Mark Shevy | Northern Michigan University (original) (raw)
Papers by Mark Shevy
Psychology of Music, Apr 1, 2008
Popular music genre can be considered as a culturally shared cognitive schema consisting of assoc... more Popular music genre can be considered as a culturally shared cognitive schema consisting of associations between the sound of the music and extramusical concepts. Understanding the similarities and differences in concepts associated with various genres may improve the efficiency with which music is used for communication. Two online experiments presented brief portions of instrumental country or hip-hop music to 284 participants at a large midwestern US university. The first experiment tested for differences between concepts associated with country and hip-hop music. The second experiment examined the ability of the same music genres to influence person perception in regard to those same concepts. Significant differences were found not only in concepts typically used to define the genres, such as ethnicity, rural—urban classification and age, but also in other concepts that play an important role in communication research and persuasion, such as trustworthiness, friendliness and political ideology.
Psychology of Music, Jul 16, 2012
This causal comparative study examined the consistency with which listeners from two cultures (Ge... more This causal comparative study examined the consistency with which listeners from two cultures (Germany and the USA) associate extra musical concepts with four popular music genres (German folksy, country, punk, and hip-hop). The results showed that for internationally recognized genres (country, punk and hip-hop), the two countries made similar association patterns for all eight concepts measured (ethnicity, rural vs. urban culture, age, trustworthiness, expertise, attractiveness, friendliness, and political ideology). The study also revealed instances where the countries differed, such as hip-hop's association with ethnicity and most of the German folksy associations. The results are discussed in light of models of musical meaning. Furthermore, an integration of societallevel and individual-level theories predicts these similarities and differences. The theories include massification, glocalization, and cognitive schemas.
This study examines the consistency with which listeners from two cultures (Germany and the Unite... more This study examines the consistency with which listeners from two cultures (Germany and the United States) associate extra-musical concepts with four popular music genres (German folksy, country, punk, and hip-hop). An experiment showed that for internationally recognized genres (country, punk, and hip-hop), the two cultures made similar association patterns for all eight concepts measured (ethnicity, rural vs. urban culture, age, trustworthiness, expertise, attractiveness, friendliness, and political ideology). The experiment also revealed instances where the cultures differed, such as hip-hop’s association with ethnicity and most of the German folksy associations. An integration of societal-level and individual-level theories predicts these similarities and differences. The theories include massification, glocalization, social group theory, and cognitive schemas
Journal of Broadcasting & Electronic Media, 2003
For working with NMU’s Music Department and the Marketing and Communication Office to produce a p... more For working with NMU’s Music Department and the Marketing and Communication Office to produce a promotional music video that received nearly half a million views
Psychology of Music, Apr 1, 2008
Popular music genre can be considered as a culturally shared cognitive schema consisting of assoc... more Popular music genre can be considered as a culturally shared cognitive schema consisting of associations between the sound of the music and extramusical concepts. Understanding the similarities and differences in concepts associated with various genres may improve the efficiency with which music is used for communication. Two online experiments presented brief portions of instrumental country or hip-hop music to 284 participants at a large midwestern US university. The first experiment tested for differences between concepts associated with country and hip-hop music. The second experiment examined the ability of the same music genres to influence person perception in regard to those same concepts. Significant differences were found not only in concepts typically used to define the genres, such as ethnicity, rural—urban classification and age, but also in other concepts that play an important role in communication research and persuasion, such as trustworthiness, friendliness and political ideology.
Psychology of Music, Jul 16, 2012
This causal comparative study examined the consistency with which listeners from two cultures (Ge... more This causal comparative study examined the consistency with which listeners from two cultures (Germany and the USA) associate extra musical concepts with four popular music genres (German folksy, country, punk, and hip-hop). The results showed that for internationally recognized genres (country, punk and hip-hop), the two countries made similar association patterns for all eight concepts measured (ethnicity, rural vs. urban culture, age, trustworthiness, expertise, attractiveness, friendliness, and political ideology). The study also revealed instances where the countries differed, such as hip-hop's association with ethnicity and most of the German folksy associations. The results are discussed in light of models of musical meaning. Furthermore, an integration of societallevel and individual-level theories predicts these similarities and differences. The theories include massification, glocalization, and cognitive schemas.
This study examines the consistency with which listeners from two cultures (Germany and the Unite... more This study examines the consistency with which listeners from two cultures (Germany and the United States) associate extra-musical concepts with four popular music genres (German folksy, country, punk, and hip-hop). An experiment showed that for internationally recognized genres (country, punk, and hip-hop), the two cultures made similar association patterns for all eight concepts measured (ethnicity, rural vs. urban culture, age, trustworthiness, expertise, attractiveness, friendliness, and political ideology). The experiment also revealed instances where the cultures differed, such as hip-hop’s association with ethnicity and most of the German folksy associations. An integration of societal-level and individual-level theories predicts these similarities and differences. The theories include massification, glocalization, social group theory, and cognitive schemas
Journal of Broadcasting & Electronic Media, 2003
For working with NMU’s Music Department and the Marketing and Communication Office to produce a p... more For working with NMU’s Music Department and the Marketing and Communication Office to produce a promotional music video that received nearly half a million views