Vandana Singh | LOVELY PROFESSIONAL UNIVERSITY (original) (raw)
Papers by Vandana Singh
The present study tries to spot the concept of movie-based promoting and quickly presents its dev... more The present study tries to spot the concept of movie-based promoting and quickly presents its development and prominence within the industry. The advancement within the film-based promoting business throughout the year. It's terribly basic lately that the brands and ranging media parts of films are obtainable within the pic theaters additionally as on the racks of outlets too in numerous styles of going with things. This paper plans to research the basic qualities of film connected promoting and to contemplate the various types of image exchange utilized by pic, their various form of appearances and their history and out the duty promoting plays among alternate devices that are accessible to advance the arrival of another film. This has prompted a problem, or, in different words will see item position as one thing negative. Item arrangement upgrades watchers' capability to understand brands and things within the wake of viewing a pic, whereas the positions are compatible or incongruent. This investigation appearance at however mark acknowledgment is delivered and the way harmoniousness of a state of affairs will influence cluster of onlooker's acknowledgment. In lightweight of this, a discourse analysis was semiconductor diode with inserted units comprising of 3 center gatherings wherever the creators continued from a semi-organized meeting guide. The examination's outcome was that 5 variables; irritation, familiarity, lack of pleasure, unnecessary and picture will have an effect on however mark acknowledgment is formed, see able of the results of the middle gatherings. The examination likewise led to arrangements that are compatible to the cluster of onlookers are acknowledged, whereas non-tolerating things are in congruent. A situation's compatibility is influenced by the components; hope and applicability, saw match and individual judgments, and plot association.
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“Nobody thinks of the harm done to the environment and the number of animals that are slaughtered... more “Nobody thinks of the harm done to the environment and the number of animals that are slaughtered in the process. It’s high time that eco-friendly substitute for leather is introduced to the market,” said product designer Susmith Suseelan of brand Malai.
Leather is one of most important part of the Fashion industry as it’s used to make a variety of articles, including footwear, automobile seats, clothing, bags, book bindings, fashion accessories, and furniture. Leather is a global industry with multi - billion dollars. The demand for leather goods is growing - but the critique of its severe environmental impact, which drives a strong interest in sustainable alternatives, is also increasing.
Keywords: Leather, sustainable leather, eco leather
IJSER, 2020
Color plays an important role in marketing products. It is a robust promoting tool that influenc... more Color plays an important role in marketing products. It is a robust promoting tool that influences client purchases in several aspects. Marketers should explore the harmony of colours for prospering promoting of merchandise. Nearly all merchandise sold-out nowadays have colourful facades. Choosing the correct colours to use has a colossal impact on product sales. Whereas no single set of rules governs color selections, analysis has established general pointers supported the principle of associative learning, the connection between color and feeling. The scientist created a diagnostic study on the scientific discipline of color influences shoppers shopping for behavior. Secondary knowledge has been extensively employed in this analysis. Color properties like hue, saturation and value, were discussed. Usage of colours within the packing of merchandise, however colours earn whole image to a product, however colours facilitate marketers to speak the whole to customers and the way to match colours with customer’s temperament area unit extensively mentioned. Conclusions were drawn supported this diagnostic study. Color will so influence a person; but, it's vital to recollect that these effects disagree between individuals. Factors like gender, age, and culture will influence however a private perceives color. Science of color is additionally wide employed in selling and stigmatization. Several marketers see color as a crucial a part of selling as a result of color is accustomed influence consumers' emotions and perceptions of products and services. Corporations conjointly use color once choosing whole logos. Keywords: Brand image, Consumer buying behavior, Hue, Saturation, Value, Marketing, Color Psychology
Drafts by Vandana Singh
no, 2018
The present study attempts to identify the idea of movie-based promoting and quickly presents its... more The present study attempts to identify the idea of movie-based promoting and quickly presents its development and prominence in the film industry. The advancements in the film-based marketing business throughout the years. It is very basic these days that the brands and varying media components of films are available in the movie theaters as well as on the racks of retailers too in different types of going with items. This paper plans to investigate the fundamental qualities of film related marketing and to consider the different sorts of picture exchange utilized by movie, their diverse type of appearances and their history and out the job promoting plays among alternate devices that are accessible to advance the arrival of another film.
This has prompted an issue, or, in other words can see item position as something negative. Item arrangement upgrades watchers' capacity to perceive brands and items in the wake of viewing a movie, while the positions can be compatible or incongruent. This investigation looks at how mark acknowledgment is delivered and how harmoniousness of a situation can influence group of onlooker’s acknowledgment. In light of this, a contextual analysis was led with inserted units comprising of three center gatherings where the creators continued from a semi-organized meeting guide. The examination's outcome was that five variables; irritation, familiarity, lack of excitement, unnecessary and iconic can affect how mark acknowledgment is created, in view of the consequences of the center gatherings. The examination likewise brought about arrangements that are compatible to the group of onlookers are acknowledged, while non-tolerating situations are incongruent. A situation's compatibility is influenced by the components; hope and pertinence, saw fit and individual judgments, and plot association.
The present study tries to spot the concept of movie-based promoting and quickly presents its dev... more The present study tries to spot the concept of movie-based promoting and quickly presents its development and prominence within the industry. The advancement within the film-based promoting business throughout the year. It's terribly basic lately that the brands and ranging media parts of films are obtainable within the pic theaters additionally as on the racks of outlets too in numerous styles of going with things. This paper plans to research the basic qualities of film connected promoting and to contemplate the various types of image exchange utilized by pic, their various form of appearances and their history and out the duty promoting plays among alternate devices that are accessible to advance the arrival of another film. This has prompted a problem, or, in different words will see item position as one thing negative. Item arrangement upgrades watchers' capability to understand brands and things within the wake of viewing a pic, whereas the positions are compatible or incongruent. This investigation appearance at however mark acknowledgment is delivered and the way harmoniousness of a state of affairs will influence cluster of onlooker's acknowledgment. In lightweight of this, a discourse analysis was semiconductor diode with inserted units comprising of 3 center gatherings wherever the creators continued from a semi-organized meeting guide. The examination's outcome was that 5 variables; irritation, familiarity, lack of pleasure, unnecessary and picture will have an effect on however mark acknowledgment is formed, see able of the results of the middle gatherings. The examination likewise led to arrangements that are compatible to the cluster of onlookers are acknowledged, whereas non-tolerating things are in congruent. A situation's compatibility is influenced by the components; hope and applicability, saw match and individual judgments, and plot association.
none
“Nobody thinks of the harm done to the environment and the number of animals that are slaughtered... more “Nobody thinks of the harm done to the environment and the number of animals that are slaughtered in the process. It’s high time that eco-friendly substitute for leather is introduced to the market,” said product designer Susmith Suseelan of brand Malai.
Leather is one of most important part of the Fashion industry as it’s used to make a variety of articles, including footwear, automobile seats, clothing, bags, book bindings, fashion accessories, and furniture. Leather is a global industry with multi - billion dollars. The demand for leather goods is growing - but the critique of its severe environmental impact, which drives a strong interest in sustainable alternatives, is also increasing.
Keywords: Leather, sustainable leather, eco leather
IJSER, 2020
Color plays an important role in marketing products. It is a robust promoting tool that influenc... more Color plays an important role in marketing products. It is a robust promoting tool that influences client purchases in several aspects. Marketers should explore the harmony of colours for prospering promoting of merchandise. Nearly all merchandise sold-out nowadays have colourful facades. Choosing the correct colours to use has a colossal impact on product sales. Whereas no single set of rules governs color selections, analysis has established general pointers supported the principle of associative learning, the connection between color and feeling. The scientist created a diagnostic study on the scientific discipline of color influences shoppers shopping for behavior. Secondary knowledge has been extensively employed in this analysis. Color properties like hue, saturation and value, were discussed. Usage of colours within the packing of merchandise, however colours earn whole image to a product, however colours facilitate marketers to speak the whole to customers and the way to match colours with customer’s temperament area unit extensively mentioned. Conclusions were drawn supported this diagnostic study. Color will so influence a person; but, it's vital to recollect that these effects disagree between individuals. Factors like gender, age, and culture will influence however a private perceives color. Science of color is additionally wide employed in selling and stigmatization. Several marketers see color as a crucial a part of selling as a result of color is accustomed influence consumers' emotions and perceptions of products and services. Corporations conjointly use color once choosing whole logos. Keywords: Brand image, Consumer buying behavior, Hue, Saturation, Value, Marketing, Color Psychology
no, 2018
The present study attempts to identify the idea of movie-based promoting and quickly presents its... more The present study attempts to identify the idea of movie-based promoting and quickly presents its development and prominence in the film industry. The advancements in the film-based marketing business throughout the years. It is very basic these days that the brands and varying media components of films are available in the movie theaters as well as on the racks of retailers too in different types of going with items. This paper plans to investigate the fundamental qualities of film related marketing and to consider the different sorts of picture exchange utilized by movie, their diverse type of appearances and their history and out the job promoting plays among alternate devices that are accessible to advance the arrival of another film.
This has prompted an issue, or, in other words can see item position as something negative. Item arrangement upgrades watchers' capacity to perceive brands and items in the wake of viewing a movie, while the positions can be compatible or incongruent. This investigation looks at how mark acknowledgment is delivered and how harmoniousness of a situation can influence group of onlooker’s acknowledgment. In light of this, a contextual analysis was led with inserted units comprising of three center gatherings where the creators continued from a semi-organized meeting guide. The examination's outcome was that five variables; irritation, familiarity, lack of excitement, unnecessary and iconic can affect how mark acknowledgment is created, in view of the consequences of the center gatherings. The examination likewise brought about arrangements that are compatible to the group of onlookers are acknowledged, while non-tolerating situations are incongruent. A situation's compatibility is influenced by the components; hope and pertinence, saw fit and individual judgments, and plot association.