Erika Veurink Author Archive (original) (raw)
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Erika Veurink is a freelance contributor at the Strategist who covers fashion, beauty, and wellness. She also writes a newsletter called Long Live.
- painless shopping May 13, 2025

There’s No Place Like the Vermont Country Store Catalogue“It sounds pretty much exactly like its name — quaint, old timey, and very New England.” - women’s apparel Mar. 10, 2025

We Tried All the Jeans at Gap“I don’t want to play favorites, but I kind of have to with these.” - women’s activewear Feb. 11, 2025

This $14 Old Navy Unitard Is the Star of My Fort Greene Pilates Class“I live for the midwestern grandmother in my head’s approving nod when I show her the price tag.” - women’s apparel Oct. 28, 2024

My $30 Target Jeans Look Exactly Like Vintage Levi’s“They feel perfectly worn in, even on the first day of wear.” - painless shopping Oct. 10, 2024

A Case for Shopping at Lands’ End“Some things in life are just as good as you remember them. Caramel apples, for one. The Parent Trap. And, it turns out, Lands’ End.” - men’s apparel June 27, 2024

The Best Ties for Men, According to Stylish Guys“A great tie is more than a piece of fabric — it’s a window into the soul and a conversation starter.” - men’s apparel June 24, 2024

The Best Polos for Men, According to Stylish Guys“You get the comfort of a T-shirt with the respect of being a person who is at least trying.” 
The Most Comfortable Shoes to Stand in, According to Stylish Restaurant People“I have tried every shoe possible, from those designed for waiters, police shoes, Danskos, and Doc Martens.”- women’s shoes Oct. 19, 2023

I Love These UGG Clogs Better Than Danskos“They weren’t trying to be edgy or ironic or even fashionable. Comfort, it seemed, was priority No. 1.” - women’s shoes Apr. 28, 2023

- shampoo and conditioner Feb. 1, 2023

This $12 Powder Replaced My Aerosol Dry ShampoosWith no benzenes, no buildup — and no George Washington–wig effect. - do i need this May 16, 2022

Do You Need the ‘Windex of Skin Care’?The spray has taken up permanent residence in my overflowing beauty closet. 
In Defense of ‘Good Enough’ SkinPerfectionism was starting to rob me of the present. Here is what I learned.