Lusi Yang | National University of Singapore (original) (raw)

Papers by Lusi Yang

Information Systems Research

Blockbuster projects on crowdfunding platforms are those that have achieved outstanding and excep... more Blockbuster projects on crowdfunding platforms are those that have achieved outstanding and exceptional performance. Regarding the impact of blockbuster projects on crowdfunding platforms, there are two plausible yet opposing predictions: they may exhibit both a negative effect by monopolizing backer attention and resources and a positive effect by increasing the activeness of backer side. This tension could be further complicated, considering that blockbusters are inherently heterogeneous. Drawing on the cross-side network effects literature and integrating insights from the unique features of crowdfunding, we develop a theoretical framework highlighting the multidimensional view of blockbuster effects: blockbuster projects have an overall positive effect on the performance of concurrent projects (overall effect), and such positive effect is stronger for related blockbusters (local effect) and blockbusters emerging before the focal project (temporal effect). With data from a leadin...

Based on the context of e-commerce towns’ boost in rural parts of developing countries, this stud... more Based on the context of e-commerce towns’ boost in rural parts of developing countries, this study examines the role of e-commerce association in the organizing and management of social relations to achieve sustainability and address existing social problems. Referring to the existing literature on resource dependence theory and social network theory, the present study aims to investigate the tensions arising from these two theories about relation management by exploring the contingent conditions for the two streams of research. This research-in-progress report presents a preliminary framework, which is based on the theories, initial primary data collection as well as secondary data. This framework presents three phases of the development of the e-commerce towns. In each stage, specific network structure, social relations and corresponding sustainable initiatives are discussed. The case study approach is adopted in this explorative research. Additional data collection and analysis w...

Academy of Management Proceedings, 2021

Crowdfunding, an emergent form of entrepreneurship, has garnered much attention from both researc... more Crowdfunding, an emergent form of entrepreneurship, has garnered much attention from both researchers and practitioners. Even though an increasing amount of research has been devoted to this domain...

Online peer-to-peer (P2P) lending, a new form of microfinance, has been touted as to its prominen... more Online peer-to-peer (P2P) lending, a new form of microfinance, has been touted as to its prominent potential for reducing world poverty. Although a growing body of IS research has been devoted to examining online P2P lending, how such platforms actually make a difference in curbing poverty has yet to be fully explored. The Ebola outbreak of 2014 provides us a unique empirical opportunity to explore such broader impacts of online P2P lending. Leveraging this event as a natural experiment, we investigate how the demand and supply sides of P2P lending platforms react to an unpredictable crisis. Employing a difference-indifference identification strategy with data from Kiva.org, we conduct country-and loan-level estimations. Preliminary results show upward trends on both demand and supply sides of P2P lending; borrowers request more financial capital and lenders are more active in their lending behaviors in the post-crisis period. We extend online P2P lending literature by investigating the influences of "off-platform" shocks on within-platform behaviors.

Open innovation has gained momentum in recent years. Prior research has shown the critical role o... more Open innovation has gained momentum in recent years. Prior research has shown the critical role of openness in understanding the inter-organizational collaboration process. However, existing studies largely focus on search openness instead of the openness in actual collaboration. In addition, it remains unclear how the new emerged organizational competencies on information technology will shift the role of openness in collaboration. In this study, we investigate the role of collaboration openness in open innovation collaboration and explore the moderating role of information technology competencies. Drawing on the theory of inter-organizational relationship and resource-based view, we examine the conditions under which firms should be “open” in the actual collaboration. We develop hypotheses on network uncertainty, collaboration openness and open innovation performance. The model also incorporates the moderating effects of competitive IT capability and IT intensity. The proposed hyp...

Crowdfunding has been recognized as a new mechanism for fundraising and has recently garnered muc... more Crowdfunding has been recognized as a new mechanism for fundraising and has recently garnered much attention in IS research. However, the qualitative aspects of project design are not well understo...

Social Science Research Network, 2019

Crisis response has been regarded as an important component in coping with crises such as natural... more Crisis response has been regarded as an important component in coping with crises such as natural disasters or disease outbreaks. In particular, IT has played an essential role in facilitating the flow of information and financial resources during crisis response. One potential channel that has not been extensively studied within the context of crisis response is the emerging online collective prosocial lending platforms. To fill this gap, we draw on the literature on crisis response and online prosocial behavior and examine crowd lenders’ responses to crisis as well as the variations of their responses. Specifically, we propose that lenders respond positively to loans in crisis-affected areas, and that such responses are further shaped by contextual factors including loan value orientation and lenders’ cultural orientation. With field data from the largest prosocial lending platform and the 2014 Ebola outbreak as a natural experiment design, we find that lenders respond positively ...

Online medical crowdfunding brings new hopes to families who cannot afford to pay for their medic... more Online medical crowdfunding brings new hopes to families who cannot afford to pay for their medical expenses. As photos play a dominant role in persuasion, this study investigates the impact of photographic narratives on online medical crowdfunding campaigns. From the perspective of theory of persuasive communication, photos are categorized into three persuasive types: pathos (emotional-related), ethos (credible-related), and logos (rational-related). Using a unique dataset constructed from a medical crowdfunding website, the results show that both pathos (emotional-related) and ethos (credible-related) photos have positive persuasion effects. For logos (rational-related) photos, photographic narratives on medical expenses have a negative persuasion effect, while photographic narratives on financial disadvantages have no significant effect on medical crowdfunding performance. Our study provides important theoretical and practical implications

Permainan "Tembak Kaleng" merupakan salah satu alternatif penyampaian pembelajaran Penjasorkes kh... more Permainan "Tembak Kaleng" merupakan salah satu alternatif penyampaian pembelajaran Penjasorkes khususnya permainan bola kecil. Pengembangan model ini bertujuan menciptakan produk variasi permainan bola kecil dalam Penjasorkes.. Teknik analisis data yang digunakan adalah deskriptif persentase. Dari hasil uji ahli Penjasorkes hasil analisis produk sebesar 77,33% dengan kriteria cukup baik, hasil dari ahli pembelajaran I diperoleh hasil analisis produk sebesar 90,67% dengan kriteria baik sedangkan dari ahli pembelajaran II diperoleh hasil analisis produk sebesar 65,33% dengan kriteria sangat baik. Sedangkan dari uji coba kelompok kecil diperoleh data sebasar 81,67% dan uji coba lapangan diperoleh sebesar 90,33% dengan kriteria baik. Berdasarkan hasil itu, dapat disimpulkan model pengembangan permainan "Tembak Kaleng" dapat digunakan pada pembelajaran Penjasorkes untuk siswa

Online group buying, as a new form of e-commerce, has offered customers a great deal of promotion... more Online group buying, as a new form of e-commerce, has offered customers a great deal of promotion and convenience in shopping. Meanwhile, there are an increasing number of OGB vendors struggling in the fierce competition and extremely turbulent business environment. During 2010 and 2011, more than 2000 OGB vendors in China have been out of business or facing with bankruptcy. Therefore, study of search and purchase behavior of potential customers in online group buying is meaningful to OGB vendors. This stream of study can offer information in relating how to maintain and improve competitiveness in the market. Present study aims to conduct an empirical research on the impact on customers’ search and purchase intention in online group buying. Since little prior research has investigated the searching and purchase behavior in the context of online group buying, this research tends to fill this void by examine multiple antecedents, including products measures, vendor-related factors and...

Entrepreneurship Theory and Practice, 2020

In this study, we integrate the insights of consumption value theory and the crowdfunding literat... more In this study, we integrate the insights of consumption value theory and the crowdfunding literature to develop a value-based view of crowdfunding rewards to systematically theorize and synthesize the underlying mechanisms through which the various rewards offered by crowdfunding projects can incentivize crowdfunders’ backing decisions. Identifying three basic value dimensions carried by different crowdfunding rewards, utilitarian value, socioemotional value, and participatory value, our value-based view posits that these three values satisfy crowdfunders’ different needs and thus motivate them to back a project on distinct grounds and considerations. Through this view, the performance of a crowdfunding project can thus be shaped by the joint effects of the three values delivered by all of its offered rewards. Given their distinct incentivizing mechanisms, we further posit that socioemotional value and participatory value will potentially substitute the effects of utilitarian value,...

SSRN Electronic Journal, 2016

Academy of Management Proceedings, 2019

This study examines impacts of "blockbuster projects"-i.e., overwhelmingly successful projects-on... more This study examines impacts of "blockbuster projects"-i.e., overwhelmingly successful projects-on crowdfunding platforms. Drawing insights from network effects literature, we formulate hypotheses concerning the positive spillover and negative cannibalization effects of blockbuster projects. We test the hypotheses using campaign level and campaign-day level data from a leading crowdfunding platform.

SSRN Electronic Journal, 2015

Crowdfunding has gained momentum in recent years. Even though an increasing amount of research ha... more Crowdfunding has gained momentum in recent years. Even though an increasing amount of research has been devoted to the economic value of crowdfunding marketplaces, the interactions and effects among crowdfunding projects have yet to be fully studied. The current study strives to bridge this gap by examining the impacts of "blockbuster projects"-i.e., overwhelmingly successful projects-on the crowdfunding platform. Hypotheses are formulated based on the theory of network effects. Our preliminary results suggest the blockbuster projects exhibit positive spill-over effects within project category but cannibalization effects across categories. We also find evidence of lasting positive/negative network externality within/across category/categories. Further analysis suggests that fresh backers who are attracted to the platform by the blockbuster projects tend to be more engaged and more active. Our research aims to extend the emergent crowdfunding literature by examining network externalities among projects. We also provide practical implications for project creators and platform administrators.

SSRN Electronic Journal, 2016

Crowdfunding has gained momentum in recent years. Even though an increasing amount of research ha... more Crowdfunding has gained momentum in recent years. Even though an increasing amount of research has been devoted to this domain, the dynamics of this phenomenon has yet to be fully studied. The current study strives to bridge this gap by examining the impacts of prior experiences from serial entrepreneurs' perspective. Drawing on organizational learning theory, we theorize about the differential effects from several experience dimensions: direct vs. indirect experiences, successful vs. failed experiences, experience richness and diversity of prior experiences. Employing a panel-level analysis approach, we document positive effects of both direct and indirect learning. However, the successful, rich and diverse experience do not always seem to facilitate learning and consequently lead to enhanced performance. Our study applies the organizational learning theory to the crowdfunding context to extend the existing crowdfunding literature in information systems by investigating the dynamics across campaigns. We also provide practical implications for entrepreneurs and platform operators.

During a series of recent natural catastrophes, social media has played an increasingly prominent... more During a series of recent natural catastrophes, social media has played an increasingly prominent and varied role in crisis response, ranging from facilitating the recruitment of volunteers during an earthquake to supporting spiritual recovery after a hurricane. In this paper, we propose that social media, beyond the conventional role of information support, can also function as boundary objects, which are crucial in spanning the boundaries among involved parties that inherently restrict crisis response. Using the 2011 Thailand floods as a case study, we present a conceptual model of the role of social media in enabling a coordinated response to disasters. More specifically, the model presents three distinct processes of emergence and the corresponding boundary objects enabled by the use of social media, which are important in bridging the cognitive, relational and social boundaries among the various entities involved in crisis response.

Academy of Management Proceedings, 2021

Information Systems Research

Academy of Management Proceedings, 2021

Social Science Research Network, 2019

Entrepreneurship Theory and Practice, 2020

SSRN Electronic Journal, 2016

Academy of Management Proceedings, 2019

SSRN Electronic Journal, 2015

SSRN Electronic Journal, 2016

Crowdfunding has gained momentum in recent years. Even though an increasing amount of research ha... more Crowdfunding has gained momentum in recent years. Even though an increasing amount of research has been devoted to this domain, the dynamics of this phenomenon has yet to be fully studied. The current study strives to bridge this gap by examining the impacts of prior experiences from serial entrepreneurs' perspective. Drawing on organizational learning theory, we theorize about the differential effects from several experience dimensions: direct vs. indirect experiences, successful vs. failed experiences, experience richness and diversity of prior experiences. Employing a panel-level analysis approach, we document positive effects of both direct and indirect learning. However, the successful, rich and diverse experience do not always seem to facilitate learning and consequently lead to enhanced performance. Our study applies the organizational learning theory to the crowdfunding context to extend the existing crowdfunding literature in information systems by investigating the dynamics across campaigns. We also provide practical implications for entrepreneurs and platform operators.

Academy of Management Proceedings, 2021