Chris Galloway | Massey University (original) (raw)
Papers by Chris Galloway
Asian Perspectives on the Development of Public Relations, 2014
Public Relations Review, Nov 1, 2007
Taking climate change as the 21st century's major global threat, this paper consider... more Taking climate change as the 21st century's major global threat, this paper considers three significant public relations challenges arising from it. The first is how the field can engage with the social equity and ecological dimensions in ways that might enhance rather than diminish the ...
Asia-Pacific Journal of Ophthalmology
Purpose: Artificial intelligence (AI) technology is poised to revolutionize modern delivery of he... more Purpose: Artificial intelligence (AI) technology is poised to revolutionize modern delivery of health care services. We set to evaluate the patient perspective of AI use in diabetic retinal screening. Design: Survey. Methods: Four hundred thirty-eight patients undergoing diabetic retinal screening across New Zealand participated in a survey about their opinion of AI technology in retinal screening. The survey consisted of 13 questions covering topics of awareness, trust, and receptivity toward AI systems. Results: The mean age was 59 years. The majority of participants identified as New Zealand European (50%), followed by Asian (31%), Pacific Islander (10%), and Maori (5%). Whilst 73% of participants were aware of AI, only 58% have heard of it being implemented in health care. Overall, 78% of respondents were comfortable with AI use in their care, with 53% saying they would trust an AI-assisted screening program as much as a health professional. Despite having a higher awareness of ...
Edward Elgar Publishing eBooks, Dec 17, 2021
Edward Elgar Publishing eBooks, Dec 17, 2021
Edward Elgar Publishing eBooks, Dec 17, 2021
Encyclopedia of Sport Management, 2021
Edward Elgar Publishing eBooks, May 18, 2023
Routledge eBooks, Sep 9, 2022
Routledge eBooks, Jul 28, 2023
Routledge eBooks, Jul 28, 2023
PRism, 2005
Professional public relations bodies internationally have established ethics codes in an attempt ... more Professional public relations bodies internationally have established ethics codes in an attempt to regulate members' ethical behaviour. This paper critiques the code-based framework on philosophical and practical grounds, suggesting that such frameworks are inadequate because they leave practitioners free to interpret these guides in ways that advance their own and their clients' interests. We argue that this latitude does not foster ethical behaviour. We then contrast rule-following, action-based ethics with agent-based ethics, conceived in Aristotelian terms, and suggest that the virtue ethics advanced by Aristotle and his interpreters represents a more challenging but more authentically ethical path for practitioners to consider.
Journal of Communication Management, Mar 11, 2016
Purpose To explore the applicability of the organic theory of public relations to address “wicked... more Purpose To explore the applicability of the organic theory of public relations to address “wicked” problems in public health systems. Design/methodology/approach This is a conceptual paper, based on critical assessment and application of relevant theory. Findings The organic approach to public relations practice is more likely to succeed than largely organisation–centric models as advocated in the work of J.E.Grunig and others. The rationale is that addressing wicked problems involves recruiting a wide range of insights and facilitating collaborative action. The broad, inclusive orientation of the organic theory is expected to be more effective than familiar, but more narrowly organisation-focused strategies. Research limitations/implications The organic theory advocated here has potential heuristic value for future research in communication related to the delivery of social services. Practical implications Public health system managers and policy makers who adopt an organic approach to communicating system issues, especially adverse events, are more likely to build public support for their work than if they seek to address only “strategic” publics (Grunig & Hunt, 1984) who are seen as potential threats to the organisation’s ability to fulfill its mission. Originality/value Applying the organic theory of public relations to address wicked problems in public health management and communication breaks new ground. It contrasts with the managerialist orientation not only of public health systems in many western countries, but also the organisation-centric communication strategies often adopted to attempt to mitigate the effects of “wickedness” shown in recurrent adverse events. Such strategies may neglect the interest society as a whole has in public health outcomes.
The International Encyclopedia of Strategic Communication
The Emerald Handbook of Computer-Mediated Communication and Social Media
This lecture explores what media relations is, why it's important and how public relations us... more This lecture explores what media relations is, why it's important and how public relations uses media. It also highlights the key principles of pitching news items and writing news releases, and explains why it is important as a PR person to have good relations with the media. It's all about communication
Crisis Communication in a Digital World, 2015
Asian Perspectives on the Development of Public Relations, 2014
Public Relations Review, Nov 1, 2007
Taking climate change as the 21st century's major global threat, this paper consider... more Taking climate change as the 21st century's major global threat, this paper considers three significant public relations challenges arising from it. The first is how the field can engage with the social equity and ecological dimensions in ways that might enhance rather than diminish the ...
Asia-Pacific Journal of Ophthalmology
Purpose: Artificial intelligence (AI) technology is poised to revolutionize modern delivery of he... more Purpose: Artificial intelligence (AI) technology is poised to revolutionize modern delivery of health care services. We set to evaluate the patient perspective of AI use in diabetic retinal screening. Design: Survey. Methods: Four hundred thirty-eight patients undergoing diabetic retinal screening across New Zealand participated in a survey about their opinion of AI technology in retinal screening. The survey consisted of 13 questions covering topics of awareness, trust, and receptivity toward AI systems. Results: The mean age was 59 years. The majority of participants identified as New Zealand European (50%), followed by Asian (31%), Pacific Islander (10%), and Maori (5%). Whilst 73% of participants were aware of AI, only 58% have heard of it being implemented in health care. Overall, 78% of respondents were comfortable with AI use in their care, with 53% saying they would trust an AI-assisted screening program as much as a health professional. Despite having a higher awareness of ...
Edward Elgar Publishing eBooks, Dec 17, 2021
Edward Elgar Publishing eBooks, Dec 17, 2021
Edward Elgar Publishing eBooks, Dec 17, 2021
Encyclopedia of Sport Management, 2021
Edward Elgar Publishing eBooks, May 18, 2023
Routledge eBooks, Sep 9, 2022
Routledge eBooks, Jul 28, 2023
Routledge eBooks, Jul 28, 2023
PRism, 2005
Professional public relations bodies internationally have established ethics codes in an attempt ... more Professional public relations bodies internationally have established ethics codes in an attempt to regulate members' ethical behaviour. This paper critiques the code-based framework on philosophical and practical grounds, suggesting that such frameworks are inadequate because they leave practitioners free to interpret these guides in ways that advance their own and their clients' interests. We argue that this latitude does not foster ethical behaviour. We then contrast rule-following, action-based ethics with agent-based ethics, conceived in Aristotelian terms, and suggest that the virtue ethics advanced by Aristotle and his interpreters represents a more challenging but more authentically ethical path for practitioners to consider.
Journal of Communication Management, Mar 11, 2016
Purpose To explore the applicability of the organic theory of public relations to address “wicked... more Purpose To explore the applicability of the organic theory of public relations to address “wicked” problems in public health systems. Design/methodology/approach This is a conceptual paper, based on critical assessment and application of relevant theory. Findings The organic approach to public relations practice is more likely to succeed than largely organisation–centric models as advocated in the work of J.E.Grunig and others. The rationale is that addressing wicked problems involves recruiting a wide range of insights and facilitating collaborative action. The broad, inclusive orientation of the organic theory is expected to be more effective than familiar, but more narrowly organisation-focused strategies. Research limitations/implications The organic theory advocated here has potential heuristic value for future research in communication related to the delivery of social services. Practical implications Public health system managers and policy makers who adopt an organic approach to communicating system issues, especially adverse events, are more likely to build public support for their work than if they seek to address only “strategic” publics (Grunig & Hunt, 1984) who are seen as potential threats to the organisation’s ability to fulfill its mission. Originality/value Applying the organic theory of public relations to address wicked problems in public health management and communication breaks new ground. It contrasts with the managerialist orientation not only of public health systems in many western countries, but also the organisation-centric communication strategies often adopted to attempt to mitigate the effects of “wickedness” shown in recurrent adverse events. Such strategies may neglect the interest society as a whole has in public health outcomes.
The International Encyclopedia of Strategic Communication
The Emerald Handbook of Computer-Mediated Communication and Social Media
This lecture explores what media relations is, why it's important and how public relations us... more This lecture explores what media relations is, why it's important and how public relations uses media. It also highlights the key principles of pitching news items and writing news releases, and explains why it is important as a PR person to have good relations with the media. It's all about communication
Crisis Communication in a Digital World, 2015
In both academic and popular fora, there is widespread debate about changes in the ways humans n... more In both academic and popular fora, there is widespread debate about changes in the ways humans notice and pay attention. Typically, such changes are attributed to rising engagement with digital technologies and the multiplicity of media available for consumption, with consequent impacts on attention allocation. This paper suggests that public relations (PR) practitioners are part of this “attention marketplace”, where companies seek to monetize attention (Webster & Ksiazek, 2012) and rapidly evolving media forms are characteristic. In such an environment, public relations practitioners’ ability to monetize their expertise correlates crucially to their ability to generate attention for clients and employers. Therefore, they should be prepared continually to review whether changes in the attention market warrant adjustments in how they seek to achieve influence and desired outcomes.