Preethi Rebecca Mathew | New York University (original) (raw)
Uploads
Papers by Preethi Rebecca Mathew
Augmented Reality (AR) is the cutting-edge technology that allows a digitally enhanced view of th... more Augmented Reality (AR) is the cutting-edge technology that allows a digitally enhanced view of the real world, connecting you with more meaningful content in your everyday life. With the camera and sensors in a Smartphone or tablet, AR adds layers of digital information in the form of videos, photos and sounds directly on top of items in the world around us. Augmented Reality has a host of utilities which is set to transform how we perceive our surroundings, quite literally. AR codes are similar to, or are the next step in the cutting edge technology to QR codes and both act as an intermediary or a bridge that connects the offline world to the online world, by merely scanning these codes on an individual's Smartphone. But the new media technology of Augmented Reality makes this connecting experience more interactive and richer in comparison to QR codes. The paper aims to give the reader an insight into Augmented Reality using the case study of the Alive application, by the Times group.
This dissertation discusses the development and application of Augmented Reality in advertising, ... more This dissertation discusses the development and application of Augmented Reality in advertising, especially on mobile platforms, while discussing other platforms in brief. It looks at the history of Augmented Reality technology, as well as various cases where this technology was used in advertising industry, in India. By distinguishing between the advantages and disadvantages of using Augmented Reality in advertising industry, the research is aimed at analysing how this new technology will affect media business and the viability of Augmented Reality in media application
Augmented Reality (AR) is the cutting-edge technology that allows a digitally enhanced view of th... more Augmented Reality (AR) is the cutting-edge technology that allows a digitally enhanced view of the real world, connecting you with more meaningful content in your everyday life. With the camera and sensors in a Smartphone or tablet, AR adds layers of digital information in the form of videos, photos and sounds directly on top of items in the world around us. Augmented Reality has a host of utilities which is set to transform how we perceive our surroundings, quite literally. AR codes are similar to, or are the next step in the cutting edge technology to QR codes and both act as an intermediary or a bridge that connects the offline world to the online world, by merely scanning these codes on an individual's Smartphone. But the new media technology of Augmented Reality makes this connecting experience more interactive and richer in comparison to QR codes. The paper aims to give the reader an insight into Augmented Reality using the case study of the Alive application, by the Times group.
This dissertation discusses the development and application of Augmented Reality in advertising, ... more This dissertation discusses the development and application of Augmented Reality in advertising, especially on mobile platforms, while discussing other platforms in brief. It looks at the history of Augmented Reality technology, as well as various cases where this technology was used in advertising industry, in India. By distinguishing between the advantages and disadvantages of using Augmented Reality in advertising industry, the research is aimed at analysing how this new technology will affect media business and the viability of Augmented Reality in media application