Mariana Kitsa | Lviv Polytechnic National University (original) (raw)
Papers by Mariana Kitsa
Жіночі онлайн-медіа є частиною медіаринку України. Вони активно розвиваються і створюють контент,... more Жіночі онлайн-медіа є частиною медіаринку України. Вони активно розвиваються і створюють контент, враховуючи смаки та вподобання своєї аудиторії. Тому після повномасштабного вторгнення Росії в Україну контент частини жіночих онлайн-медіа також зазнав змін. На їхніх сторінках з'явилися рубрики та журналістські матеріали, які порушують тематику війни. У цьому дослідження демонструємо, які теми про війну і в якому форматі висвітлено на сторінках жіночих онлайн-медіа. Ключові слова: жіночі журнали, онлайн-медіа для жінок, війна російсько-українська, контент, тематика. Постановка проблеми. Жіночі онлайн-медіа складають вагому частину медіаринку України. Є онлайн-журнали, онлайн-газети, онлайн-сайти друкованих жіночих видань в Інтернеті, а є ті ресурси, які просто себе називають сайтами для жінок, але за всіма ознаками це онлайн-медіа. Контент жіночих масмедіа переважно вирізняється вузьким тематичним наповненням, гендерною спрямованістю, легким та позитивним контентом. Але 24 лютого 2022 року російські війська повномасштабно вторглися на територію України, тож контент багатьох українських жіночих онлайн-медіа зазнав змін. На їхніх сторінках з'явилася війна 1. Низка жіночих інтернет-ЗМІ свою тематику після повномасштабного вторгнення Росії в Україну взагалі не змінили, але є ті, які додали нові рубрики і публікують матеріали, пов'язані з
Вісник Національного університету «Львівська політехніка», Feb 1, 2023
Mass media have undergone significant changes during the global development of the Internet. Easy... more Mass media have undergone significant changes during the global development of the Internet. Easy access to content creation and distribution, blogging, social networks encouraged the media to search for new forms and methods of communication with the audience. The most affected by the changes were traditional media, in particular newspapers, which were forced to reduce their circulation or go online entirely. However, this format also needs to be changed due to financial problems. One of the common mechanisms of functioning in global online media is paid content, the so-called paywall. This approach involves attracting funds from readers through a monthly subscription or paid individual materials. In the USA and Western European countries, paid content in online media began to be introduced at the beginning of the 21st century. The New York Times and The Wall Street Journal were among the first media to resort to such a tool for attracting funds from readers. If the New York Times simply limited the limit of free materials to twenty, then The Wall Street Journal completely limited access to the full versions of its publications. Different models of paid content have also been introduced by French and Australian online media. Kyiv Post newspaper introduced such a model for the first time in Ukraine. However, this means of mass information is not intended for a wide audience, and was immediately aimed at a niche audience. Therefore, we believe that the first socio-political Internet mass media in Ukraine that resorted to the paywall model was the edition "Novyi Chas", which began to work according to this scheme in 2020. Liga.net was another Internet mass media, which offered readers an ad-free version of online mass media for a nominal fee. The impetus for collecting funds from readers in Ukraine was the coronavirus pandemic, when the number of advertisers decreased significantly. The next challenge was the war, so online media should look for new ways to attract and retain an audience, as well as receive finances for stable operation.
Social media are an important opportunity for communication and an efficient media promotion tool... more Social media are an important opportunity for communication and an efficient media promotion tool. Intelligent use of social media tools to promote media content helps to increase site traffic, build mass media image, and increase its reach. Today, the majority of young and adult viewers of the 'traditional' television get information from the social media first. According to our previous surveys, social media are the source, from which modern society get the information in the first place, and only after a working day watch TV to get the full picture of affairs. That is why, it is very important for "television" in the traditional meaning of this word to popularise itself through the social media. The most efficient methods of TV promotion via social media are personalisation, hosting news on social media, posting video, audio and photo materials, live broadcasting, direct communication with social network readers (users), etc. It is also very important to popularise both a TV channel's website and programming. Every year social networks are becoming more and more popular with businessmen and media managers alike. Managers of the most popular TV channels have already appreciated the positive trends of using social networks because social media promotion tools help to boost TV programmes' recognition and the audiences' awareness of them.
Медиаобразование, 2018
The article deals with the peculiarities of scientific cognition on the example of television bro... more The article deals with the peculiarities of scientific cognition on the example of television broadcasts. The importance of popular science television programs for the formation of the outlook and education of spectators is emphasized. The classification of entertaining scientific programs on Ukrainian television is made and explained. The criterion is precisely for science, not for entertainment. Thus, the following types of scienceentertainment television programs are distinguished: technical, historical, medical, cognitive, food, religious, and geographic. There was also provided a survey of viewers about their preferences in the field of science entertainment programs. As it turned out, viewers are interested in such programs, but they believe that they lack the evidence, comments of scientists, information about the discoveries, etc. Viewers favour scientific channels, such as Discovery over individual science and entertainment programs. One of the problems of modern so-called scientific programs is their pseudoscience. In particular, some programs refer to unconfirmed facts, do not submit arguments to their allegations, and ignore the methods of scientific knowledge. Such programs need to be eradicated from the mediaspace. There are also given recommendations to TV channels on popular science programs, their forms and content, as well as viewers on verification of factual data of programs. Because it is the increased mediaeducation and media literacy that will help to eliminate the pseudoscience from TV screens.
Deržava i regìoni, May 19, 2023
The aim of the work is to propose a broad classification of fake news based on the generalization... more The aim of the work is to propose a broad classification of fake news based on the generalization of Ukrainian and international research. 1 Research methodology. Both theoretical and empirical research methods were used in the research process. The research methodology consisted of several stages. The first is data collection. This method was used to build a dataset of fake news articles from various sources. These sources included known purveyors of fake news, such as clickbait sites or biased blogs, as well as reputable news sources that have published fake news. The next stage was extraction of fake news features. After collecting a dataset of desinformation materials, we extract relevant functions that can be used as keywords for searching in Google. These data include word frequencies, grammatical structures, or other linguistic features that are known to be associated with fake news. Results. Western researchers distinguish ten types of «fake news» [7]. Each of the ten forms of deceptive or illusory content carries a different level of threat, impact, and intent. The focus should be on identifying the types of content that are malicious and pose a threat of panic and confusion. Foreign researchers distinguish the following types of fakes: fake news, manipulation, deep fakes, puppet news, phishing, spreading rumors, bots, disinformation, clickbait, satire and parody. The above classification is quite narrow, as it covers specific examples of fake media publications. Considering that the media market and the Internet as a platform are dynamic, changing and reacting to external factors, a broader classification was proposed that would work in the longer term and that would also be able to adapt to dynamic changes in the genre. Novelty. The novelty of this work is the proposed broad classification of fake news in media outlets on the basis of theoretical and empirical research. Practical meaning. The obtained information can be used in further monitoring and research of fake news in Ukrainian and international media outlets. By accurately classifying fake news, the audience and journalists can identify the sources of misinformation and track the spread of false information. By developing different tools to classify fake news, other researchers can help educate the public on how to spot false information online and avoid being misled, which is an important aspect of media literacy.
Вісник Національного університету «Львівська політехніка», Feb 1, 2023
Mass media have undergone significant changes during the global development of the Internet. Easy... more Mass media have undergone significant changes during the global development of the Internet. Easy access to content creation and distribution, blogging, social networks encouraged the media to search for new forms and methods of communication with the audience. The most affected by the changes were traditional media, in particular newspapers, which were forced to reduce their circulation or go online entirely. However, this format also needs to be changed due to financial problems. One of the common mechanisms of functioning in global online media is paid content, the so-called paywall. This approach involves attracting funds from readers through a monthly subscription or paid individual materials. In the USA and Western European countries, paid content in online media began to be introduced at the beginning of the 21st century. The New York Times and The Wall Street Journal were among the first media to resort to such a tool for attracting funds from readers. If the New York Times simply limited the limit of free materials to twenty, then The Wall Street Journal completely limited access to the full versions of its publications. Different models of paid content have also been introduced by French and Australian online media. Kyiv Post newspaper introduced such a model for the first time in Ukraine. However, this means of mass information is not intended for a wide audience, and was immediately aimed at a niche audience. Therefore, we believe that the first socio-political Internet mass media in Ukraine that resorted to the paywall model was the edition "Novyi Chas", which began to work according to this scheme in 2020. Liga.net was another Internet mass media, which offered readers an ad-free version of online mass media for a nominal fee. The impetus for collecting funds from readers in Ukraine was the coronavirus pandemic, when the number of advertisers decreased significantly. The next challenge was the war, so online media should look for new ways to attract and retain an audience, as well as receive finances for stable operation.
Вісник Національного університету «Львівська політехніка», Apr 1, 2022
The concept of "mass communication" in the works of Ukrainian and foreign scholars considers the ... more The concept of "mass communication" in the works of Ukrainian and foreign scholars considers the exchange of international information, which is related to certain social members and which is mediated through special technical means. It consists of at least three aspects: information, the process of transmission and dissemination of information, as well as the actual means of communication. Through these processes, the world community can learn about what is happening in a country. International communication is divided into formal and informal, and the results and its action are mostly aimed not only at the individual but also at the mass consciousness. International communication is an important component of the media sphere of any country. Thanks to it, the status of the state is characterized in the diplomatic arena. It also affects the political image. International cooperation, attraction of foreign investments, perception of the country on the international arena and attitude to its citizens depend on the international image of the country. To achieve the goal of the study, the Russian, Polish and American media were analyzed. Content analysis of foreign media showed that Ukraine is present in the foreign media space in various narratives. In particular, the Russian media write about Ukraine only in a negative sense, focusing on economic difficulties and problems. Instead, the Polish and American media report on the growth of Russian troops near the borders of Ukraine, on encouraging vaccination, and on the foreign policy of our country. In order to increase the number of "Ukrainian topics" in the international information space, representatives of the Ukrainian political elite need to cooperate with foreign journalists, actively give them comments, interviews, increase the number of foreign trips and meetings with representatives of political, business and scientific circles. This will help to counteract the destructive campaigns in the international information environment against Ukraine.
7th International youth science forum «Litteris et Artibus», Dec 23, 2017
In the article there are analised different kinds of advertising in Ukrainian mediasphere. It is ... more In the article there are analised different kinds of advertising in Ukrainian mediasphere. It is investigated the quality of the publicity texts after the criteria of legality, literacy, originality and journalistic ethics. Advertising which violates Ukraianian law about advertising s found out and it is grounded negative influence such kinds of ad on the readers audience and on the society on the whole. Кеуwordsadvertising, law, violation, media.
Вісник Національного університету «Львівська політехніка», Jun 1, 2018
Deržava i regìoni, Mar 10, 2020
Bulletin of Lviv Polytechnic National University: journalism
The article is devoted to the study of popular global news telegram-channels, their impact on soc... more The article is devoted to the study of popular global news telegram-channels, their impact on society, and the identification of advantages and disadvantages of this media format. The article examines prominent news channels such as The New York Times, BBC News, The Guardian, CNN and Reuters. Their features and differences are analyzed, the positive and negative aspects of using Telegram channels to receive news and information are described. For the research, the audience was also surveyed about their experience of using news telegram channels and their opinion about the advantages and disadvantages of this media format. The article also provides advice on choosing reliable and objective news telegram channels and warns about the possibility of spreading propaganda and biased information in some channels. The results of the study showed that Telegram news channels are mostly popular among young people who are looking for quick and convenient access to information. Surveys of the au...
International journal of media and information literacy, Jun 12, 2021
Popular science journalism is an effective method of communication between the scientific communi... more Popular science journalism is an effective method of communication between the scientific community and ordinary people. In the article it is considered popular science media as an important part of mediaspace. On the basis of overview of Ukrainian media, it is done the analysis of the current situation with popular science information in media. To understand the expectations of audience it was conducted the survey (N = 200). Thus it was determined the role of scientific information for the audience, as well as identified relevant methods of presenting scientific information. The survey showed that popular science journalism plays an important role in the lives of Ukrainians. Especially it is actual during world pandemic, when citizens want to know about the newest means of treating from COVID-19. Most respondents, as expected, actively use the Internet to learn about the latest advances in science and technology. As it turned out, Ukrainians read not only domestic publications, but also foreign ones, but there are still respondents who are poorly oriented in the topic, are not informed in the current situation with new in science and in particular with the COVID-19 researchings.
Obraz
Introduction. With the development of the Internet, traditional women’s magazines created their o... more Introduction. With the development of the Internet, traditional women’s magazines created their own web pages and published materials. A women’s magazine is not so much about the magazine as a printed product, but about the content it contains. Therefore, new women’s online magazines appear every year and less popular ones disappear. Women’s online magazines (online publications) include publications that operate only on the Internet and do not have printed counterparts, which are engaged in the preparation and distribution of information addressed to a female audience. Relevance of the study. During the research, we did not manage to find works that specifically related to the research of Ukrainian online magazines, nor were we able to find any figures about their exact number, which are updated and read by Ukrainian women. Therefore, the topic is relevant. Methodology. During the research, general scientific methods of analysis and generalization were used. The method of content a...
Journal of Education Culture and Society
Aim. This research study aims to examine the role and activities of key stakeholders in Slovakia ... more Aim. This research study aims to examine the role and activities of key stakeholders in Slovakia who participate in non-formal education activities focused on the issue of critical thinking in relation to media communication. The aim was to gain an overview of the ways and means by which these actors address their target groups and what conceptual approaches they use to increase the level of media literacy at the national level. Methods. Framework analysis of secondary data on Slovak subjects whose non-formal educational activities and tools focus on the issue of critical thinking, disinformation and fake news by increasing the level of media and information literacy of various target groups. Results. The analysis of secondary data showed that representatives of various stakeholders in Slovakia offer different categories of projects and activities to increase the level of media and information literacy of various target groups. The obtained results indicate that the most active prov...
International Journal of Media and Information Literacy
Popular science journalism is an effective method of communication between the scientific communi... more Popular science journalism is an effective method of communication between the scientific community and ordinary people. In the article it is considered popular science media as an important part of mediaspace. On the basis of overview of Ukrainian media, it is done the analysis of the current situation with popular science information in media. To understand the expectations of audience it was conducted the survey (N = 200). Thus it was determined the role of scientific information for the audience, as well as identified relevant methods of presenting scientific information. The survey showed that popular science journalism plays an important role in the lives of Ukrainians. Especially it is actual during world pandemic, when citizens want to know about the newest means of treating from COVID-19. Most respondents, as expected, actively use the Internet to learn about the latest advances in science and technology. As it turned out, Ukrainians read not only domestic publications, but also foreign ones, but there are still respondents who are poorly oriented in the topic, are not informed in the current situation with new in science and in particular with the COVID-19 researchings.
Bulletin of Lviv Polytechnic National University: journalism
Mass media have undergone significant changes during the global development of the Internet. Easy... more Mass media have undergone significant changes during the global development of the Internet. Easy access to content creation and distribution, blogging, social networks encouraged the media to search for new forms and methods of communication with the audience. The most affected by the changes were traditional media, in particular newspapers, which were forced to reduce their circulation or go online entirely. However, this format also needs to be changed due to financial problems. One of the common mechanisms of functioning in global online media is paid content, the so-called paywall. This approach involves attracting funds from readers through a monthly subscription or paid individual materials. In the USA and Western European countries, paid content in online media began to be introduced at the beginning of the 21st century. The New York Times and The Wall Street Journal were among the first media to resort to such a tool for attracting funds from readers. If the New York Times ...
State and Regions. Series: Social Communications, 2021
The purpose of the study is to find out the place of cultural topics in the modern Ukrainian pres... more The purpose of the study is to find out the place of cultural topics in the modern Ukrainian press and the degree of interest of readers in this topic.Research methodology. To study the topic of the article, methods of analogy, comparison, analysis were used to characterize materials on cultural topics. The selection of materials for the study was carried out using the method of content analysis. The survey method was used to find out the attitude and preferences of readers of relevant publications on cultural topics. In particular, in order to find out how publications in the section «Culture» help society to develop in cultural aspect and always be informed about cultural events and activities, whether respondents read publications of a cultural nature, to identify their views on the relevance of such materials on columns of Ukrainian newspapers, there was conducted a poll. The questionnaire contained questions with suggested answer options and those that provided for the responde...
Розглянуто поняття дезінформації; з’ясовано відмінність між дезінформацією та фейком. Запропонова... more Розглянуто поняття дезінформації; з’ясовано відмінність між дезінформацією та фейком. Запропоновано класифікацію фейків за різними ознаками, з’ясовано різновиди фейкової інформації з метою поширення у мережі Інтернет. Досліджено суть і походження поняття “фейк”, описано процес створення та поширення фейкової інформації у соціальних медіа. Наведено типові приклади фейкової інформації в українському медіа- просторі, з’ясовано вплив таких повідомлень на користувачів соціальних мереж. Запропоновано методи боротьби із фейковою інформацією в українському медіа- просторі.
Жіночі онлайн-медіа є частиною медіаринку України. Вони активно розвиваються і створюють контент,... more Жіночі онлайн-медіа є частиною медіаринку України. Вони активно розвиваються і створюють контент, враховуючи смаки та вподобання своєї аудиторії. Тому після повномасштабного вторгнення Росії в Україну контент частини жіночих онлайн-медіа також зазнав змін. На їхніх сторінках з'явилися рубрики та журналістські матеріали, які порушують тематику війни. У цьому дослідження демонструємо, які теми про війну і в якому форматі висвітлено на сторінках жіночих онлайн-медіа. Ключові слова: жіночі журнали, онлайн-медіа для жінок, війна російсько-українська, контент, тематика. Постановка проблеми. Жіночі онлайн-медіа складають вагому частину медіаринку України. Є онлайн-журнали, онлайн-газети, онлайн-сайти друкованих жіночих видань в Інтернеті, а є ті ресурси, які просто себе називають сайтами для жінок, але за всіма ознаками це онлайн-медіа. Контент жіночих масмедіа переважно вирізняється вузьким тематичним наповненням, гендерною спрямованістю, легким та позитивним контентом. Але 24 лютого 2022 року російські війська повномасштабно вторглися на територію України, тож контент багатьох українських жіночих онлайн-медіа зазнав змін. На їхніх сторінках з'явилася війна 1. Низка жіночих інтернет-ЗМІ свою тематику після повномасштабного вторгнення Росії в Україну взагалі не змінили, але є ті, які додали нові рубрики і публікують матеріали, пов'язані з
Вісник Національного університету «Львівська політехніка», Feb 1, 2023
Mass media have undergone significant changes during the global development of the Internet. Easy... more Mass media have undergone significant changes during the global development of the Internet. Easy access to content creation and distribution, blogging, social networks encouraged the media to search for new forms and methods of communication with the audience. The most affected by the changes were traditional media, in particular newspapers, which were forced to reduce their circulation or go online entirely. However, this format also needs to be changed due to financial problems. One of the common mechanisms of functioning in global online media is paid content, the so-called paywall. This approach involves attracting funds from readers through a monthly subscription or paid individual materials. In the USA and Western European countries, paid content in online media began to be introduced at the beginning of the 21st century. The New York Times and The Wall Street Journal were among the first media to resort to such a tool for attracting funds from readers. If the New York Times simply limited the limit of free materials to twenty, then The Wall Street Journal completely limited access to the full versions of its publications. Different models of paid content have also been introduced by French and Australian online media. Kyiv Post newspaper introduced such a model for the first time in Ukraine. However, this means of mass information is not intended for a wide audience, and was immediately aimed at a niche audience. Therefore, we believe that the first socio-political Internet mass media in Ukraine that resorted to the paywall model was the edition "Novyi Chas", which began to work according to this scheme in 2020. Liga.net was another Internet mass media, which offered readers an ad-free version of online mass media for a nominal fee. The impetus for collecting funds from readers in Ukraine was the coronavirus pandemic, when the number of advertisers decreased significantly. The next challenge was the war, so online media should look for new ways to attract and retain an audience, as well as receive finances for stable operation.
Social media are an important opportunity for communication and an efficient media promotion tool... more Social media are an important opportunity for communication and an efficient media promotion tool. Intelligent use of social media tools to promote media content helps to increase site traffic, build mass media image, and increase its reach. Today, the majority of young and adult viewers of the 'traditional' television get information from the social media first. According to our previous surveys, social media are the source, from which modern society get the information in the first place, and only after a working day watch TV to get the full picture of affairs. That is why, it is very important for "television" in the traditional meaning of this word to popularise itself through the social media. The most efficient methods of TV promotion via social media are personalisation, hosting news on social media, posting video, audio and photo materials, live broadcasting, direct communication with social network readers (users), etc. It is also very important to popularise both a TV channel's website and programming. Every year social networks are becoming more and more popular with businessmen and media managers alike. Managers of the most popular TV channels have already appreciated the positive trends of using social networks because social media promotion tools help to boost TV programmes' recognition and the audiences' awareness of them.
Медиаобразование, 2018
The article deals with the peculiarities of scientific cognition on the example of television bro... more The article deals with the peculiarities of scientific cognition on the example of television broadcasts. The importance of popular science television programs for the formation of the outlook and education of spectators is emphasized. The classification of entertaining scientific programs on Ukrainian television is made and explained. The criterion is precisely for science, not for entertainment. Thus, the following types of scienceentertainment television programs are distinguished: technical, historical, medical, cognitive, food, religious, and geographic. There was also provided a survey of viewers about their preferences in the field of science entertainment programs. As it turned out, viewers are interested in such programs, but they believe that they lack the evidence, comments of scientists, information about the discoveries, etc. Viewers favour scientific channels, such as Discovery over individual science and entertainment programs. One of the problems of modern so-called scientific programs is their pseudoscience. In particular, some programs refer to unconfirmed facts, do not submit arguments to their allegations, and ignore the methods of scientific knowledge. Such programs need to be eradicated from the mediaspace. There are also given recommendations to TV channels on popular science programs, their forms and content, as well as viewers on verification of factual data of programs. Because it is the increased mediaeducation and media literacy that will help to eliminate the pseudoscience from TV screens.
Deržava i regìoni, May 19, 2023
The aim of the work is to propose a broad classification of fake news based on the generalization... more The aim of the work is to propose a broad classification of fake news based on the generalization of Ukrainian and international research. 1 Research methodology. Both theoretical and empirical research methods were used in the research process. The research methodology consisted of several stages. The first is data collection. This method was used to build a dataset of fake news articles from various sources. These sources included known purveyors of fake news, such as clickbait sites or biased blogs, as well as reputable news sources that have published fake news. The next stage was extraction of fake news features. After collecting a dataset of desinformation materials, we extract relevant functions that can be used as keywords for searching in Google. These data include word frequencies, grammatical structures, or other linguistic features that are known to be associated with fake news. Results. Western researchers distinguish ten types of «fake news» [7]. Each of the ten forms of deceptive or illusory content carries a different level of threat, impact, and intent. The focus should be on identifying the types of content that are malicious and pose a threat of panic and confusion. Foreign researchers distinguish the following types of fakes: fake news, manipulation, deep fakes, puppet news, phishing, spreading rumors, bots, disinformation, clickbait, satire and parody. The above classification is quite narrow, as it covers specific examples of fake media publications. Considering that the media market and the Internet as a platform are dynamic, changing and reacting to external factors, a broader classification was proposed that would work in the longer term and that would also be able to adapt to dynamic changes in the genre. Novelty. The novelty of this work is the proposed broad classification of fake news in media outlets on the basis of theoretical and empirical research. Practical meaning. The obtained information can be used in further monitoring and research of fake news in Ukrainian and international media outlets. By accurately classifying fake news, the audience and journalists can identify the sources of misinformation and track the spread of false information. By developing different tools to classify fake news, other researchers can help educate the public on how to spot false information online and avoid being misled, which is an important aspect of media literacy.
Вісник Національного університету «Львівська політехніка», Feb 1, 2023
Mass media have undergone significant changes during the global development of the Internet. Easy... more Mass media have undergone significant changes during the global development of the Internet. Easy access to content creation and distribution, blogging, social networks encouraged the media to search for new forms and methods of communication with the audience. The most affected by the changes were traditional media, in particular newspapers, which were forced to reduce their circulation or go online entirely. However, this format also needs to be changed due to financial problems. One of the common mechanisms of functioning in global online media is paid content, the so-called paywall. This approach involves attracting funds from readers through a monthly subscription or paid individual materials. In the USA and Western European countries, paid content in online media began to be introduced at the beginning of the 21st century. The New York Times and The Wall Street Journal were among the first media to resort to such a tool for attracting funds from readers. If the New York Times simply limited the limit of free materials to twenty, then The Wall Street Journal completely limited access to the full versions of its publications. Different models of paid content have also been introduced by French and Australian online media. Kyiv Post newspaper introduced such a model for the first time in Ukraine. However, this means of mass information is not intended for a wide audience, and was immediately aimed at a niche audience. Therefore, we believe that the first socio-political Internet mass media in Ukraine that resorted to the paywall model was the edition "Novyi Chas", which began to work according to this scheme in 2020. Liga.net was another Internet mass media, which offered readers an ad-free version of online mass media for a nominal fee. The impetus for collecting funds from readers in Ukraine was the coronavirus pandemic, when the number of advertisers decreased significantly. The next challenge was the war, so online media should look for new ways to attract and retain an audience, as well as receive finances for stable operation.
Вісник Національного університету «Львівська політехніка», Apr 1, 2022
The concept of "mass communication" in the works of Ukrainian and foreign scholars considers the ... more The concept of "mass communication" in the works of Ukrainian and foreign scholars considers the exchange of international information, which is related to certain social members and which is mediated through special technical means. It consists of at least three aspects: information, the process of transmission and dissemination of information, as well as the actual means of communication. Through these processes, the world community can learn about what is happening in a country. International communication is divided into formal and informal, and the results and its action are mostly aimed not only at the individual but also at the mass consciousness. International communication is an important component of the media sphere of any country. Thanks to it, the status of the state is characterized in the diplomatic arena. It also affects the political image. International cooperation, attraction of foreign investments, perception of the country on the international arena and attitude to its citizens depend on the international image of the country. To achieve the goal of the study, the Russian, Polish and American media were analyzed. Content analysis of foreign media showed that Ukraine is present in the foreign media space in various narratives. In particular, the Russian media write about Ukraine only in a negative sense, focusing on economic difficulties and problems. Instead, the Polish and American media report on the growth of Russian troops near the borders of Ukraine, on encouraging vaccination, and on the foreign policy of our country. In order to increase the number of "Ukrainian topics" in the international information space, representatives of the Ukrainian political elite need to cooperate with foreign journalists, actively give them comments, interviews, increase the number of foreign trips and meetings with representatives of political, business and scientific circles. This will help to counteract the destructive campaigns in the international information environment against Ukraine.
7th International youth science forum «Litteris et Artibus», Dec 23, 2017
In the article there are analised different kinds of advertising in Ukrainian mediasphere. It is ... more In the article there are analised different kinds of advertising in Ukrainian mediasphere. It is investigated the quality of the publicity texts after the criteria of legality, literacy, originality and journalistic ethics. Advertising which violates Ukraianian law about advertising s found out and it is grounded negative influence such kinds of ad on the readers audience and on the society on the whole. Кеуwordsadvertising, law, violation, media.
Вісник Національного університету «Львівська політехніка», Jun 1, 2018
Deržava i regìoni, Mar 10, 2020
Bulletin of Lviv Polytechnic National University: journalism
The article is devoted to the study of popular global news telegram-channels, their impact on soc... more The article is devoted to the study of popular global news telegram-channels, their impact on society, and the identification of advantages and disadvantages of this media format. The article examines prominent news channels such as The New York Times, BBC News, The Guardian, CNN and Reuters. Their features and differences are analyzed, the positive and negative aspects of using Telegram channels to receive news and information are described. For the research, the audience was also surveyed about their experience of using news telegram channels and their opinion about the advantages and disadvantages of this media format. The article also provides advice on choosing reliable and objective news telegram channels and warns about the possibility of spreading propaganda and biased information in some channels. The results of the study showed that Telegram news channels are mostly popular among young people who are looking for quick and convenient access to information. Surveys of the au...
International journal of media and information literacy, Jun 12, 2021
Popular science journalism is an effective method of communication between the scientific communi... more Popular science journalism is an effective method of communication between the scientific community and ordinary people. In the article it is considered popular science media as an important part of mediaspace. On the basis of overview of Ukrainian media, it is done the analysis of the current situation with popular science information in media. To understand the expectations of audience it was conducted the survey (N = 200). Thus it was determined the role of scientific information for the audience, as well as identified relevant methods of presenting scientific information. The survey showed that popular science journalism plays an important role in the lives of Ukrainians. Especially it is actual during world pandemic, when citizens want to know about the newest means of treating from COVID-19. Most respondents, as expected, actively use the Internet to learn about the latest advances in science and technology. As it turned out, Ukrainians read not only domestic publications, but also foreign ones, but there are still respondents who are poorly oriented in the topic, are not informed in the current situation with new in science and in particular with the COVID-19 researchings.
Obraz
Introduction. With the development of the Internet, traditional women’s magazines created their o... more Introduction. With the development of the Internet, traditional women’s magazines created their own web pages and published materials. A women’s magazine is not so much about the magazine as a printed product, but about the content it contains. Therefore, new women’s online magazines appear every year and less popular ones disappear. Women’s online magazines (online publications) include publications that operate only on the Internet and do not have printed counterparts, which are engaged in the preparation and distribution of information addressed to a female audience. Relevance of the study. During the research, we did not manage to find works that specifically related to the research of Ukrainian online magazines, nor were we able to find any figures about their exact number, which are updated and read by Ukrainian women. Therefore, the topic is relevant. Methodology. During the research, general scientific methods of analysis and generalization were used. The method of content a...
Journal of Education Culture and Society
Aim. This research study aims to examine the role and activities of key stakeholders in Slovakia ... more Aim. This research study aims to examine the role and activities of key stakeholders in Slovakia who participate in non-formal education activities focused on the issue of critical thinking in relation to media communication. The aim was to gain an overview of the ways and means by which these actors address their target groups and what conceptual approaches they use to increase the level of media literacy at the national level. Methods. Framework analysis of secondary data on Slovak subjects whose non-formal educational activities and tools focus on the issue of critical thinking, disinformation and fake news by increasing the level of media and information literacy of various target groups. Results. The analysis of secondary data showed that representatives of various stakeholders in Slovakia offer different categories of projects and activities to increase the level of media and information literacy of various target groups. The obtained results indicate that the most active prov...
International Journal of Media and Information Literacy
Popular science journalism is an effective method of communication between the scientific communi... more Popular science journalism is an effective method of communication between the scientific community and ordinary people. In the article it is considered popular science media as an important part of mediaspace. On the basis of overview of Ukrainian media, it is done the analysis of the current situation with popular science information in media. To understand the expectations of audience it was conducted the survey (N = 200). Thus it was determined the role of scientific information for the audience, as well as identified relevant methods of presenting scientific information. The survey showed that popular science journalism plays an important role in the lives of Ukrainians. Especially it is actual during world pandemic, when citizens want to know about the newest means of treating from COVID-19. Most respondents, as expected, actively use the Internet to learn about the latest advances in science and technology. As it turned out, Ukrainians read not only domestic publications, but also foreign ones, but there are still respondents who are poorly oriented in the topic, are not informed in the current situation with new in science and in particular with the COVID-19 researchings.
Bulletin of Lviv Polytechnic National University: journalism
Mass media have undergone significant changes during the global development of the Internet. Easy... more Mass media have undergone significant changes during the global development of the Internet. Easy access to content creation and distribution, blogging, social networks encouraged the media to search for new forms and methods of communication with the audience. The most affected by the changes were traditional media, in particular newspapers, which were forced to reduce their circulation or go online entirely. However, this format also needs to be changed due to financial problems. One of the common mechanisms of functioning in global online media is paid content, the so-called paywall. This approach involves attracting funds from readers through a monthly subscription or paid individual materials. In the USA and Western European countries, paid content in online media began to be introduced at the beginning of the 21st century. The New York Times and The Wall Street Journal were among the first media to resort to such a tool for attracting funds from readers. If the New York Times ...
State and Regions. Series: Social Communications, 2021
The purpose of the study is to find out the place of cultural topics in the modern Ukrainian pres... more The purpose of the study is to find out the place of cultural topics in the modern Ukrainian press and the degree of interest of readers in this topic.Research methodology. To study the topic of the article, methods of analogy, comparison, analysis were used to characterize materials on cultural topics. The selection of materials for the study was carried out using the method of content analysis. The survey method was used to find out the attitude and preferences of readers of relevant publications on cultural topics. In particular, in order to find out how publications in the section «Culture» help society to develop in cultural aspect and always be informed about cultural events and activities, whether respondents read publications of a cultural nature, to identify their views on the relevance of such materials on columns of Ukrainian newspapers, there was conducted a poll. The questionnaire contained questions with suggested answer options and those that provided for the responde...
Розглянуто поняття дезінформації; з’ясовано відмінність між дезінформацією та фейком. Запропонова... more Розглянуто поняття дезінформації; з’ясовано відмінність між дезінформацією та фейком. Запропоновано класифікацію фейків за різними ознаками, з’ясовано різновиди фейкової інформації з метою поширення у мережі Інтернет. Досліджено суть і походження поняття “фейк”, описано процес створення та поширення фейкової інформації у соціальних медіа. Наведено типові приклади фейкової інформації в українському медіа- просторі, з’ясовано вплив таких повідомлень на користувачів соціальних мереж. Запропоновано методи боротьби із фейковою інформацією в українському медіа- просторі.