Amirreza Forozia | Multimedia University (original) (raw)
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Green concept and green marketing had an exponential growth over the last decades and it had a si... more Green concept and green marketing had an exponential growth over the last decades and it had a significant impact on the market and environment globally. Following a widespread review of existing literature, this study has adopted the TPB model by Ajzen, 1991. The relevant behavioral theories regarding consumer behavior and more specifically purchase intention have been reviewed. Findings of the research have been explored, demonstrating that all the adopted variables namely; consumer belief, social influence, environmental attitude, and perceived quality of green product significantly and positively influence the green purchasing intention of young Malaysian consumers and are considered significant predictors. Moreover, limitations and contributions of the study have been discussed. Finally, the marketing implications as well as recommendations support the importance of the adopted variables as having a significant impact on the purchasing intention of green products among young Ma...
To manage intangible assets such as knowledge is perceived as an important capability for competi... more To manage intangible assets such as knowledge is perceived as an important capability for competition. One of the major issues for managing knowledge resources is diffusion of knowledge within organizations. Knowledge management needs different forms according to the possibility to code knowledge. Internal individual processes like experience and talent obtain tacit knowledge that is difficult to code. Therefore it cannot be managed and shared as explicit knowledge. To rely on personal tacit knowledge is risky. Conversion of tacit knowledge to explicit or at least ability to share it offers greater value to an organization. But what are the difficulties related to sharing tacit knowledge? Different difficulties are to be found related to perception, language, time, value and distance. Keywords: Knowledge management, Tacit knowledge, Organizational learning, Knowledge sharing
The aim of this research is to study the impact of some factors on customer loyalty in banking in... more The aim of this research is to study the impact of some factors on customer loyalty in banking industry. Data was collected through a survey from customers in Cyberjaya of Malaysia. Multiple Regression analysis is applied to understand the correlation of the collected data and test the research hypotheses. The results illustrate that personalization, trust and customer satisfaction are vital factors affecting customer loyalty in banking industry. Therefore, the banking sector should build strategies to enhance customer loyalty by increasing personalization, trust and customer satisfaction. In addition, it is predicted that this research study will set a foundation for future studies of the feature of business activities in Malaysia and in general, the broader service industry context.
Abstract: At the recent years, power system becomes a large complex interconnected network that c... more Abstract: At the recent years, power system becomes a large complex interconnected network that contains of hundreds of buses and generating stations. In addition, to provide the required power, new installation of power generators and transmission lines are required. Due to the environmental and economic constraints of installation of new generators and increasing demands, transmission line flows has been increased on the existing transmission lines which may increase the risk of losing voltage stability and ...
Research Journal of Applied Sciences, Engineering and Technology, 2013
Today, Malaysia is the destination of millions of tourists from Middle East countries.3star hotel... more Today, Malaysia is the destination of millions of tourists from Middle East countries.3star hotels are the common choice of these travellers due to appropriate service quality and reasonable charges. The purpose of this study is to test the relationship of perceived value, service quality and customer expectation with customer satisfaction. This study uses questionnaire method to collect data from the respondents. The respondents were the Middle East tourists who stayed in 3star hotels at Kuala Lumpur. A total of 300 questionnaires were distributed, out of which 200 were completed. The findings from this study recognized the service quality as the most significant factor effecting the customer satisfaction. This study also proved that customer satisfaction is a key factor that leads the hospitality industry to success and gain competitive advantages. Therefore, findings of this study shall assist the hospitality management to recognize their flaws and minimize the factors causing di...
Green concept and green marketing had an exponential growth over the last decades and it had a si... more Green concept and green marketing had an exponential growth over the last decades and it had a significant impact on the market and environment globally. Following a widespread review of existing literature, this study has adopted the TPB model by Ajzen, 1991. The relevant behavioral theories regarding consumer behavior and more specifically purchase intention have been reviewed. Findings of the research have been explored, demonstrating that all the adopted variables namely; consumer belief, social influence, environmental attitude, and perceived quality of green product significantly and positively influence the green purchasing intention of young Malaysian consumers and are considered significant predictors. Moreover, limitations and contributions of the study have been discussed. Finally, the marketing implications as well as recommendations support the importance of the adopted variables as having a significant impact on the purchasing intention of green products among young Ma...
To manage intangible assets such as knowledge is perceived as an important capability for competi... more To manage intangible assets such as knowledge is perceived as an important capability for competition. One of the major issues for managing knowledge resources is diffusion of knowledge within organizations. Knowledge management needs different forms according to the possibility to code knowledge. Internal individual processes like experience and talent obtain tacit knowledge that is difficult to code. Therefore it cannot be managed and shared as explicit knowledge. To rely on personal tacit knowledge is risky. Conversion of tacit knowledge to explicit or at least ability to share it offers greater value to an organization. But what are the difficulties related to sharing tacit knowledge? Different difficulties are to be found related to perception, language, time, value and distance. Keywords: Knowledge management, Tacit knowledge, Organizational learning, Knowledge sharing
The aim of this research is to study the impact of some factors on customer loyalty in banking in... more The aim of this research is to study the impact of some factors on customer loyalty in banking industry. Data was collected through a survey from customers in Cyberjaya of Malaysia. Multiple Regression analysis is applied to understand the correlation of the collected data and test the research hypotheses. The results illustrate that personalization, trust and customer satisfaction are vital factors affecting customer loyalty in banking industry. Therefore, the banking sector should build strategies to enhance customer loyalty by increasing personalization, trust and customer satisfaction. In addition, it is predicted that this research study will set a foundation for future studies of the feature of business activities in Malaysia and in general, the broader service industry context.
Abstract: At the recent years, power system becomes a large complex interconnected network that c... more Abstract: At the recent years, power system becomes a large complex interconnected network that contains of hundreds of buses and generating stations. In addition, to provide the required power, new installation of power generators and transmission lines are required. Due to the environmental and economic constraints of installation of new generators and increasing demands, transmission line flows has been increased on the existing transmission lines which may increase the risk of losing voltage stability and ...
Research Journal of Applied Sciences, Engineering and Technology, 2013
Today, Malaysia is the destination of millions of tourists from Middle East countries.3star hotel... more Today, Malaysia is the destination of millions of tourists from Middle East countries.3star hotels are the common choice of these travellers due to appropriate service quality and reasonable charges. The purpose of this study is to test the relationship of perceived value, service quality and customer expectation with customer satisfaction. This study uses questionnaire method to collect data from the respondents. The respondents were the Middle East tourists who stayed in 3star hotels at Kuala Lumpur. A total of 300 questionnaires were distributed, out of which 200 were completed. The findings from this study recognized the service quality as the most significant factor effecting the customer satisfaction. This study also proved that customer satisfaction is a key factor that leads the hospitality industry to success and gain competitive advantages. Therefore, findings of this study shall assist the hospitality management to recognize their flaws and minimize the factors causing di...