Areena Z Mirza | Amity University Lucknow (original) (raw)

Papers by Areena Z Mirza

Universal journal of public health, Sep 30, 2023

Social media applications like Instagram have the potential to promote menstrual products and pro... more Social media applications like Instagram have the potential to promote menstrual products and provide sustainable choices. The objective of the study was to determine the influence of Instagram on sustainable menstrual choice use intention. The research heavily relies on the self-efficacy of the consumers managing menstruation by using the Unified Theory of Acceptance and Use of Technology Model (UTAUT 3). A purposive sampling technique was used to select respondents from menstruating females willing to fill out the questionnaires. The questionnaire was divided into three sections and each item was scored on a 5-point Likert scale, (1) strongly disagreed and (5) strongly agreed. A statistical analysis method based on Structural Equation Modelling (SEM) Partial Least Squares (PLS) was used for data analysis. The respondents were 310 female college students from government and private universities of Lucknow City, Uttar Pradesh and Noida City, National Capital Region of India. The conclusion drawn from the study suggests that performance expectancy, effort expectancy, social influence, facilitating conditions, habit, and personal innovativeness play a crucial role in the user's Behavioral Intention (BI) and Use Behavior (UB). The study recommends that the information related to sustainable menstrual choices on social media applications like Instagram can help achieve menstrual equity by empowering women to make choices regarding their menstrual health and well-being.

Amity Media & Journalism Review, 2011

This study attempts to track and unravel the inherent dichotomy between a feminized male, his sex... more This study attempts to track and unravel the inherent dichotomy between a feminized male, his sexual preferences and the inevitability of leading a fractured life, replete with multiple identities. It outlines and identifies different levels of inter-personal communication and cuts across the lifespan of a feminized male. The study is contextual to their relationships and the culture of Lucknow, the capital of the state of Uttar Pradesh in India, long considered the gay capital of India. Kothis, a community of self-identified feminized males, assume the role of passive partners in a homosexual relationship. With preconceived notions about the moral and behavioral reasons for their feminized mannerisms and choice of male partners, the larger heterosexual community has no place for any heart-to-heart communication, thus invoking distrust, shame, guilt, self-condemnation and self-abuse.

Mukt Shabd Jouurnal, 2020

Uttar Pradesh (UP), the most populous state in India is considered the heartland of Indian politi... more Uttar Pradesh (UP), the most populous state in India is considered the heartland of Indian politics as it alone comprises approximately 15 % of the Lok Sabha (LS) seats (80). Results of UP are considered game changing always.
Uttar Pradesh (UP), the most populous state in India is considered the heartland of Indian politics as it alone comprises approximately 15 % of the Lok Sabha (LS) seats (80). Results of UP are considered game changing always.
If we look at the political landscape of UP, the major political parties thrived solely on Caste arithmetic and communal politics which made this state politically sensitive and volatile in
every way. The major turnaround in the voting pattern and vote shares in the consecutive LS Elections of 2014 as well as 2019 in favor of BJP, cutting down or undermining the major caste-based parties in the state, has left enough scope for research studies. Based on the above
terms of reference, the present study titled “Voting Patterns & Behaviors of People During LS Elections: A study of Uttar Pradesh” was carried out to assess the voting patterns and behaviors of people in the state.
In this study the main objective was to study the most important issues and factors responsible for the three-dimensional changes in voting pattern as well as voting behavior in the state in the 2019 LS elections.
The methodology adopted for this research is both qualitative and quantitative. The primary data was collected through survey using structured questionnaires and individual interviews of party representatives and journalists.
Besides, information from Census of India, Reports of ECI and various research articles and papers related to the study area and relevant books were used as secondary data. Internet resources also have been accessed extensively.

Samples were drawn from 25 districts of UP. Convenience sampling was used due to complete lockdown in the state, ensuing the threat of corona pandemic. The responses of 650 participants were collected, collated and analyzed using descriptive statistics and thematic analysis.

The major findings/insights that came out from the present study are:
 In LS elections PM face has always been important for voters for deciding their vote.
 Caste influence has not gone down but only have sharpened.
 Influence of religion in voting is increasing.
 Importance of nationalistic issues has gone up.

Research Revolution, 2016

This research paper confines itself to the impact of peer mediated intervention on Female sex wor... more This research paper confines itself to the impact of peer mediated intervention on Female sex workers in
preventing the spread of HIV in Lucknow and Kanpur. During the initial phase of tackling the scourge of Acquired Immune Deficiency Syndrome (AIDS) in the eighties and nineties, the National Aids Control Organization (NACO) was set up and it used media dissemination to raise awareness levels among the populace. Soon after, a more comprehensive National Aids Control Programme (NACP-I) was set in motion in 1992. Government agencies and non g o v e r nme n t a l o rg a n is a t i o n s
t o o k a comprehensive approach to tackle this life threatening menace but more as a public health issue for high-risk groups (HRGs) Soon after,
drawn from the target communities, peer educators became the cogs in this participatory community communication model. The present
study is based on data from a cross-sectional behavioral survey conducted among FSWs in Lucknow and Kanpur districts of Uttar Pradesh, India. A descriptive qualitative research design
was utilized to elicit data, using in-depth interviews and focus group discussions (FGDs).

Research Revolution, 2015

There is a prominent school of thought that believes that slums are the best way to understand ... more There is a prominent school of thought that
believes that slums are the best way to understand
the urban development matrix. Based on this
premise, a qualitative and quantitative
exploratory study was conducted in the year 2014
to assess the current conditions, trends and Issues
of slum dwellers in Lucknow. There were in fact
787 slums in Lucknow that accounted for more
than 10 lakh people living there. They had based
their findings on the parameters spelled out by the
Census Bureau which laid out that 50 families
living in tenements by encroaching public land
constituted a slum. Consequently, 10 prominent
slum areas were identified and an elaborate
interview schedule was designed. The two-fold
objective was to collect secondary and primary
data to understand the conditions of slumdwellers and the trust deficit between authorities and residents. Over 100 slum dwellers were
interviewed during the course of visits spread
over a period of six months. The appalling state
of shelter homes and the politics behind slum
settlement zones made for an alarming state of
affairs. After engaging with all the stakeholders,
the conclusion makes for a bleak picture.

International Research Journal of Human Resources and Social Sciences, 2016

The total absence of two-way communication, a top-down approach and sheer tokenism indulged in by... more The total absence of two-way communication, a top-down approach and sheer tokenism indulged in by policy makers and implementers for over one-and-a-half decades have stymied the development of Lucknow slums. Startling claims, sweeping assumptions and lip service by both the political class and implementing authorities have come in the way of changing the urban development matrix of the capital city.

International Journal of Research in Social Sciences, 2019

The Constitution of India lists-freedom of speech and expression‖ among the fundamental rights it... more The Constitution of India lists-freedom of speech and expression‖ among the fundamental rights it guarantees, but it also justifiably allows the government to impose-reasonable restrictions‖ in the interest of-State, public order, decency or morality.‖

Universal Journal of Public Health , 2023

Social media applications like Instagram have the potential to promote menstrual products and p... more Social media applications like Instagram
have the potential to promote menstrual products and
provide sustainable choices. The objective of the study was
to determine the influence of Instagram on sustainable
menstrual choice use intention. The research heavily relies
on the self-efficacy of the consumers managing
menstruation by using the Unified Theory of Acceptance
and Use of Technology Model (UTAUT 3). A purposive
sampling technique was used to select respondents from
menstruating females willing to fill out the questionnaires.
The questionnaire was divided into three sections and each
item was scored on a 5-point Likert scale, (1) strongly
disagreed and (5) strongly agreed. A statistical analysis
method based on Structural Equation Modelling (SEM)
Partial Least Squares (PLS) was used for data analysis. The
respondents were 310 female college students from
government and private universities of Lucknow City,
Uttar Pradesh and Noida City, National Capital Region of
India. The conclusion drawn from the study suggests that
performance expectancy, effort expectancy, social
influence, facilitating conditions, habit, and personal
innovativeness play a crucial role in the user's Behavioral
Intention (BI) and Use Behavior (UB). The study
recommends that the information related to sustainable
menstrual choices on social media applications like
Instagram can help achieve menstrual equity by
empowering women to make choices regarding their
menstrual health and well-being.