Jaciel Keltgen | Minnesota State Community and Technical College (original) (raw)

Papers by Jaciel Keltgen

Hospital topics, Jan 29, 2017

Using social capital theory, Augustana University healthcare marketing students examined how medi... more Using social capital theory, Augustana University healthcare marketing students examined how medical professionals utilize social media to further engage with their communities. The team selected Twitter as the social media network from which to collect data because of its popularity and ease of use. The sample was drawn from 1,000 Twitter profiles that were retrieved from 24 keywords such as MD. A total of 3,378,285 tweets from this sample were collected and analyzed for content, use of hashtags, mobile device use, frequency, longevity, medical relevance, medical specialty, gender, and approximate age. This is an important first look, using Big Data, at how physicians parlay the popularity of social media to build social capital through sharing research with colleagues, connecting with patients and prospective patients, and extending their personal and employer brands to increasingly information-hungry and interactive consumers.

You don't have to be a TV doctor to effectively reach a potential audience on Twitter, says n... more You don't have to be a TV doctor to effectively reach a potential audience on Twitter, says new research on doctors using the social media platform.

Women Empowerment and Well-Being for Inclusive Economic Growth

Job satisfaction has fallen among doctors, and beyond lack of pay parity that averages 25%, femal... more Job satisfaction has fallen among doctors, and beyond lack of pay parity that averages 25%, female physician job satisfiers differ from male colleagues. Health systems can build upon female physicians' confidence in their abilities to communicate with patients, show empathy, build trust, and elicit patient compliance with treatment plans. Systems must attend to work conditions for young and female cohorts, thereby retaining half of the workforce offering critical care to 7.8 billion people. Ordinal logistic regression was used to analyze data gathered in the U.S. by the Center for Studying Health System Change. Data were used to build a predictive statistical model in concert with independent variables linked to generational and job satisfaction literature. This study revealed statistically significant correlations between factors not only by gender, but also by generational membership. Statistically significant factors affecting job satisfaction among female physicians include ...

Marketing Management Association, 2019

Modern pop-culture is fueled by the clout of celebrities as well as social taste makers and influ... more Modern pop-culture is fueled by the clout of celebrities as well as social taste makers and influencers. Powerful social reach can translate into stronger credibility and visibility and is practiced by many U.S. brands. This single-case study was designed to explore the influence of one medically-trained reality TV star who parlayed her celebrity into a social media following. Her most recent 3,203 tweets were collected and analyzed via the viewfinder of a three-stage relationship framework, social capital theory and role of personal influence theory. Through design, data collection and analysis, this case study illustrates the contemporary phenomenon of social capital in building and maintaining a following not only in the health realm, but also among a pet-owner audience perfectly poised to purchase a celebrity's invention, #popuppeepad.

Using social capital theory, Augustana University healthcare marketing students examined how medi... more Using social capital theory, Augustana University healthcare marketing students examined how medical professionals utilize social media to further engage with their communities. The team selected Twitter as the social media network from which to collect data because of its popularity and ease of use. Individual Twitter users were identified as healthcare professionals by searching specific keywords such as physician, MD, chiropractor, and dermatologist within their profiles. The sample was drawn from 1,000 Twitter profiles that were retrieved from 24 keywords. A total of 3,378,285 tweets from this sample were collected and analyzed for content, use of hashtags, mobile device use, frequency, longevity, medical relevance, medical specialty, gender, and approximate age. This is an important first look at how physicians parlay the popularity of social media to improve their social capital by sharing research with colleagues, connecting with patients and prospective patients, and extending their personal and employer brands to increasingly information-hungry and interactive consumers.

Each generation is born into a social environment characterized by distinctive values about socia... more Each generation is born into a social environment characterized by distinctive values about social and family obligations. These values are inconstant and cyclical, shaping each generation’s values, behavior and lifelong attitudes. The Millennial generation is pivotal to America’s legacy of democracy, yet there are conflicting reports about the engagement of Millennials in civic life. Millennials may be wondering why they are bowling alone, even though their Facebook friends say they “like” bowling and even “like” specific bowling alleys on specific evenings. Through the lens of social capital, this paper explores whether Millennials are cultivating social networks that extend beyond their smartphones.

The demands of Millennials engaged in healthcare professions have just begun to tax recruiters an... more The demands of Millennials engaged in healthcare professions have just begun to tax recruiters and HR departments. This study examines expectations expressed by Midwestern doctors, nurses, chiropractors, dentists, orthodontists, scientists, physical therapists, nurse practitioners and pharmacists as they begin to infuse the healthcare landscape with new ideas about workplace accommodations that may cause conflict with older generations and add up to an expensive investment in talent by healthcare employers.

The shrinking of the American workforce will manifest in an estimated shortfall of 20 million wor... more The shrinking of the American workforce will manifest in an estimated shortfall of 20 million workers over the next 20 years.

The Business Review, Jan 1, 2007

Over the years, marketing students at Augustana College, a Midwestern Christian liberal arts inst... more Over the years, marketing students at Augustana College, a Midwestern Christian liberal arts institution, have researched, written and presented marketing plans for a variety of clients, ranging from bankers developing new debit products to be distributed through third-party retailers to notoriously under funded non-profit organizations such as the Fellowship of Christian Athletes seeking more participants.

The Business …, Jan 1, 2008

When CEO Steve Jobs announced in January 2007 that Apple would be releasing a revolutionary iPhon... more When CEO Steve Jobs announced in January 2007 that Apple would be releasing a revolutionary iPhone five months hence, consumers waited with bated breath for a phone that would deliver all the features of their iPods as well as a smart phone. Anticipation grew, just as Jobs knew it would, as June approached. The launch would become one of the most heralded technological product splashes Apple, known for its masterful media build-up, had ever planned. How the iPhone was developed, priced, promoted, and distributed is lesson for marketers around the world. Apple investors were pretty happy with the outcome as well.

Producing an annual report is never easy … for the organization reporting to its stakeholders or ... more Producing an annual report is never easy … for the organization reporting to its stakeholders or for the marketing firm charged with preparing the document. In an effort to better understand the challenges inherent in communicating gains and losses to stakeholders in a tight educational market, students at Augustana College, a Midwestern Christian liberal arts institution, undertook preparation of the college's annual report. This project required students to work closely with college leaders --including the CFO, President, Board of Trustees, and various vice presidents --and progressed from ascertaining the client's needs to gathering, writing, editing, designing and finding a way to print as well as make an online report available. With no budget. There are valid reasons why accountants and marketers don't see eye-to-eye, as well as why marketing professors lecture ad nauseum about functional silos.

In an effort to better understand the myriad community associations necessary to keep a nonprofit... more In an effort to better understand the myriad community associations necessary to keep a nonprofit organization functioning in a climate of scandal and suspicion, students at Augustana College, a Midwestern Christian liberal arts institution undertook an audit of the college's relationships. Once the auditwhich investigated relationships with employees, employers, neighbors, governing bodies, investors, alumni, churches, current students, prospective students and their parents, media, suppliers and strategic partners such as financial institutionswas completed, student teams progressed to developing a community relations blueprint for the college to build upon during strategic planning.

Hospital topics, Jan 29, 2017

Using social capital theory, Augustana University healthcare marketing students examined how medi... more Using social capital theory, Augustana University healthcare marketing students examined how medical professionals utilize social media to further engage with their communities. The team selected Twitter as the social media network from which to collect data because of its popularity and ease of use. The sample was drawn from 1,000 Twitter profiles that were retrieved from 24 keywords such as MD. A total of 3,378,285 tweets from this sample were collected and analyzed for content, use of hashtags, mobile device use, frequency, longevity, medical relevance, medical specialty, gender, and approximate age. This is an important first look, using Big Data, at how physicians parlay the popularity of social media to build social capital through sharing research with colleagues, connecting with patients and prospective patients, and extending their personal and employer brands to increasingly information-hungry and interactive consumers.

You don't have to be a TV doctor to effectively reach a potential audience on Twitter, says n... more You don't have to be a TV doctor to effectively reach a potential audience on Twitter, says new research on doctors using the social media platform.

Women Empowerment and Well-Being for Inclusive Economic Growth

Job satisfaction has fallen among doctors, and beyond lack of pay parity that averages 25%, femal... more Job satisfaction has fallen among doctors, and beyond lack of pay parity that averages 25%, female physician job satisfiers differ from male colleagues. Health systems can build upon female physicians' confidence in their abilities to communicate with patients, show empathy, build trust, and elicit patient compliance with treatment plans. Systems must attend to work conditions for young and female cohorts, thereby retaining half of the workforce offering critical care to 7.8 billion people. Ordinal logistic regression was used to analyze data gathered in the U.S. by the Center for Studying Health System Change. Data were used to build a predictive statistical model in concert with independent variables linked to generational and job satisfaction literature. This study revealed statistically significant correlations between factors not only by gender, but also by generational membership. Statistically significant factors affecting job satisfaction among female physicians include ...

Marketing Management Association, 2019

Modern pop-culture is fueled by the clout of celebrities as well as social taste makers and influ... more Modern pop-culture is fueled by the clout of celebrities as well as social taste makers and influencers. Powerful social reach can translate into stronger credibility and visibility and is practiced by many U.S. brands. This single-case study was designed to explore the influence of one medically-trained reality TV star who parlayed her celebrity into a social media following. Her most recent 3,203 tweets were collected and analyzed via the viewfinder of a three-stage relationship framework, social capital theory and role of personal influence theory. Through design, data collection and analysis, this case study illustrates the contemporary phenomenon of social capital in building and maintaining a following not only in the health realm, but also among a pet-owner audience perfectly poised to purchase a celebrity's invention, #popuppeepad.

Using social capital theory, Augustana University healthcare marketing students examined how medi... more Using social capital theory, Augustana University healthcare marketing students examined how medical professionals utilize social media to further engage with their communities. The team selected Twitter as the social media network from which to collect data because of its popularity and ease of use. Individual Twitter users were identified as healthcare professionals by searching specific keywords such as physician, MD, chiropractor, and dermatologist within their profiles. The sample was drawn from 1,000 Twitter profiles that were retrieved from 24 keywords. A total of 3,378,285 tweets from this sample were collected and analyzed for content, use of hashtags, mobile device use, frequency, longevity, medical relevance, medical specialty, gender, and approximate age. This is an important first look at how physicians parlay the popularity of social media to improve their social capital by sharing research with colleagues, connecting with patients and prospective patients, and extending their personal and employer brands to increasingly information-hungry and interactive consumers.

Each generation is born into a social environment characterized by distinctive values about socia... more Each generation is born into a social environment characterized by distinctive values about social and family obligations. These values are inconstant and cyclical, shaping each generation’s values, behavior and lifelong attitudes. The Millennial generation is pivotal to America’s legacy of democracy, yet there are conflicting reports about the engagement of Millennials in civic life. Millennials may be wondering why they are bowling alone, even though their Facebook friends say they “like” bowling and even “like” specific bowling alleys on specific evenings. Through the lens of social capital, this paper explores whether Millennials are cultivating social networks that extend beyond their smartphones.

The demands of Millennials engaged in healthcare professions have just begun to tax recruiters an... more The demands of Millennials engaged in healthcare professions have just begun to tax recruiters and HR departments. This study examines expectations expressed by Midwestern doctors, nurses, chiropractors, dentists, orthodontists, scientists, physical therapists, nurse practitioners and pharmacists as they begin to infuse the healthcare landscape with new ideas about workplace accommodations that may cause conflict with older generations and add up to an expensive investment in talent by healthcare employers.

The shrinking of the American workforce will manifest in an estimated shortfall of 20 million wor... more The shrinking of the American workforce will manifest in an estimated shortfall of 20 million workers over the next 20 years.

The Business Review, Jan 1, 2007

Over the years, marketing students at Augustana College, a Midwestern Christian liberal arts inst... more Over the years, marketing students at Augustana College, a Midwestern Christian liberal arts institution, have researched, written and presented marketing plans for a variety of clients, ranging from bankers developing new debit products to be distributed through third-party retailers to notoriously under funded non-profit organizations such as the Fellowship of Christian Athletes seeking more participants.

The Business …, Jan 1, 2008

When CEO Steve Jobs announced in January 2007 that Apple would be releasing a revolutionary iPhon... more When CEO Steve Jobs announced in January 2007 that Apple would be releasing a revolutionary iPhone five months hence, consumers waited with bated breath for a phone that would deliver all the features of their iPods as well as a smart phone. Anticipation grew, just as Jobs knew it would, as June approached. The launch would become one of the most heralded technological product splashes Apple, known for its masterful media build-up, had ever planned. How the iPhone was developed, priced, promoted, and distributed is lesson for marketers around the world. Apple investors were pretty happy with the outcome as well.

Producing an annual report is never easy … for the organization reporting to its stakeholders or ... more Producing an annual report is never easy … for the organization reporting to its stakeholders or for the marketing firm charged with preparing the document. In an effort to better understand the challenges inherent in communicating gains and losses to stakeholders in a tight educational market, students at Augustana College, a Midwestern Christian liberal arts institution, undertook preparation of the college's annual report. This project required students to work closely with college leaders --including the CFO, President, Board of Trustees, and various vice presidents --and progressed from ascertaining the client's needs to gathering, writing, editing, designing and finding a way to print as well as make an online report available. With no budget. There are valid reasons why accountants and marketers don't see eye-to-eye, as well as why marketing professors lecture ad nauseum about functional silos.

In an effort to better understand the myriad community associations necessary to keep a nonprofit... more In an effort to better understand the myriad community associations necessary to keep a nonprofit organization functioning in a climate of scandal and suspicion, students at Augustana College, a Midwestern Christian liberal arts institution undertook an audit of the college's relationships. Once the auditwhich investigated relationships with employees, employers, neighbors, governing bodies, investors, alumni, churches, current students, prospective students and their parents, media, suppliers and strategic partners such as financial institutionswas completed, student teams progressed to developing a community relations blueprint for the college to build upon during strategic planning.