Ad traffic verification and protection - powered by AI | Lunio (original) (raw)

Why should I use Lunio?

Use Lunio to enhance ad performance and ROI by identifying and excluding invalid IPs from campaigns. Its machine learning algorithm analyzes click behavior to detect invalid activity, ensuring genuine engagement. Through ad platform integrations, Lunio optimizes your ad spend, protects against click fraud, and boosts campaign effectiveness, allowing advertisers to focus on reaching real audiences.

What is invalid traffic?

Invalid traffic is clicks or impressions on ads that don't come from real people with genuine interest in what you’re advertising. All non-human and fraudulent traffic is invalid. Fraudulent activity includes the use of bots, click farms, and third party incentives to drive up click volumes for malicious reasons or financial gain. User agents that deliberately seek to misrepresent e.g. their location or device also fall under IVT. Not all IVT is out to get you. It includes benign actors such as website scrapers and spiders collecting information from your website. Mistakes made by ad platform algorithms in which the wrong targeting is applied is also invalid.

How does Lunio prevent false positives?

Lunio has invested millions in building an advanced machine learning algorithm trained on real, verified click data to distinguish between unusual yet genuine actions and fake behaviors. While no solution on the market can avoid false-positives altogether, our approach has the agility to rapidly adapt to the ever changing signals of traffic validity, keeping false-positive rates to an absolute minimum without compromising on the value of your traffic protection.

How is Lunio different to other solutions on the market?

Lunio is the only solution to take a marketing-focused approach to solving the problem of click fraud and invalid traffic. We don’t just offer traffic protection, we surface actionable marketing insights so performance marketers can cut off invalid clicks at the source and proactively target more valuable traffic. Our proprietary detection algorithm leverage multi-channel click data and takes marketing signals into account. It analyses paid and non-paid click behaviors across our entire customer database to root out even the most sophisticated invalid users agents.

How can I buy Lunio?

Contact us to explore a 14-day free traffic audit, allowing you to identify and understand your invalid traffic issue. After evaluating your needs, discuss requirements, terms, and pricing options with our team. We’ll help you build your business case.

Why is IVT a problem for advertisers?

8.5% of ad clicks are invalid. That's up to 71Binwastedadspend—drivingrevenueforadplatforms,notadvertisers.What′smore,itcreatessnowballinginefficiencies.Ifyourcompanyisspending71B in wasted ad spend—driving revenue for ad platforms, not advertisers. What's more, it creates snowballing inefficiencies. If your company is spending 71Binwastedadspend—drivingrevenueforadplatforms,notadvertisers.What′smore,itcreatessnowballinginefficiencies.Ifyourcompanyisspending1M with a 3:1 return on ad spend, a 5% invalid traffic rate equates to 50Kinwastedadspendplusanother50K in wasted ad spend plus another 50Kinwastedadspendplusanother150K in missed revenue.