Ad operations (ad ops) strategy and agency services. NP Digital (original) (raw)

AD OPS STRATEGY & EXECUTION

Empowering paid media teams and clients with data confidence.

Tagging Audits

Our tagging audit ensures tracking tags are correctly deployed, preventing data inaccuracies, wasted ad spend, and compliance risks. We identify ways to optimize campaign tracking, attribution, and audience targeting by identifying broken or duplicate tags. Regular audits improve data accuracy, ad efficiency, and ROAS, ensuring seamless performance across Google Tag Manager, Meta Pixel, and other tracking tools.

Variable Implementation

Proper variable implementation is crucial for precise audience segmentation, accurate attribution, and optimized bidding strategies. By dynamically passing key data (e.g., transaction values, user IDs, or referral sources), we enhance targeting, personalization, and performance measurement. Well-structured variables ensure clean data flow, better automation, and more effective ad spend allocation, driving higher ROAS and marketing efficiency.

Technical Specifications

We provide precise requirements for ad creatives, tracking implementations, and platform integrations. This include ad formats, file sizes, tracking pixels, tag configurations, and API requirements, ensuring seamless campaign execution across ad networks. Proper specifications prevent rendering issues, tracking discrepancies, and performance inefficiencies, enabling accurate attribution and data-driven optimizations. Platform-specific guidelines ensures ads load correctly, meet compliance standards, and deliver a smooth user experience, ultimately maximizing engagement, conversions, and return on ad spend (ROAS).

Audit Strategy

An audit strategy is a structured approach to regularly reviewing and optimizing ad campaigns, tracking setups, and data accuracy. It ensures that tags, pixels, conversions, and audience segments are correctly implemented and aligned with business goals. A strong audit strategy helps identify inefficiencies, tracking errors, and budget misallocations, allowing brands to refine their targeting, attribution models, and bidding strategies. We proactively audit campaign performance, data integrity and compliance adherence. This approach helps brands enhance operational efficiency, prevent revenue loss, and maximize return on ad spend.