Lee Quinn | University of Liverpool (original) (raw)

Papers by Lee Quinn

Journal of Marketing Management, 2015

Most marketing researchers with an interest in the mythic machinations of celebrity culture assum... more Most marketing researchers with an interest in the mythic machinations of celebrity culture assume that being implicated in a scandal is detrimental to long-term brand-building efforts. However, our premise is that this assumption is often misguided. We argue that celebrities who court scandal sometimes find that the media coverage it precipitates – especially when the spun narrative is compelling – can significantly increase their brand value. To support our assertion, we begin by reviewing the literature on celebrity scandal. Following this, we illustrate how the creation of a scandalous narrative can fuel a celebrity career. To do so, we investigate the colourful career of the comedian-cum-revolutionary, Russell Brand. We conclude that, when combined, the 3Cs of his scandalous narrative – crafting, capering and commodifying – present, in combination, a viable means of gaining entry into the upper echelons of celebritydom.

Historically, the value of intuition in strategic marketing has been devalued. Consequently, the ... more Historically, the value of intuition in strategic marketing has been devalued. Consequently, the aim of this paper is to investigate empirically and articulate the ways in which the heuristic of intuition can prove, and is proving, helpful to marketing managers involved in making strategic-level decisions. Drawing upon extensive interviews conducted with marketing managers, we explore the extent to which intuitive insights are privileged over systematic, rational, logical evaluations. Our data evidence how intuition-led decision making becomes a powerful tool in instances where there is a paucity of data, when options are manifold, when the future is uncertain and when the logic of strategic choice needs to be confirmed. Ultimately, the paper seeks to place a new and affirmative subjectivity within the realm of marketing strategy that respects and legitimises the power of intuitive insight.

Journal of Marketing …, Jan 1, 2011

Journal of Marketing Management, 2009

Journal of Marketing Management, 2010

Set against a transforming social and economic climate, this empirical study reignites debate abo... more Set against a transforming social and economic climate, this empirical study reignites debate about the degree to which theory and practice priorities are aligned in the academic market-segmentation research agenda. Results from an online survey of academics researching and publishing in the market-segmentation field suggest little change in the scope or content of these priorities in the past 30 years. This reopens discussion about the slowly changing nature of the segmentation research agenda and raises questions about the ways in which research priorities are shaped by the external environment. The findings further suggest that the conflicting nature of academic and practitioner requirements is a barrier to opportunities for a successful academic/practitioner interface. We conclude that the segmentation research agenda has become too narrow, outlining the need to broaden debate and re-emancipate this important field of research.

Business History, 2011

... the emergence and significance of a host of schools and individuals, including Paul Lazarsfel... more ... the emergence and significance of a host of schools and individuals, including Paul Lazarsfeld, Herta Herzog, Joseph Wulfeck, Lloyd Warner, Burleigh Gardner, Sidney Levy, Stuart Henderson Britt, Dik Warren Twedt, Pierre Martineau and Louis Cheskin, amongst others, whose ...

Journal of Strategic Marketing, 2012