Anjali Kulkarni | University of Mumbai (original) (raw)

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Papers by Anjali Kulkarni

Analyzing Youngsters’ Buying Behavior for Halal Cosmetic Products in the Erbil Region, 2023

Muslim population accounts for 24% in the world and its cosmetics consumotion stands at 4 th posi... more Muslim population accounts for 24% in the world and its cosmetics consumotion stands at 4 th position. It is observed that in recent years demand for personal grooming and cosmetic products are increasing among the muslim youths. This research gap was identified. This research study aims at ascertaining the halal cosmetics consumption pattern and factors influencing its buying behavior of the youths in erbil province(iraq) towards this, descriptive study was conducted wherein 385 respondents. were contacted by online mode. The result of this study found a growing trend of youths in consuming halal cosmetics. This research study outcome may be utilized by companies operating in personal care products. Segment especially cosmetics in the muslim populous countries. It will help them in knowing changing trend in cosmetics consumption and also the buyer behavior.

NIU International Journal of Human Rights, 2021

Globally the trend for Media & Entertainment (M& E) industry has been changing in the past few ye... more Globally the trend for Media & Entertainment (M& E) industry has been changing in the past few years. The easy access to internet and other devices such as availability of cheaper mobile phones, television sets, OTT content and online gaming, easy availability of e-books, and availability of more time as a result of work from home; all together lead to significant increase in digital media usage and change in reading habits. This was further hammered by the lockdowns imposed by government during the first and second waves of the Covid-19 pandemic. During 2020, most of the newspapers and magazines shut down some of their editions, reduced the number of pages and brought digital versions instead. Other new digital products were also introduced by many news and publishing companies. The year 2021 showed signs of recovery and circulations were less affected as compared to the year 2020. The advertising revenues also dropped by 21.5%. However, the print v/s digital media debate is still going on, questioning the future survival of the print media. There are however, many plus points associated with print media and is widely acclaimed as the most trusted and credible medium for dissemination of news and information. This research discusses various aspects of print and digital media and tries to understand the impact of Covid-19 and its subsequent waves on the print and digital media and also on the reading habits of people.

SOUTH INDIA JOURNAL OF SOCIAL SCIENCES, 2023

This paper provides an overview of the changing investment landscape in Mumbai based on a review ... more This paper provides an overview of the changing investment landscape in Mumbai based on a review of 15 literature sources. The city of Mumbai, with its diverse economy, robust infrastructure, and business-friendly policies, presents promising investment opportunities. However, investors need to be aware of the challenges the city faces, including environmental and social issues, and work collaboratively with policymakers to address them. Moreover, the COVID-19 pandemic has disrupted the global economy, posing uncertainties for Mumbai's investment landscape. Nevertheless, the pandemic has also accelerated the digital transformation of industries, creating new opportunities for investment in emerging technologies and innovative business models. The future of investing in Mumbai will depend on how policymakers, investors, and other stakeholders collaborate to address the city's challenges and leverage its strengths.

International Forum on Cultural Studies Vol. 3 , 2023

We all know that securing a financial future is the most important objective in a person's life. ... more We all know that securing a financial future is the
most important objective in a person's life. Financial
stability and the future safety of funds are the backbone
of a peaceful life. This financial safety can be
achieved with the help of selecting financial instruments
wisely and ensuring efficient portfolio management.
The portfolios can be made concerning a person's
appetite for bearing risk and the required
returns as defined by that person's financial goals.
Effective strategy requires effective investment and
constantly evaluating and shuffling the portfolio to
obtain maximum returns. There are many researches
available in the field of investment and portfolio management.
Those are complex risk-return models,
including high-end mathematical models, not so easy
to interpret by beginners. To understand portfolio
management better and get into the grooves of riskreturn
analysis. The study analyzed risk-return patterns
using covariance and standard deviation for
select automobile stocks. A period of 10 years is taken
to achieve a more realistic trend. This paper also
attempted to know more about risk identification
through the average return of the securities so that
the investor could make an informed decision toward
better risk planning and earning his target returns
with a judicious mix of securities.

Phalanx: A Quarterly Review for Continuing Debate, 2023

This research paper explores the challenges associated with talent acquisition and management in ... more This research paper explores the challenges associated with talent acquisition and management in India, a rapidly evolving and dynamic market. The paper aims to identify the key obstacles faced by organizations in attracting, recruiting, and retaining top talent in the Indian context. Additionally, it investigates strategies and best practices that can be employed to overcome these challenges and build a robust talent management framework.

LLIM Journal of Research, 2020

The pandemic resulted from the Novel Corona virus (Covid-19) has led to a worldwide disruption in... more The pandemic resulted from the Novel Corona virus (Covid-19) has led to a worldwide disruption in the functioning of the countries affected by it. The economic activities have come to a standstill in the 213 countries and territories. The unemployment it has generated in India is already 150 mn by the end of April 2020. Overall unemployment is estimated to be more than 200 mn. Major industrial sectors are reporting losses and retrenching their employees. To add to the chaos, we have seen exodus of migrant workers that has not only increased problems of the informal workers and their families; but also has resulted in faster spread of the infections from hot spot areas to other non-infected or less infected areas. These increasing cases of the deadly virus infections has forced many countries of the world to enforce a total/ partial lockdown, halting all the industrial/ commercial and other activities. India too, declared a lockdown on 24 th March, 2020. Increase in the Covid-19 infections (1,13,257 reported cases till 21 st May, 2020) despite lockdown, forced people to think whether this lockdown strategy was successful, and if yes, then at what cost? There is however much thinking going on about whether imposition of a sweeping lockdown for more than 50 days has yielded more benefits than losses. This article tries to understand the goals achieved by imposing a nationwide lockdown in different phases and comparison with other countries. It tries to study whether the losses are more as compared to the benefits of lockdown.

Technology Infrastructure as a Catalytic Agent for Eradicating Rural Poverty.2020 Pages:188 to 203, 2020

India is ranked 68 th in the poorest countries of the world on the basis of GDP (PPP) basis. [$ 8... more India is ranked 68 th in the poorest countries of the world on the basis of GDP (PPP) basis. [$ 8378, Global Finance, 13 th August 2020].67% of its population lives in villages. Rural India accounts for 45% of India's GDP and 70% of total employment. Agriculture contributes to 40% of rural economy. Still the rural wage growth has remained very weak in last 6 years. The road to prosperity and wealth goes through education. So if we make sure to make the rural kids get educated, they will surely fare better. With many governmental initiatives and various NGOs and corporates taking cognizance of this need; 90% of the rural kids in the age group of 4-8 years are going to school. Of this, 99.5% are 8 year olds. (The latest Annual Status of Education Report (Rural), ASER 2019). Despite encouraging scenario in early age groups, the Covid-19 pandemic has posed severe challenges to urban as well as rural education. All educational institutes are closed and trying to provide online education as far as possible. This is despite absence of most of the basic facilities and lack of knowledge and awareness on the part of teachers and parents. This article is focussed to evaluate the opportunities and challenges posed in providing education to rural children and how technology can serve as a facilitator in growth of education.

International Scholarly Research Journal for Interdisciplinary Studies Jan-March 2022 Vol. 10 Issue 58 Pages 68-77, 2022

As the cost of conventional fuel rises, so does the need to protect the environment from pollutio... more As the cost of conventional fuel rises, so does the need to protect the environment from pollution, resulting in a slew of new technologies all around the world. The need for a clean energy is all the more pronounced today. At the beginning of 2021, the government began the Go Electric campaign to encourage the adoption of electric mobility vehicles in order to ensure the country's energy security and preventing the environment pollution. Concerned about the high cost of importing fossil fuels, the Road Transport and Highways Ministry initiated the campaign to promote low-priced, ecologically beneficial, and indigenous electrical goods. The government's decision to waive the registration cost for electric vehicles will convince states to offer tax advantages as well. More and more customers are also willing to shift to EVs if the availability of charging facilities is increased. The India electric vehicle market was valued at USD 5.47 Billion in 2020, and it is expected to reach USD 17.01 Billion by 2026, growing at a CAGR of 23.47% over the forecast period (2021-2026). (https://www.mordorintelligence.com/industry-reports/india-electric-vehiclemarket). The current research uses descriptive methodology using secondary data. It tries to understand the investments and incentives being offered for promoting Electric vehicles.