寻 千 | Northwestern Polytechnical University (original) (raw)
寻 千
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SOFT POWER IS THE ABILITY to get what you want through attraction rather than through coercion or... more SOFT POWER IS THE ABILITY to get what you want through attraction rather than through coercion or payments. It arises from the attractiveness of a country's culture, political ideals, and foreign and domestic policies. When the United States' policies are seen as legitimate in the eyes of others, our soft power is enhanced. Joseph Nye, dean of the John F. Kennedy School of Government at Harvard University from 1995 to 2004, coined the term "soft power." He describes how soft power differs from hard military strength and economic power, and why it is becoming more important than in the past-largely due to globalization and the communications revolution. Nye suggests how higher education leaders might enhance American soft power by helping to build a better understanding of the nature of power and increasing international student and cultural exchange programs.
SOFT POWER IS THE ABILITY to get what you want through attraction rather than through coercion or... more SOFT POWER IS THE ABILITY to get what you want through attraction rather than through coercion or payments. It arises from the attractiveness of a country's culture, political ideals, and foreign and domestic policies. When the United States' policies are seen as legitimate in the eyes of others, our soft power is enhanced. Joseph Nye, dean of the John F. Kennedy School of Government at Harvard University from 1995 to 2004, coined the term "soft power." He describes how soft power differs from hard military strength and economic power, and why it is becoming more important than in the past-largely due to globalization and the communications revolution. Nye suggests how higher education leaders might enhance American soft power by helping to build a better understanding of the nature of power and increasing international student and cultural exchange programs.