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This case study explores gender stereotyping by comparing the ways in which vice presidential can... more This case study explores gender stereotyping by comparing the ways in which vice presidential candidates Sarah Palin and Joe Biden were portrayed on Internet blogs. Results suggest Palin did not suffer from a lack of attention. While she did receive a considerable amount of coverage focusing on her personality and personal life in comparison to Democratic candidate Joe Biden, that was likely a result of her unique candidacy and persona. Perhaps most important, the blogs did not play to traditional gender stereotypes concerning issue coverage even as a stereotypically male issue dominated the political agenda.
American Behavioral …, Jan 1, 2011
This study employed Benoit's functional theory of presidential discourse to examine the incidence... more This study employed Benoit's functional theory of presidential discourse to examine the incidence of attacks, acclaims, and rebuttals on four politically aligned blogs and six politically nonaligned blogs. Results suggest that candidates use their own blogs for acclaims, political parties use their blogs to level attacks against opponents, and rebuttals on blogs are rare. These findings are contrasted with the entries on six politically nonaligned political blogs directed toward specialized audiences, such as conservatives, liberals, independents, women, African Americans, and Christians. Candidate blogs contained significantly more acclaims than did nonaligned blogs, but both were similar with respect to incidence of attacks and rebuttals.
This case study explores gender stereotyping by comparing the ways in which vice presidential can... more This case study explores gender stereotyping by comparing the ways in which vice presidential candidates Sarah Palin and Joe Biden were portrayed on Internet blogs. Results suggest Palin did not suffer from a lack of attention. While she did receive a considerable amount of coverage focusing on her personality and personal life in comparison to Democratic candidate Joe Biden, that was likely a result of her unique candidacy and persona. Perhaps most important, the blogs did not play to traditional gender stereotypes concerning issue coverage even as a stereotypically male issue dominated the political agenda.
American Behavioral …, Jan 1, 2011
This study employed Benoit's functional theory of presidential discourse to examine the incidence... more This study employed Benoit's functional theory of presidential discourse to examine the incidence of attacks, acclaims, and rebuttals on four politically aligned blogs and six politically nonaligned blogs. Results suggest that candidates use their own blogs for acclaims, political parties use their blogs to level attacks against opponents, and rebuttals on blogs are rare. These findings are contrasted with the entries on six politically nonaligned political blogs directed toward specialized audiences, such as conservatives, liberals, independents, women, African Americans, and Christians. Candidate blogs contained significantly more acclaims than did nonaligned blogs, but both were similar with respect to incidence of attacks and rebuttals.