Wan Fadzilah Wan Yusoff | Multimedia University (original) (raw)

Papers by Wan Fadzilah Wan Yusoff

Online entertainment is getting very popular in contemporary times due to the digital nature of e... more Online entertainment is getting very popular in contemporary times due to the digital nature of e commerce and it has several negative features that are inhibiting our healthy socio-psychic environment besides having some major issues on the government and economic environment as well. In this essay, we expatiate the major issues and impact of electronic casinos (cyber gambling).

Australian Journal of Basic and Applied Sciences, 2014

Background: Few performance measurement systems (PMS) are in use today such as Balanced Scorecard... more Background: Few performance measurement systems (PMS) are in use today such as Balanced Scorecard (BSC), Performance Prism and Performance Pyramid. The most widely adopted PMS is the BSC which is framework that translate the organization’s strategy into a set of achievable performance indicators. The uniqueness of BSC that differentiates it from other PMS is strategy map that has a unidirectional causality following the bottom top approach. However, BSC holds shortfall despite its apparent popularity. The criticisms on the causality in BSC have been widely discussed whether they are based on the statistical tested, logical or assumptions. Well-developed causal models are valuable for improving business performance, predicting and decision making to foresee how action affects future performance. Therefore, the relationship between measures should have notion of causality. Objective: To find out whether cause and effect relationship in BSC at the research site exists or not using statistical analysis test of causality. In seeking empirical evidence of causality linkages in BSC, a theoretical framework which consist of ten (10) propositions based on the Service Profit Chain (SPC) theory were developed and tested using the econometric causality analysis; Granger causality test on the 45 time series data point extracted from the Business Performance Review report. Prior conducting Granger causality test, the unit root tests were conducted individually onto performance measures to check the nature of the data in terms of the stationary data level. Results: Results of the study show insufficiency of well-established causality models as only 40% of the causal linkages were supported by the data and the study suggests existence of bidirectional causality between employee engagement and revenue which demonstrates a significant dynamic relationship. Unidirectional causality significantly existed from revenue to customer satisfaction and from customer growth to revenue. Conclusion: The findings are based on a single case study of telecommunication industry in Malaysia. Therefore, the generalization to others companies demands caution and more data are needed to analyze in foreseeing the long term effects. The study contributes to the extant literature on the areas of PMS by analyzing the cause and effect relationships among measures through Econometrics statistical analysis in the context of BSC environment.

INTERNATIONAL JOURNAL ON Advances in Information Sciences and Service Sciences, 2011

The online banking industry has grown rapidly over the past years, and will continue to experienc... more The online banking industry has grown rapidly over the past years, and will continue to experience increase as financial institutions continue to encourage customers to do online banking transactions such as money transfer, access information about the account or otherwise as well as payment of monthly bills. During this time Internet criminals and fraudsters attempting to steal customer's personal information have hunted down the online banking. This paper took the liberty to look into the means by which fraudulent activities are committed and what banks are doing to stop these activities as well as the new security measures that the banks are using to increase customers trust. This Article is based on electronic banking fraud and the need to enhance security and customer trust in online banking.

Online entertainment is getting very popular in contemporary times due to the digital nature of e... more Online entertainment is getting very popular in contemporary times due to the digital nature of e commerce and it has several negative features that are inhibiting our healthy socio-psychic environment besides having some major issues on the government and economic environment as well. In this essay, we expatiate the major issues and impact of electronic casinos (cyber gambling).

The purpose of this research paper is to offer a comprehensive stakeholder metrics-integrated man... more The purpose of this research paper is to offer a comprehensive stakeholder metrics-integrated management approach that enables greater ethics and success through facilitating managing for stakeholders in project environment. The paper employs stakeholder theory and investigates the role of the key stakeholder management concepts when metrics and tools are mediated. The mediation test is performed through structural equation modelling (SEM) techniques to produce research results. The research concludes that managing for stakeholders through effective stakeholder integration can add to projects success. On the practical side, the paper provides a tool that enables greater stakeholder satisfaction, ethics and success.

Employee turnover is a perpetual problem in any organisation. However, the situation has never be... more Employee turnover is a perpetual problem in any organisation. However, the situation has never been more acute as when it involves the workforce from the Generation Y or also known as the Millenials. It is deemed that the highest turnover rate is coming from these groups of people (Sujansky and Ferri-Reed, 2009). Apparently, human resource strategies to retain employees that had worked very well during the industrial economy are now rendered less effective in the knowledge economy. The Millennials are found to be of a different paradigm compared to previous generations and one clear difference about the Millennials is how fast they are changing jobs. This is further compounded by the ease of job mobility enabled by the borderless world and the nature of upbringing experienced by the Millennials that shape their character and attitude. This research seeks to study and understand the Generation Y (Millennial) workforce from the perspective of strategic human capital management with specific emphasis their turnover intention in the business process outsourcing sector.

Knowledge and intellectual capital are increasingly recognised as the main sources of competitive... more Knowledge and intellectual capital are increasingly recognised as the main sources of competitive advantages in the knowledge-based economy. Businesses, particularly those that are small-or medium-sized, find that they need to give increasing attention to knowledge management and social capitalsocial capital being a mediating variable between knowledge management processes and firm performance. This study examined knowledge management, social capital and firm performance through the use of a questionnaire directed to small-and medium-sized enterprisesall of them situated within the Multimedia Super Corridor in the Klang Valley of Malaysia. The results based on 289 usable questionnaires demonstrated the following: (i) knowledge management processes influence social capital positively; (ii) social capital enhances firm performance; and (iii) social capital is a mediator between knowledge management processes and firm performance. The research demonstrated that knowledge management processes and social capital can be integrated to enhance firm performance.

ABSTRACT Online entertainment is getting very popular in contemporary times due to the digital na... more ABSTRACT Online entertainment is getting very popular in contemporary times due to the digital nature of e commerce and it has several negative features that are inhibiting our healthy socio-psychic environment besides having some major issues on the government and economic environment as well. In this essay, we expatiate the major issues and impact of electronic casinos (cyber gambling).

... Impact of R&D Outsourcing in Global Enterprises Rashad Yazdanifard1 , Abdulkareem All... more ... Impact of R&D Outsourcing in Global Enterprises Rashad Yazdanifard1 , Abdulkareem Alli2 , Wan Fadzilah Wan Yusoff3 , Hossein Reza Babaei4 . ... performance and availability. Base on the evaluation of Thomas A Hemphill, firms that preserve R&D ...

The management of knowledge in businesses is an important and necessary factor for organizational... more The management of knowledge in businesses is an important and necessary factor for organizational survival in today's uncertain environment. Organizations need a total quality management approach that views knowledge as a potential source for competitive advantage. This study examines the influence of soft and hard total quality management factors on knowledge management processes. Survey questionnaires were distributed to managers of government-linked companies. Regression analyses were used to test the hypotheses in the study. Analyses show that soft total quality management factors contribute more to knowledge management processes in order to enhance organizational performance. Report shows that these government-linked companies need to focus more on their human capital development since this factor is vital to generate and refresh organizational knowledge and to obtain competitive advantage. organizations by understanding and discovering better processes. Much of the perspective and popular literatures on TQM view TQM as universally applicable.

Companies brand and employee impact over customers has become iniquitous in the global marketplac... more Companies brand and employee impact over customers has become iniquitous in the global marketplace today and one of the most successful key factors that lead to every organizational product to be successful in the competitive marketplace, branding has been a strategic factor for product selling and preserving the good image of organizational product and service, many organization had been successful to be at the top level in the global market due to the influence of their brand in the eyes of their customer, most customer will prefer a brand name of good quality than a quality product of an infamous brand, branding gives product a high quality image which in turn provide psychological attraction for customers. It also adds more value to customers when using it in their respective environments. This research will look at how company brand and employee attitude yield customers loyalty.

Internet has changed the games of marketing. Now customers hold more power due to information abu... more Internet has changed the games of marketing. Now customers hold more power due to information abundance and transparency that have come along with technological developments. Online relationships lack the physical touch and are suspected not to be of a value to customer. Nonetheless, organizations have to hold on to these relationships so as to ensure their benefits. Hence, understanding the relational benefits from the customers’ point of view is essential for a firm that seeks success in the Internet environment. This paper addresses the relational benefits recognized by customers in Internet-based relationships.

Internet marketing is an interesting topic especially for researchers in the marketing field. It ... more Internet marketing is an interesting topic especially for researchers in the marketing field. It is a new way of marketing a product/service globally to the targeted market around the world. This paper introduces a new approach concerning Internet marketing in electronic commerce; showing how advertisers need this innovation to be successful. This also relieves marketing managers for more value added tasks such as marketing plans for better development of the company.

One of the significant effects of the knowledge economy is the introduction of new business model... more One of the significant effects of the knowledge economy is the introduction of new business models with resulting creation of intangible resources represented by intellectual assets. In spite of its clear contribution to a firm's sustainability of performance, recognition of these intellectual assets in the financial statements do not correspond with their significance as they have to rigid criteria set by conventional accounting standards. This study seeks to assess the level of intellectual capital (IC) resources reported in Malaysian companies in the traditional sectors of the economy and examine their reporting trends in the annual reports of these companies from years 2003 and 2008. Data was collected from companies listed in the main board of Malaysia Stock Exchange (or Bursa Malaysia) and content analysis was applied. Results show that the extent of IC reporting in the annual accounts of listed companies in traditional sectors is slightly above average.

Human resource refers to the stock of productive skills and technical knowledge embodied in labor... more Human resource refers to the stock of productive skills and technical knowledge embodied in labor. It is tangible in nature. Many early economic theories refer to it simply as labor, one of the three factors of production, and consider it to be a fungible resource --homogeneous and easily interchangeable. The goal of human resource management is to help an organization to meet strategic goals by attracting, and retaining employees and also to manage them effectively so that they deliver productive outputs. The key word here perhaps is "fit", i.e. a HRM approach seeks to ensure a fit between the management of an organization's employees, and the overall strategic direction of the company. Human capital instead, refers to the intangible aspect of human resources. It enhances the value of employees by striking a win-win goal for employers and employees. It focuses on the intrinsic value of each employee, where any expenditure on employees is regarded as an investment rath...

Employee turnover is a perpetual problem in any organisation. However, the situation has never be... more Employee turnover is a perpetual problem in any organisation. However, the situation has never been more acute as when it involves the workforce from the Generation Y or also known as the Millenials. It is deemed that the highest turnover rate is coming from these groups of people (Sujansky and Ferri-Reed, 2009). Apparently, human resource strategies to retain employees that had worked very well during the industrial economy are now rendered less effective in the knowledge economy. The Millennials are found to be of a different paradigm compared to previous generations and one clear difference about the Millennials is how fast they are changing jobs. This is further compounded by the ease of job mobility enabled by the borderless world and the nature of upbringing experienced by the Millennials that shape their character and attitude. This research seeks to study and understand the Generation Y (Millennial) workforce from the perspective of strategic human capital management with specific emphasis their turnover intention in the business process outsourcing sector.

Outcome-based education is seen as means of measuring the students' achievements on one hand, and... more Outcome-based education is seen as means of measuring the students' achievements on one hand, and the lecturers' accountability on the other. This paper examines issues important for the understanding of and challenges in implementing OBE. It addresses a range of issues related to the meaning of the term "outcome-based education". It defines key terms, concepts and principles which founded the genuine outcome-based models. The paper also examined some important issues surrounding the meaning of outcomes and how they are derived. The findings of the preliminary study conducted on groups of final year students in a private institution of higher learning (HIL) will indicate the needs to give full consideration in implementing OBE.

Internet marketing has always been a hot topic for researchers in the marketing field due to the ... more Internet marketing has always been a hot topic for researchers in the marketing field due to the ubiquity of the internet in the new economy and especially because of its increasing roles in various markets and industries. Recently, a number of social networking websites such as Facebook & Twitter have been a center of attraction for regular internet users. In this paper we have tried to explain how this new trend of people joining social networks in large numbers have forced the marketing forces to understand the potential future marketing trends and the evolution of social networking and microblogging and form strategies accordingly.

Independent studies conducted on the impact of human capital, structural capital and social capit... more Independent studies conducted on the impact of human capital, structural capital and social capital on firm performance have shown that a significant positive relationship can be established between each of them and performance. This study examined if each of these components of intellectual capital would show more significant relationships if they were to interact with each other, whether in a two-way or three-way interactions. Results provided by a sample collected from 298 business units of firms in the Malaysian financial services industry is consistent with the suggestion that the key driving forces in the contemporary business environment has moved from the management of tangible resources to the exploitation of intangible resources and differential outcome can be expected from the interactive nature of the components.

Online entertainment is getting very popular in contemporary times due to the digital nature of e... more Online entertainment is getting very popular in contemporary times due to the digital nature of e commerce and it has several negative features that are inhibiting our healthy socio-psychic environment besides having some major issues on the government and economic environment as well. In this essay, we expatiate the major issues and impact of electronic casinos (cyber gambling).

Australian Journal of Basic and Applied Sciences, 2014

Background: Few performance measurement systems (PMS) are in use today such as Balanced Scorecard... more Background: Few performance measurement systems (PMS) are in use today such as Balanced Scorecard (BSC), Performance Prism and Performance Pyramid. The most widely adopted PMS is the BSC which is framework that translate the organization’s strategy into a set of achievable performance indicators. The uniqueness of BSC that differentiates it from other PMS is strategy map that has a unidirectional causality following the bottom top approach. However, BSC holds shortfall despite its apparent popularity. The criticisms on the causality in BSC have been widely discussed whether they are based on the statistical tested, logical or assumptions. Well-developed causal models are valuable for improving business performance, predicting and decision making to foresee how action affects future performance. Therefore, the relationship between measures should have notion of causality. Objective: To find out whether cause and effect relationship in BSC at the research site exists or not using statistical analysis test of causality. In seeking empirical evidence of causality linkages in BSC, a theoretical framework which consist of ten (10) propositions based on the Service Profit Chain (SPC) theory were developed and tested using the econometric causality analysis; Granger causality test on the 45 time series data point extracted from the Business Performance Review report. Prior conducting Granger causality test, the unit root tests were conducted individually onto performance measures to check the nature of the data in terms of the stationary data level. Results: Results of the study show insufficiency of well-established causality models as only 40% of the causal linkages were supported by the data and the study suggests existence of bidirectional causality between employee engagement and revenue which demonstrates a significant dynamic relationship. Unidirectional causality significantly existed from revenue to customer satisfaction and from customer growth to revenue. Conclusion: The findings are based on a single case study of telecommunication industry in Malaysia. Therefore, the generalization to others companies demands caution and more data are needed to analyze in foreseeing the long term effects. The study contributes to the extant literature on the areas of PMS by analyzing the cause and effect relationships among measures through Econometrics statistical analysis in the context of BSC environment.

INTERNATIONAL JOURNAL ON Advances in Information Sciences and Service Sciences, 2011

The online banking industry has grown rapidly over the past years, and will continue to experienc... more The online banking industry has grown rapidly over the past years, and will continue to experience increase as financial institutions continue to encourage customers to do online banking transactions such as money transfer, access information about the account or otherwise as well as payment of monthly bills. During this time Internet criminals and fraudsters attempting to steal customer's personal information have hunted down the online banking. This paper took the liberty to look into the means by which fraudulent activities are committed and what banks are doing to stop these activities as well as the new security measures that the banks are using to increase customers trust. This Article is based on electronic banking fraud and the need to enhance security and customer trust in online banking.

Online entertainment is getting very popular in contemporary times due to the digital nature of e... more Online entertainment is getting very popular in contemporary times due to the digital nature of e commerce and it has several negative features that are inhibiting our healthy socio-psychic environment besides having some major issues on the government and economic environment as well. In this essay, we expatiate the major issues and impact of electronic casinos (cyber gambling).

The purpose of this research paper is to offer a comprehensive stakeholder metrics-integrated man... more The purpose of this research paper is to offer a comprehensive stakeholder metrics-integrated management approach that enables greater ethics and success through facilitating managing for stakeholders in project environment. The paper employs stakeholder theory and investigates the role of the key stakeholder management concepts when metrics and tools are mediated. The mediation test is performed through structural equation modelling (SEM) techniques to produce research results. The research concludes that managing for stakeholders through effective stakeholder integration can add to projects success. On the practical side, the paper provides a tool that enables greater stakeholder satisfaction, ethics and success.

Employee turnover is a perpetual problem in any organisation. However, the situation has never be... more Employee turnover is a perpetual problem in any organisation. However, the situation has never been more acute as when it involves the workforce from the Generation Y or also known as the Millenials. It is deemed that the highest turnover rate is coming from these groups of people (Sujansky and Ferri-Reed, 2009). Apparently, human resource strategies to retain employees that had worked very well during the industrial economy are now rendered less effective in the knowledge economy. The Millennials are found to be of a different paradigm compared to previous generations and one clear difference about the Millennials is how fast they are changing jobs. This is further compounded by the ease of job mobility enabled by the borderless world and the nature of upbringing experienced by the Millennials that shape their character and attitude. This research seeks to study and understand the Generation Y (Millennial) workforce from the perspective of strategic human capital management with specific emphasis their turnover intention in the business process outsourcing sector.

Knowledge and intellectual capital are increasingly recognised as the main sources of competitive... more Knowledge and intellectual capital are increasingly recognised as the main sources of competitive advantages in the knowledge-based economy. Businesses, particularly those that are small-or medium-sized, find that they need to give increasing attention to knowledge management and social capitalsocial capital being a mediating variable between knowledge management processes and firm performance. This study examined knowledge management, social capital and firm performance through the use of a questionnaire directed to small-and medium-sized enterprisesall of them situated within the Multimedia Super Corridor in the Klang Valley of Malaysia. The results based on 289 usable questionnaires demonstrated the following: (i) knowledge management processes influence social capital positively; (ii) social capital enhances firm performance; and (iii) social capital is a mediator between knowledge management processes and firm performance. The research demonstrated that knowledge management processes and social capital can be integrated to enhance firm performance.

ABSTRACT Online entertainment is getting very popular in contemporary times due to the digital na... more ABSTRACT Online entertainment is getting very popular in contemporary times due to the digital nature of e commerce and it has several negative features that are inhibiting our healthy socio-psychic environment besides having some major issues on the government and economic environment as well. In this essay, we expatiate the major issues and impact of electronic casinos (cyber gambling).

... Impact of R&D Outsourcing in Global Enterprises Rashad Yazdanifard1 , Abdulkareem All... more ... Impact of R&D Outsourcing in Global Enterprises Rashad Yazdanifard1 , Abdulkareem Alli2 , Wan Fadzilah Wan Yusoff3 , Hossein Reza Babaei4 . ... performance and availability. Base on the evaluation of Thomas A Hemphill, firms that preserve R&D ...

The management of knowledge in businesses is an important and necessary factor for organizational... more The management of knowledge in businesses is an important and necessary factor for organizational survival in today's uncertain environment. Organizations need a total quality management approach that views knowledge as a potential source for competitive advantage. This study examines the influence of soft and hard total quality management factors on knowledge management processes. Survey questionnaires were distributed to managers of government-linked companies. Regression analyses were used to test the hypotheses in the study. Analyses show that soft total quality management factors contribute more to knowledge management processes in order to enhance organizational performance. Report shows that these government-linked companies need to focus more on their human capital development since this factor is vital to generate and refresh organizational knowledge and to obtain competitive advantage. organizations by understanding and discovering better processes. Much of the perspective and popular literatures on TQM view TQM as universally applicable.

Companies brand and employee impact over customers has become iniquitous in the global marketplac... more Companies brand and employee impact over customers has become iniquitous in the global marketplace today and one of the most successful key factors that lead to every organizational product to be successful in the competitive marketplace, branding has been a strategic factor for product selling and preserving the good image of organizational product and service, many organization had been successful to be at the top level in the global market due to the influence of their brand in the eyes of their customer, most customer will prefer a brand name of good quality than a quality product of an infamous brand, branding gives product a high quality image which in turn provide psychological attraction for customers. It also adds more value to customers when using it in their respective environments. This research will look at how company brand and employee attitude yield customers loyalty.

Internet has changed the games of marketing. Now customers hold more power due to information abu... more Internet has changed the games of marketing. Now customers hold more power due to information abundance and transparency that have come along with technological developments. Online relationships lack the physical touch and are suspected not to be of a value to customer. Nonetheless, organizations have to hold on to these relationships so as to ensure their benefits. Hence, understanding the relational benefits from the customers’ point of view is essential for a firm that seeks success in the Internet environment. This paper addresses the relational benefits recognized by customers in Internet-based relationships.

Internet marketing is an interesting topic especially for researchers in the marketing field. It ... more Internet marketing is an interesting topic especially for researchers in the marketing field. It is a new way of marketing a product/service globally to the targeted market around the world. This paper introduces a new approach concerning Internet marketing in electronic commerce; showing how advertisers need this innovation to be successful. This also relieves marketing managers for more value added tasks such as marketing plans for better development of the company.

One of the significant effects of the knowledge economy is the introduction of new business model... more One of the significant effects of the knowledge economy is the introduction of new business models with resulting creation of intangible resources represented by intellectual assets. In spite of its clear contribution to a firm's sustainability of performance, recognition of these intellectual assets in the financial statements do not correspond with their significance as they have to rigid criteria set by conventional accounting standards. This study seeks to assess the level of intellectual capital (IC) resources reported in Malaysian companies in the traditional sectors of the economy and examine their reporting trends in the annual reports of these companies from years 2003 and 2008. Data was collected from companies listed in the main board of Malaysia Stock Exchange (or Bursa Malaysia) and content analysis was applied. Results show that the extent of IC reporting in the annual accounts of listed companies in traditional sectors is slightly above average.

Human resource refers to the stock of productive skills and technical knowledge embodied in labor... more Human resource refers to the stock of productive skills and technical knowledge embodied in labor. It is tangible in nature. Many early economic theories refer to it simply as labor, one of the three factors of production, and consider it to be a fungible resource --homogeneous and easily interchangeable. The goal of human resource management is to help an organization to meet strategic goals by attracting, and retaining employees and also to manage them effectively so that they deliver productive outputs. The key word here perhaps is "fit", i.e. a HRM approach seeks to ensure a fit between the management of an organization's employees, and the overall strategic direction of the company. Human capital instead, refers to the intangible aspect of human resources. It enhances the value of employees by striking a win-win goal for employers and employees. It focuses on the intrinsic value of each employee, where any expenditure on employees is regarded as an investment rath...

Employee turnover is a perpetual problem in any organisation. However, the situation has never be... more Employee turnover is a perpetual problem in any organisation. However, the situation has never been more acute as when it involves the workforce from the Generation Y or also known as the Millenials. It is deemed that the highest turnover rate is coming from these groups of people (Sujansky and Ferri-Reed, 2009). Apparently, human resource strategies to retain employees that had worked very well during the industrial economy are now rendered less effective in the knowledge economy. The Millennials are found to be of a different paradigm compared to previous generations and one clear difference about the Millennials is how fast they are changing jobs. This is further compounded by the ease of job mobility enabled by the borderless world and the nature of upbringing experienced by the Millennials that shape their character and attitude. This research seeks to study and understand the Generation Y (Millennial) workforce from the perspective of strategic human capital management with specific emphasis their turnover intention in the business process outsourcing sector.

Outcome-based education is seen as means of measuring the students' achievements on one hand, and... more Outcome-based education is seen as means of measuring the students' achievements on one hand, and the lecturers' accountability on the other. This paper examines issues important for the understanding of and challenges in implementing OBE. It addresses a range of issues related to the meaning of the term "outcome-based education". It defines key terms, concepts and principles which founded the genuine outcome-based models. The paper also examined some important issues surrounding the meaning of outcomes and how they are derived. The findings of the preliminary study conducted on groups of final year students in a private institution of higher learning (HIL) will indicate the needs to give full consideration in implementing OBE.

Internet marketing has always been a hot topic for researchers in the marketing field due to the ... more Internet marketing has always been a hot topic for researchers in the marketing field due to the ubiquity of the internet in the new economy and especially because of its increasing roles in various markets and industries. Recently, a number of social networking websites such as Facebook & Twitter have been a center of attraction for regular internet users. In this paper we have tried to explain how this new trend of people joining social networks in large numbers have forced the marketing forces to understand the potential future marketing trends and the evolution of social networking and microblogging and form strategies accordingly.

Independent studies conducted on the impact of human capital, structural capital and social capit... more Independent studies conducted on the impact of human capital, structural capital and social capital on firm performance have shown that a significant positive relationship can be established between each of them and performance. This study examined if each of these components of intellectual capital would show more significant relationships if they were to interact with each other, whether in a two-way or three-way interactions. Results provided by a sample collected from 298 business units of firms in the Malaysian financial services industry is consistent with the suggestion that the key driving forces in the contemporary business environment has moved from the management of tangible resources to the exploitation of intangible resources and differential outcome can be expected from the interactive nature of the components.