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Books by William Tayeebwa

The book's aim is to provide both empirical and theoretical input to the discussions of the role ... more The book's aim is to provide both empirical and theoretical input to the discussions of the role of journalism and media in conflict and post-conflict situations and in the often rather muddy waters between them. Together, the chapters in this book emphasise that discussions about post-conflict situations will gain from including the media. At the same time, the contributions from different contexts and parts of the world problematize the concept of post-conflict and powerfully illustrate that the phase between war/conflict and peace is neither unidirectional nor linear, as the use of the concept sometimes seems to imply.

Papers by William Tayeebwa

Tropical conservation science, 2024

Science Communication Skills for Journalists

CABI eBooks, Oct 14, 2022

Norsk medietidsskrift, 2016

Centre of Governance and Human Rights Working Papers The Centre of Governance and Human Rights (C... more Centre of Governance and Human Rights Working Papers The Centre of Governance and Human Rights (CGHR), launched in late 2009, draws together experts, practitioners and policymakers from the University of Cambridge and far beyond to think critically and innovatively about pressing governance and human rights issues throughout the world, with a special focus on Africa. The Centre aims to be a world-class interdisciplinary hub for fresh thinking, collaborative research and improving practice. The CGHR Working Papers Series is a collection of papers, largely peer-reviewed, focussed on cross-disciplinary research on issues of governance and human rights. The series includes papers presented at the CGHR Research Group and occasional papers written by CGHR Associates related to the Centre's research projects. It also welcomes papers from further afield on topics related to the CGHR research agenda.

The essays in this book focus on the tension built into the vocation of the journalist.He and she... more The essays in this book focus on the tension built into the vocation of the journalist.He and she not only report on what has happened but also play a key part in forginga way forward. The media both report on conflict and play a critical part in buildingconsensus. The link between the two is the following: reporting on events is not justa passive process. In constructing a narrative for the reader, the journalist plays anactive role in defining the event in question and underlining what is at stake. In sodoing, the journalist both reports as well as joins the effort to forge a way forward.The essays in this volume seek to probe the contradictory character of the journalist’svocation: to report on conflict but also to build a consensus on the way out of it.What, in this context, is the meaning of mediation and reconciliation? Are journalistsexternal to the conflict? Can they be objective or should they recognize their ownlimitations, thereby reporting all sides to the conflict? What...

For two decades from 1987 to 2006, the three million inhabitants of Northern Uganda lived under a... more For two decades from 1987 to 2006, the three million inhabitants of Northern Uganda lived under a civil war between the Lord’s Resistance Army (LRA) and the Uganda People’s Defence Forces (UPDF). Several initiatives were undertaken to end the insurgence ranging from cultural, to national, to international. This dissertation is an analysis of the efforts undertaken through three ‘peace radio’ broadcasts on two radio stations in Northern Uganda to end the LRA rebellion. Dwog Cen Paco (Luo language for ‘come back home’) as well as Ter Yat (Luo language for ‘conversation under a tree’) broadcast weekly on 102 Mega FM in Gulu, while the third program ‘Vision for Peace’ broadcasts on Radio Wa 89.8 FM in Lira. I use framing theory to analyse how journalists and some media actors on the broadcasts constructed the concept of ‘peace’ and relayed it as mass media discourse. The analysis of the radio broadcasts reveals the broad discussion of the drivers of conflict and/or violence in the count...

Master of Philosophy Thesis at University of Oslo, 2003

This study uses the Nowak and Wärneryd model of communication campaigns (1985) as the ‘roadmap’ t... more This study uses the Nowak and Wärneryd model of communication campaigns (1985) as the ‘roadmap’ to present findings from an investigation conducted on the Lake Victoria Environmental Management Project (LVEMP), co-funded by the World Bank and Global Environment Facility (GEF). LVEMP’s major goal is to arrest the environmental problems affecting Lake Victoria and the 30 million people who live in its basin. LVEMP was launched in 1997 and is being implemented by the three East African countries sharing Lake Victoria (Kenya, Tanzania, and Uganda). This study investigated LVEMP-Uganda.

The academic impetus to this study is that for development communication approaches to succeed, they ought to be based on principles of planned, and yet participatory communication (Lana, 1989; Nwoku, 1993; Servaes, 1999/2; Jacobson and Kolluri, 1999; Dervin and Frenette, 2001). Based on that conviction, this study set out to investigate the basis of claims made by some scholars of development communication accusing the World Bank of being the present-day proponents of the top-down model of development, and its linear approach to communication (White,1999:34; Wilkins and Waters, 2000:59). LVEMP provided the best ground for me to investigate those claims since it is a project co-sponsored and co-supervised by the World Bank (LVEMP News Bulletin, Vol.2 No.2, June 2002:12).

Whereas the Nowak and Wärneryd model provides an excellent framework in which to
present LVEMP’s discernible media and communication strategy, the model is by design linear, inconsistent with the thrust of this study, which is participatory or dialogic communication. In order to assess the participatory nature of LVEMP’s media and communication strategy, this study uses Dervin and Frenette’s dialogic communication model (2001:70-85), supplemented by several other scholars in planned participatory communication (Lana, 1989:179-189; Nwoku, 1993: 16-18; Servaes, 1999/2:88-92).

The findings in this study are presented in chapters four and five. In addition to presenting a situational analysis of the major environmental problems affecting the Lake Victoria Basin (LVB) people, chapter four employs mainly in-depth interviews and document analyses to assess the extent to which the problems affecting the LVB are media and communication-related. The rather extensive chapter five uses the models mentioned above to present, analyze and discuss findings from the field. Both chapters are enhanced with graphical and pictorial presentations to enable this thesis tell a more compelling story.

The Global Handbook of Media Accountability

Media and Communication

The introductory chapter to the thematic issue, entitled “Rethinking Safety of Journalists,” show... more The introductory chapter to the thematic issue, entitled “Rethinking Safety of Journalists,” shows how promoting the safety of journalists is closely related to press freedom. It presents the articles of the thematic issue and highlights how the safety of journalists is no longer a concern of individuals or individual nation states only, but is now also a global concern, whereby the international community is obliged to come to the defense of journalists’ safety.

Thesis Chapters by William Tayeebwa

Master of Philosophy in Media Studies, 2003

This study uses the Nowak and Wärneryd model of communication campaigns (1985) as the ‘roadmap’ t... more This study uses the Nowak and Wärneryd model of communication campaigns (1985) as the ‘roadmap’ to present findings from an investigation conducted on the Lake Victoria Environmental Management Project (LVEMP), co-funded by the World Bank and Global
Environment Facility (GEF). LVEMP’s major goal is to arrest the environmental problems affecting Lake Victoria and the 30 million people who live in its basin. LVEMP was launched in 1997 and is being implemented by the three East African countries sharing Lake Victoria
(Kenya, Tanzania and Uganda). This study investigated LVEMP-Uganda.
The academic impetus to this study is that for development communication approaches to succeed, they ought to be based on principles of planned, and yet participatory communication (Lana, 1989; Nwoku, 1993; Servaes, 1999/2; Jacobson and Kolluri, 1999; Dervin and Frenette, 2001). Based on that conviction, this study set out to investigate the basis of claims made by some scholars of development communication accusing the World Bank of being the present-day proponents of the top-down model of development, and its linear approach to communication (White,1999:34; Wilkins and Waters, 2000:59).

Whereas the Nowak and Wärneryd model provides an excellent framework in which to present LVEMP’s discernible media and communication strategy, the model is by design linear, inconsistent with the thrust of this study, which is participatory or dialogic communication. In order to assess the participatory nature of LVEMP’s media and communication strategy, this study uses Dervin and Frenette’s dialogic communication model (2001:70-85), supplemented by several other scholars in planned participatory communication (Lana, 1989:179-189; Nwoku, 1993: 16-18; Servaes, 1999/2:88-92).

The findings in this study are presented in chapters four and five. In addition to presenting a situational analysis of the major environmental problems affecting the Lake Victoria Basin (LVB) people, chapter four employs mainly in-depth interviews and document analyses to assess the extent to which the problems affecting the LVB are media and communication-related. The rather extensive chapter five uses the models mentioned above to present, analyze and discuss findings from the field. Both chapters are enhanced with graphical and pictorial presentations to enable this thesis tell a more compelling story.

The book's aim is to provide both empirical and theoretical input to the discussions of the role ... more The book's aim is to provide both empirical and theoretical input to the discussions of the role of journalism and media in conflict and post-conflict situations and in the often rather muddy waters between them. Together, the chapters in this book emphasise that discussions about post-conflict situations will gain from including the media. At the same time, the contributions from different contexts and parts of the world problematize the concept of post-conflict and powerfully illustrate that the phase between war/conflict and peace is neither unidirectional nor linear, as the use of the concept sometimes seems to imply.

Tropical conservation science, 2024

Science Communication Skills for Journalists

CABI eBooks, Oct 14, 2022

Norsk medietidsskrift, 2016

Centre of Governance and Human Rights Working Papers The Centre of Governance and Human Rights (C... more Centre of Governance and Human Rights Working Papers The Centre of Governance and Human Rights (CGHR), launched in late 2009, draws together experts, practitioners and policymakers from the University of Cambridge and far beyond to think critically and innovatively about pressing governance and human rights issues throughout the world, with a special focus on Africa. The Centre aims to be a world-class interdisciplinary hub for fresh thinking, collaborative research and improving practice. The CGHR Working Papers Series is a collection of papers, largely peer-reviewed, focussed on cross-disciplinary research on issues of governance and human rights. The series includes papers presented at the CGHR Research Group and occasional papers written by CGHR Associates related to the Centre's research projects. It also welcomes papers from further afield on topics related to the CGHR research agenda.

The essays in this book focus on the tension built into the vocation of the journalist.He and she... more The essays in this book focus on the tension built into the vocation of the journalist.He and she not only report on what has happened but also play a key part in forginga way forward. The media both report on conflict and play a critical part in buildingconsensus. The link between the two is the following: reporting on events is not justa passive process. In constructing a narrative for the reader, the journalist plays anactive role in defining the event in question and underlining what is at stake. In sodoing, the journalist both reports as well as joins the effort to forge a way forward.The essays in this volume seek to probe the contradictory character of the journalist’svocation: to report on conflict but also to build a consensus on the way out of it.What, in this context, is the meaning of mediation and reconciliation? Are journalistsexternal to the conflict? Can they be objective or should they recognize their ownlimitations, thereby reporting all sides to the conflict? What...

For two decades from 1987 to 2006, the three million inhabitants of Northern Uganda lived under a... more For two decades from 1987 to 2006, the three million inhabitants of Northern Uganda lived under a civil war between the Lord’s Resistance Army (LRA) and the Uganda People’s Defence Forces (UPDF). Several initiatives were undertaken to end the insurgence ranging from cultural, to national, to international. This dissertation is an analysis of the efforts undertaken through three ‘peace radio’ broadcasts on two radio stations in Northern Uganda to end the LRA rebellion. Dwog Cen Paco (Luo language for ‘come back home’) as well as Ter Yat (Luo language for ‘conversation under a tree’) broadcast weekly on 102 Mega FM in Gulu, while the third program ‘Vision for Peace’ broadcasts on Radio Wa 89.8 FM in Lira. I use framing theory to analyse how journalists and some media actors on the broadcasts constructed the concept of ‘peace’ and relayed it as mass media discourse. The analysis of the radio broadcasts reveals the broad discussion of the drivers of conflict and/or violence in the count...

Master of Philosophy Thesis at University of Oslo, 2003

This study uses the Nowak and Wärneryd model of communication campaigns (1985) as the ‘roadmap’ t... more This study uses the Nowak and Wärneryd model of communication campaigns (1985) as the ‘roadmap’ to present findings from an investigation conducted on the Lake Victoria Environmental Management Project (LVEMP), co-funded by the World Bank and Global Environment Facility (GEF). LVEMP’s major goal is to arrest the environmental problems affecting Lake Victoria and the 30 million people who live in its basin. LVEMP was launched in 1997 and is being implemented by the three East African countries sharing Lake Victoria (Kenya, Tanzania, and Uganda). This study investigated LVEMP-Uganda.

The academic impetus to this study is that for development communication approaches to succeed, they ought to be based on principles of planned, and yet participatory communication (Lana, 1989; Nwoku, 1993; Servaes, 1999/2; Jacobson and Kolluri, 1999; Dervin and Frenette, 2001). Based on that conviction, this study set out to investigate the basis of claims made by some scholars of development communication accusing the World Bank of being the present-day proponents of the top-down model of development, and its linear approach to communication (White,1999:34; Wilkins and Waters, 2000:59). LVEMP provided the best ground for me to investigate those claims since it is a project co-sponsored and co-supervised by the World Bank (LVEMP News Bulletin, Vol.2 No.2, June 2002:12).

Whereas the Nowak and Wärneryd model provides an excellent framework in which to
present LVEMP’s discernible media and communication strategy, the model is by design linear, inconsistent with the thrust of this study, which is participatory or dialogic communication. In order to assess the participatory nature of LVEMP’s media and communication strategy, this study uses Dervin and Frenette’s dialogic communication model (2001:70-85), supplemented by several other scholars in planned participatory communication (Lana, 1989:179-189; Nwoku, 1993: 16-18; Servaes, 1999/2:88-92).

The findings in this study are presented in chapters four and five. In addition to presenting a situational analysis of the major environmental problems affecting the Lake Victoria Basin (LVB) people, chapter four employs mainly in-depth interviews and document analyses to assess the extent to which the problems affecting the LVB are media and communication-related. The rather extensive chapter five uses the models mentioned above to present, analyze and discuss findings from the field. Both chapters are enhanced with graphical and pictorial presentations to enable this thesis tell a more compelling story.

The Global Handbook of Media Accountability

Media and Communication

The introductory chapter to the thematic issue, entitled “Rethinking Safety of Journalists,” show... more The introductory chapter to the thematic issue, entitled “Rethinking Safety of Journalists,” shows how promoting the safety of journalists is closely related to press freedom. It presents the articles of the thematic issue and highlights how the safety of journalists is no longer a concern of individuals or individual nation states only, but is now also a global concern, whereby the international community is obliged to come to the defense of journalists’ safety.

Master of Philosophy in Media Studies, 2003

This study uses the Nowak and Wärneryd model of communication campaigns (1985) as the ‘roadmap’ t... more This study uses the Nowak and Wärneryd model of communication campaigns (1985) as the ‘roadmap’ to present findings from an investigation conducted on the Lake Victoria Environmental Management Project (LVEMP), co-funded by the World Bank and Global
Environment Facility (GEF). LVEMP’s major goal is to arrest the environmental problems affecting Lake Victoria and the 30 million people who live in its basin. LVEMP was launched in 1997 and is being implemented by the three East African countries sharing Lake Victoria
(Kenya, Tanzania and Uganda). This study investigated LVEMP-Uganda.
The academic impetus to this study is that for development communication approaches to succeed, they ought to be based on principles of planned, and yet participatory communication (Lana, 1989; Nwoku, 1993; Servaes, 1999/2; Jacobson and Kolluri, 1999; Dervin and Frenette, 2001). Based on that conviction, this study set out to investigate the basis of claims made by some scholars of development communication accusing the World Bank of being the present-day proponents of the top-down model of development, and its linear approach to communication (White,1999:34; Wilkins and Waters, 2000:59).

Whereas the Nowak and Wärneryd model provides an excellent framework in which to present LVEMP’s discernible media and communication strategy, the model is by design linear, inconsistent with the thrust of this study, which is participatory or dialogic communication. In order to assess the participatory nature of LVEMP’s media and communication strategy, this study uses Dervin and Frenette’s dialogic communication model (2001:70-85), supplemented by several other scholars in planned participatory communication (Lana, 1989:179-189; Nwoku, 1993: 16-18; Servaes, 1999/2:88-92).

The findings in this study are presented in chapters four and five. In addition to presenting a situational analysis of the major environmental problems affecting the Lake Victoria Basin (LVB) people, chapter four employs mainly in-depth interviews and document analyses to assess the extent to which the problems affecting the LVB are media and communication-related. The rather extensive chapter five uses the models mentioned above to present, analyze and discuss findings from the field. Both chapters are enhanced with graphical and pictorial presentations to enable this thesis tell a more compelling story.