K.ARCHANA RANJAN | National Institute Of Fashion Technology (original) (raw)
Address: New Delhi, National Capital Territory of Delhi, India
less
Uploads
Drafts by K.ARCHANA RANJAN
This analysis highlight that female consumers have adopted masculine values as a result of societ... more This analysis highlight that female consumers have adopted masculine values as a result of societal development towards equality between the genders, which is reflected in the current female fashion trends. Furthermore, the postmodern female consumers seek independence and uniqueness, which can be obtained through the unisex clothes, because it allows the wearer to individualize the clothes and, thus, communicate one’s personal identity. Additionally, male fashion consumers have developed along with the diminishing gender roles. Thus, it has become socially accepted for men to take an interest in their appearance, which has allowed the Metro sexual man to emerge. This has created a new male consumer who strives towards differentiation and authenticity.
The difficulty in finding clothing that fits their body shapes and styles and copes well with the... more The difficulty in finding clothing that fits their body shapes and styles and copes well with the aging body is a herculean task. The apparel industry tends to design clothing for younger consumers and overlook consumers who are over 65 years old. Ready-to-wear fit problems in the areas of the shoulders, back, waist, bust, arms, and abdomen have been commonly noted by older women. These consumers constantly complain about their dissatisfaction with apparel fit and style offerings in the market, making them interested in new technologies that could help satisfy their apparel needs more adequately.
This analysis highlight that female consumers have adopted masculine values as a result of societ... more This analysis highlight that female consumers have adopted masculine values as a result of societal development towards equality between the genders, which is reflected in the current female fashion trends. Furthermore, the postmodern female consumers seek independence and uniqueness, which can be obtained through the unisex clothes, because it allows the wearer to individualize the clothes and, thus, communicate one’s personal identity. Additionally, male fashion consumers have developed along with the diminishing gender roles. Thus, it has become socially accepted for men to take an interest in their appearance, which has allowed the Metro sexual man to emerge. This has created a new male consumer who strives towards differentiation and authenticity.
The difficulty in finding clothing that fits their body shapes and styles and copes well with the... more The difficulty in finding clothing that fits their body shapes and styles and copes well with the aging body is a herculean task. The apparel industry tends to design clothing for younger consumers and overlook consumers who are over 65 years old. Ready-to-wear fit problems in the areas of the shoulders, back, waist, bust, arms, and abdomen have been commonly noted by older women. These consumers constantly complain about their dissatisfaction with apparel fit and style offerings in the market, making them interested in new technologies that could help satisfy their apparel needs more adequately.