Alena Kostyk | New Mexico State University (original) (raw)

Practitioner Articles by Alena Kostyk

Research paper thumbnail of Surveytainment--A possible solution to declining survey data quality

NMSU Business Outlook, Aug 2015

Could the reason for declining survey data quality be ‘widely used data collection methods are ou... more Could the reason for declining survey data quality be ‘widely used data collection methods are outdated’? After all, the most iconic books on survey research methods (e.g., Dillman 1978; Payne 1951) were written in the pre-Internet, pre-social media, and pre-Millenials era.

Papers by Alena Kostyk

Research paper thumbnail of Critical marketing, future studies, and re-imagining marketing

Research paper thumbnail of Surveytainment--A possible solution to declining survey data quality

NMSU Business Outlook, Aug 2015

Could the reason for declining survey data quality be ‘widely used data collection methods are ou... more Could the reason for declining survey data quality be ‘widely used data collection methods are outdated’? After all, the most iconic books on survey research methods (e.g., Dillman 1978; Payne 1951) were written in the pre-Internet, pre-social media, and pre-Millenials era.