Abin George | National Aerospace Laboratories (original) (raw)

Papers by Abin George

IntechOpen eBooks, Jan 24, 2024

This electronic document is a "live" template and already defines the components of your paper [t... more This electronic document is a "live" template and already defines the components of your paper [title, text, heads, etc.] in its style sheet.

NVEO - NATURAL VOLATILES & ESSENTIAL OILS Journal | NVEO, Nov 11, 2021

Fruit juices have become essential commodities in the global market. The demands for value-added ... more Fruit juices have become essential commodities in the global market. The demands for value-added fruit juices have increased among global consumers. People are seeing these fruit juices as essential mediums of achieving goals of good health, convenience, and high nutrition. There are some risks associated with the intake of these fruit juices as the risk of food-borne microbial contaminations and spoilage of juices can affect the good health of customers. In addition, heatsensitive modules, lactic acid bacteria, poor packaging, and yeasts can degrade the quality of juices. Looking into these concerns, contemporary manufacturers are taking the help of different technologically advanced cooperative sectors and using different non-thermal substitute techniques to prevent spoilage.

Design Engineering, Nov 19, 2021

Technoarete Journal on Accounting and Finance

Taxation regulation and tax rates are directly linked to the government’s revenue generated from ... more Taxation regulation and tax rates are directly linked to the government’s revenue generated from taxation that allows the nation to prepare a suitable budget for overall expenditure. This study intends to examine the efficacy of taxation and related policies and protocols in impacting the welfare of a nation. Considering this, a secondary research has been carried out here followed by a qualitative design for gather relevant data from sources published between 2019 and 2023. Besides, qualitative information has been collected from chosen 9 sources to formulate relevant graphs and tables. Now, depending on the results of thematic analysis, it has been identified that taxation policies are likely to influence the economic stability in terms of controlling the revenue generated from taxation and government expenditure on social, economic and environment development aspects. Besides, concentration on introducing an effective taxation system can help in promoting the welfare activities o...

2023 5th International Conference on Inventive Research in Computing Applications (ICIRCA)

Advances in educational technologies and instructional design book series, May 12, 2023

This chapter examines how emotional intelligence can be used in e-learning to help students get a... more This chapter examines how emotional intelligence can be used in e-learning to help students get a better understanding of the learning process. This study focuses on the role of emotions in students' perceptions and interactions with new ways of improving learning and how technology can stimulate this growth. It examines how the introduction of new technologies can enhance the growth of students in the physical absence of teachers. A major focus of the study is the development of different technology-driven learning tools that help students to feel and connect with the learning process more deeply. The purpose of this chapter is to review how updated technologies and physical interactions can coexist in the process of e-learning. The findings of this study will provide a good foundation for future research avenues and for researchers to pursue further research related to the application and benefits of emotional intelligence in e-learning.

Vidhyayana , 2023

In an ever-evolving world, transport and logistics businesses are facing a variety of challenges.... more In an ever-evolving world, transport and logistics businesses are facing a variety of challenges. From changing customer expectations to competition from large e-commerce players, the industry is being pushed to its limits. The current study can make revolutionize the industry which has the great potentiality for business with BI. Fortunately, business intelligence can give transport and logistics companies the necessary insights they need to thrive. In this article, we have explored how business intelligence (BI) can help transport and logistics companies stay competitive in today's market. Study objectives include identifying ways to streamline transportation and logistics operations, reduce costs, and enhance overall efficiency. The study evaluates the BI technologies available, as well as how they can

3

In this study, a range of multi-criteria decision-making approaches is used to analyze the perfor... more In this study, a range of multi-criteria decision-making approaches is used to analyze the performance of Indian private-sector banks. Data was collected and performance was evaluated by taking into account a variety of inputs and outputs using annual reports from the relevant banks. For data analysis, PROMETHEE, a crucial multicriteria decision-making (MCDM) technique, is employed. The research indicates that HDFC is the private sector bank with the best performance and establishes a standard. By the implementation of MCDM techniques i.e. PROMETHEE ICICI is ranked first followed by HDFC at the second spot. Different methodologies have led to different rankings for other institutions. To extend the time range of analysis after the PROMETHEE rankings have been obtained, future studies on the performance of banks may compare various bank types. According to the findings, private sector banks should invest in areas that will provide income to improve their performance. Efficiency needs to be raised if businesses are to survive in the market and compete with the government and foreign institutions. These findings are beneficial to a wide range of participants, especially investors who want to comprehend the value of banks as possible investment targets. For the first time, scientists have combined MCDM strategies like PROMETHEE. MCDM techniques have been used to examine specific inputs and outputs for private sector banks to determine performance.

Journal of Logistics, Informatics and Service Science, 2023

The research aims to explore the positive and negative impact of customer intention (CI) to use t... more The research aims to explore the positive and negative impact of customer intention (CI) to use technology in India's tourism sector. The study proposes a framework and Structural Equation Modeling is applied to determine the validity of the model and hypotheses are tested. This research uses mixedmethod research where both qualitative and quantitative data are taken. The results showed that perceived ease of use, innovativeness, and benefits lead to customers' intention to use innovative technologies in tourism. Insecurity, unemployment, cyber security, and people unwilling to use technology are the main factors influencing the perceived risk of technology use in India.

RES, 2023

In recent years, a new industrial paradigm known as Industry 4.0 has begun to trend in emerging t... more In recent years, a new industrial paradigm known as Industry 4.0 has begun to trend in emerging technologies in the world, helping to bridge the gap between humans and machines in ways that can only be imagined in science fiction books. This technology is rapidly gaining traction in different parts of the world as a potential tool that can maximize corporate productivity, contribute to scientific growth, enrich a country's economy, and improve people's quality of life. This paper describes the concepts of the implementation of Industry 4.0 to redefine education in India. This study aims to identify the possible uses of Industry 4.0 technologies in the area of education and how they can be utilized to facilitate learning. The question is raised on why the Indian education system needs to implement Industry 4.0. A literature study method and a SWOT analysis were used in this study. The results show that it can help to achieve personalized learning, smart classrooms, Data analytics, collaborative learning, and learning management systems. Industry 4.0 has the potential to transform education in India by providing new tools and methods for teaching and learning that can enhance the quality and effectiveness of education.

REST Journal on Banking, Accounting and Business

In recent years, a new industrial paradigm known as Industry 4.0 has begun to trend in emerging t... more In recent years, a new industrial paradigm known as Industry 4.0 has begun to trend in emerging technologies in the world, helping to bridge the gap between humans and machines in ways that can only be imagined in science fiction books. This technology is rapidly gaining traction in different parts of the world as a potential tool that can maximize corporate productivity, contribute to scientific growth, enrich a country's economy, and improve people's quality of life. This paper describes the concepts of the implementation of Industry 4.0 to redefine education in India. This study aims to identify the possible uses of Industry 4.0 technologies in the area of education and how they can be utilized to facilitate learning. The question is raised on why the Indian education system needs to implement Industry 4.0. A literature study method and a SWOT analysis were used in this study. The results show that it can help to achieve personalized learning, smart classrooms, Data analy...

Technology-Driven E-Learning Pedagogy Through Emotional Intelligence

This chapter examines how emotional intelligence can be used in e-learning to help students get a... more This chapter examines how emotional intelligence can be used in e-learning to help students get a better understanding of the learning process. This study focuses on the role of emotions in students' perceptions and interactions with new ways of improving learning and how technology can stimulate this growth. It examines how the introduction of new technologies can enhance the growth of students in the physical absence of teachers. A major focus of the study is the development of different technology-driven learning tools that help students to feel and connect with the learning process more deeply. The purpose of this chapter is to review how updated technologies and physical interactions can coexist in the process of e-learning. The findings of this study will provide a good foundation for future research avenues and for researchers to pursue further research related to the application and benefits of emotional intelligence in e-learning.

4

A manufacturing commercial enterprise is any business that makes use of uncooked materials, compo... more A manufacturing commercial enterprise is any business that makes use of uncooked materials, components, and additives to collect finished products. Manufacturing is described as the creation of latest merchandise from uncooked materials or components. Productivity to understand what is missing Companies Expanding their service business Based on this extensive research, for managers in manufacturing companies We try to provide guidance. Weighted Total Product Assessment (WASPAS) analysis used the results of this study to provide decision makers with these complexity, compatibility, perceived benefits, technical resources, security and privacy as alternative and evaluation parameters ofArea of manufacturing, Job position, Age, Working experience in this position. Security and privacy is got the first rank whereas is the Perceived benefits is having the Lowest rank. In this paper Manufacturing Companies Security and privacy is got the first rank whereas is the Perceived benefits is hav...

IGI GLOBAL, 2023

This chapter examines how Emotional Intelligence can be used in E-Learning to help students get a... more This chapter examines how Emotional Intelligence can be used in E-Learning to help students get a better understanding of the learning process. This study focuses on the role of emotions in students' perception and interaction with new ways of improving learning, and how technology can stimulate this growth. It examines how the introduction of new technologies can enhance the growth of students in the physical absence of teachers. A major focus of the study is the development of different technology-driven learning tools that help students to feel and connect with the learning process more deeply. The purpose of this paper is to review how updated technologies and physical interactions can coexist in the process of e-learning. The findings of this study will provide a good foundation for future research avenues and for researchers to pursue further research related to the application and benefits of emotional intelligence in e-learning.

Journal of Logistics, Informatics and Service Science , 2022

Many recent technical developments have contributed to a profound structural shift in the financi... more Many recent technical developments have contributed to a profound structural shift in the financial services sector. Banks and other financial institutions are finding it harder to compete with the proliferation of new technologies in the financial sector, collectively known as "FinTech." Consumers are moving away from traditional payment methods and toward FinTech because of its superior user experience. Since there are always new developments in the financial services sector, FinTech has become an essential component of the industry. Financial technology companies can leverage the findings of this research to better cater to a diverse customer base. Affirmations for the usage of FinTech services can be increased if more effort is put into making the services more useful and secure. The study's findings indicated that TAM (Technology acceptance model) was the preferred model for FinTech adoption. According to a recent assessment, the most researched variables in the field of FinTech are, once again, trust, perceived utility, perceived ease of use, perceived risk, compatibility, and performance and effort expectations.

REST Journal on Banking, Accounting and Business, 2022

In this study, a range of multi-criteria decision-making approaches is used to analyze the perfor... more In this study, a range of multi-criteria decision-making approaches is used to analyze the performance of Indian private-sector banks. Data was collected and performance was evaluated by taking into account a variety of inputs and outputs using annual reports from the relevant banks. For data analysis, PROMETHEE, a crucial multicriteria decision-making (MCDM) technique, is employed. The research indicates that HDFC is the private sector bank with the best performance and establishes a standard. By the implementation of MCDM techniques i.e. PROMETHEE ICICI is ranked first followed by HDFC at the second spot. Different methodologies have led to different rankings for other institutions. To extend the time range of analysis after the PROMETHEE rankings have been obtained, future studies on the performance of banks may compare various bank types. According to the findings, private sector banks should invest in areas that will provide income to improve their performance. Efficiency needs to be raised if businesses are to survive in the market and compete with the government and foreign institutions. These findings are beneficial to a wide range of participants, especially investors who want to comprehend the value of banks as possible investment targets. For the first time, scientists have combined MCDM strategies like PROMETHEE. MCDM techniques have been used to examine specific inputs and outputs for private sector banks to determine performance.

A manufacturing commercial enterprise is any business that makes use of uncooked materials, compo... more A manufacturing commercial enterprise is any business that makes use of uncooked materials, components, and additives to collect finished products. Manufacturing is described as the creation of latest merchandise from uncooked materials or components. Productivity to understand what is missing Companies Expanding their service business Based on this extensive research, for managers in manufacturing companies We try to provide guidance. Weighted Total Product Assessment (WASPAS) analysis used the results of this study to provide decision makers with these complexity, compatibility, perceived benefits, technical resources, security and privacy as alternative and evaluation parameters ofArea of manufacturing, Job position, Age, Working experience in this position.

AIP, 2022

Today, with businesses becoming more digitally remote, deploying effective Customer Relationship ... more Today, with businesses becoming more digitally remote, deploying effective Customer Relationship Management (CRM) systems has the potential for achieving success and growth for organizations. This study evaluated the CRM system in HDFC Securities Ltd. with a view to enhancing the digital customer experience. The descriptive survey method of research was used and primary data were obtained by the use of a structured questionnaire. The sample size for the study was 50 respondents who were customers, Customer Service Representatives (CSRs) at HDFC Securities Ltd. Simple Random Sampling Technique was employed in the selection of the sample size. Data obtained were analyzed by the use of the Frequency Distribution Analytical method and Charts. The findings suggest that creating a great digital customer experience starts with knowing exactly who the customers are and their needs, and embracing customer-driven processes through the deployment of digital technologies. The study also indicates that providing tools that enable users to make use of the service on their own enhances customer engagement and digital experience. Having considered strategic options of CRM systems, it is recommended that a Social CRM system that allows customers to drive the direction of a business should be adopted to enhance the digital customer experience in HDFC Securities Limited.

Design Engineering, Nov 19, 2021

IntechOpen eBooks, Jan 24, 2024

This electronic document is a "live" template and already defines the components of your paper [t... more This electronic document is a "live" template and already defines the components of your paper [title, text, heads, etc.] in its style sheet.

NVEO - NATURAL VOLATILES & ESSENTIAL OILS Journal | NVEO, Nov 11, 2021

Fruit juices have become essential commodities in the global market. The demands for value-added ... more Fruit juices have become essential commodities in the global market. The demands for value-added fruit juices have increased among global consumers. People are seeing these fruit juices as essential mediums of achieving goals of good health, convenience, and high nutrition. There are some risks associated with the intake of these fruit juices as the risk of food-borne microbial contaminations and spoilage of juices can affect the good health of customers. In addition, heatsensitive modules, lactic acid bacteria, poor packaging, and yeasts can degrade the quality of juices. Looking into these concerns, contemporary manufacturers are taking the help of different technologically advanced cooperative sectors and using different non-thermal substitute techniques to prevent spoilage.

Design Engineering, Nov 19, 2021

Technoarete Journal on Accounting and Finance

Taxation regulation and tax rates are directly linked to the government’s revenue generated from ... more Taxation regulation and tax rates are directly linked to the government’s revenue generated from taxation that allows the nation to prepare a suitable budget for overall expenditure. This study intends to examine the efficacy of taxation and related policies and protocols in impacting the welfare of a nation. Considering this, a secondary research has been carried out here followed by a qualitative design for gather relevant data from sources published between 2019 and 2023. Besides, qualitative information has been collected from chosen 9 sources to formulate relevant graphs and tables. Now, depending on the results of thematic analysis, it has been identified that taxation policies are likely to influence the economic stability in terms of controlling the revenue generated from taxation and government expenditure on social, economic and environment development aspects. Besides, concentration on introducing an effective taxation system can help in promoting the welfare activities o...

2023 5th International Conference on Inventive Research in Computing Applications (ICIRCA)

Advances in educational technologies and instructional design book series, May 12, 2023

This chapter examines how emotional intelligence can be used in e-learning to help students get a... more This chapter examines how emotional intelligence can be used in e-learning to help students get a better understanding of the learning process. This study focuses on the role of emotions in students' perceptions and interactions with new ways of improving learning and how technology can stimulate this growth. It examines how the introduction of new technologies can enhance the growth of students in the physical absence of teachers. A major focus of the study is the development of different technology-driven learning tools that help students to feel and connect with the learning process more deeply. The purpose of this chapter is to review how updated technologies and physical interactions can coexist in the process of e-learning. The findings of this study will provide a good foundation for future research avenues and for researchers to pursue further research related to the application and benefits of emotional intelligence in e-learning.

Vidhyayana , 2023

In an ever-evolving world, transport and logistics businesses are facing a variety of challenges.... more In an ever-evolving world, transport and logistics businesses are facing a variety of challenges. From changing customer expectations to competition from large e-commerce players, the industry is being pushed to its limits. The current study can make revolutionize the industry which has the great potentiality for business with BI. Fortunately, business intelligence can give transport and logistics companies the necessary insights they need to thrive. In this article, we have explored how business intelligence (BI) can help transport and logistics companies stay competitive in today's market. Study objectives include identifying ways to streamline transportation and logistics operations, reduce costs, and enhance overall efficiency. The study evaluates the BI technologies available, as well as how they can

3

In this study, a range of multi-criteria decision-making approaches is used to analyze the perfor... more In this study, a range of multi-criteria decision-making approaches is used to analyze the performance of Indian private-sector banks. Data was collected and performance was evaluated by taking into account a variety of inputs and outputs using annual reports from the relevant banks. For data analysis, PROMETHEE, a crucial multicriteria decision-making (MCDM) technique, is employed. The research indicates that HDFC is the private sector bank with the best performance and establishes a standard. By the implementation of MCDM techniques i.e. PROMETHEE ICICI is ranked first followed by HDFC at the second spot. Different methodologies have led to different rankings for other institutions. To extend the time range of analysis after the PROMETHEE rankings have been obtained, future studies on the performance of banks may compare various bank types. According to the findings, private sector banks should invest in areas that will provide income to improve their performance. Efficiency needs to be raised if businesses are to survive in the market and compete with the government and foreign institutions. These findings are beneficial to a wide range of participants, especially investors who want to comprehend the value of banks as possible investment targets. For the first time, scientists have combined MCDM strategies like PROMETHEE. MCDM techniques have been used to examine specific inputs and outputs for private sector banks to determine performance.

Journal of Logistics, Informatics and Service Science, 2023

The research aims to explore the positive and negative impact of customer intention (CI) to use t... more The research aims to explore the positive and negative impact of customer intention (CI) to use technology in India's tourism sector. The study proposes a framework and Structural Equation Modeling is applied to determine the validity of the model and hypotheses are tested. This research uses mixedmethod research where both qualitative and quantitative data are taken. The results showed that perceived ease of use, innovativeness, and benefits lead to customers' intention to use innovative technologies in tourism. Insecurity, unemployment, cyber security, and people unwilling to use technology are the main factors influencing the perceived risk of technology use in India.

RES, 2023

In recent years, a new industrial paradigm known as Industry 4.0 has begun to trend in emerging t... more In recent years, a new industrial paradigm known as Industry 4.0 has begun to trend in emerging technologies in the world, helping to bridge the gap between humans and machines in ways that can only be imagined in science fiction books. This technology is rapidly gaining traction in different parts of the world as a potential tool that can maximize corporate productivity, contribute to scientific growth, enrich a country's economy, and improve people's quality of life. This paper describes the concepts of the implementation of Industry 4.0 to redefine education in India. This study aims to identify the possible uses of Industry 4.0 technologies in the area of education and how they can be utilized to facilitate learning. The question is raised on why the Indian education system needs to implement Industry 4.0. A literature study method and a SWOT analysis were used in this study. The results show that it can help to achieve personalized learning, smart classrooms, Data analytics, collaborative learning, and learning management systems. Industry 4.0 has the potential to transform education in India by providing new tools and methods for teaching and learning that can enhance the quality and effectiveness of education.

REST Journal on Banking, Accounting and Business

In recent years, a new industrial paradigm known as Industry 4.0 has begun to trend in emerging t... more In recent years, a new industrial paradigm known as Industry 4.0 has begun to trend in emerging technologies in the world, helping to bridge the gap between humans and machines in ways that can only be imagined in science fiction books. This technology is rapidly gaining traction in different parts of the world as a potential tool that can maximize corporate productivity, contribute to scientific growth, enrich a country's economy, and improve people's quality of life. This paper describes the concepts of the implementation of Industry 4.0 to redefine education in India. This study aims to identify the possible uses of Industry 4.0 technologies in the area of education and how they can be utilized to facilitate learning. The question is raised on why the Indian education system needs to implement Industry 4.0. A literature study method and a SWOT analysis were used in this study. The results show that it can help to achieve personalized learning, smart classrooms, Data analy...

Technology-Driven E-Learning Pedagogy Through Emotional Intelligence

This chapter examines how emotional intelligence can be used in e-learning to help students get a... more This chapter examines how emotional intelligence can be used in e-learning to help students get a better understanding of the learning process. This study focuses on the role of emotions in students' perceptions and interactions with new ways of improving learning and how technology can stimulate this growth. It examines how the introduction of new technologies can enhance the growth of students in the physical absence of teachers. A major focus of the study is the development of different technology-driven learning tools that help students to feel and connect with the learning process more deeply. The purpose of this chapter is to review how updated technologies and physical interactions can coexist in the process of e-learning. The findings of this study will provide a good foundation for future research avenues and for researchers to pursue further research related to the application and benefits of emotional intelligence in e-learning.

4

A manufacturing commercial enterprise is any business that makes use of uncooked materials, compo... more A manufacturing commercial enterprise is any business that makes use of uncooked materials, components, and additives to collect finished products. Manufacturing is described as the creation of latest merchandise from uncooked materials or components. Productivity to understand what is missing Companies Expanding their service business Based on this extensive research, for managers in manufacturing companies We try to provide guidance. Weighted Total Product Assessment (WASPAS) analysis used the results of this study to provide decision makers with these complexity, compatibility, perceived benefits, technical resources, security and privacy as alternative and evaluation parameters ofArea of manufacturing, Job position, Age, Working experience in this position. Security and privacy is got the first rank whereas is the Perceived benefits is having the Lowest rank. In this paper Manufacturing Companies Security and privacy is got the first rank whereas is the Perceived benefits is hav...

IGI GLOBAL, 2023

This chapter examines how Emotional Intelligence can be used in E-Learning to help students get a... more This chapter examines how Emotional Intelligence can be used in E-Learning to help students get a better understanding of the learning process. This study focuses on the role of emotions in students' perception and interaction with new ways of improving learning, and how technology can stimulate this growth. It examines how the introduction of new technologies can enhance the growth of students in the physical absence of teachers. A major focus of the study is the development of different technology-driven learning tools that help students to feel and connect with the learning process more deeply. The purpose of this paper is to review how updated technologies and physical interactions can coexist in the process of e-learning. The findings of this study will provide a good foundation for future research avenues and for researchers to pursue further research related to the application and benefits of emotional intelligence in e-learning.

Journal of Logistics, Informatics and Service Science , 2022

Many recent technical developments have contributed to a profound structural shift in the financi... more Many recent technical developments have contributed to a profound structural shift in the financial services sector. Banks and other financial institutions are finding it harder to compete with the proliferation of new technologies in the financial sector, collectively known as "FinTech." Consumers are moving away from traditional payment methods and toward FinTech because of its superior user experience. Since there are always new developments in the financial services sector, FinTech has become an essential component of the industry. Financial technology companies can leverage the findings of this research to better cater to a diverse customer base. Affirmations for the usage of FinTech services can be increased if more effort is put into making the services more useful and secure. The study's findings indicated that TAM (Technology acceptance model) was the preferred model for FinTech adoption. According to a recent assessment, the most researched variables in the field of FinTech are, once again, trust, perceived utility, perceived ease of use, perceived risk, compatibility, and performance and effort expectations.

REST Journal on Banking, Accounting and Business, 2022

In this study, a range of multi-criteria decision-making approaches is used to analyze the perfor... more In this study, a range of multi-criteria decision-making approaches is used to analyze the performance of Indian private-sector banks. Data was collected and performance was evaluated by taking into account a variety of inputs and outputs using annual reports from the relevant banks. For data analysis, PROMETHEE, a crucial multicriteria decision-making (MCDM) technique, is employed. The research indicates that HDFC is the private sector bank with the best performance and establishes a standard. By the implementation of MCDM techniques i.e. PROMETHEE ICICI is ranked first followed by HDFC at the second spot. Different methodologies have led to different rankings for other institutions. To extend the time range of analysis after the PROMETHEE rankings have been obtained, future studies on the performance of banks may compare various bank types. According to the findings, private sector banks should invest in areas that will provide income to improve their performance. Efficiency needs to be raised if businesses are to survive in the market and compete with the government and foreign institutions. These findings are beneficial to a wide range of participants, especially investors who want to comprehend the value of banks as possible investment targets. For the first time, scientists have combined MCDM strategies like PROMETHEE. MCDM techniques have been used to examine specific inputs and outputs for private sector banks to determine performance.

A manufacturing commercial enterprise is any business that makes use of uncooked materials, compo... more A manufacturing commercial enterprise is any business that makes use of uncooked materials, components, and additives to collect finished products. Manufacturing is described as the creation of latest merchandise from uncooked materials or components. Productivity to understand what is missing Companies Expanding their service business Based on this extensive research, for managers in manufacturing companies We try to provide guidance. Weighted Total Product Assessment (WASPAS) analysis used the results of this study to provide decision makers with these complexity, compatibility, perceived benefits, technical resources, security and privacy as alternative and evaluation parameters ofArea of manufacturing, Job position, Age, Working experience in this position.

AIP, 2022

Today, with businesses becoming more digitally remote, deploying effective Customer Relationship ... more Today, with businesses becoming more digitally remote, deploying effective Customer Relationship Management (CRM) systems has the potential for achieving success and growth for organizations. This study evaluated the CRM system in HDFC Securities Ltd. with a view to enhancing the digital customer experience. The descriptive survey method of research was used and primary data were obtained by the use of a structured questionnaire. The sample size for the study was 50 respondents who were customers, Customer Service Representatives (CSRs) at HDFC Securities Ltd. Simple Random Sampling Technique was employed in the selection of the sample size. Data obtained were analyzed by the use of the Frequency Distribution Analytical method and Charts. The findings suggest that creating a great digital customer experience starts with knowing exactly who the customers are and their needs, and embracing customer-driven processes through the deployment of digital technologies. The study also indicates that providing tools that enable users to make use of the service on their own enhances customer engagement and digital experience. Having considered strategic options of CRM systems, it is recommended that a Social CRM system that allows customers to drive the direction of a business should be adopted to enhance the digital customer experience in HDFC Securities Limited.

Design Engineering, Nov 19, 2021

IGI GLOBAL, 2023

https://www.igi-global.com/gateway/chapter/317977#pnlRecommendationForm