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Papers by Erisher Woyo

Edward Elgar Publishing eBooks, Aug 25, 2022

Apple Academic Press eBooks, Aug 23, 2023

Routledge eBooks, Oct 14, 2022

Encyclopedia of Tourism Management and Marketing

Journal of Hospitality and Tourism Insights

PurposeWidespread technology adoption in tourism enables tourists to be active content creators, ... more PurposeWidespread technology adoption in tourism enables tourists to be active content creators, thus, influencing destination brands through co-creation. This study examines value co-creation, social commerce information sharing, and destination brand equity.Design/methodology/approachA quantitative approach was applied to analyse data collected from a global online survey. Hypotheses were tested using PLS-SEM analysis.FindingsResults show that destination brand equity is positively influenced by value co-creation. Additionally, social commerce information sharing mediates the relationship between value co-creation and destination brand equity.Practical implicationsThe article adds new insights to tourism marketing by investigating value co-creation, social commerce information sharing and destination brand equity. It also offers interesting implications for destination managers to improve Vietnam as a destination brand.Originality/valueThis paper is among the first to test the med...

European Journal of Tourism Research

Encyclopedia of Tourism Management and Marketing, 2022

Information and Communication Technologies in Tourism 2022, 2022

This paper contributes to the knowledge by examining the role of smart tourism technologies in de... more This paper contributes to the knowledge by examining the role of smart tourism technologies in destination resilience amidst the COVID-19 pandemic. Considering tourism in the COVID-19 crisis as an emerging stream of research, the study also explores how African cities deployed smart tourism technologies and how effective it has been in creating resilient and safe destinations. Data were collected through a semi-structured online interview from destination managers in Ghana, Kenya, and South Africa. The findings pose critical lessons for city destinations and how they need to transition into smartness to create safe spaces for travellers during and post-COVID-19. Our study makes novel contributions to literature and practice. Theoretically, our study fills the void identified in the relationship between STTs and COVID-19. Our study also offers practical recommendations that will accelerate African destination reset strategies.

<jats:p>This chapter analyses the role of government initiatives in tourism competitiveness... more <jats:p>This chapter analyses the role of government initiatives in tourism competitiveness, using data collected from suppliers operating in a distressed tourist destination. The government's involvement in the process of tourism development, especially in developing countries, is critical. The role and participation of governments in tourism development vary from minimal to a high level of involvement. Developing economies with ongoing political and economic challenges like Zimbabwe have not been comprehensively researched, especially on the nexus between competitiveness and government initiatives. Using qualitative data from a convenience sample of 15 hospitality and tourism managers in Zimbabwe, it was found that the role of government is important for enhancing tourism competitiveness. The study concludes that a higher level of government involvement is needed for Zimbabwe to enhance competitiveness. The government should play a greater role, especially in providing an enabling environment for improved competitiveness while reducing corruption.</jats:p>

Culture motivated trips are on the increase since 1992. As a result, many tourism destinations ar... more Culture motivated trips are on the increase since 1992. As a result, many tourism destinations are using cultural and heritage resources as drivers for destination attractiveness and competitiveness. The creation of culturally distinctive destinations has become an important strategy for tourism destinations in increasingly competitive global tourism markets. It is clear that, a deep understanding of the cultural tourism market, its profile, motivations and behaviours is critical. The objective of this study is to present exploratory results of a study that was carried out to assess the factors that influence tourist visitation to cultural attractions in Northern Zimbabwe. The research was conducted in the Northern part of Zimbabwe as delimited by the National Museums and Monuments of Zimbabwe. Survey data were collected using a self-administered questionnaire. Data were analysed by means of descriptive analysis, factor analyses and multiple regression analyses. Factor analyses prod...

This paper employed a netnographic methodology to reconnoitre tourists’ experiences with regard t... more This paper employed a netnographic methodology to reconnoitre tourists’ experiences with regard to their visit to the Namib Desert’s Dune 7 in Walvis Bay, Namibia. Online generated content on TripAdvisor was examined for the purposes of classifying the factors influencing visitation, their positive and memorable experiences, challenges as well as the positive aspects of recommendation. The data that were used in this paper include 88 online reviews/narratives pertaining to their experiences with regard to visiting Dune 7. The findings revealed that, the key motivations for visiting the Namib Desert’s Dune 7 include education and learning, escapism, purposeful motives, reminiscence and entertainment motivations. More so, the tourists used the following words to evaluate their desert experiences in the context of Dune 7: “amazing experience”, “great experience with friendly and professional service”, “superb experience”, “fun”, “authentic experience”, “self-beneficial experience”, “no...

Almatourism: Journal of Tourism, Culture and Territorial Development, 2018

The creative sector of an economy represent a significant component of tourism development. This ... more The creative sector of an economy represent a significant component of tourism development. This sector has a potential to provide direct economic benefits to local communities and the wider destination economy. Previous studies show that the creative economy represents a growing special interest tourism market. The purpose of this paper is to discuss why investment in creative industries is good for tourism growth in destinations that are experiencing a decline in tourism arrivals like Zimbabwe. Specifically, this paper provides tourism stakeholders with insights and perceptions on how to effectively use creative industries to stimulate tourism development and growth.

Sustainable Urban Tourism in Sub-Saharan Africa, 2020

Edward Elgar Publishing eBooks, Aug 25, 2022

Apple Academic Press eBooks, Aug 23, 2023

Routledge eBooks, Oct 14, 2022

Encyclopedia of Tourism Management and Marketing

Journal of Hospitality and Tourism Insights

European Journal of Tourism Research

Encyclopedia of Tourism Management and Marketing, 2022

Information and Communication Technologies in Tourism 2022, 2022

Almatourism: Journal of Tourism, Culture and Territorial Development, 2018

Sustainable Urban Tourism in Sub-Saharan Africa, 2020

Journal of Marketing for Higher Education, 2020

Universities, particularly cash-strapped, expect their students to reenrol for postgraduate studi... more Universities, particularly cash-strapped, expect their students to reenrol for postgraduate studies after the successful completion of their undergraduate studies. For two decades, Zimbabwean universities have been operating in resource-constrained settings. The current research examines the effect of course experience, satisfaction, and loyalty on word-of-mouth and re-enrolment intentions of students in the higher education context. Data were collected through a survey questionnaire from a conveniently selected sample of 299 final year bachelor students at five reputable Zimbabwean universities. Partial Least Squares Structural Equation Modelling was employed for data analysis. The results were all supported by the hypothesised interrelationships of latent variables. In predicting the sending of word-of-mouth communication and re-enrolment intentions for postgraduate studies, course experiences, satisfaction and loyalty were considered significant. The results of this study are crucial in the development of strategies designed to attract and retain students for postgraduate studies. The pathway to student reenrolment intentions through satisfaction, course experiences, loyalty and word-of-mouth communication, stands out as this study's contribution.

Development Southern Africa, 2021

Information and Communication Technologies in Tourism 2021 , 2021

Tourism is a critical contributor to the gross domestic product, especially among developing coun... more Tourism is a critical contributor to the gross domestic product, especially among developing countries like Zimbabwe. Zimbabwe is a tourist destination that relies more on international travellers, a market which has been affected by the novel coronavirus. The purpose of this study is to establish the perceptions of domestic travellers and tourism managers on the sustainability of using domestic tourism as strategic responses to the impacts of the coronavirus. This study employs a qualitative methodology to examine the perceptions of the demand and supply side regarding the recovery options for Zimbabwean tourism post-pandemic. Online interviews with demand and supply participants were conducted. Data were analysed using thematic analysis, and the results were discussed. Results show that domestic tourism as a recovery option is unstainable due to the challenges that Zimbabwe is facing, beyond the coronavirus.