Search Engine Market Share — Google, Bing, Yahoo & DuckDuckGo Usage Statistics | NetMarketShare (original) (raw)
Real-time search engine usage statistics across desktop and mobile
NetMarketShare tracks search engine market share worldwide using real human visitor data, with bots and fraudulent traffic filtered out so the numbers reflect the search engines people are actually using to find content on the web.
What is search engine market share?
Search engine market share — sometimes called search engine usage share — is the percentage of search-referred web traffic attributed to each search engine within a given time period. It is the standard measure of which search engines people actually use, and is used by SEO professionals, marketers, advertisers, and analysts to plan organic strategy, paid search budgets, and content distribution.
Search engines we track
- Google — the dominant search engine on both desktop and mobile in most regions
- Microsoft Bing — the default search engine on Microsoft Edge and Windows
- Yahoo Search — long-running search portal, powered by Bing in many markets
- DuckDuckGo — the leading privacy-focused search engine
- Baidu — the leading search engine in China
- Yandex — the leading search engine in Russia and several CIS countries
- Ecosia, Brave Search, Startpage and other independent search engines
Search engine market share by device type
Search engine usage varies by device — Google's lead is typically larger on mobile (where it is the default on Android and Chrome) than on desktop (where Bing benefits from being the Edge default). View segmented reports:
- Desktop search engine market share
- Mobile search engine market share
- Tablet search engine market share
Related market share reports
- Browser market share — Chrome, Safari, Edge, Firefox
- Operating system market share — Windows, macOS, Linux, iOS, Android
- Device market share — the underlying devices users browse from
- Social media market share
How is search engine market share measured?
NetMarketShare measures search engine usage from real visitor sessions across our partner network — counting which search engine referred each session — while filtering out bot traffic, datacenter traffic, and other non-human sources. The result is search engine statistics that reflect actual users, not automated noise.
Read about our methodology · How we detect and remove invalid traffic
Why accurate search engine market share matters
Search share data drives real marketing decisions: which engines SEO teams optimize for, where paid search budgets get allocated, which platforms publishers court for indexation, and which regions need localized search strategies. Inflated or bot-skewed numbers lead to wasted spend on engines that have little real reach, or under-investment in engines that quietly drive meaningful traffic.