Sunny Bairisal | National Institute of Design (original) (raw)
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Papers by Sunny Bairisal
In order to compete and succeed in the marketplace, ICT product owners like software, application... more In order to compete and succeed in the marketplace, ICT product owners like software, applications, websites etc., need to look beyond system reliability and interaction quality and pay more attention to the aesthetics and perceived subjective quality of their products. Aesthetically gratification has been reported to lead to better efficiency in task fulfilment and usability [5]. Aesthetic experience of human being, mind perceive information in a certain state of consciousness [6]. Cupchik and Laszlo (1992) discussed that the state of mind as an 'aesthetic attitude' towards the object of appreciation. Noblet, 1993 reported the importance of aesthetic rely on the designers educated guess [2]. Educated guess discounts the need to understand the users' aesthetic attitude. Thus the presence of a suitable aesthetic attitude is a precondition of the aesthetic experience which will improve usability and thereby market acceptability of the ICT product. This paper argues the nee...
Aesthetic sensitivity has been reported as a prerequisite of aesthetic experience. Designers need... more Aesthetic sensitivity has been reported as a prerequisite of aesthetic experience. Designers need to understand differences in appreciation of aesthetic objects by intended user group of their designed artifacts. This paper proposes a new instrument to measure aesthetic sensitivity. The proposed instrument consists of 43 items; each item further consists of five visual compositions. A total of 125 subjects were chosen from different age groups and educational backgrounds. Subjects were asked to rank order the compositions based on their feeling of pleasure while looking at them. The internal reliability of items was found to be statistically significant.
In order to compete and succeed in the marketplace, ICT product owners like software, application... more In order to compete and succeed in the marketplace, ICT product owners like software, applications, websites etc., need to look beyond system reliability and interaction quality and pay more attention to the aesthetics and perceived subjective quality of their products. Aesthetically gratification has been reported to lead to better efficiency in task fulfilment and usability [5]. Aesthetic experience of human being, mind perceive information in a certain state of consciousness [6]. Cupchik and Laszlo (1992) discussed that the state of mind as an 'aesthetic attitude' towards the object of appreciation. Noblet, 1993 reported the importance of aesthetic rely on the designers educated guess [2]. Educated guess discounts the need to understand the users' aesthetic attitude. Thus the presence of a suitable aesthetic attitude is a precondition of the aesthetic experience which will improve usability and thereby market acceptability of the ICT product. This paper argues the nee...
Aesthetic sensitivity has been reported as a prerequisite of aesthetic experience. Designers need... more Aesthetic sensitivity has been reported as a prerequisite of aesthetic experience. Designers need to understand differences in appreciation of aesthetic objects by intended user group of their designed artifacts. This paper proposes a new instrument to measure aesthetic sensitivity. The proposed instrument consists of 43 items; each item further consists of five visual compositions. A total of 125 subjects were chosen from different age groups and educational backgrounds. Subjects were asked to rank order the compositions based on their feeling of pleasure while looking at them. The internal reliability of items was found to be statistically significant.