Ogilvy NZ | LinkedIn (original) (raw)
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About us
Industry
Advertising Services
Company size
51-200 employees
Headquarters
Auckland
Type
Public Company
Locations
Employees at Ogilvy NZ
Updates
- Three years strong and going even stronger! We are proud to be part of the WPP Open X team, partnering with The Coca-Cola Company to transform marketing for iconic brands around the globe. #Ogilvy #OgilvyNZ #Advertising #WPP #OpenX #CocaCola #TheCocaColaCompany
They say good things come in 3s. Three years ago we embarked on an aspirational journey when WPP Open X was appointed the global marketing network partner for The Coca-Cola Company. Since then, we’ve worked together supporting 200 brands in over 190 countries, transforming marketing for some of the world’s most iconic brands. As we look ahead to 2025, I’m excited to continue creating the future of marketing with Manuel "Manolo" Arroyo and his brilliant team, driving real and lasting impact for The Coca-Cola Company, our customers and the next generation of consumers. Thank you to my fearless WPP Open X leadership team Julianna Richter, chris binns, Lara Griggs, Mechelle Monroe, Andrew Keller, @EmmaMassey, Nihar Das, Paul Marobella and Yaron Farizon our passionate Xers all around the world at Ogilvy, VML, Majority, AKQA Group, Grey, DAVID Miami, Landor, Burson, Subvrsive, T&Pm, Village Marketing, GroupM, EssenceMediacom, Wavemaker, Hogarth #TCCC #WPPOpenX - We are excited to have appointed Aaron Goldring as our Creative & Experience Design Director, to fuel our capabilities across relationship design, creative and brand experience in our Ogilvy One offering. Bringing more than 23 years of digital, creative and design experience, Goldring has worked at a range of leading digital design and customer experience agencies.Steve Kane, our Group Managing Director, said Goldring’s experience, teamed with Ogilvy One’s proprietary, fluid way of working, will provide local brands with an offering that “combines the rigour of CX with the vigour of brand”. Ogilvy One’s new offering was launched globally in March this year. For more information visit https://ogilvyone.com/
Ogilvy One ogilvyone.com - Our Group Managing Director, Steve Kane, reiterated the importance of storytelling and generating emotional responses in advertising financial services, in the recent Public Trust webinar. Thanks to all who attended this session
#OgilvyNZ #Impact #FinancialServices #Storytelling #PublicTrust #Webinar
How do you get maximum cut-through of your adverts and messages in what can be a competitive space, all the while keeping within regulations and looking out for investors’ interests? Advertising financial products, including managed funds and KiwiSaver, brings challenges and it’s a hot topic in the industry. In light of this, Public Trust’s Corporate Trustee Services (CTS) team hosted a webinar on the creativity opportunities to reach investors, and how to navigate the regulations. Marcus McMillan Jaspreet Kaur and Iskandar Onn from the Financial Markets Authority - New Zealand spoke about the guidance and regulations, the subjectivity often involved, and the need to focus on customer outcomes when it comes to incentives. Storytelling was a key ingredient, said Steve Kane Group Managing Director of creative agency Ogilvy NZ. Generating an emotional response was more important than ever when it comes to the advertising of financial products, he said. Hosted by David Callanan, the webinar also outlined Public Trust’s role as supervisor, and Marisa Tucker and Elena Vinton explained the importance of strong governance systems and processes. Thank you to our excellent guest speakers and those who joined us in this valuable industry discussion. #150yearsofPublicTrust #CTS #trusteeservices #kiwisaver #financialplanning #managedfunds #governance #supervisor #custody - Ogilvy One is proud to be part of the WPP team recognised in the top providers worldwide in The Forrester Wave™ Adobe Services, Q3 2024 report. Go team
#Impact #Ogilvy #OgilvyNZ
Congrats to WPP for being recognized as a strong performer in Adobe services, evaluated among the top 12 providers worldwide in The Forrester Wave™: Adobe Services, Q3 2024 report. WPP received the highest scores possible in the Adobe Commerce, Adobe B2B Automation, and Adobe Customer Data Management criteria. Learn more here: https://lnkd.in/ek_A6n9C - The launch of Coke Studio in ANZ this year was a fantastic collaboration between our clients - The Coca-Cola Company, Universal, global & local artists, fans and of course the Studio X team from WPP. Congratulations to all involved! Take a look at the behind-the-scenes journey here:
ARIA judge | SXSW speaker | Sydney Advisory Council | Creative & Commercial leader | MD at BRING, Universal Music Australia
2mo
Behind the scenes of Coke Studio Australia/NZ, get under the skin of the creative & production process with the teams that made it happen! Check out our biggest 'Behind The Music' yet.Kate Miller, James Griffiths, Brooke Pilton, Gabriel Gasparinatos, Anthony Campagna, Jari Kennedy BRING Agency, Universal Music for Brands, Ogilvy Australia - Relationship grey area? 'Chat the Weird Out' says new university campaign, launched via Ogilvy They’re the uni student conversations that are sometimes uncomfortable, often awkward and very likely to create ‘crickets’ in the room. And they’re also the discussions to address relationship ‘grey areas’ being encouraged by a new animated campaign, developed by Ogilvy. Aimed at building healthier interpersonal connections among students both on and off campus, the new ‘Chat the Weird Out’ campaign was developed for the Campus Life division of the University of Auckland (UoA), as part of a broader consent education initiative. Using a cricket character – representing the universal symbol of awkward silence – it tackles several awkward scenarios faced by most university students, and the importance of addressing the “small weird before it gets really weird” according to Ogilvy NZ Senior Creatives Chelsea Sietses and Matt Woods“Ignoring an awkward situation is something we’re all guilty of—and for uni students it feels like the easy thing to do, but it just makes things super ambiguous. However, there’s one creature who always has something to say when things go quiet… the cricket. Voiced by comedian, James Mustapic, he’s our crickety interloper, helping address those little weird moments before they become big weird moments,” they said. Thibaut Bouttier--Esprit from Campus Life, says "relationships are fraught with grey areas - situations or differences that are difficult to categorise. These grey areas often arise from a lack of communication which can make boundaries unclear. That can be because of a fear of confrontation or a lack of confidence to navigate a tricky conversation. That’s where a campaign like ‘Chat the Weird Out’ can be so powerful". UoA has deliberately left the ‘Chat the Weird Out’ campaign unbranded so it can be shared with other universities and councils around Aotearoa, with Massey University also now rolling it out across campus. The strategy and creative for the campaign were developed by Ogilvy, with ‘Chat the Weird Out’ executions now live across social, street furniture and on-campus posters (UoA and Massey). Read here: https://lnkd.in/dp3PpfSmThe three film executions can be seen here: Study not a date: https://lnkd.in/dk6j8QuvSoap: https://lnkd.in/dFBaTH5kGym: https://lnkd.in/dFART4_rCredits: Client: Campus Life, The University of AucklandStrategy and Creative: Ogilvy NZAnimation studio: Flux Animation Studio Laban Dickinson - Creative DirectorJoshua Forsman - Executive ProducerDanielle Mendoza - AnimationLily Martin-Babin - AnimationDuncan Van der schyff - AnimationLynn Choi - Design Sound studio: BoxcutterSound design: Milon Williams