Amin bashabsheh | Mutah University (original) (raw)

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Papers by Amin bashabsheh

Humanities and social sciences, 2020

The Impact of Mobile Advertisement Services on Consumer Attitudes Among Jordanian User's: Emp... more The Impact of Mobile Advertisement Services on Consumer Attitudes Among Jordanian User's: Empirical Study Malek Mohammad Al-Majali [1] Amin Ayed Bashabsheh Abstract This study aims at examining factors influencing the Jordanian consumers' attitudes toward mobile advertisements. Five hundred questionnaires were distributed to the respondents only four hundred and thirty two datasets were valid for final analysis, using SPSS v18 and AMOS v 8 for conducting several tests. The results also indicate that all the model variables have acceptable reliability and composite reliability value, and all the items of the constructs have acceptable factors loading. Moreover, the validity test insures that variables of this study achieve the acceptance indicators which mean that all variables are valid. In addition, hypothesis test shows that all the direct hypothesis were accepted expect one, however, irritation variables were found to have negative effect on consumers' attitudes. Whil...

مؤتة للبحوث والدراسات - سلسلة العلوم الإنسانية والاجتماعية, 2018

This study aims at examining factors influencing the Jordanian consumers' attitudes toward mobile... more This study aims at examining factors influencing the Jordanian consumers' attitudes toward mobile advertisements. Five hundred questionnaires were distributed to the respondents only four hundred and thirty two datasets were valid for final analysis, using SPSS v18 and AMOS v 8 for conducting several tests. The results also indicate that all the model variables have acceptable reliability and composite reliability value, and all the items of the constructs have acceptable factors loading. Moreover, the validity test insures that variables of this study achieve the acceptance indicators which mean that all variables are valid. In addition, hypothesis test shows that all the direct hypothesis were accepted expect one, however, irritation variables were found to have negative effect on consumers' attitudes. While other variables found to have positive and significant influence on consumers' attitudes toward mobile advertisements. The highest weight was for personalization to be the most important factor influence on consumers' attitudes, following by credibility, informativeness and entertainment continually.

International Business Research, 2016

This study aims to identify the factors influencing commercial banks customers intention toward e... more This study aims to identify the factors influencing commercial banks customers intention toward electronic payment services in Jordan (AL-Karak) province. To achieve the aim of the study, a questionnaire has been developed to explore the effect of the independent variables (relative advantages, simplicity, security, consciousness and self efficacy) on the dependent variable (banks customers intention toward E-payment services). Six hundred questioners had distributed and 543 were returned to be valid for the final analysis with response rate of 90.5%. SPSS v 18 was used to test the reliability and composite reliability, normal distribution and correlation between the study variables. Also, Amos v 8 software has been used to examine the study hypotheses. Results of this study indicates an acceptance to four hypotheses related to influence of security, self efficacy, consciousness and simplicity continually. We reject one hypotheses related to relative advantages on banks customers toward E-payment services adoption. Finally, set of recommendations had been present throughout the study.

Jordan Journal of Business Administration, 2016

تهدف الدراسة إلى التعرف على تأثير أبعاد التسويق الداخلي (الثقافة التنظيمية، التفاعل الداخلي، التح... more تهدف الدراسة إلى التعرف على تأثير أبعاد التسويق الداخلي (الثقافة التنظيمية، التفاعل الداخلي، التحفيز والتدريب) على الرضا الوظيفي للعاملين وأثره على أدائهم في قطاع البنوك التجارية العاملة في محافظة الكرك. تكون مجتمع الدراسة من جميع العاملين والبالغ عددهم (255) عاملا في البنوك التجارية العاملة في محافظة الكرك والبالغ عددها (11) بنكا. وزعت (200) استبيان بشكل عشوائي على مجتمع الدراسة لمنح كل أفراد المجتمع الفرصة المتساوية لاختياره كمستجيب. بعد جمع البيانات، أظهرت النتائج بأنه فقط (184) استجابة كانت صالحة للتحليل الإحصائي النهائي، من خلال استخدام برمجية التحليل الإحصائي (SPSS) العدد (18). أظهرت نتائج اختبار فرضيات الدراسة، إلى قبول الفرضية الرئيسة بوجود أثر إيجابي ذو دلالة إحصائية عند مستوى دلالة (α ≤ 0.05) بين أبعاد التسويق الداخلي كمتغيرات مستقلة (الثقافة التنظيمية، التفاعل الداخلي، التحفيز والتدريب) على المتغير التابع (الرضا الوظيفي). أشارت النتائج الى قبول جميع الفرضيات الفرعية الأربعة، بوجود اثر إيجابي ذو دلالة إحصائية للمتغيرات التابعة منفردة على الرضا الوظيفي للعاملين في قطاع البن...

Humanities and social sciences, 2020

The Impact of Mobile Advertisement Services on Consumer Attitudes Among Jordanian User's: Emp... more The Impact of Mobile Advertisement Services on Consumer Attitudes Among Jordanian User's: Empirical Study Malek Mohammad Al-Majali [1] Amin Ayed Bashabsheh Abstract This study aims at examining factors influencing the Jordanian consumers' attitudes toward mobile advertisements. Five hundred questionnaires were distributed to the respondents only four hundred and thirty two datasets were valid for final analysis, using SPSS v18 and AMOS v 8 for conducting several tests. The results also indicate that all the model variables have acceptable reliability and composite reliability value, and all the items of the constructs have acceptable factors loading. Moreover, the validity test insures that variables of this study achieve the acceptance indicators which mean that all variables are valid. In addition, hypothesis test shows that all the direct hypothesis were accepted expect one, however, irritation variables were found to have negative effect on consumers' attitudes. Whil...

مؤتة للبحوث والدراسات - سلسلة العلوم الإنسانية والاجتماعية, 2018

This study aims at examining factors influencing the Jordanian consumers' attitudes toward mobile... more This study aims at examining factors influencing the Jordanian consumers' attitudes toward mobile advertisements. Five hundred questionnaires were distributed to the respondents only four hundred and thirty two datasets were valid for final analysis, using SPSS v18 and AMOS v 8 for conducting several tests. The results also indicate that all the model variables have acceptable reliability and composite reliability value, and all the items of the constructs have acceptable factors loading. Moreover, the validity test insures that variables of this study achieve the acceptance indicators which mean that all variables are valid. In addition, hypothesis test shows that all the direct hypothesis were accepted expect one, however, irritation variables were found to have negative effect on consumers' attitudes. While other variables found to have positive and significant influence on consumers' attitudes toward mobile advertisements. The highest weight was for personalization to be the most important factor influence on consumers' attitudes, following by credibility, informativeness and entertainment continually.

International Business Research, 2016

This study aims to identify the factors influencing commercial banks customers intention toward e... more This study aims to identify the factors influencing commercial banks customers intention toward electronic payment services in Jordan (AL-Karak) province. To achieve the aim of the study, a questionnaire has been developed to explore the effect of the independent variables (relative advantages, simplicity, security, consciousness and self efficacy) on the dependent variable (banks customers intention toward E-payment services). Six hundred questioners had distributed and 543 were returned to be valid for the final analysis with response rate of 90.5%. SPSS v 18 was used to test the reliability and composite reliability, normal distribution and correlation between the study variables. Also, Amos v 8 software has been used to examine the study hypotheses. Results of this study indicates an acceptance to four hypotheses related to influence of security, self efficacy, consciousness and simplicity continually. We reject one hypotheses related to relative advantages on banks customers toward E-payment services adoption. Finally, set of recommendations had been present throughout the study.

Jordan Journal of Business Administration, 2016

تهدف الدراسة إلى التعرف على تأثير أبعاد التسويق الداخلي (الثقافة التنظيمية، التفاعل الداخلي، التح... more تهدف الدراسة إلى التعرف على تأثير أبعاد التسويق الداخلي (الثقافة التنظيمية، التفاعل الداخلي، التحفيز والتدريب) على الرضا الوظيفي للعاملين وأثره على أدائهم في قطاع البنوك التجارية العاملة في محافظة الكرك. تكون مجتمع الدراسة من جميع العاملين والبالغ عددهم (255) عاملا في البنوك التجارية العاملة في محافظة الكرك والبالغ عددها (11) بنكا. وزعت (200) استبيان بشكل عشوائي على مجتمع الدراسة لمنح كل أفراد المجتمع الفرصة المتساوية لاختياره كمستجيب. بعد جمع البيانات، أظهرت النتائج بأنه فقط (184) استجابة كانت صالحة للتحليل الإحصائي النهائي، من خلال استخدام برمجية التحليل الإحصائي (SPSS) العدد (18). أظهرت نتائج اختبار فرضيات الدراسة، إلى قبول الفرضية الرئيسة بوجود أثر إيجابي ذو دلالة إحصائية عند مستوى دلالة (α ≤ 0.05) بين أبعاد التسويق الداخلي كمتغيرات مستقلة (الثقافة التنظيمية، التفاعل الداخلي، التحفيز والتدريب) على المتغير التابع (الرضا الوظيفي). أشارت النتائج الى قبول جميع الفرضيات الفرعية الأربعة، بوجود اثر إيجابي ذو دلالة إحصائية للمتغيرات التابعة منفردة على الرضا الوظيفي للعاملين في قطاع البن...