Full-funnel digital marketing analytics services. NP Digital (original) (raw)

+31%

of US marketing execs think measurement is their biggest marketing challenge.

+42%

of digital marketers think their organization’s CX lags their customers’ needs.

+86%

of marketers report that data privacy changes have impacted their overall marketing strategy.

+$10bn

spend on marketing analytics and data infrastructure across US, UK and EU.

OUR APPROACH

Your go-to data analytics agency.

The digital marketing and measurement landscape is constantly evolving — and changes that come with it oftentimes trigger disruption. Today’s consumers are more concerned than ever about how companies are capturing and using their data, which is influencing data privacy regulations and changing what web browsers and phones allow.

Even if your brand only uses a few marketing channels, a multi-pronged marketing measurement solution is critical to stay nimble with the changing tides. Our DAI team creates tailor-made measurement solutions that incorporate the best digital marketing analytics techniques of today and tomorrow.

For example, we use a multi-touch attribution (MTA) model incorporating data-driven, view-through attribution for paid media. We also combine advanced research and future-proof solutions like marketing mix modeling (MMM) to support media planning, ensuring our strategy drives growth and ROI for your brand.

→ Advanced data and analytics services.

Brand growth requires focus, alignment, and a big emphasis on data.

Our data and analytics services reflect the most comprehensive strategies available to digital marketers today. This enables our agency partners to achieve the most meaningful results through their hard-earned marketing efforts.

→ Measurement transformation.

Accelerate and transform how you assess marketing performance and optimize UX. With NP Digital, you can leverage the most up-to-date and powerful measurement techniques and digital marketing analytics technologies.

→ A marketing promise, fulfilled.

Our insights solutions target specific marketing use cases for growth, including SEO incrementality, full-funnel optimization, and target setting that help you maximize your investment in data and analytics.