Dr.Shaheen Mansori | MALAYSIA UNIVERSITY OF SCIENCE AND TECHNOLOGY (original) (raw)

Papers by Dr.Shaheen Mansori

Research paper thumbnail of An Analysis of the Effects of the Fourth Industrial Revolution on Vietnamese Enterprises

Research paper thumbnail of Factor that influences consumers' brand loyalty towards cosmetic products

Cosmetic industry is a lucrative business that progressively attracts more attention from marketi... more Cosmetic industry is a lucrative business that progressively attracts more attention from marketing research. The highly competitive environment in the cosmetic industry makes it a valuable area to study brand loyalty in cosmetic products. Brand loyalty is one of the important aspects which is significant for the management to sustain competitive advantages in the market. In this research, the relationship between brand loyalty and determinants of brand loyalty was unveiled, with special focus on brand image, perceived quality, price and promotion. The objective of this research is to study the factors that influence brand loyalty of cosmetic products in Malaysia; to identify the most influential factors relating to brand loyalty of cosmetic products in Malaysia; to evaluate the relationship between consumer satisfaction and brand loyalty of cosmetic product in Malaysia. This research was adopted a descriptive survey research design where questionnaires were used for data collection...

Research paper thumbnail of Entrepreneurial Competencies and Micro enterprises Performance A Study among the poor and Low-Income Households in Malaysia

This study examined the effect of relevant entrepreneurial competencies on microenterprise perfor... more This study examined the effect of relevant entrepreneurial competencies on microenterprise performance in Malaysia. A cross-sectional design was adopted to collect quantitative data from 300 randomly selected micro-entrepreneurs from the National Poverty Data Bank database in Malaysia. Results showed a significant positive effect of conceptual, commitment, opportunity recognizing, and organizing competencies on microenterprise performance. Findings further revealed a significant negative effect of micro-entrepreneurs’ relationship competencies on their enterprise performance. It is recommended that in order to reduce poverty by creating an entrepreneurial economy, governments should make entrepreneurship the goal of public policy particularly focusing on the relevant competencies identified.

Research paper thumbnail of Intrapreneurial behavior: an empirical investigation of personality traits

Management & Marketing, 2016

The study investigated the impact of personality traits on intrapreneurial behavior. Data was col... more The study investigated the impact of personality traits on intrapreneurial behavior. Data was collected from 306 employees working in higher education institutions. Structural equation modeling technique was utilized with the help of SmartPLS software. The findings of the study revealed a positive association of extroversion, openness to experiences and emotional stability with intrapreneurial behavior, while a negative impact of conscientiousness, agreeableness on intrapreneurial behavior was recorded. The findings of this study have several implications in the context of HEIs. To enhance the intrapreneurial behavior in the higher educational institutes, the management of the institutions should take positive steps to ensure that employees have personality traits which have shown a significant impact on the intraprenuerial behavior in this study. One strategy top management could consider is that, at the time of recruitment, preference should be given to candidates with higher leve...

Research paper thumbnail of Individual Awareness of E-Wallet and Bank Staff Related Fraud in Malaysia, in the Face of Widespread Global Digitalization

Types of Offending eJournal, 2021

The digitalized world is accelerating at a tremendous pace. Many banks and businesses today offer... more The digitalized world is accelerating at a tremendous pace. Many banks and businesses today offer e-wallets as a way of paying bills. As more and more products and services are being offered online at just a click away, a major concern is the security and privacy of data that is widely being transmitted across cyberspace to support online businesses and payment activities. This is because, there are many cybercriminals who attempt to use methods to make financial gain from unsuspecting online users of apps. There is a wide array of apps available to users including the popular e-commerce applications, ride hailing apps, banking apps, travel apps, chat and social apps and many of these apps are used by cybercriminals, who plant links in such apps to trick users. The aim of this research is to gather information on the extent of e-wallet fraud and whether respondents have heard of bank staff being involved in fraud. The aim is create awareness on how the public can be more aware of th...

Research paper thumbnail of Target Days versus Actual Days of Finished Goods Inventory in Fast Moving Consumer Goods

International Business Research, 2017

In a bid to maximize corporate profits, many multi-national corporations and even small medium en... more In a bid to maximize corporate profits, many multi-national corporations and even small medium enterprises create many products and place them on shelves at hypermarkets or supermarkets. We can observe an abundance of stock keeping units on shelves as well as observe a variety of such finished goods held by various fast moving consumer goods industries in the home appliance, beverage, canned food, clothes, soft-drinks, cordials and confectionery product ranges, just to name a few. From supplier, manufacturer, distributor, wholesaler and retailer, it appears that there is a constant flow of new products and stock keeping units held for these fast moving consumer goods. We can say that we humans are a rather wasteful species because a large proportion of products become obsolete or slow moving over time and organizations push products into the marketplace to gain competitive advantage and optimize profits. Hence, there is need to address this issue in the field of Supply Chain Manage...

Research paper thumbnail of Networking and Its Effects on SME Export Marketing Orientation in Emerging Markets

The shift from a domestic market to a global and international market is not an option but surviv... more The shift from a domestic market to a global and international market is not an option but survival for many SMEs. However, this move has brought more complexities and challenges for SMEs which have limited resources. The challenges associated with entry into the new market can be even more complex when firms intend to expand their business to an emerging market as usually in these markets the infrastructure and regulations are not as established as developed markets. Despite a vast amount of research on internationalization, SMEs and Emerging Markets, there is limited literature on the impact of networking on the success of SMEs internationalization. Therefore, this paper aims to provide an in-depth review of current literature about the potential effects of networking as one of the approaches for internationalization in emerging markets. For this paper, studies from 2000 to 2016 were selected and received. The results show that networking is an integrated part of internationalizat...

Research paper thumbnail of Who Seeks a Financial Planner? A Review of Literature

Journal for Studies in Management and Planning, 2016

In today’s highly complex and volatile financial market the importance of financial advice in dec... more In today’s highly complex and volatile financial market the importance of financial advice in decision making is difficult to rebut. People may seek for this type of help through close networks (like family or friends) or professional advisors. This paper reviews and summarizes the studies about financial help-seeking behavior. The findings suggest that factors like demographic profile, socio-economic features, and psychosocial characteristics are most likely to influence financial help-seeking behavior.

Research paper thumbnail of Social Marketing in Foods: A Review of Behavioural Change Models of Healthy Eating

Reference Module in Food Science, 2019

Research paper thumbnail of Social Marketing and Public Health: A Literature Review

The objective of the current paper is to provide the concept of social marketing and public healt... more The objective of the current paper is to provide the concept of social marketing and public health through the intensive literature review. This study focuses on the discussion and justification regarding the social marketing and public well-being. It explains the integration between these two disciplines through the literature review. Given that, this research illuminates an individual’s perceptions regarding public health awareness and disease early diagnosis using social marketing approach. Considering this, Theory of Planned Behaviour, Social Cognitive Theory, Protection Motivation Theory and Health Belief Model are applied to understand the behavioural change and intention towards the intended healthy behaviour. Furthermore, Model of Communication is used to ensure an effective communication process and the target audience decodes the intended healthy behaviour message. Keywords: social marketing, theory of planned behaviour, social cognitive theory, protection motivation theor...

Research paper thumbnail of Marketing from Islamic Perspective, Tapping into the Halal Market

Islamic economy is one of the fastest growing segments worldwide that estimated to be worth S3 tr... more Islamic economy is one of the fastest growing segments worldwide that estimated to be worth S3 trillion in 2021 with an average CAGR growth of 8%. In this segment Halal food is the largest pillar, where Muslim spent $1.17 trillion in 2015. The figures encourage many market players to enter to this market. However, Halal food market is fragmented and to some extend is different from other industries due to the Islamic culture and traditions. Islam asked Muslims to follow guidelines advised in Quran and Hadith to conduct business. These two main references promote a set of fundamental principles to maximize value via effective marketing strategy. Marketing strategy from Islamic perspective is an emerging field and the concept is developing constantly to realize its immense potential. There are arguments from scholars that Islamic marketing should be included in the concept of marketing mix (4Ps). Therefore, this article aims to identify the needs in applying Islamic marketing attribut...

Research paper thumbnail of How Muslims Make a Decision Regarding Islamic Microfinance Options? A Survey of Determinant Factors

This paper aims to examine the factors influencing the intention of Muslims towards microfinance ... more This paper aims to examine the factors influencing the intention of Muslims towards microfinance application. Empirical studies have demonstrated that microfinance plays a key role in poverty alleviation and could improve under privileged Muslims’ living standards. However, microfinance faces some challenges as majority of Muslims yet to apply and thus, underutilise the benefits therein. The contribution of this paper is to explore the relationship between the identified factors and the level of intention towards microfinance application. To further support this viewpoint, theory of planned behaviour is used to justify and predict the intention in this research. The analysis demonstrated that religion and religiosity, perceived Shariah compliant and Imam’s endorsement have significant impact towards the level of intention in microfinance application.

Research paper thumbnail of Sovereign Debt and Sovereign Credit Rating: Literature Review

The aim of this study is to summarise the recent literature related to sovereign debt credit rati... more The aim of this study is to summarise the recent literature related to sovereign debt credit rating and the Credit Rating Agencies (CRA). The ratings provided by the RAs address default risk of a sovereign borrower. These ratings are used to assess the ability of sovereigns in meeting their financial obligations. Simply put, these ratings are the RAs opinions about the sovereigns’ financial strength or lack of strength. Moreover, the RA activities may lead to lower degrees of information asymmetry in financial markets being judged by the amount of sovereign information they often provide and disclose to the investors.

Research paper thumbnail of An Exploratory Case Study on a Social Enterprise Company that Focuses to Improve Malaysian School Counseling Department: SASTRA Education Development

SSRN Electronic Journal, 2020

Research paper thumbnail of An analysis of the religious, social factors and income’s influence on the decision making in Islamic microfinance schemes

Journal of Islamic Accounting and Business Research, 2020

Purpose Islamic microfinance schemes are designed and developed with the primary intention of pov... more Purpose Islamic microfinance schemes are designed and developed with the primary intention of poverty alleviation and fulfillment of the Islamic law requirements. The purpose of this study is to investigate the effects of religiosity, religious leader’s endorsement, social influence and income on the intention to apply for Islamic microfinance among Muslims in Malaysia. Design/methodology/approach This study is based on a public survey to collect primary data from various states in Malaysia. Then, structural equation modelling (SEM) was used to analyse the data set. Findings The results of SEM indicate significant roles for religiosity and religious leader’s endorsement as religion-based factors on intention to apply for microfinance products. Moreover, social influence (peer-pressure) is influential on the financial decision-making process. The authors also examined the moderation effect of gender on these relations and found that females, in comparison to males, tend to be more in...

Research paper thumbnail of The Malaysian-Chinese Consumers Purchasing Intention Behavior: The Case of Seafood as a Gift

Humanities & Social Sciences Reviews, 2019

Purpose of Study: This research aims to explore consumer purchasing behavior and examines the fac... more Purpose of Study: This research aims to explore consumer purchasing behavior and examines the factors that affect the consumer purchasing intention behavior on seafood as a gift in Malaysian Chinese. Methodology: There are many researches on the consumer purchasing behavior and gift-giving behavior. However, prior research in this particular topic of the combination of seafood and gift is limited. The Theory of Planned Behavior (TPB) serves as the backbone of the study which gives inspiration to the development of the theoretical framework of 4A’s marketing tools namely acceptability, awareness, accessibility and affordability to measure consumer purchasing intention behavior on seafood as a gift-giving item. The research conducted using the quantitative approach which focuses on the questionnaires with 234 respondents that provide fundamental connection to measure the relationship between empirical observation and quantitative mathematical expression. The data collected will be ana...

Research paper thumbnail of The Effect of Demographic Variables and Ownership on Credit Card Market in Malaysia

International Journal of Financial Research, 2019

The aim of this research is to provide a framework for credit card providers to develop a better ... more The aim of this research is to provide a framework for credit card providers to develop a better marketing strategy as well as business related to credit transaction by providing better understanding towards the effect of current individual demographic variable towards credit card ownership and usage in Malaysia. This research discusses the effect of significant demographic variables and ownership on the usage of credit card in Malaysia. The impacts of four key demographic variables are age, gender, education level, and income level on ownership and usage of credit card among credit cardholders in Malaysia. Whereas the income level has the strongest relationship among other demographic variables, it has to be taken into consideration by the credit card providers not just the ownership of credit card as well as the demographic variables while developing market strategy, particularly in Malaysia.

Research paper thumbnail of A Study of Accounting Outsourcing Decision: The Case of Malaysian SMEs

International Journal of Financial Research, 2019

Nowadays the costs of doing business have been increased and become more competitive than before.... more Nowadays the costs of doing business have been increased and become more competitive than before. Hence, many organizations have been thinking to outsource activities which are not the core competence of the organization such as finance and accounting, information technology, human resources, and any other back-office activities. This research provides an understanding of the factors influencing of the organization intends to outsource the finance and accounting activities decision for the Small and Medium Enterprises (SMEs) in Malaysia. The research uses a qualitative exploratory and explanatory method. The qualitative data collected via individual interviews with Malaysia Small and Medium Enterprises’ decision makers and a higher level of management group which comprises of individual or organizations. The results suggest that Malaysian SMEs would shorten their decision-making process to make a business process outsource if they can see the success story of other organizations.

Research paper thumbnail of An Empirical Study in Human Resource Management to Optimize Malaysian School Counselling Department

International Journal of Financial Research, 2019

This conceptual paper is to study the departmental improvement that needs to be implemented at Ma... more This conceptual paper is to study the departmental improvement that needs to be implemented at Malaysian Schools Counselling Center by integrating Human Resources Management Practices. The study reviews literature on the Historical Background of Malaysian School Counselling Center and human resource management practices. The paper goes on to analyse factors and perceptions that is needed for revamping a systematic Counselling and Career Development Center in schools. Furthermore, its operational needs relevant human resource management approach which will contribute towards building the future human capital via the school systems. As human capital is the backbone of any country, it has become essential for any nation to produce the right human capital to ensure the workforce of the country is able to develop well balance country from political, economic and socially. However, there is rising challenges for the education sector to produce and feed the talents and various initiatives ...

Research paper thumbnail of Factors That Influence Females’ Intention towards Breast Cancer Early Diagnosis

Cancer and Clinical Oncology, 2018

Despite the advanced medical technology nowadays, breast cancer incidence rate is still increasin... more Despite the advanced medical technology nowadays, breast cancer incidence rate is still increasing worldwide. This is due to females lack of knowledge and awareness about the breast screening. Therefore, the objective of this study is to explore the factors that influence females’ intention towards breast cancer early diagnosis with health belief model and provide practical recommendations. To evaluate the proposed hypotheses in this study, 600 self-administrated questionnaires were distributed to Malaysian female who is 18 years old and above with the usage of non-probable sampling approach (convenience sampling approach). Given that, the findings demonstrate perceived barriers has the greatest impact towards females’ breast cancer early diagnosis intention, followed by perceived severity and perceived susceptibility. The contribution of this study is to evaluate the relationships between perceived severity, perceived susceptibility and perceived barriers towards female...

Research paper thumbnail of An Analysis of the Effects of the Fourth Industrial Revolution on Vietnamese Enterprises

Research paper thumbnail of Factor that influences consumers' brand loyalty towards cosmetic products

Cosmetic industry is a lucrative business that progressively attracts more attention from marketi... more Cosmetic industry is a lucrative business that progressively attracts more attention from marketing research. The highly competitive environment in the cosmetic industry makes it a valuable area to study brand loyalty in cosmetic products. Brand loyalty is one of the important aspects which is significant for the management to sustain competitive advantages in the market. In this research, the relationship between brand loyalty and determinants of brand loyalty was unveiled, with special focus on brand image, perceived quality, price and promotion. The objective of this research is to study the factors that influence brand loyalty of cosmetic products in Malaysia; to identify the most influential factors relating to brand loyalty of cosmetic products in Malaysia; to evaluate the relationship between consumer satisfaction and brand loyalty of cosmetic product in Malaysia. This research was adopted a descriptive survey research design where questionnaires were used for data collection...

Research paper thumbnail of Entrepreneurial Competencies and Micro enterprises Performance A Study among the poor and Low-Income Households in Malaysia

This study examined the effect of relevant entrepreneurial competencies on microenterprise perfor... more This study examined the effect of relevant entrepreneurial competencies on microenterprise performance in Malaysia. A cross-sectional design was adopted to collect quantitative data from 300 randomly selected micro-entrepreneurs from the National Poverty Data Bank database in Malaysia. Results showed a significant positive effect of conceptual, commitment, opportunity recognizing, and organizing competencies on microenterprise performance. Findings further revealed a significant negative effect of micro-entrepreneurs’ relationship competencies on their enterprise performance. It is recommended that in order to reduce poverty by creating an entrepreneurial economy, governments should make entrepreneurship the goal of public policy particularly focusing on the relevant competencies identified.

Research paper thumbnail of Intrapreneurial behavior: an empirical investigation of personality traits

Management & Marketing, 2016

The study investigated the impact of personality traits on intrapreneurial behavior. Data was col... more The study investigated the impact of personality traits on intrapreneurial behavior. Data was collected from 306 employees working in higher education institutions. Structural equation modeling technique was utilized with the help of SmartPLS software. The findings of the study revealed a positive association of extroversion, openness to experiences and emotional stability with intrapreneurial behavior, while a negative impact of conscientiousness, agreeableness on intrapreneurial behavior was recorded. The findings of this study have several implications in the context of HEIs. To enhance the intrapreneurial behavior in the higher educational institutes, the management of the institutions should take positive steps to ensure that employees have personality traits which have shown a significant impact on the intraprenuerial behavior in this study. One strategy top management could consider is that, at the time of recruitment, preference should be given to candidates with higher leve...

Research paper thumbnail of Individual Awareness of E-Wallet and Bank Staff Related Fraud in Malaysia, in the Face of Widespread Global Digitalization

Types of Offending eJournal, 2021

The digitalized world is accelerating at a tremendous pace. Many banks and businesses today offer... more The digitalized world is accelerating at a tremendous pace. Many banks and businesses today offer e-wallets as a way of paying bills. As more and more products and services are being offered online at just a click away, a major concern is the security and privacy of data that is widely being transmitted across cyberspace to support online businesses and payment activities. This is because, there are many cybercriminals who attempt to use methods to make financial gain from unsuspecting online users of apps. There is a wide array of apps available to users including the popular e-commerce applications, ride hailing apps, banking apps, travel apps, chat and social apps and many of these apps are used by cybercriminals, who plant links in such apps to trick users. The aim of this research is to gather information on the extent of e-wallet fraud and whether respondents have heard of bank staff being involved in fraud. The aim is create awareness on how the public can be more aware of th...

Research paper thumbnail of Target Days versus Actual Days of Finished Goods Inventory in Fast Moving Consumer Goods

International Business Research, 2017

In a bid to maximize corporate profits, many multi-national corporations and even small medium en... more In a bid to maximize corporate profits, many multi-national corporations and even small medium enterprises create many products and place them on shelves at hypermarkets or supermarkets. We can observe an abundance of stock keeping units on shelves as well as observe a variety of such finished goods held by various fast moving consumer goods industries in the home appliance, beverage, canned food, clothes, soft-drinks, cordials and confectionery product ranges, just to name a few. From supplier, manufacturer, distributor, wholesaler and retailer, it appears that there is a constant flow of new products and stock keeping units held for these fast moving consumer goods. We can say that we humans are a rather wasteful species because a large proportion of products become obsolete or slow moving over time and organizations push products into the marketplace to gain competitive advantage and optimize profits. Hence, there is need to address this issue in the field of Supply Chain Manage...

Research paper thumbnail of Networking and Its Effects on SME Export Marketing Orientation in Emerging Markets

The shift from a domestic market to a global and international market is not an option but surviv... more The shift from a domestic market to a global and international market is not an option but survival for many SMEs. However, this move has brought more complexities and challenges for SMEs which have limited resources. The challenges associated with entry into the new market can be even more complex when firms intend to expand their business to an emerging market as usually in these markets the infrastructure and regulations are not as established as developed markets. Despite a vast amount of research on internationalization, SMEs and Emerging Markets, there is limited literature on the impact of networking on the success of SMEs internationalization. Therefore, this paper aims to provide an in-depth review of current literature about the potential effects of networking as one of the approaches for internationalization in emerging markets. For this paper, studies from 2000 to 2016 were selected and received. The results show that networking is an integrated part of internationalizat...

Research paper thumbnail of Who Seeks a Financial Planner? A Review of Literature

Journal for Studies in Management and Planning, 2016

In today’s highly complex and volatile financial market the importance of financial advice in dec... more In today’s highly complex and volatile financial market the importance of financial advice in decision making is difficult to rebut. People may seek for this type of help through close networks (like family or friends) or professional advisors. This paper reviews and summarizes the studies about financial help-seeking behavior. The findings suggest that factors like demographic profile, socio-economic features, and psychosocial characteristics are most likely to influence financial help-seeking behavior.

Research paper thumbnail of Social Marketing in Foods: A Review of Behavioural Change Models of Healthy Eating

Reference Module in Food Science, 2019

Research paper thumbnail of Social Marketing and Public Health: A Literature Review

The objective of the current paper is to provide the concept of social marketing and public healt... more The objective of the current paper is to provide the concept of social marketing and public health through the intensive literature review. This study focuses on the discussion and justification regarding the social marketing and public well-being. It explains the integration between these two disciplines through the literature review. Given that, this research illuminates an individual’s perceptions regarding public health awareness and disease early diagnosis using social marketing approach. Considering this, Theory of Planned Behaviour, Social Cognitive Theory, Protection Motivation Theory and Health Belief Model are applied to understand the behavioural change and intention towards the intended healthy behaviour. Furthermore, Model of Communication is used to ensure an effective communication process and the target audience decodes the intended healthy behaviour message. Keywords: social marketing, theory of planned behaviour, social cognitive theory, protection motivation theor...

Research paper thumbnail of Marketing from Islamic Perspective, Tapping into the Halal Market

Islamic economy is one of the fastest growing segments worldwide that estimated to be worth S3 tr... more Islamic economy is one of the fastest growing segments worldwide that estimated to be worth S3 trillion in 2021 with an average CAGR growth of 8%. In this segment Halal food is the largest pillar, where Muslim spent $1.17 trillion in 2015. The figures encourage many market players to enter to this market. However, Halal food market is fragmented and to some extend is different from other industries due to the Islamic culture and traditions. Islam asked Muslims to follow guidelines advised in Quran and Hadith to conduct business. These two main references promote a set of fundamental principles to maximize value via effective marketing strategy. Marketing strategy from Islamic perspective is an emerging field and the concept is developing constantly to realize its immense potential. There are arguments from scholars that Islamic marketing should be included in the concept of marketing mix (4Ps). Therefore, this article aims to identify the needs in applying Islamic marketing attribut...

Research paper thumbnail of How Muslims Make a Decision Regarding Islamic Microfinance Options? A Survey of Determinant Factors

This paper aims to examine the factors influencing the intention of Muslims towards microfinance ... more This paper aims to examine the factors influencing the intention of Muslims towards microfinance application. Empirical studies have demonstrated that microfinance plays a key role in poverty alleviation and could improve under privileged Muslims’ living standards. However, microfinance faces some challenges as majority of Muslims yet to apply and thus, underutilise the benefits therein. The contribution of this paper is to explore the relationship between the identified factors and the level of intention towards microfinance application. To further support this viewpoint, theory of planned behaviour is used to justify and predict the intention in this research. The analysis demonstrated that religion and religiosity, perceived Shariah compliant and Imam’s endorsement have significant impact towards the level of intention in microfinance application.

Research paper thumbnail of Sovereign Debt and Sovereign Credit Rating: Literature Review

The aim of this study is to summarise the recent literature related to sovereign debt credit rati... more The aim of this study is to summarise the recent literature related to sovereign debt credit rating and the Credit Rating Agencies (CRA). The ratings provided by the RAs address default risk of a sovereign borrower. These ratings are used to assess the ability of sovereigns in meeting their financial obligations. Simply put, these ratings are the RAs opinions about the sovereigns’ financial strength or lack of strength. Moreover, the RA activities may lead to lower degrees of information asymmetry in financial markets being judged by the amount of sovereign information they often provide and disclose to the investors.

Research paper thumbnail of An Exploratory Case Study on a Social Enterprise Company that Focuses to Improve Malaysian School Counseling Department: SASTRA Education Development

SSRN Electronic Journal, 2020

Research paper thumbnail of An analysis of the religious, social factors and income’s influence on the decision making in Islamic microfinance schemes

Journal of Islamic Accounting and Business Research, 2020

Purpose Islamic microfinance schemes are designed and developed with the primary intention of pov... more Purpose Islamic microfinance schemes are designed and developed with the primary intention of poverty alleviation and fulfillment of the Islamic law requirements. The purpose of this study is to investigate the effects of religiosity, religious leader’s endorsement, social influence and income on the intention to apply for Islamic microfinance among Muslims in Malaysia. Design/methodology/approach This study is based on a public survey to collect primary data from various states in Malaysia. Then, structural equation modelling (SEM) was used to analyse the data set. Findings The results of SEM indicate significant roles for religiosity and religious leader’s endorsement as religion-based factors on intention to apply for microfinance products. Moreover, social influence (peer-pressure) is influential on the financial decision-making process. The authors also examined the moderation effect of gender on these relations and found that females, in comparison to males, tend to be more in...

Research paper thumbnail of The Malaysian-Chinese Consumers Purchasing Intention Behavior: The Case of Seafood as a Gift

Humanities & Social Sciences Reviews, 2019

Purpose of Study: This research aims to explore consumer purchasing behavior and examines the fac... more Purpose of Study: This research aims to explore consumer purchasing behavior and examines the factors that affect the consumer purchasing intention behavior on seafood as a gift in Malaysian Chinese. Methodology: There are many researches on the consumer purchasing behavior and gift-giving behavior. However, prior research in this particular topic of the combination of seafood and gift is limited. The Theory of Planned Behavior (TPB) serves as the backbone of the study which gives inspiration to the development of the theoretical framework of 4A’s marketing tools namely acceptability, awareness, accessibility and affordability to measure consumer purchasing intention behavior on seafood as a gift-giving item. The research conducted using the quantitative approach which focuses on the questionnaires with 234 respondents that provide fundamental connection to measure the relationship between empirical observation and quantitative mathematical expression. The data collected will be ana...

Research paper thumbnail of The Effect of Demographic Variables and Ownership on Credit Card Market in Malaysia

International Journal of Financial Research, 2019

The aim of this research is to provide a framework for credit card providers to develop a better ... more The aim of this research is to provide a framework for credit card providers to develop a better marketing strategy as well as business related to credit transaction by providing better understanding towards the effect of current individual demographic variable towards credit card ownership and usage in Malaysia. This research discusses the effect of significant demographic variables and ownership on the usage of credit card in Malaysia. The impacts of four key demographic variables are age, gender, education level, and income level on ownership and usage of credit card among credit cardholders in Malaysia. Whereas the income level has the strongest relationship among other demographic variables, it has to be taken into consideration by the credit card providers not just the ownership of credit card as well as the demographic variables while developing market strategy, particularly in Malaysia.

Research paper thumbnail of A Study of Accounting Outsourcing Decision: The Case of Malaysian SMEs

International Journal of Financial Research, 2019

Nowadays the costs of doing business have been increased and become more competitive than before.... more Nowadays the costs of doing business have been increased and become more competitive than before. Hence, many organizations have been thinking to outsource activities which are not the core competence of the organization such as finance and accounting, information technology, human resources, and any other back-office activities. This research provides an understanding of the factors influencing of the organization intends to outsource the finance and accounting activities decision for the Small and Medium Enterprises (SMEs) in Malaysia. The research uses a qualitative exploratory and explanatory method. The qualitative data collected via individual interviews with Malaysia Small and Medium Enterprises’ decision makers and a higher level of management group which comprises of individual or organizations. The results suggest that Malaysian SMEs would shorten their decision-making process to make a business process outsource if they can see the success story of other organizations.

Research paper thumbnail of An Empirical Study in Human Resource Management to Optimize Malaysian School Counselling Department

International Journal of Financial Research, 2019

This conceptual paper is to study the departmental improvement that needs to be implemented at Ma... more This conceptual paper is to study the departmental improvement that needs to be implemented at Malaysian Schools Counselling Center by integrating Human Resources Management Practices. The study reviews literature on the Historical Background of Malaysian School Counselling Center and human resource management practices. The paper goes on to analyse factors and perceptions that is needed for revamping a systematic Counselling and Career Development Center in schools. Furthermore, its operational needs relevant human resource management approach which will contribute towards building the future human capital via the school systems. As human capital is the backbone of any country, it has become essential for any nation to produce the right human capital to ensure the workforce of the country is able to develop well balance country from political, economic and socially. However, there is rising challenges for the education sector to produce and feed the talents and various initiatives ...

Research paper thumbnail of Factors That Influence Females’ Intention towards Breast Cancer Early Diagnosis

Cancer and Clinical Oncology, 2018

Despite the advanced medical technology nowadays, breast cancer incidence rate is still increasin... more Despite the advanced medical technology nowadays, breast cancer incidence rate is still increasing worldwide. This is due to females lack of knowledge and awareness about the breast screening. Therefore, the objective of this study is to explore the factors that influence females’ intention towards breast cancer early diagnosis with health belief model and provide practical recommendations. To evaluate the proposed hypotheses in this study, 600 self-administrated questionnaires were distributed to Malaysian female who is 18 years old and above with the usage of non-probable sampling approach (convenience sampling approach). Given that, the findings demonstrate perceived barriers has the greatest impact towards females’ breast cancer early diagnosis intention, followed by perceived severity and perceived susceptibility. The contribution of this study is to evaluate the relationships between perceived severity, perceived susceptibility and perceived barriers towards female...