2024 Consumer Trends Report (original) (raw)

2024

Understand the shopping habits of today’s consumers, and optimize your brand plays to increase revenue in 2024.

Social-first, mobile-first, and AI-enabled purchasing.

The way consumers make purchasing decisions is changing rapidly, especially as technology like GenAI becomes more mainstream. See some of the top consumer trends we discovered across the U.S.

• Social Media Meet consumers where they are.
• Mobile Commerce Optimize for modern shopping trends.
• AI for Research See how AI is changing search.

Any brand, no matter the size or industry, can lean into their personality, turn employees into creators, and build a loyal community.

Chi Thukral

Senior Team Lead, Brand Social

Social Media

Social media is the #1 product discovery channel, so it’s more important than ever for brands to understand consumers’ social habits and expectations.

• of consumers feel the content brands post on social is authentic or relatable.
• of consumers feel that brand content is tailored to their personal interests.
• of consumers say it’s more important for marketing videos to be authentic than polished.

Mobile Commerce

Consumers now use mobile phones more than any other device for online shopping and when searching questions online. Optimizing the shopping experience for mobile is no longer a nice-to-have; It’s a requirement.

• of Gen Zers use mobile most often when shopping online.

AI for Research

Three in five consumers want to use AI to save time and shop smarter. Search engines are taking note of how AI can improve search and are using it to provide better product information on search engine results pages.

• of Glimpse survey respondents said that GenAI-enabled search sounded either “somewhat” or “much” more appealing than shopping with traditional search.
• of those who have used GenAI for online shopping rated their experiences either “somewhat” or “far” better than shopping experiences with traditional search.
• of respondents already plan on using GenAI-powered search for shopping more frequently in the future.

Empower your performance marketers to learn about GenAI-enabled search and get ahead of changes in the ecosystem. They’re already watching Google’s algorithm like hawks; Now, they’ll have new opportunities to leapfrog the competition when it comes to shopper discovery.

2024 Consumer Trends Report

Explore what makes buyers click, tap, and buy to empower your brand.

About Our Partner

Glimpse and HubSpot partnered to analyze and share insights from hundreds of consumers and tech enthusiasts in the 2024 Consumer Trends Report.

Glimpse is the only insights platform offering the perfect blend of human and AI, with AI-powered solutions to supercharge every phase of the research process. With Glimpse, marketers, creators, and researchers can ASK any question, FIND any audience, and ANALYZE any data source, enabling smarter, faster decisions.