Paid search strategy and agency services. NP Digital (original) (raw)

PAID SEARCH STRATEGY & EXECUTION

Target the right audiences, maximize your conversions.

A well-crafted paid search program can shepherd potential customers through their entire decision-making journey, exposing them to your brand at every stage. It can spark brand awareness at the very beginning, then nurture consideration with informative content, and incentivize purchase with special offers. This continuous presence ensures your business stays top-of-mind, informing and influencing their choice along the way.

Demand Generation

Demand generation campaigns in paid search go beyond simple keyword targeting. They utilize Google’s AI to showcase your video, image, and text ads across YouTube, Discover, and Gmail, reaching new audiences who might not be actively searching for your product but are receptive to brand messages. This approach ignites interest early in the buying journey, driving website traffic and brand awareness for potential customers.

Performance Max

Performance Max amplifies paid search by using Google’s AI to find new customers across all its channels. It ditches keyword limitations, using your assets to serve ads on Search, YouTube, and more. This reaches users throughout their buying journey, maximizing conversions under one powerful campaign.

Standard Shopping

Shopping campaigns excel because they showcase your products visually on search results pages, grabbing attention with high-quality images, prices, and merchant ratings. This format targets users already primed to buy, offering a wealth of product information at a glance. Shopping feeds are a no-brainer for e-commerce businesses looking to maximize their reach and conversions.

YouTube

YouTube ads hold immense value for search strategies by capturing users at various points in their search journey. While traditional search ads target active searches, YouTube ads can influence users even before they initiate a formal search. By placing ads on relevant videos or search terms, you can spark brand awareness and product interest. This primes viewers to potentially search for your brand or similar products later, creating a powerful synergy between YouTube’s visual storytelling and the intent-driven nature of search.

App Campaigns

Paid advertising within the app store acts as a rocket booster for app discovery. By strategically placing targeted ads at the top of search results or within browse categories, you can propel your app past organic discovery limitations and reach a wider audience actively searching for relevant apps. This prime placement, coupled with compelling ad creatives, significantly increases your app’s visibility and installs, driving user acquisition and propelling your app towards the top of the charts.