SEO, content marketing and digital PR services. NP Digital (original) (raw)

+68%

of all online experiences begin with a search engine.

+53%

of all website traffic comes from organic search.

+0.63%

of Google searchers click on results from the second page.

+93%

of global traffic comes from Google Search, Google Images, and Google Maps.

OUR APPROACH

Algorithm-proof earned media strategies.

Earned media is complicated. Google’s algorithm changed 714 times, just in 2023. Our proven strategies not only help align websites with Google best practices, they ensure optimal visibility across other earned media platforms, like Google Play, the App Store, YouTube, Amazon and Pinterest. Search Everywhere Optimization is the “new” SEO.

Captivating your audience and winning top organic search results aren’t given or bought; they’re earned.

But the digital landscape is constantly changing. So are your customers’ needs. NP Digital is a partner that can help you cut through the digital noise and catapult your brand’s visibility, influence, and customer engagement.

With our data-driven and boundary-breaking earned media marketing services, our team of specialists will help you stand out in the sea of search. We’ll also help you create an inseparable bond with the people who need your products or services the most.

→ Technical

Can users and search engine crawlers like Googlebot access your web pages quickly and efficiently? Googlebot considers more than 200 different factors when evaluating your site, many of which revolve around technical SEO. Crawlability, indexability, page speed, mobile-friendliness, and security are all part of Google’s organic ranking algorithm. YouTube, Pinterest, and the App Store evaluate similar factors before returning results, too.

→ Relevancy

Does your content align with Google’s perception of relevance? Google looks for content that’s relevant to a search query in three important ways:

  1. Topical relevance: Content topics matching search queries.
  2. Semantic relevance: The “meaning” of content matching search queries.
  3. Intent relevance: Content matching the user intent behind search queries.

Google also considers content quality, user experience, and website authority when evaluating web pages.

→ Authority

Does your site have enough authority to stand out as a source of truth? Google determines authority through the number of backlinks (links from other websites to yours) your site has, the quality of those backlinks (links from relevant websites with high domain authority), and the age of your site. Much like relevancy, content quality and user experience also play influential roles in establishing site authority.