Jorge Vaz | Universidade de Lisboa (original) (raw)

Papers by Jorge Vaz

CASI - UFF, 2015

Marketing is the main tool used to develop terms of trade (wish x need) aimed at meeting these ne... more Marketing is the main tool used to develop terms of trade (wish x need) aimed at meeting these needs (demands) of the satisfaction of consumers. Marketing is a two-way process, as it is a philosophy of life for consumers and for the market/ community in which it appears. The exchange ratio (sale x buy) is mutual, because the consumer is a key role of agent in the social, economic, environmental and cultural environment in which he lives and organizations that produce goods and services are the supporting actors of this reality that should pay a benefit and help the society that they live.

CASI - UFF, 2015

Despite the recent study of the confluence between Marketing and Neuroscience produces comprehens... more Despite the recent study of the confluence between Marketing and Neuroscience produces comprehensive discussions on limitations and ethical factors. Little has been engaged to consolidate the theoretical structure of the area. This article has the general objective endorse the concept of Neuromarketing. Therefore, it sought as specific objective to expose the concept of Neuromarketing, its origin and its objectives, mapping the concepts, methods and most widely used research tools as well as show the ethical and limiting prospects of the field. Therefore this article makes use of an exploratory research, bringing together elements of qualified marketing literature and information and also the neuroscience literature in order to better understand the evolution of the technological area with the Marketing and Neuroscience study about the progress bond between man and the market. This research concluded that the consumer is always influenced by seasonal marketing niche campaigns, being aware or not of this process.

CASI - UFF, 2015

This article has focused on the Content as a new communication strategy, which aims to inform, no... more This article has focused on the Content as a new communication strategy, which aims to inform, not only sell. The first part of the article dealt with the importance of this strategy, the impacts and the influences on the marketing department and in purchasing decisions. A digital research to collaborators on media companies to know the value assigned to the content and if there is concern about the SEO (search engine optimization) was the second part of this article. Finally, how Content Marketing can significantly improve Branding.

INTERNATIONAL EDUCATION & RESEARCH JOURNAL, 2015

Despite the recent study of the confluence between Marketing and Neuroscience produces comprehens... more Despite the recent study of the confluence between Marketing and Neuroscience produces comprehensive discussions on limitations and ethical factors. Little has been engaged to consolidate the theoretical structure of the area. This article has the general objective endorse the concept of Neuromarketing. Therefore, it sought as specific objective to expose the concept of Neuromarketing, its origin and its objectives, mapping the concepts, methods and most widely used research tools as well as show the ethical and limiting prospects of the field. Therefore this article makes use of an exploratory research, bringing together elements of qualified marketing literature and information and also the neuroscience literature in order to better understand the evolution of the technological area with the Marketing and Neuroscience study about the progress bond between man and the market. This research concluded that the consumer is always influenced by seasonal marketing niche campaigns, being aware or not of this process.

Electronic Journal of Knowledge …, Jan 1, 2005

Intellectual capital has been described as intangible assets that may be used as a source of sust... more Intellectual capital has been described as intangible assets that may be used as a source of sustainable competitive advantage. However, intellectual capital components have to interact, to create value. Previous studies demonstrate that intellectual capital is positively and significantly associated with organizational performance. Our aim is to consolidate these findings, examining the inter-relationships and the interaction effects among intellectual capital components and organizational performance, in the Portuguese banking context.

CASI - UFF, 2015

Marketing is the main tool used to develop terms of trade (wish x need) aimed at meeting these ne... more Marketing is the main tool used to develop terms of trade (wish x need) aimed at meeting these needs (demands) of the satisfaction of consumers. Marketing is a two-way process, as it is a philosophy of life for consumers and for the market/ community in which it appears. The exchange ratio (sale x buy) is mutual, because the consumer is a key role of agent in the social, economic, environmental and cultural environment in which he lives and organizations that produce goods and services are the supporting actors of this reality that should pay a benefit and help the society that they live.

CASI - UFF, 2015

Despite the recent study of the confluence between Marketing and Neuroscience produces comprehens... more Despite the recent study of the confluence between Marketing and Neuroscience produces comprehensive discussions on limitations and ethical factors. Little has been engaged to consolidate the theoretical structure of the area. This article has the general objective endorse the concept of Neuromarketing. Therefore, it sought as specific objective to expose the concept of Neuromarketing, its origin and its objectives, mapping the concepts, methods and most widely used research tools as well as show the ethical and limiting prospects of the field. Therefore this article makes use of an exploratory research, bringing together elements of qualified marketing literature and information and also the neuroscience literature in order to better understand the evolution of the technological area with the Marketing and Neuroscience study about the progress bond between man and the market. This research concluded that the consumer is always influenced by seasonal marketing niche campaigns, being aware or not of this process.

CASI - UFF, 2015

This article has focused on the Content as a new communication strategy, which aims to inform, no... more This article has focused on the Content as a new communication strategy, which aims to inform, not only sell. The first part of the article dealt with the importance of this strategy, the impacts and the influences on the marketing department and in purchasing decisions. A digital research to collaborators on media companies to know the value assigned to the content and if there is concern about the SEO (search engine optimization) was the second part of this article. Finally, how Content Marketing can significantly improve Branding.

INTERNATIONAL EDUCATION & RESEARCH JOURNAL, 2015

Despite the recent study of the confluence between Marketing and Neuroscience produces comprehens... more Despite the recent study of the confluence between Marketing and Neuroscience produces comprehensive discussions on limitations and ethical factors. Little has been engaged to consolidate the theoretical structure of the area. This article has the general objective endorse the concept of Neuromarketing. Therefore, it sought as specific objective to expose the concept of Neuromarketing, its origin and its objectives, mapping the concepts, methods and most widely used research tools as well as show the ethical and limiting prospects of the field. Therefore this article makes use of an exploratory research, bringing together elements of qualified marketing literature and information and also the neuroscience literature in order to better understand the evolution of the technological area with the Marketing and Neuroscience study about the progress bond between man and the market. This research concluded that the consumer is always influenced by seasonal marketing niche campaigns, being aware or not of this process.

Electronic Journal of Knowledge …, Jan 1, 2005

Intellectual capital has been described as intangible assets that may be used as a source of sust... more Intellectual capital has been described as intangible assets that may be used as a source of sustainable competitive advantage. However, intellectual capital components have to interact, to create value. Previous studies demonstrate that intellectual capital is positively and significantly associated with organizational performance. Our aim is to consolidate these findings, examining the inter-relationships and the interaction effects among intellectual capital components and organizational performance, in the Portuguese banking context.