Steve Oakes | University of Liverpool (original) (raw)
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Papers by Steve Oakes
International Journal of Service Industry Management, 2008
... Morrison, M., Terziovski, M. (2006), "In-store music and consumer-brand rela... more ... Morrison, M., Terziovski, M. (2006), "In-store music and consumer-brand relationships: relational ... Carson, C. (2004), "Whole new worlds: music and the Disney theme park experience ... atmosphere evaluations on patronage intentions in service-intensive retail stores", Journal of ...
Journal of Marketing Management, 2008
Within the context of an undergraduate registration queue, this study confirmed perceived wait du... more Within the context of an undergraduate registration queue, this study confirmed perceived wait duration to be a significant, positive function of the tempo of background music, and a significant, negative function of musical liking. In addition, it identified how the presence of ...
Applied Cognitive Psychology, 2006
This study investigated whether the tempo and timbre of background music influenced responses to ... more This study investigated whether the tempo and timbre of background music influenced responses to radio ads. In Experiment 1 (in addition to a no-music control condition), slow-or fast-tempo background music was superimposed over the same ad. The slow-tempo music treatment produced significantly higher levels of ad content recall compared to the fast-tempo music treatment. Musical presence (slow-and fast-tempo treatments combined vs. no-music) significantly reduced levels of ad content recall. In Experiment 2, when three versions of digitally produced background music timbres were superimposed over a no-music version of another ad, results revealed positive main effects of timbre congruity upon recall of ad content and affective responses to the ad.
Journal of Marketing …, Jan 1, 2011
International Journal of Service Industry Management, 2008
... Morrison, M., Terziovski, M. (2006), "In-store music and consumer-brand rela... more ... Morrison, M., Terziovski, M. (2006), "In-store music and consumer-brand relationships: relational ... Carson, C. (2004), "Whole new worlds: music and the Disney theme park experience ... atmosphere evaluations on patronage intentions in service-intensive retail stores", Journal of ...
Journal of Marketing Management, 2008
Within the context of an undergraduate registration queue, this study confirmed perceived wait du... more Within the context of an undergraduate registration queue, this study confirmed perceived wait duration to be a significant, positive function of the tempo of background music, and a significant, negative function of musical liking. In addition, it identified how the presence of ...
Applied Cognitive Psychology, 2006
This study investigated whether the tempo and timbre of background music influenced responses to ... more This study investigated whether the tempo and timbre of background music influenced responses to radio ads. In Experiment 1 (in addition to a no-music control condition), slow-or fast-tempo background music was superimposed over the same ad. The slow-tempo music treatment produced significantly higher levels of ad content recall compared to the fast-tempo music treatment. Musical presence (slow-and fast-tempo treatments combined vs. no-music) significantly reduced levels of ad content recall. In Experiment 2, when three versions of digitally produced background music timbres were superimposed over a no-music version of another ad, results revealed positive main effects of timbre congruity upon recall of ad content and affective responses to the ad.
Journal of Marketing …, Jan 1, 2011