S. Sundqvist | Lappeenranta University of Technology (original) (raw)
Papers by S. Sundqvist
Industrial Marketing Management, 2007
This study reviews empirical research on inter-organizational trust. Since the early 1990s, resea... more This study reviews empirical research on inter-organizational trust. Since the early 1990s, researchers on inter-organizational relationships have consistently argued that mutual trust is an essential factor of relationship quality and performance. The purpose of the study was to evaluate the advancements and setbacks in current empirical research in terms of measuring inter-organizational trust. This paper analyzes the theoretical approach, the conceptualization and operationalization, and the measurement issues covered in studies on inter-organizational trust conducted from 1990 to 2003. Although trust has emerged as an important factor in inter-organizational relationships, there are still major conceptual and methodological challenges to be met in studying this complex concept. The results show major inconsistencies in conceptualization, operationalization, and measurement of trust. The paper concludes with suggestions for further empirical research. D
Technological Forecasting and Social Change, 2006
The paper presents an automated framework for forecasting the diffusion of innovations. The frame... more The paper presents an automated framework for forecasting the diffusion of innovations. The framework utilizes existing diffusion information from any market areas or similar products introduced to the markets earlier.
Journal of the Academy of Marketing Science, 2005
Firms with export operations have internal environments that are often geared toward serving the ... more Firms with export operations have internal environments that are often geared toward serving the home market. As a result, export marketing and other business functions compete for resources, which thus increases the likelihood of conflict between them. Using survey responses from more than 700 exporting firms, the authors test a model of the antecedents and consequences of two important interaction
European Journal of Marketing, 2002
The activities of service and product firms are compared in terms of their market-oriented behavi... more The activities of service and product firms are compared in terms of their market-oriented behavior in their export operations (i.e. their export market-oriented (EMO) behavior). Empirical analysis conducted on a sample of 783 Finnish exporters containing both service and product firms uncovered several interesting differences: service and product firms differed in their level of EMO behavior; the direct effects from
Australasian Marketing Journal (AMJ), 2000
... U Ero.io__ CUU .. " u ,. U Ea , , , LUU .. .. u ,., Ea ....- UUUU Ea ldw... more ... U Ero.io__ CUU .. " u ,. U Ea , , , LUU .. .. u ,., Ea ....- UUUU Ea ldwiilllliu6 ... ... Cbly, dlcOCIOoe. lbere;' ...Y 'IrOIII1qlpOrt roo I poaIIi.....1.. c q. be'.eOP Pf>II"'l owteI~ MIl txpon pc,b.....HI).'''Ill 1be ntpIlYC ...1.. Np be'.a_~aad Pf>II"'l lila ..... q>kIyw __ IlOlmr apl'l' III dlc IIlIcr au. ...
The aim of this paper is to determine and forecast the timing and level of critical mass in the d... more The aim of this paper is to determine and forecast the timing and level of critical mass in the development of market penetration for wireless communications. We assume that critical mass is fulfilled at the point when the acceleration of the diffusion process is at its maximum. In practice, this point is determined by calculating the second derivative with respect to time of the diffusion path. Thus, the diffusion has first to be modelled in order to have a function to differentiate. The diffusion of wireless communications in 30 countries is modelled employing the Bass diffusion model. These functions' second derivatives' maximums yield the timing of critical mass, and the respective penetration levels. The penetration levels and points of time of critical masses are regressed with explanatory variables, reflecting characteristics of the countries. A regression model for critical mass timings and levels by country characteristics is used for calculating values for 72 additional countries. The findings suggest that critical mass is achieved faster and on lower penetration levels in later adopting countries.
The present study extends the adoption research by identifying wireless service innovators and co... more The present study extends the adoption research by identifying wireless service innovators and comparing innovative attitudes and behavior across three European countries: Finland, Germany, and Greece. Since innovativeness is tied up with products and prevailing situation, the study concentrates on a single industry, and compares innovativeness across these three cultures. Earlier studies have mainly concentrated on categorization of adopters within a country. The present paper examines the relationships between respondents' innovativeness, demographic characteristics and usage of wireless services on the individual level. On the country level, the present paper assesses the effect of a cultural characteristic, uncertainty avoidance, on the adoption behavior of countries. The results of an online survey indicate that innovators are heavy users of mobile services and innovative attitudes affect behavior. Additionally, some demographic characteristics affect attitudes, whereas some affect adoption. Also, the country's innovativeness correlates with the country's tendency for uncertainty avoidance.
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference, 2014
The Critical Mass of Wireless Communications: Differences between Developing and Developed Econom... more The Critical Mass of Wireless Communications: Differences between Developing and Developed Economies (9781613501016): Kaisu Puumalainen, Lauri Frank, Sanna Sundqvist, Anni Tuppura: Book Chapters.
Technological Forecasting and Social Change, 2006
The paper presents an automated framework for forecasting the diffusion of innovations. The frame... more The paper presents an automated framework for forecasting the diffusion of innovations. The framework utilizes existing diffusion information from any market areas or similar products introduced to the markets earlier.
Journal of World Business, 2007
Despite the recent increase in'born-global'studies, the... more Despite the recent increase in'born-global'studies, there has been little research on how the scale and scope of being a born-global firm affects performance: most of the earlier research takes no account either the number of or the distances between the countries on firm or ...
Journal of the Academy of Marketing Science, 2005
Firms with export operations have internal environments that are often geared toward serving the ... more Firms with export operations have internal environments that are often geared toward serving the home market. As a result, export marketing and other business functions compete for resources, which thus increases the likelihood of conflict between them. Using survey responses from more than 700 exporting firms, the authors test a model of the antecedents and consequences of two important interaction
Journal of Business Research, 2005
... McGraw-Hill, Cambridge, UK. Morosini, P., Shane, S. and Singh, H., 1998. National ... reserve... more ... McGraw-Hill, Cambridge, UK. Morosini, P., Shane, S. and Singh, H., 1998. National ... reserved. SciVerse® is a registered trademark of Elsevier Properties SA, used under license. ScienceDirect® is a registered trademark of Elsevier BV.
International Journal of Technology Marketing, 2005
... 0.031 0.206 0.677 Segment 3 China, Ghana, Indonesia, Kenya, Latvia, Lithuania, Russia, Sri La... more ... 0.031 0.206 0.677 Segment 3 China, Ghana, Indonesia, Kenya, Latvia, Lithuania, Russia, Sri Lanka, Vietnam 0.011 0.627 0.033 Segment 4 Ecuador, Nepal 0.112 0.255 0.013 ... The diffusion of the internet has started, on an average, three years later in poor countries than in ...
International Journal of Entrepreneurial Behaviour & Research, 2008
... Over the past decade, numerous studies have examined factors that can precipitate the entrepr... more ... Over the past decade, numerous studies have examined factors that can precipitate the entrepreneurial startup decision. Factors include the entrepreneur's intentions and perceptions of risk and control (Krueger et al., 2000). ...
European Journal of Marketing, 2012
European Journal of Marketing, 2002
The activities of service and product firms are compared in terms of their market-oriented behavi... more The activities of service and product firms are compared in terms of their market-oriented behavior in their export operations (i.e. their export market-oriented (EMO) behavior). Empirical analysis conducted on a sample of 783 Finnish exporters containing both service and product firms uncovered several interesting differences: service and product firms differed in their level of EMO behavior; the direct effects from
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, 2009
... It has been argued that knowledge and ability to learn are the only keys to sustainable compe... more ... It has been argued that knowledge and ability to learn are the only keys to sustainable competitive advan ... By controlling several organization-al variables, we examine the impact of environmentalturbulence and leader mindset on ... Knowledge-intensity affects both of these issues ...
Industrial Marketing Management, 2007
This study reviews empirical research on inter-organizational trust. Since the early 1990s, resea... more This study reviews empirical research on inter-organizational trust. Since the early 1990s, researchers on inter-organizational relationships have consistently argued that mutual trust is an essential factor of relationship quality and performance. The purpose of the study was to evaluate the advancements and setbacks in current empirical research in terms of measuring inter-organizational trust. This paper analyzes the theoretical approach, the conceptualization and operationalization, and the measurement issues covered in studies on inter-organizational trust conducted from 1990 to 2003. Although trust has emerged as an important factor in inter-organizational relationships, there are still major conceptual and methodological challenges to be met in studying this complex concept. The results show major inconsistencies in conceptualization, operationalization, and measurement of trust. The paper concludes with suggestions for further empirical research. D
Technological Forecasting and Social Change, 2006
The paper presents an automated framework for forecasting the diffusion of innovations. The frame... more The paper presents an automated framework for forecasting the diffusion of innovations. The framework utilizes existing diffusion information from any market areas or similar products introduced to the markets earlier.
Journal of the Academy of Marketing Science, 2005
Firms with export operations have internal environments that are often geared toward serving the ... more Firms with export operations have internal environments that are often geared toward serving the home market. As a result, export marketing and other business functions compete for resources, which thus increases the likelihood of conflict between them. Using survey responses from more than 700 exporting firms, the authors test a model of the antecedents and consequences of two important interaction
European Journal of Marketing, 2002
The activities of service and product firms are compared in terms of their market-oriented behavi... more The activities of service and product firms are compared in terms of their market-oriented behavior in their export operations (i.e. their export market-oriented (EMO) behavior). Empirical analysis conducted on a sample of 783 Finnish exporters containing both service and product firms uncovered several interesting differences: service and product firms differed in their level of EMO behavior; the direct effects from
Australasian Marketing Journal (AMJ), 2000
... U Ero.io__ CUU .. " u ,. U Ea , , , LUU .. .. u ,., Ea ....- UUUU Ea ldw... more ... U Ero.io__ CUU .. " u ,. U Ea , , , LUU .. .. u ,., Ea ....- UUUU Ea ldwiilllliu6 ... ... Cbly, dlcOCIOoe. lbere;' ...Y 'IrOIII1qlpOrt roo I poaIIi.....1.. c q. be'.eOP Pf>II"'l owteI~ MIl txpon pc,b.....HI).'''Ill 1be ntpIlYC ...1.. Np be'.a_~aad Pf>II"'l lila ..... q>kIyw __ IlOlmr apl'l' III dlc IIlIcr au. ...
The aim of this paper is to determine and forecast the timing and level of critical mass in the d... more The aim of this paper is to determine and forecast the timing and level of critical mass in the development of market penetration for wireless communications. We assume that critical mass is fulfilled at the point when the acceleration of the diffusion process is at its maximum. In practice, this point is determined by calculating the second derivative with respect to time of the diffusion path. Thus, the diffusion has first to be modelled in order to have a function to differentiate. The diffusion of wireless communications in 30 countries is modelled employing the Bass diffusion model. These functions' second derivatives' maximums yield the timing of critical mass, and the respective penetration levels. The penetration levels and points of time of critical masses are regressed with explanatory variables, reflecting characteristics of the countries. A regression model for critical mass timings and levels by country characteristics is used for calculating values for 72 additional countries. The findings suggest that critical mass is achieved faster and on lower penetration levels in later adopting countries.
The present study extends the adoption research by identifying wireless service innovators and co... more The present study extends the adoption research by identifying wireless service innovators and comparing innovative attitudes and behavior across three European countries: Finland, Germany, and Greece. Since innovativeness is tied up with products and prevailing situation, the study concentrates on a single industry, and compares innovativeness across these three cultures. Earlier studies have mainly concentrated on categorization of adopters within a country. The present paper examines the relationships between respondents' innovativeness, demographic characteristics and usage of wireless services on the individual level. On the country level, the present paper assesses the effect of a cultural characteristic, uncertainty avoidance, on the adoption behavior of countries. The results of an online survey indicate that innovators are heavy users of mobile services and innovative attitudes affect behavior. Additionally, some demographic characteristics affect attitudes, whereas some affect adoption. Also, the country's innovativeness correlates with the country's tendency for uncertainty avoidance.
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference, 2014
The Critical Mass of Wireless Communications: Differences between Developing and Developed Econom... more The Critical Mass of Wireless Communications: Differences between Developing and Developed Economies (9781613501016): Kaisu Puumalainen, Lauri Frank, Sanna Sundqvist, Anni Tuppura: Book Chapters.
Technological Forecasting and Social Change, 2006
The paper presents an automated framework for forecasting the diffusion of innovations. The frame... more The paper presents an automated framework for forecasting the diffusion of innovations. The framework utilizes existing diffusion information from any market areas or similar products introduced to the markets earlier.
Journal of World Business, 2007
Despite the recent increase in'born-global'studies, the... more Despite the recent increase in'born-global'studies, there has been little research on how the scale and scope of being a born-global firm affects performance: most of the earlier research takes no account either the number of or the distances between the countries on firm or ...
Journal of the Academy of Marketing Science, 2005
Firms with export operations have internal environments that are often geared toward serving the ... more Firms with export operations have internal environments that are often geared toward serving the home market. As a result, export marketing and other business functions compete for resources, which thus increases the likelihood of conflict between them. Using survey responses from more than 700 exporting firms, the authors test a model of the antecedents and consequences of two important interaction
Journal of Business Research, 2005
... McGraw-Hill, Cambridge, UK. Morosini, P., Shane, S. and Singh, H., 1998. National ... reserve... more ... McGraw-Hill, Cambridge, UK. Morosini, P., Shane, S. and Singh, H., 1998. National ... reserved. SciVerse® is a registered trademark of Elsevier Properties SA, used under license. ScienceDirect® is a registered trademark of Elsevier BV.
International Journal of Technology Marketing, 2005
... 0.031 0.206 0.677 Segment 3 China, Ghana, Indonesia, Kenya, Latvia, Lithuania, Russia, Sri La... more ... 0.031 0.206 0.677 Segment 3 China, Ghana, Indonesia, Kenya, Latvia, Lithuania, Russia, Sri Lanka, Vietnam 0.011 0.627 0.033 Segment 4 Ecuador, Nepal 0.112 0.255 0.013 ... The diffusion of the internet has started, on an average, three years later in poor countries than in ...
International Journal of Entrepreneurial Behaviour & Research, 2008
... Over the past decade, numerous studies have examined factors that can precipitate the entrepr... more ... Over the past decade, numerous studies have examined factors that can precipitate the entrepreneurial startup decision. Factors include the entrepreneur's intentions and perceptions of risk and control (Krueger et al., 2000). ...
European Journal of Marketing, 2012
European Journal of Marketing, 2002
The activities of service and product firms are compared in terms of their market-oriented behavi... more The activities of service and product firms are compared in terms of their market-oriented behavior in their export operations (i.e. their export market-oriented (EMO) behavior). Empirical analysis conducted on a sample of 783 Finnish exporters containing both service and product firms uncovered several interesting differences: service and product firms differed in their level of EMO behavior; the direct effects from
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, 2009
... It has been argued that knowledge and ability to learn are the only keys to sustainable compe... more ... It has been argued that knowledge and ability to learn are the only keys to sustainable competitive advan ... By controlling several organization-al variables, we examine the impact of environmentalturbulence and leader mindset on ... Knowledge-intensity affects both of these issues ...