Tony Hines | Manchester Metropolitan University (original) (raw)

Books by Tony Hines

Strategic Supply Chain Management demonstrates how organizations must take strategic decisions in... more Strategic Supply Chain Management demonstrates how organizations must take strategic decisions in order to manage their supply chains to sustain competitiveness in the global economy.

Whereas many textbooks on supply chain management focus on purchasing and operations, this new edition of Tony Hines' text focuses upon the direction-setting and efficient resource-allocation that organizations need to provide in order to satisfy their customers. Overcoming tensions between political, economic, technological, ethical and environmental considerations is shown to be vital to ensure a sensible strategy for managing the supply chain.

This impressive text makes the most of integrated case studies to show how strategic thinking and supply chain management play out in the real world. As such, the book is ideal for courses on supply chain management - especially those which require a strategic element.

Fashion Marketing is a leading international text covering research interests across this global ... more Fashion Marketing is a leading international text covering research interests across this global industry. It provides unique insights to this creative global industry covering:
*globalization
*fast fashion
*luxury fashion
*offshoring
*business-to-business
*forecasting
*sourcing
*supply chain management (demand management)
*new product development
*design management
*logistics
*range planning
*colour prediction
*market testing
*e-commerce
*strategy
This book is adopted throughout the world on Fashion marketing and Fashion management programmes,. It is also widely used on undergraduate and postgraduate courses in Fashion, Textiles, Apparel and Retailing Management. The book is a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments.

*Exciting new edition, fully revised and expanded to include hot new issues such as globalisation, luxury brands and increasingly complex supply chains
*Global focus with up-to-date case studies facilitating readers in gaining a greater understanding of the structure and complexity of the industry

Keywords: Fashion, Marketing, Globalization, Supply Chains,Fast Fashion, Branding, Luxury

Global markets and Global supplies; Supply chain strategies,
structures and relationships; The challenges of fashion buying and merchandising; Segmenting fashion consumers: Reconstructing the challenge of consumer complexity; Developing a research agenda for the internationalization of fashion retailing; Retail brand marketing in the fashion industry; Competitive marketing strategies of luxury fashion companies; Store environment of fashion retailers: A Hong Kong perspective; The process of trend development leading to a fashion season; Innovation management in creating new fashion; Consumers and their negative selves, and the implications for fashion marketing; Fashion retailer desired and perceived identity; Fashion E-tailing; The international flagship stores of luxury fashion retailers; The making and marketing of a trend; Approaches to doing research

Each chapter discusses the issues in relation to previous literature, contemporary practices and the lesson to be learned from different industries where successful management of supply chains has improved organizational and industry level profitability. The text includes a number of industry examples, thereby giving a wide-ranging approach to the topic.

* Provides an original, market-driven approach to supply chain strategy
* Features learning outcomes and a summary for each chapter
* Uses vignettes throughout to illustrate key points

Keywords: supply chain strategies, globalization, structures, relationships, value-chains, profitability, technology, organizational learning, iceberg theory, sourcing, order qualifiers, order winners, total supply chain, lean, agile, food miles, fashion, sustainability, ethics, fashion, retail

Papers by Tony Hines

Public Management Review, 2012

The central premise of this article is that public and non-profit service organizations (PNSOs) s... more The central premise of this article is that public and non-profit service organizations (PNSOs) seek to add value to their multiple stakeholders with their multiple objectives. With the nature and difference of PNSOs in mind, we consider the relevance and the potential impact that a market-led orientation and the various elements of a strategic marketing approach to PNSO management can

Social researchers consciously and intentionally set out to understand the life-world (Lebenswelt... more Social researchers consciously and intentionally set out to understand the life-world (Lebenswelt). It is different than knowing the inanimate world of objects. Social study is systematic and as rigorous as natural science but focuses on human experience. The social world we inhabit cradles all human experience. It is the context for meaning, for all being and becoming. Life is a temporal stream of experience that, if we are to understand it, needs to be kept at bay (bracketing it). In doing so, it is as Husserl said at the ‘horizon of experience,’ pre-theoretical. It is only through critical reflection that we understand our lived experience in relation to others, present and past. This chapter reflects on Husserl’s notion of ‘horizon of experience’ to intentionally understand the limits of rational thought on irrational objects. It offers insights through these reflections and possibilities for researching information systems applying phenomenology.

This paper conceptualises globalization of markets as a mythical paradigm and draws attention to ... more This paper conceptualises globalization of markets as a mythical paradigm and draws attention to a number of paradoxical issues that consumers are grappling with to make sense of these markets. The context for the study is textile and fashion retail markets. The key contribution is to identify and evaluate the paradox and hegemony in the discourse of globalizing markets..

The fashion industry defines an industry sector that is unique and global in character. It define... more The fashion industry defines an industry sector that is unique and global in character. It defines a context that can be characterised as increasingly entrepreneurial, reflecting high levels of complexity and dynamism. The dramatic shift in the scale and power of major retail buyers in the market, the advent of own brands, and the nature of sourcing and supply-chain decisions which are increasingly global in nature, are some of the issues that define this entrepreneurial context. The interactions between those managing the buyer-supplier relationships have, particularly within the past five years, changed substantially as a consequence. At the core of this is the challenge to actors in the buyer-supplier dyad to identify innovative responses to managing these interactions. The aim of this research is to explore the nature of these relationships, focusing upon UK high-street multiple-fashion retailers and their contracted suppliers, many of whom are entrepreneurial, located in different parts of the globe. The research examines implications for supply-chain strategies applied to fashion products. There are a number of important implications for 'fashion-marketing' that emerge from this research project. These are discussed under four core themes that emerged from the study, namely: power, process, partnership, and people. The research approach was qualitative, and conducted over a period of twelve months. It involved in-depth discussions with key managers in organizations on both sides of the buyer-supplier relationship. The paper ends with an agenda for future research.

Market segmentation is a construct that has existed in the marketing literature for the past fift... more Market segmentation is a construct that has existed in the marketing literature for the past fifty years and perhaps longer in practice but without a label. During that time segmentation has received considerable interest from researchers in the marketing discipline and a number of different perspectives have contributed to its development as it is now understood. This paper identifies these differences of perspective. Nevertheless, from the earliest construction to its present position fundamentally little has changed and the concerns raised in its practical application remain. Furthermore, at a base level it can be argued market segmentation is commonly understood. However, under different conditions with different dimensions the challenge to segmentation lies, paradoxically, in a broadening of the heterogeneity that the approach was designed to handle. This conceptual paper adopts a social constructionist stance to examine this central tenet of marketing theory and practice. Thought trials are conducted through conjecture and compared to notions of self and group identities with the purpose of establishing a socially constructed understanding of segmentation. Implications for theory building research and marketing practice are drawn from the conclusions.

Purpose – The paper seeks to examine the role of corporate identity in UK clothing retail organis... more Purpose – The paper seeks to examine the role of corporate identity in UK clothing retail organisations, focusing on the “fast fashion” sector. The aim is to analyse the “gap” between desired identity and perceived identity within the sector.

Design/methodology/approach – An instrumental case study approach was adopted for this research. Companies' web sites and press releases were reviewed to find out the desired identity of organisations, while semi-structured interviews were carried out with customers to elicit the perceived corporate identity. Themes developed from the cases will form the basis of further research.

Findings – This study has shown that although there are similarities, considerable “gaps” are present between the desired and perceived corporate identity of organisations, the latter being more important in understanding the research questions addressed which relate to corporate identity and the gap between desired and perceived identities. A number of propositions have emerged from the findings, which when investigated empirically will be useful for forming corporate identity constructs in the fashion retail sector.

Research limitations/implications – This research provides some useful insights into the role of corporate identity within the fast fashion retail sector; however, it is not sufficient to make generalisable claims outside the cases examined. Further research is required to test some of the conceptual issues and propositions raised by this work.

Practical implications – The paper gives practitioners better insights into the gap between desired and perceived identity with a view to improving strategic interventions to close the gap.

Originality/value – The research makes a contribution to retail identity literature by emphasising the importance of perceived identity. The work is unique in being the first research to explore further the relationship between desired and perceived identity from a fashion retailing perspective. As a consequence the strategic implications from this work for desired identity are highlighted.

The paper begins with an explanation of the industry context in which buying decisions were made.... more The paper begins with an explanation of the industry context in which buying decisions were made. Research methodology is then discussed, followed by an examination of the role of the buyer in the buying decision, and how performance measures implemented by retail organisations influence those decisions. The dysfunctional nature of the decision and its impact upon the buying teams and organisational performance and serious implications for sourcing decisions are discussed in the next section. The main part of the paper is devoted to an explanation of the iceberg theory of cost comparisons developed as a result of this work. Sources of competitive advantage are briefly identified for UK suppliers and retailers before some of the key findings and implications for managers in taking sourcing and purchasing decisions are discussed further. The grounded theory developed as part of this research, and the contribution it makes to developing a better understanding of sourcing and purchasing decisions in this industrial setting, are summarised before further areas for research are identified.

A collection of international contributions from renowned academics and practitioners from the UK... more A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of Fashion Marketing has been revised and expanded to incorporate the major changes in the fashion industry since 2001. This ...

Qualitative Market Research: An International …, Jan 1, 2000

Reports on a qualitative approach to conducting research in small firms. Two cases are reported t... more Reports on a qualitative approach to conducting research in small firms. Two cases are reported that fall within the EU definition of small firms (with fewer than 99 employees). One case is drawn from the clothing industry and one other from the publishing industry. The clothing company had fewer than 50 employees and the publishing company had fewer than ten employees, the latter being regarded as a micro-firm. The purpose of the research was to investigate decisions taken by owner-managers in relation to their future strategies. Consideration is given to alternative methodological approaches before justifying the selection of a combination of focus group interviews and cognitive mapping in each of the cases. Comparisons are drawn that demonstrate the utility of the research methods chosen. The work then identifies issues and considers implications for the conduct of future research into SMEs using these methods. The purpose of the paper is to explain and to evaluate the usefulness of the methods rather than to explain the particular cases in detail

Supply Chain Strategies: Customer Driven and Customer Focused highlights the main challenges faci... more Supply Chain Strategies: Customer Driven and Customer Focused highlights the main challenges facing organizations wanting to select, design and implement successful supply chain strategies in an increasingly global and competitive environment. The text features discussion questions at the end of each chapter to promote learning, and numerous industry examples to ilustrate key concepts within chapters. Each chapter discusses the issues in relation to previous literature, contemporary practices and the lesson to be learned from different industries where successful management of supply chains has improved organizational and industry level profitability. The text includes a number of industry examples, thereby giving a wide-ranging approach to the topic.

Fashion Marketing, Contemporary Issues, Jan 1, 2001

From analogue to digital supply chains: implications for fashion marketing Tony Hines Introductio... more From analogue to digital supply chains: implications for fashion marketing Tony Hines Introduction Supply chain management is seen as a critical factor in managing contempo-rary fashion businesses. It is worth noting the following quote from the UK Fashion Report: Focus on ...

European Journal of …, Jan 1, 2007

Purpose – The purpose is: first to review the marketing segmentation literature and its anteceden... more Purpose – The purpose is: first to review the marketing segmentation literature and its antecedents; second, to evaluate the organizational practice of marketing segmentation in a specific commercial context noted for its dynamism and complexity, fashion retailing; third, to assess theoretical and practical implications; and finally to identify an agenda for future research.

Design/methodology/approach – Through the analysis of an instrumental case study examining practice in fashion retailing this paper makes a contribution to current market segmentation debates. Sensemaking properties are used as a disciplined structure in which to report the case and make sense of segmentation.

Findings – This research demonstrates that the definition and scope of market segmentation is broader than the current marketing literature suggests. In practice, based on evidence from this research, contemporary segmentation solutions include implicit assumptions, judgement and compressed experience, which are latent within the modelling processes.

Research limitations/implications – Further research needs to be extended to different organizational settings in order to develop further our understanding of the tacit and intuitive aspects of segmentation decisions.

Practical implications – Intuitive decision-making processes and tacit knowledge employed in them are difficult to replicate and make explicit. However, a better understanding of these intuitive processes would offer practitioners an opportunity to systematically improve the quality of decision-making.

Originality/value – This research broadens normative theoretical perspectives on market segmentation by highlighting intuitive and tacit dimensions. Combining sensemaking within the case study analysis has helped structure thought trials to provide a rare qualitative insight into the managerial construction of segmentation.

Proceedings of the 18th ISBA National Small Firms …, Jan 1, 1995

Fashion marketing: Contemporary issues, Jan 1, 2001

1 Globalization: an introduction to fashion markets and fashion marketing Tony Hines Introduction... more 1 Globalization: an introduction to fashion markets and fashion marketing Tony Hines Introduction This introductory chapter is structured to provide an overview of the impact of globalization upon fashion markets and fashion marketing. In this context, it is essential to understanding the ...

International Entrepreneurship and Management …, Jan 1, 2005

... The Rhetoric of Partnership and Realities of Power TONY HINES a.hines@mmu.ac.uk ... Correspon... more ... The Rhetoric of Partnership and Realities of Power TONY HINES a.hines@mmu.ac.uk ... Corresponding author. Tony Hines PhD. Chair of the Doctoral Programme, Manchester Metropolitan University Business School, Aytoun Street, Manchester, M1 3GH. Page 2. 520 ...

Fashion marketing: Contemporary issues, Jan 1, 2007

Keywords: Fashion, Marketing, Globalization, Supply Chains,Fast Fashion, Branding, Luxury

* Provides an original, market-driven approach to supply chain strategy
* Features learning outcomes and a summary for each chapter
* Uses vignettes throughout to illustrate key points

Public Management Review, 2012

Practical implications – The paper gives practitioners better insights into the gap between desired and perceived identity with a view to improving strategic interventions to close the gap.

Qualitative Market Research: An International …, Jan 1, 2000

Fashion Marketing, Contemporary Issues, Jan 1, 2001

European Journal of …, Jan 1, 2007

Proceedings of the 18th ISBA National Small Firms …, Jan 1, 1995

Fashion marketing: Contemporary issues, Jan 1, 2001

International Entrepreneurship and Management …, Jan 1, 2005

Fashion marketing: Contemporary issues, Jan 1, 2007

European journal of marketing, Jan 1, 2008

Fashion marketing: contemporary issues, Jan 1, 2007

1 Globalization: global markets and global supplies Tony Hines Introduction This chapter provides... more 1 Globalization: global markets and global supplies Tony Hines Introduction This chapter provides an overview of the impact of globalizing markets and globalizing production centres throughout the world. In this context, it is essential to understanding the competitive landscape for this ...

Fashion marketing: contemporary issues. …, Jan 1, 2007