Charles Hermans | Missouri State University (original) (raw)
Papers by Charles Hermans
We have an outstanding ACME Program. This program provides a wide diversity of special interests ... more We have an outstanding ACME Program. This program provides a wide diversity of special interests and includes the collective works and efforts of over 100 different individuals. Not only do we have many excellent faculty and student papers, we have many special sessions and workshops provided by outstanding educators and administrators. These sessions and workshops address some of the critical concerns of our profession, including the efforts to expand our horizons across our disciplines and the efforts to improve the quality of our teaching.
This study examines the quandary facing advertisers,- should television media purchase decisions ... more This study examines the quandary facing advertisers,- should television media purchase decisions be based on ratings or impact. In children's television, levels of violence are higher in promotional spots than in the programs or advertisements and that the most concentrated source of violence is in the network placed promotional spot.
The perception of materialism in a global market: a comparison of younger Chinese and United Stat... more The perception of materialism in a global market: a comparison of younger Chinese and United States consumers
ABSTRACT Thesis (Ph. D.)--New Mexico State University, 2003. Includes vita. Includes bibliographi... more ABSTRACT Thesis (Ph. D.)--New Mexico State University, 2003. Includes vita. Includes bibliographical references (leaves 197-213). Microfilm.
Journal of International Consumer Marketing, 2018
ABSTRACT The present study compares the dimensionality of consumer attitudes in China and the Uni... more ABSTRACT The present study compares the dimensionality of consumer attitudes in China and the United States. Specifically, attitudes towards advertising in general were compared with advertising as an institution and advertising as an instrument. A two-study approach was used to address the research questions. Specifically, study one included three focus groups of 8–10 respondents. Study two included a self-report survey instrument with 209 U.S. and 315 Chinese consumers for a total of 524 respondents. Mean comparisons between the U.S. and Chinese consumers were conducted. Regression of general attitudes on institutional and instrumental attitudes were also performed. Results of the study show generally negative attitudes towards advertising in general and advertising as an institution with Chinese attitudes being significantly more negative. Attitudes towards advertising as an instrument were neutral in both samples, though differences in specific items were noted. Specifically, Chinese respondents valued advertising trustworthiness; whereas, U.S. respondents gravitated toward authenticity.
Journal of International Consumer Marketing, 2019
Abstract China's rapid economic growth and population momentum have precipitated an environme... more Abstract China's rapid economic growth and population momentum have precipitated an environmental crisis on an unprecedented scale. Consequently, green consumerism is a hot topic leaving marketing managers looking for ways to influence green buying behaviors. One way to examine this problem is to compare the effect of social influence on green behaviors against countries that have experienced a similar spike in pollution owing to rapid development (e.g., the United States). Unfortunately, a gap exists in the literature with respect to how social influence impacts green purchasing behaviors. This research examines the issue across country and gender between China and the United States. The findings show that Chinese consumers are indeed more susceptible to social influence with respect to purchasing behaviors. The Chinese view social influence as a multidimensional construct with both cognitive and behavioral components. Chinese females were significantly different from other respondents with respect to cognitive and behavioral social influence.
International Bulletin of Mission Research, 2016
This qualitative study examines paradigms of the definition of mission as held by high-level Asse... more This qualitative study examines paradigms of the definition of mission as held by high-level Assembly of God pastors and missionary leaders. The study reveals that the two groups differ in their definition of mission. In the church, pastors generally feel that “mission” encompasses outreach to all people groups; missionaries, however, consider that mission is specific to the apostolic function, namely, reaching out with the Gospel where no one has gone before—to unreached people groups (UPGs). Implications for missionary leadership suggest a targeted marketing approach; using niche strategies directed to the mission-funding churches may be needed.
Journal of Business & Economics Research (JBER), 2011
Recently, there has been increasing controversy about the use of extremely thin female models and... more Recently, there has been increasing controversy about the use of extremely thin female models and extremely muscular male models in advertising and fashion campaigns. While this practice has been studied extensively over time, it is again in the forefront as models with low body mass indexes are being kept off runways around the world. While most consumers understand that these images are nearly unattainable, they do tend to compare themselves with these idealized images resulting in lower satisfaction with their own bodies and lower self-esteem. While past research most often examines these feelings with respect to women, there is little research on the effect on men and their self-image. Also, while this has primarily been a “western” problem, it is becoming a problem in “eastern” cultures as western images and advertising campaigns proliferate. This study examines both U.S. and Chinese men and women’s perceptions of body image. The findings show cultural differences between...
International Business & Economics Research Journal (IBER), 2011
Canadian and U.S. respondents social behavior resulting from communication tools is examined. Res... more Canadian and U.S. respondents social behavior resulting from communication tools is examined. Results suggest that Canadians are less likely to use social communication tools to develop new relationships.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014
In low context cultures, such as in the United States, we attempt to de-contextualize everything.... more In low context cultures, such as in the United States, we attempt to de-contextualize everything. Business contracts, for example, attempt to breakdown every possible aspect of anything that could possibly arise during the contract period. In high context cultures, often a handshake is enough and the person's “word” is considered much more binding and trustworthy than any written agreement. In high context cultures much more emphasis is placed on symbolic gestures than what is written or said.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014
Levels of violence are higher in commercials than in the programs in which they appear. The autho... more Levels of violence are higher in commercials than in the programs in which they appear. The authors propose that rating systems for programs include the advertisements as part of a block offering in the overall rating. They also suggest programs be rated on an act of violence per minute scale.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014
Past literature has identified opinion leaders as “individuals who acted as information brokers i... more Past literature has identified opinion leaders as “individuals who acted as information brokers intervening between mass media sources and the opinions and choices of the population” (Feick & Price, 1987). Opinion leaders are considered important to marketers for the body of knowledge they possess (Asseal, 1984), for the information they transmit to others (Hawkins, 1983), and for their ability to influence transactions (Rogers, 1983). Cafferky (1996) suggests the primary influencer in word-of-mouth communications is the opinion leader. Opinion leaders include such people as market mavens (Cafferky 1996). However, while market mavens have a general marketplace knowledge or expertise, the influence of opinion leaders derives from product specific knowledge or expertise (Feick and Price (1987). Therefore, we would expect that Internet opinion leaders would report high levels of knowledge related to buying products on the Internet. In fact, Kwak, Fox and Zinkhan (2002) suggest opinion leadership is the most important personality variable for predicting Internet purchasing behavior.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014
A fact of life that many people have noted is that paradigms which underlie social systems such a... more A fact of life that many people have noted is that paradigms which underlie social systems such as organizations, markets and economies change over time. For thousands of years, society was based on an agrarian paradigm (Toffler, 1996). In the U.S., this paradigm shifted in the 1800s to one based on industrialization. While elements of the industrial paradigm began during the Renaissance with the advent of the printing press and the concept of a standardized product, it wasn’t until electricity became widely available that a critical mass of organizations switched over to this new paradigm. This shift initiated a change in thinking from individualized knowledge and ways of knowing to a standardized set of knowledge and the emphasis on generating a “common body of knowledge.” It took a critical mass of these new ideals and the advancement of technology to enable a separation of communication from a tangible to an intangible product, and ultimately, to the next paradigmatic shift introduced by technology.
Marketing Education Review, 2008
The marketing education project presented here brings together a major UK banking institution and... more The marketing education project presented here brings together a major UK banking institution and several of its high value clients (B-to-B) via e-mail, telephone, video conferencing and web-based technologies, with two geographically dispersed MBA classes in the UK and the US. Student groups were set up in virtual teams to target critical customer issues, analyzing gaps in the client-company interface. The two MBA courses included Customer Management & Quality Systems delivered at the University of Manchester (UK) and International Marketing, delivered at Missouri State University (US). Student groups worked as a “think tank” collaborating to solve important customer service issues.
Journal of Current Issues & Research in Advertising, 2003
Abstract A study of Saturday morning television suggests children are exposed to more violent act... more Abstract A study of Saturday morning television suggests children are exposed to more violent acts per minute by commercials promoting upcoming programs than by programming or other commercials. Under the current rating system, parents wanting to shield children from televised violence cannot make informed choices when some commercials, but not programs, are excessively violent. Furthermore, because violent stimuli produce immediate cognitive deficits, children may poorly process advertisements following an excessively ...
Marketing Education Review, 2006
Instructors cope with lack of content retention due to apathy and disinterest displayed by studen... more Instructors cope with lack of content retention due to apathy and disinterest displayed by students toward their courses. Short attention spans coupled with a lack of active involvement on the part of students can lead to poor performance on exams. We introduce an in-class exam review game that couples karaoke with the popular trivia game show Jeopardy. Results suggest that the implementation of Karaoke Jeopardy as a review tool for exams improves student retention of course content leading to improved student performance.
Thesis (Ph. D.)--New Mexico State University, 2003. Includes vita. Includes bibliographical refer... more Thesis (Ph. D.)--New Mexico State University, 2003. Includes vita. Includes bibliographical references (leaves 197-213). Microfilm.
We have an outstanding ACME Program. This program provides a wide diversity of special interests ... more We have an outstanding ACME Program. This program provides a wide diversity of special interests and includes the collective works and efforts of over 100 different individuals. Not only do we have many excellent faculty and student papers, we have many special sessions and workshops provided by outstanding educators and administrators. These sessions and workshops address some of the critical concerns of our profession, including the efforts to expand our horizons across our disciplines and the efforts to improve the quality of our teaching.
This study examines the quandary facing advertisers,- should television media purchase decisions ... more This study examines the quandary facing advertisers,- should television media purchase decisions be based on ratings or impact. In children's television, levels of violence are higher in promotional spots than in the programs or advertisements and that the most concentrated source of violence is in the network placed promotional spot.
The perception of materialism in a global market: a comparison of younger Chinese and United Stat... more The perception of materialism in a global market: a comparison of younger Chinese and United States consumers
ABSTRACT Thesis (Ph. D.)--New Mexico State University, 2003. Includes vita. Includes bibliographi... more ABSTRACT Thesis (Ph. D.)--New Mexico State University, 2003. Includes vita. Includes bibliographical references (leaves 197-213). Microfilm.
Journal of International Consumer Marketing, 2018
ABSTRACT The present study compares the dimensionality of consumer attitudes in China and the Uni... more ABSTRACT The present study compares the dimensionality of consumer attitudes in China and the United States. Specifically, attitudes towards advertising in general were compared with advertising as an institution and advertising as an instrument. A two-study approach was used to address the research questions. Specifically, study one included three focus groups of 8–10 respondents. Study two included a self-report survey instrument with 209 U.S. and 315 Chinese consumers for a total of 524 respondents. Mean comparisons between the U.S. and Chinese consumers were conducted. Regression of general attitudes on institutional and instrumental attitudes were also performed. Results of the study show generally negative attitudes towards advertising in general and advertising as an institution with Chinese attitudes being significantly more negative. Attitudes towards advertising as an instrument were neutral in both samples, though differences in specific items were noted. Specifically, Chinese respondents valued advertising trustworthiness; whereas, U.S. respondents gravitated toward authenticity.
Journal of International Consumer Marketing, 2019
Abstract China's rapid economic growth and population momentum have precipitated an environme... more Abstract China's rapid economic growth and population momentum have precipitated an environmental crisis on an unprecedented scale. Consequently, green consumerism is a hot topic leaving marketing managers looking for ways to influence green buying behaviors. One way to examine this problem is to compare the effect of social influence on green behaviors against countries that have experienced a similar spike in pollution owing to rapid development (e.g., the United States). Unfortunately, a gap exists in the literature with respect to how social influence impacts green purchasing behaviors. This research examines the issue across country and gender between China and the United States. The findings show that Chinese consumers are indeed more susceptible to social influence with respect to purchasing behaviors. The Chinese view social influence as a multidimensional construct with both cognitive and behavioral components. Chinese females were significantly different from other respondents with respect to cognitive and behavioral social influence.
International Bulletin of Mission Research, 2016
This qualitative study examines paradigms of the definition of mission as held by high-level Asse... more This qualitative study examines paradigms of the definition of mission as held by high-level Assembly of God pastors and missionary leaders. The study reveals that the two groups differ in their definition of mission. In the church, pastors generally feel that “mission” encompasses outreach to all people groups; missionaries, however, consider that mission is specific to the apostolic function, namely, reaching out with the Gospel where no one has gone before—to unreached people groups (UPGs). Implications for missionary leadership suggest a targeted marketing approach; using niche strategies directed to the mission-funding churches may be needed.
Journal of Business & Economics Research (JBER), 2011
Recently, there has been increasing controversy about the use of extremely thin female models and... more Recently, there has been increasing controversy about the use of extremely thin female models and extremely muscular male models in advertising and fashion campaigns. While this practice has been studied extensively over time, it is again in the forefront as models with low body mass indexes are being kept off runways around the world. While most consumers understand that these images are nearly unattainable, they do tend to compare themselves with these idealized images resulting in lower satisfaction with their own bodies and lower self-esteem. While past research most often examines these feelings with respect to women, there is little research on the effect on men and their self-image. Also, while this has primarily been a “western” problem, it is becoming a problem in “eastern” cultures as western images and advertising campaigns proliferate. This study examines both U.S. and Chinese men and women’s perceptions of body image. The findings show cultural differences between...
International Business & Economics Research Journal (IBER), 2011
Canadian and U.S. respondents social behavior resulting from communication tools is examined. Res... more Canadian and U.S. respondents social behavior resulting from communication tools is examined. Results suggest that Canadians are less likely to use social communication tools to develop new relationships.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014
In low context cultures, such as in the United States, we attempt to de-contextualize everything.... more In low context cultures, such as in the United States, we attempt to de-contextualize everything. Business contracts, for example, attempt to breakdown every possible aspect of anything that could possibly arise during the contract period. In high context cultures, often a handshake is enough and the person's “word” is considered much more binding and trustworthy than any written agreement. In high context cultures much more emphasis is placed on symbolic gestures than what is written or said.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014
Levels of violence are higher in commercials than in the programs in which they appear. The autho... more Levels of violence are higher in commercials than in the programs in which they appear. The authors propose that rating systems for programs include the advertisements as part of a block offering in the overall rating. They also suggest programs be rated on an act of violence per minute scale.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014
Past literature has identified opinion leaders as “individuals who acted as information brokers i... more Past literature has identified opinion leaders as “individuals who acted as information brokers intervening between mass media sources and the opinions and choices of the population” (Feick & Price, 1987). Opinion leaders are considered important to marketers for the body of knowledge they possess (Asseal, 1984), for the information they transmit to others (Hawkins, 1983), and for their ability to influence transactions (Rogers, 1983). Cafferky (1996) suggests the primary influencer in word-of-mouth communications is the opinion leader. Opinion leaders include such people as market mavens (Cafferky 1996). However, while market mavens have a general marketplace knowledge or expertise, the influence of opinion leaders derives from product specific knowledge or expertise (Feick and Price (1987). Therefore, we would expect that Internet opinion leaders would report high levels of knowledge related to buying products on the Internet. In fact, Kwak, Fox and Zinkhan (2002) suggest opinion leadership is the most important personality variable for predicting Internet purchasing behavior.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014
A fact of life that many people have noted is that paradigms which underlie social systems such a... more A fact of life that many people have noted is that paradigms which underlie social systems such as organizations, markets and economies change over time. For thousands of years, society was based on an agrarian paradigm (Toffler, 1996). In the U.S., this paradigm shifted in the 1800s to one based on industrialization. While elements of the industrial paradigm began during the Renaissance with the advent of the printing press and the concept of a standardized product, it wasn’t until electricity became widely available that a critical mass of organizations switched over to this new paradigm. This shift initiated a change in thinking from individualized knowledge and ways of knowing to a standardized set of knowledge and the emphasis on generating a “common body of knowledge.” It took a critical mass of these new ideals and the advancement of technology to enable a separation of communication from a tangible to an intangible product, and ultimately, to the next paradigmatic shift introduced by technology.
Marketing Education Review, 2008
The marketing education project presented here brings together a major UK banking institution and... more The marketing education project presented here brings together a major UK banking institution and several of its high value clients (B-to-B) via e-mail, telephone, video conferencing and web-based technologies, with two geographically dispersed MBA classes in the UK and the US. Student groups were set up in virtual teams to target critical customer issues, analyzing gaps in the client-company interface. The two MBA courses included Customer Management & Quality Systems delivered at the University of Manchester (UK) and International Marketing, delivered at Missouri State University (US). Student groups worked as a “think tank” collaborating to solve important customer service issues.
Journal of Current Issues & Research in Advertising, 2003
Abstract A study of Saturday morning television suggests children are exposed to more violent act... more Abstract A study of Saturday morning television suggests children are exposed to more violent acts per minute by commercials promoting upcoming programs than by programming or other commercials. Under the current rating system, parents wanting to shield children from televised violence cannot make informed choices when some commercials, but not programs, are excessively violent. Furthermore, because violent stimuli produce immediate cognitive deficits, children may poorly process advertisements following an excessively ...
Marketing Education Review, 2006
Instructors cope with lack of content retention due to apathy and disinterest displayed by studen... more Instructors cope with lack of content retention due to apathy and disinterest displayed by students toward their courses. Short attention spans coupled with a lack of active involvement on the part of students can lead to poor performance on exams. We introduce an in-class exam review game that couples karaoke with the popular trivia game show Jeopardy. Results suggest that the implementation of Karaoke Jeopardy as a review tool for exams improves student retention of course content leading to improved student performance.
Thesis (Ph. D.)--New Mexico State University, 2003. Includes vita. Includes bibliographical refer... more Thesis (Ph. D.)--New Mexico State University, 2003. Includes vita. Includes bibliographical references (leaves 197-213). Microfilm.