the drivers and barriers to using mCDS, and (3) to explore the perceptions of patients about the use of mCDS. This study used a mixed-methods approach to study the engagement of JDs with CDS accessed through mobile devices. Usage data were collected on the number of interactions by JDs with mCDS. The perceived drivers and barriers for JDs to using CDS w...

Research paper thumbnail of The field of radical innovation: Making sense of organizational cultures and radical innovation

Industrial Marketing Management, 2014

ABSTRACT Organic organizational structures and cultures facilitate innovation because they allow ... more ABSTRACT Organic organizational structures and cultures facilitate innovation because they allow organizations to shift their understanding of what a product, service or technology means. Yet, organic organizations may have to instill mechanistic structures and bureaucratic processes if they produce successful radical innovations. Thus, the basis of innovation can be undermined by its consequences. To explore this issue, this paper analyzes data from an ongoing longitudinal case study of a SME digital-design agency that developed a radical innovation for the market research industry. The paper observes that founders of the organization shifted their position to become managers as a result of their radical innovation and that other members of the organization have, consequently, re-evaluated their attitude toward the organization. To conceptualize our findings we turn to the work of Pierre Bourdieu. His notion of fields—which structure experiences and are, themselves, structured by experiences—offers a framework to understand the dynamics within an organization that occur as a result of a successful radical innovation. The contribution of our paper is: theoretically, we relate the discussion of innovation to wider social theories of practice and, thus, introduce temporal and cultural dynamics into the account of radical innovation; methodologically, we provide an example of a longitudinal study; and, in managerial terms, we indicate where divisions occur within an organization concerning the construction of meaning between managers and employees after a radical innovation.

Research paper thumbnail of Arts policy and practice for disabled children and young people: towards a 'practice spectrum' approach

This article argues for an approach to the evaluation of arts policy and practice for disabled ch... more This article argues for an approach to the evaluation of arts policy and practice for disabled children and young people that goes beyond the dialogic antagonism between Disability Arts and community arts, and towards a ‘practice spectrum’. Little is known about the extent to which a Disability Arts perspective has extended into arts policy and practice for disabled children and young people. The article aims to redress this knowledge gap. It is based upon two sets of data collected in relation to the East Midlands region of England during 2014. First, a critical evaluation was conducted of official and institutional attitudes to arts practice with disabled children and young people. Second, interviews exploring contemporary practice were conducted with 24 arts organisations. Their practice represents a diverse range of art forms and programmes undertaken in the region, and a range of attitudes and positions taken towards disabled children and young people. We argue that the best way to conceive of current practice is as a spectrum, as opposed to an antagonism between community arts and Disability Arts perspectives. There is, however, little evidence of the penetration of a Disability Arts perspective into policy and practice for children and young people.

Research paper thumbnail of The infrapolitics of cultural value: cultural policy, evaluation and the marginalisation of practitioner perspectives

This article is about the politics of cultural value. It focusses on the representations of value... more This article is about the politics of cultural value. It focusses on the representations of value that exist in the epistemologies and methodologies of cultural impact evaluation and the discrepancies between these official discourses and the discourses that correspond to cultural practitioners themselves. First the article outlines the critique of dominant forms of cultural impact evaluation, particularly the instrumentalisation of culture. In the second half of the article we draw upon qualitative research conducted with arts practitioners in the East Midlands region of England during 2013 and 2014. In so doing we introduce the concept of the ‘infrapolitics’ of cultural value that draws on the work of radical anthropologist Scott [(1992) Domination and the Arts of Resistance: Hidden Transcripts, Yale University Press, London]. The central argument is that representations of cultural value are discursive constructions constituted through the epistemologies and methodologies of cultural evaluation, and that there are key differences between these dominant discourses and the discourses of value of cultural practitioners themselves. One important although overlooked element of the significance of cultural value is therefore as a record of the performance of power within the cultural sector, an ‘official transcript’ that represents dominant discourse of cultural value in opposition to the ‘hidden transcripts’ that correspond to cultural practitioners. We argue for a research agenda that represents cultural value from practitioners’ point of view.

Research paper thumbnail of Social representations of marketing work: advertising workers and social media

European Journal of Marketing

Purpose Informed by social representation theory, the study aims to explore how marketing workers... more Purpose Informed by social representation theory, the study aims to explore how marketing workers represent their activities on social media. Design/methodology/approach A naturalistic data set of 17,553 messages posted on Twitter by advertising workers was collected. A sample of over 1,000 unique messages from this data set, incorporating all external links and images, was analysed inductively using structured thematic analysis. Findings Advertising workers represent marketing work as a series of fun yet constrained activities involving relationships with clients and colleagues. They engage in cognitive polyphasia by evaluating these productive differences in both a positive and negative light. Research limitations/implications The study marks a novel use of social representation theory and innovative social media analysis. Further research should explore these relations in greater depth by considering the networks that marketing workers create on social media and establish how, wh...

Research paper thumbnail of High Performance Working in the Employer Skills Surveys

Research paper thumbnail of The design and evaluation of interactive systems with perceived social intelligence: five challenges

Ai Society, 2010

This paper reflects on discussions within the Social Intelligence for Tele-healthcare (SIFT) proj... more This paper reflects on discussions within the Social Intelligence for Tele-healthcare (SIFT) project. The SIFT project aims to establish a model of social intelligence, to support the user-centred design of social intelligence in interactive systems. The conceptual background of social intelligence for the SIFT project is presented. Five challenges identified for the design of socially aware interactions are described, and their implications are discussed.

Research paper thumbnail of Memoryscape: Designing with Senior Citizens as Memory Meditation

Lecture Notes in Computer Science, 2013

Research paper thumbnail of Use of Mobile Clinical Decision Support Software by Junior Doctors at a UK Teaching Hospital: Identification and Evaluation of Barriers to Engagement

JMIR mHealth and uHealth, 2015

Clinical decision support (CDS) tools improve clinical diagnostic decision making and patient saf... more Clinical decision support (CDS) tools improve clinical diagnostic decision making and patient safety. The availability of CDS to health care professionals has grown in line with the increased prevalence of apps and smart mobile devices. Despite these benefits, patients may have safety concerns about the use of mobile devices around medical equipment. This research explored the engagement of junior doctors (JDs) with CDS and the perceptions of patients about their use. There were three objectives for this research: (1) to measure the actual usage of CDS tools on mobile devices (mCDS) by JDs, (2) to explore the perceptions of JDs about the drivers and barriers to using mCDS, and (3) to explore the perceptions of patients about the use of mCDS. This study used a mixed-methods approach to study the engagement of JDs with CDS accessed through mobile devices. Usage data were collected on the number of interactions by JDs with mCDS. The perceived drivers and barriers for JDs to using CDS w...

Research paper thumbnail of The field of radical innovation: Making sense of organizational cultures and radical innovation

Industrial Marketing Management, 2014

ABSTRACT Organic organizational structures and cultures facilitate innovation because they allow ... more ABSTRACT Organic organizational structures and cultures facilitate innovation because they allow organizations to shift their understanding of what a product, service or technology means. Yet, organic organizations may have to instill mechanistic structures and bureaucratic processes if they produce successful radical innovations. Thus, the basis of innovation can be undermined by its consequences. To explore this issue, this paper analyzes data from an ongoing longitudinal case study of a SME digital-design agency that developed a radical innovation for the market research industry. The paper observes that founders of the organization shifted their position to become managers as a result of their radical innovation and that other members of the organization have, consequently, re-evaluated their attitude toward the organization. To conceptualize our findings we turn to the work of Pierre Bourdieu. His notion of fields—which structure experiences and are, themselves, structured by experiences—offers a framework to understand the dynamics within an organization that occur as a result of a successful radical innovation. The contribution of our paper is: theoretically, we relate the discussion of innovation to wider social theories of practice and, thus, introduce temporal and cultural dynamics into the account of radical innovation; methodologically, we provide an example of a longitudinal study; and, in managerial terms, we indicate where divisions occur within an organization concerning the construction of meaning between managers and employees after a radical innovation.

Research paper thumbnail of Arts policy and practice for disabled children and young people: towards a 'practice spectrum' approach

This article argues for an approach to the evaluation of arts policy and practice for disabled ch... more This article argues for an approach to the evaluation of arts policy and practice for disabled children and young people that goes beyond the dialogic antagonism between Disability Arts and community arts, and towards a ‘practice spectrum’. Little is known about the extent to which a Disability Arts perspective has extended into arts policy and practice for disabled children and young people. The article aims to redress this knowledge gap. It is based upon two sets of data collected in relation to the East Midlands region of England during 2014. First, a critical evaluation was conducted of official and institutional attitudes to arts practice with disabled children and young people. Second, interviews exploring contemporary practice were conducted with 24 arts organisations. Their practice represents a diverse range of art forms and programmes undertaken in the region, and a range of attitudes and positions taken towards disabled children and young people. We argue that the best way to conceive of current practice is as a spectrum, as opposed to an antagonism between community arts and Disability Arts perspectives. There is, however, little evidence of the penetration of a Disability Arts perspective into policy and practice for children and young people.

Research paper thumbnail of The infrapolitics of cultural value: cultural policy, evaluation and the marginalisation of practitioner perspectives

This article is about the politics of cultural value. It focusses on the representations of value... more This article is about the politics of cultural value. It focusses on the representations of value that exist in the epistemologies and methodologies of cultural impact evaluation and the discrepancies between these official discourses and the discourses that correspond to cultural practitioners themselves. First the article outlines the critique of dominant forms of cultural impact evaluation, particularly the instrumentalisation of culture. In the second half of the article we draw upon qualitative research conducted with arts practitioners in the East Midlands region of England during 2013 and 2014. In so doing we introduce the concept of the ‘infrapolitics’ of cultural value that draws on the work of radical anthropologist Scott [(1992) Domination and the Arts of Resistance: Hidden Transcripts, Yale University Press, London]. The central argument is that representations of cultural value are discursive constructions constituted through the epistemologies and methodologies of cultural evaluation, and that there are key differences between these dominant discourses and the discourses of value of cultural practitioners themselves. One important although overlooked element of the significance of cultural value is therefore as a record of the performance of power within the cultural sector, an ‘official transcript’ that represents dominant discourse of cultural value in opposition to the ‘hidden transcripts’ that correspond to cultural practitioners. We argue for a research agenda that represents cultural value from practitioners’ point of view.