Shweta Kushal | Indian Institute of Management, Indore (original) (raw)
Papers by Shweta Kushal
Business and Economic Research, 2016
Journal of Leisure Research
This paper is set within the context of a rapidly urbanizing India with shrinking avenues of phys... more This paper is set within the context of a rapidly urbanizing India with shrinking avenues of physical play and social engagement. The loss of traditional play spaces has redefined leisure activities for youth beyond offline sites into online spaces. These newer leisure engagements including gaming, binge-watching and social media interactions are predominantly virtual and sedentary. This shift, and the restrictions in their physical movements, reduce youth interactions with their social and material environments. Operationalizing Soja’s “Thirdspace,” this paper argues that Pokemon Go generates hybrid habitats at the confluence of leisure, youth, and digital gaming. Through qualitative interviews and co-playing sessions, this study draws from an engagement experience pool spanning 400 h of gameplay with five respondents in the Indian context. It examines how the everyday leisure activities of youth in augmented environments can lead to new spatio-cultural meanings, redefine immediate social environments, and create dynamic possibilities for youth development.
Journal of Leisure Research , 2022
This paper is set within the context of a rapidly urbanizing India with shrinking avenues of phys... more This paper is set within the context of a rapidly urbanizing India
with shrinking avenues of physical play and social engagement. The
loss of traditional play spaces has redefined leisure activities for
youth beyond offline sites into online spaces. These newer leisure
engagements including gaming, binge-watching and social media
interactions are predominantly virtual and sedentary. This shift, and
the restrictions in their physical movements, reduce youth interactions
with their social and material environments. Operationalizing
Soja’s “Thirdspace,” this paper argues that Pokemon Go generates
hybrid habitats at the confluence of leisure, youth, and digital gaming.
Through qualitative interviews and co-playing sessions, this
study draws from an engagement experience pool spanning 400 h
of gameplay with five respondents in the Indian context. It examines
how the everyday leisure activities of youth in augmented environments
can lead to new spatio-cultural meanings, redefine immediate
social environments, and create dynamic possibilities for youth
development.
Higher Education, Skills and Work-Based Learning
PurposeThe purpose of this paper was to provide a framework of methods and skills for employer-or... more PurposeThe purpose of this paper was to provide a framework of methods and skills for employer-oriented personal branding among business school students to create an effective digital curriculum vitae for employment and to test the students' awareness of personal branding techniques.Design/methodology/approachThis was a mixed methods study which followed an exploratory model, where the findings of the qualitative first stage helped develop the hypotheses for the second (quantitative) stage of the study. The rich detailed data collected from the qualitative phase were used to develop the instrument for stage 2. Responses based on Likert scale were used in stage 2 to test the hypotheses.FindingsThe study tested hypotheses relating to personal branding, demonstrating that most of the skills and methods studied are held in high esteem by business school students. The study clearly establishes that these students possess a high degree of awareness about the need for employer-oriented...
Journal of Public Affairs
Journal of Management Research and Analysis, 2016
The working class population in Indian society has been largely centred on the male members of th... more The working class population in Indian society has been largely centred on the male members of the group. Being dominantly patriarchal in nature, Indian social systems promote the ascendancy of the male over the female in all spheres of personal and professional life and the working class environment has traditionally been no exception to this rule. Women, both married and unmarried, have been confined to homes while men have gone to factories and institutions to earn a means of sustenance for the entire family. As a result, the structures in the workplace have also remained constant with men dealing with men in most factories. This paper examines the manner in which a certain alteration in the gender ratio of an organisation can bring about positive change in terms of productivity, behaviours, attitudes and efficiency on the shop floor. This paper studies one manufacturing organisation in the Malwa region in the state of Madhya Pradesh in India to highlight these changes through the manner in which the organisation implements this change.
Http Dx Doi Org 10 1080 19438192 2013 829640, Jul 21, 2014
South Asian Diaspora, 2013
The construction of an ethnic identity is based on the confluence of self and culture. Ethnic gro... more The construction of an ethnic identity is based on the confluence of self and culture. Ethnic groups in the diaspora preserve ethnic identity by expecting adherence to communal and social codes and the Punjabi community in the UK is no exception. The construction of women as the repository of honour or izzat is the most important construct used to establish cultural order. This equates women with collective honour resulting in extreme psychological, mental and physical control over them. Therefore, they are unable to dissociate themselves from this construct and find themselves trapped within its confines. This paper locates Provoked by Kiranjit Ahluwalia and Rahila Gupta and Shame and Daughters of Shame by Jasvinder Sanghera in this context outlining the establishment and exertion of this construct, which perpetuates patriarchal order. It argues that the act of utterance through the autobiographies creates a space for alternative means of self-definition and presents counter-narratives to this hegemonic discourse.
Business and Economic Research, 2016
Journal of Leisure Research
This paper is set within the context of a rapidly urbanizing India with shrinking avenues of phys... more This paper is set within the context of a rapidly urbanizing India with shrinking avenues of physical play and social engagement. The loss of traditional play spaces has redefined leisure activities for youth beyond offline sites into online spaces. These newer leisure engagements including gaming, binge-watching and social media interactions are predominantly virtual and sedentary. This shift, and the restrictions in their physical movements, reduce youth interactions with their social and material environments. Operationalizing Soja’s “Thirdspace,” this paper argues that Pokemon Go generates hybrid habitats at the confluence of leisure, youth, and digital gaming. Through qualitative interviews and co-playing sessions, this study draws from an engagement experience pool spanning 400 h of gameplay with five respondents in the Indian context. It examines how the everyday leisure activities of youth in augmented environments can lead to new spatio-cultural meanings, redefine immediate social environments, and create dynamic possibilities for youth development.
Journal of Leisure Research , 2022
This paper is set within the context of a rapidly urbanizing India with shrinking avenues of phys... more This paper is set within the context of a rapidly urbanizing India
with shrinking avenues of physical play and social engagement. The
loss of traditional play spaces has redefined leisure activities for
youth beyond offline sites into online spaces. These newer leisure
engagements including gaming, binge-watching and social media
interactions are predominantly virtual and sedentary. This shift, and
the restrictions in their physical movements, reduce youth interactions
with their social and material environments. Operationalizing
Soja’s “Thirdspace,” this paper argues that Pokemon Go generates
hybrid habitats at the confluence of leisure, youth, and digital gaming.
Through qualitative interviews and co-playing sessions, this
study draws from an engagement experience pool spanning 400 h
of gameplay with five respondents in the Indian context. It examines
how the everyday leisure activities of youth in augmented environments
can lead to new spatio-cultural meanings, redefine immediate
social environments, and create dynamic possibilities for youth
development.
Higher Education, Skills and Work-Based Learning
PurposeThe purpose of this paper was to provide a framework of methods and skills for employer-or... more PurposeThe purpose of this paper was to provide a framework of methods and skills for employer-oriented personal branding among business school students to create an effective digital curriculum vitae for employment and to test the students' awareness of personal branding techniques.Design/methodology/approachThis was a mixed methods study which followed an exploratory model, where the findings of the qualitative first stage helped develop the hypotheses for the second (quantitative) stage of the study. The rich detailed data collected from the qualitative phase were used to develop the instrument for stage 2. Responses based on Likert scale were used in stage 2 to test the hypotheses.FindingsThe study tested hypotheses relating to personal branding, demonstrating that most of the skills and methods studied are held in high esteem by business school students. The study clearly establishes that these students possess a high degree of awareness about the need for employer-oriented...
Journal of Public Affairs
Journal of Management Research and Analysis, 2016
The working class population in Indian society has been largely centred on the male members of th... more The working class population in Indian society has been largely centred on the male members of the group. Being dominantly patriarchal in nature, Indian social systems promote the ascendancy of the male over the female in all spheres of personal and professional life and the working class environment has traditionally been no exception to this rule. Women, both married and unmarried, have been confined to homes while men have gone to factories and institutions to earn a means of sustenance for the entire family. As a result, the structures in the workplace have also remained constant with men dealing with men in most factories. This paper examines the manner in which a certain alteration in the gender ratio of an organisation can bring about positive change in terms of productivity, behaviours, attitudes and efficiency on the shop floor. This paper studies one manufacturing organisation in the Malwa region in the state of Madhya Pradesh in India to highlight these changes through the manner in which the organisation implements this change.
Http Dx Doi Org 10 1080 19438192 2013 829640, Jul 21, 2014
South Asian Diaspora, 2013
The construction of an ethnic identity is based on the confluence of self and culture. Ethnic gro... more The construction of an ethnic identity is based on the confluence of self and culture. Ethnic groups in the diaspora preserve ethnic identity by expecting adherence to communal and social codes and the Punjabi community in the UK is no exception. The construction of women as the repository of honour or izzat is the most important construct used to establish cultural order. This equates women with collective honour resulting in extreme psychological, mental and physical control over them. Therefore, they are unable to dissociate themselves from this construct and find themselves trapped within its confines. This paper locates Provoked by Kiranjit Ahluwalia and Rahila Gupta and Shame and Daughters of Shame by Jasvinder Sanghera in this context outlining the establishment and exertion of this construct, which perpetuates patriarchal order. It argues that the act of utterance through the autobiographies creates a space for alternative means of self-definition and presents counter-narratives to this hegemonic discourse.