Rajshree Srivastava | University of Mumbai (original) (raw)
Papers by Rajshree Srivastava
In an era where technology is emerging day by day, industrialists as well as marketers are trying... more In an era where technology is emerging day by day, industrialists as well as marketers are trying to keep themselves updated with the quick pace of change. Gone are the days when an old brick and mortar models will flourish well in current market situation and drive it. It is basically difficult to plan a promoting system without thinking about social media. Internet based life had turned out to be extremely essential ingredient of today's promotion mix and as a whole different form of marketing. Today we are witnessing 21 st century in which life has become so busy and difficult that people do not have enough time to interact with each other, but with the advancement of technology social media has filled that gap through different social platforms to interact and stay connected. In the same way industries too are changing their marketing trends like fashion and handicrafts to showcase their product and to reach the right customer. Online networking through social networks today is among the 'best open doors accessible' to a brand for associating with planned buyers. Marketing through social media has become the new mantra for a few brands since few years Advertisers are observing a wide range of online life openings and starting to execute new social activities at a higher rate than any time in recent memory. Organisations and businesses involving such technology and platform for promotion have become more sophisticated and updated. Worldwide organizations have perceived web based life showcasing as a potential promoting stage, used them with advancements to control their publicizing effort with internet based life advertising. This paper emphasizes on the role and effectiveness of social media marketing plays in marketing in today's scenario .Further study focuses on the advantages and benefits marketing industry is reaping through social platforms.
The paper aims to analyze how people of the community get influenced, utilizes and multiplies wor... more The paper aims to analyze how people of the community get influenced, utilizes and multiplies word of mouth information in their purchasing experience. Secondly it tries to conceptualise the perception of people about word of mouth marketing. An objective of this research is to determine the word of mouth effects on consumers buying decision negative or positive. Word-of-mouth is anticipated as an index of a brand's tool to generate views that influence the consumer's decision to make purchases. Word of mouth is gaining momentum as an important way to promote both products and services. Word of mouth (WOM) has long been considered a major influence on what people know, feel, and do and the most influential source of information for consumers. This paper mainly focuses on how word of mouth has gained the space of everlasting marketing phenomena in the minds of people while making the purchase decision whether online or offline.
The education system is witnessing a change from traditional talk and chalk method to newly inven... more The education system is witnessing a change from traditional talk and chalk method to newly invented concepts and culture. There are forces which shape the educational innovation; competition and options necessarily leading to innovations in the education system. This paper tries to outline the different types of innovations that could be made to education sector to make it more competitive and the challenges or hurdles that exist restrict to innovations. To make the education system a sustainable entity it needs to focus on areas which can add value to society. Innovat ion in the educational field represents the ideas changing the traditional culture into new and creative ones. This step has been taken in order to offer a large platform for academic and expert's discussions to create knowledge and exchange of ideas.
ARTICLE INFO ABSTRACT The aim of this review is to present an impact of digital technology on aca... more ARTICLE INFO ABSTRACT The aim of this review is to present an impact of digital technology on academic sector. While India has made extraordinary walks in enhancing the educational framework however much still stays to be finished. Role of technology in education sector was formerly a questionable issue in general. People had their own particular perspectives on modernizing education and making it innovation supported. But, relentlessly as innovation was grasped by the academic foundations, they realized the significance of innovation in education. Its achievements and favorable impact have exceeded the negativities and now, with the contribution of technology, education sector has evolved as a new concept and its structure has witnessed a transformation attributable to the innovations in technology. Technology and education are a great blend if utilized collectively with a right rationale and vision. The goal of this paper is to outline how information technology can help to create an effective and innovative education system with its news tools and techniques apart from chalk and talk method.
This paper highlights the effect of the increasing trend of digital marketing over the various fi... more This paper highlights the effect of the increasing trend of digital marketing over the various fixed shop retailers and the other formats of retailing. Todays, sophisticated organised retailing which was the advent of unorganised retailing came into action with the advancement of technology and the replacement of the traditional culture of brick and mortar retail. Retailers comprise of a bigger proportion of the population and majority section of population relies upon these retailers. But the arrival of e-stores with their profitable offers and wider varieties has resulted on their face the worry of uncertainty and helplessness. Increasing trends depict that digital selling can become a significant new retail format, loosing the infrastructure of the existing physically located stores. Retailers should hold the digital retail channels in such a way that it would enable them to spend less money on real estate while reaching out to more number of customers. This study explores into the varied aspects concerning how retail business gets affected and also the recovery mechanisms they're bobbing up with to counter those e-stores in their race of survival of the fittest. This paper additionally explains the impact upon the profit of the assorted issues because of increasing trend for digital selling, though an attempt however has been created to enlighten the situation and trends with appropriate suggestions.
The present era is witnessing a new pace in payment system by using e-wallets filled with coupons... more The present era is witnessing a new pace in payment system by using e-wallets filled with coupons and offers. India is moving on the path of a major digital revolution. Digitalization of the payment system will now be considered as landmark in the era of cashless future economy. The present research aims to review the presence of E-Wallets in India. It further identifies the barriers and challenges to the adoption of digital wallets by the Indian consumers. E-Wallets are becoming the online platforms that stores users' payment information and passwords and allow them to make electronic commerce transactions and make their life easier. This paper focuses on the ease and convenience e-wallets are serving to the consumers and businesses with the help of smart phones.
In an era where technology is emerging day by day, industrialists as well as marketers are trying... more In an era where technology is emerging day by day, industrialists as well as marketers are trying to keep themselves updated with the quick pace of change. Gone are the days when an old brick and mortar models will flourish well in current market situation and drive it. It is basically difficult to plan a promoting system without thinking about social media. Internet based life had turned out to be extremely essential ingredient of today's promotion mix and as a whole different form of marketing. Today we are witnessing 21 st century in which life has become so busy and difficult that people do not have enough time to interact with each other, but with the advancement of technology social media has filled that gap through different social platforms to interact and stay connected. In the same way industries too are changing their marketing trends like fashion and handicrafts to showcase their product and to reach the right customer. Online networking through social networks today is among the 'best open doors accessible' to a brand for associating with planned buyers. Marketing through social media has become the new mantra for a few brands since few years Advertisers are observing a wide range of online life openings and starting to execute new social activities at a higher rate than any time in recent memory. Organisations and businesses involving such technology and platform for promotion have become more sophisticated and updated. Worldwide organizations have perceived web based life showcasing as a potential promoting stage, used them with advancements to control their publicizing effort with internet based life advertising. This paper emphasizes on the role and effectiveness of social media marketing plays in marketing in today's scenario .Further study focuses on the advantages and benefits marketing industry is reaping through social platforms.
The paper aims to analyze how people of the community get influenced, utilizes and multiplies wor... more The paper aims to analyze how people of the community get influenced, utilizes and multiplies word of mouth information in their purchasing experience. Secondly it tries to conceptualise the perception of people about word of mouth marketing. An objective of this research is to determine the word of mouth effects on consumers buying decision negative or positive. Word-of-mouth is anticipated as an index of a brand's tool to generate views that influence the consumer's decision to make purchases. Word of mouth is gaining momentum as an important way to promote both products and services. Word of mouth (WOM) has long been considered a major influence on what people know, feel, and do and the most influential source of information for consumers. This paper mainly focuses on how word of mouth has gained the space of everlasting marketing phenomena in the minds of people while making the purchase decision whether online or offline.
The education system is witnessing a change from traditional talk and chalk method to newly inven... more The education system is witnessing a change from traditional talk and chalk method to newly invented concepts and culture. There are forces which shape the educational innovation; competition and options necessarily leading to innovations in the education system. This paper tries to outline the different types of innovations that could be made to education sector to make it more competitive and the challenges or hurdles that exist restrict to innovations. To make the education system a sustainable entity it needs to focus on areas which can add value to society. Innovat ion in the educational field represents the ideas changing the traditional culture into new and creative ones. This step has been taken in order to offer a large platform for academic and expert's discussions to create knowledge and exchange of ideas.
ARTICLE INFO ABSTRACT The aim of this review is to present an impact of digital technology on aca... more ARTICLE INFO ABSTRACT The aim of this review is to present an impact of digital technology on academic sector. While India has made extraordinary walks in enhancing the educational framework however much still stays to be finished. Role of technology in education sector was formerly a questionable issue in general. People had their own particular perspectives on modernizing education and making it innovation supported. But, relentlessly as innovation was grasped by the academic foundations, they realized the significance of innovation in education. Its achievements and favorable impact have exceeded the negativities and now, with the contribution of technology, education sector has evolved as a new concept and its structure has witnessed a transformation attributable to the innovations in technology. Technology and education are a great blend if utilized collectively with a right rationale and vision. The goal of this paper is to outline how information technology can help to create an effective and innovative education system with its news tools and techniques apart from chalk and talk method.
This paper highlights the effect of the increasing trend of digital marketing over the various fi... more This paper highlights the effect of the increasing trend of digital marketing over the various fixed shop retailers and the other formats of retailing. Todays, sophisticated organised retailing which was the advent of unorganised retailing came into action with the advancement of technology and the replacement of the traditional culture of brick and mortar retail. Retailers comprise of a bigger proportion of the population and majority section of population relies upon these retailers. But the arrival of e-stores with their profitable offers and wider varieties has resulted on their face the worry of uncertainty and helplessness. Increasing trends depict that digital selling can become a significant new retail format, loosing the infrastructure of the existing physically located stores. Retailers should hold the digital retail channels in such a way that it would enable them to spend less money on real estate while reaching out to more number of customers. This study explores into the varied aspects concerning how retail business gets affected and also the recovery mechanisms they're bobbing up with to counter those e-stores in their race of survival of the fittest. This paper additionally explains the impact upon the profit of the assorted issues because of increasing trend for digital selling, though an attempt however has been created to enlighten the situation and trends with appropriate suggestions.
The present era is witnessing a new pace in payment system by using e-wallets filled with coupons... more The present era is witnessing a new pace in payment system by using e-wallets filled with coupons and offers. India is moving on the path of a major digital revolution. Digitalization of the payment system will now be considered as landmark in the era of cashless future economy. The present research aims to review the presence of E-Wallets in India. It further identifies the barriers and challenges to the adoption of digital wallets by the Indian consumers. E-Wallets are becoming the online platforms that stores users' payment information and passwords and allow them to make electronic commerce transactions and make their life easier. This paper focuses on the ease and convenience e-wallets are serving to the consumers and businesses with the help of smart phones.