Rodrigo De Ros | Malmö University (original) (raw)
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Universidade Federal de Santa Catarina - UFSC (Federal University of Santa Catarina)
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Papers by Rodrigo De Ros
The purpose of this article is to explore the utilization of political memes during Bolsonaro’s 2... more The purpose of this article is to explore the utilization of political memes during
Bolsonaro’s 2018 election campaign. I explore the role and significance of political memes
and analyse key memes in circulation during the campaign. I argue that political memes had
strategical importance during the campaign and were one of the most successful means in
which the candidate's supporters were able to convey the image that they wanted to
communicate. The study adds to the growing literature of memetic diffusion in popular and
political culture.
The purpose of this article is to explore the utilization of political memes during Bolsonaro’s 2... more The purpose of this article is to explore the utilization of political memes during
Bolsonaro’s 2018 election campaign. I explore the role and significance of political memes
and analyse key memes in circulation during the campaign. I argue that political memes had
strategical importance during the campaign and were one of the most successful means in
which the candidate's supporters were able to convey the image that they wanted to
communicate. The study adds to the growing literature of memetic diffusion in popular and
political culture.