Katarzyna Molek-Kozakowska - Profile on Academia.edu (original) (raw)

Papers by Katarzyna Molek-Kozakowska

Timothy Reagan (2019). Linguistic Legitimacy and Social Justice (PalgraveMacmillan)––by Katarzyna Molek-Kozakowska

Theory and Practice of Second Language Acquisition, 2021

Review/Recenzja: Clarke Rountree and Jouni Tilli (eds.) National Rhetorics in the Syrian Immigration Crisis: Victims, Frauds, and Floods. Michigan State University Press, 2019

DOAJ (DOAJ: Directory of Open Access Journals), Dec 1, 2019

Casual, Colloquial, Commonsensical: A News Values Stylistic Analysis of a Populist Newsfeed

Journalism Studies, Apr 26, 2021

ABSTRACT This study explores a mediated variety of right-wing populist discourse in the digital c... more ABSTRACT This study explores a mediated variety of right-wing populist discourse in the digital context, given the populists’ inclination to bypass legacy media to connect directly to the citizens to garner political support. It analyzes a sample of the Tea Party’s newsfeed headlines posted in the spring of 2019. A corpus of 308 headlines collected according to a “constructed week” formula has been coded first according to selected news values parameters (Bednarek and Caple 2017), and then with respect to stylistic devices operationalized in terms of “casual,” “colloquial” and “commonsensical” expressions. Methodologically, the study aims to combine the perspectives of newsworthiness and stylistics in order to offer a protocol for the analysis of (right-wing) populist styles regarding the genre of party newsfeeds that use headlines to cultivate prospective supporters. The conducted exploratory analysis finds that, notwithstanding the high incidence of Proximity and Personalization characteristic of popular media appeals, the construction of newsworthiness is mainly done through Negativity, Eliteness, Unexpectedness and Impact. Moreover, populist outlets strive for the stylistic alignment with the target audience’s assumed affective and cognitive preferences for news representation though manufacture of informality, authenticity and entertainment.

Incivility in the Language of the Powerful: Derisive and Debasing Discourse in Polish Politics

The hybrid discourse of the ‘European Green Deal’: road-mapping economic transition to environmental sustainability (almost) seamlessly

Critical Discourse Studies, Apr 26, 2023

Journal of Pragmatics, 2018

This article analyzes multimodal genres of current online humanitarian discourse such as mission ... more This article analyzes multimodal genres of current online humanitarian discourse such as mission statements, annual reports and photo galleries to find how the construals of beneficiaries and humanitarian organizations align with the motives, values and emotional dispositions of prospective donors. The discursive reduction of distance between the donor and the beneficiary is likely to produce solicitation effects and enable self-legitimization. First, based on extant literature, the article develops a method to account for the pragmatic operations of textual 'proximization' and visually simulated 'co-presence' in humanitarian communication. Then it applies it to a sample of multimodal online messages issued by a prominent Polish humanitarian organization that distributes aid to communities in Africa or Asia. Analysis shows that Polish Humanitarian Action's mission statements and annual reports include strategic construals of space, quantity and transfer of aid that legitimize the organization's activities and their underlying axiological motivations. The texts also reproduce us/them differences to proximize the other that has been 'Westernized.' Meanwhile, the photo-galleries manufacture co-presence to enhance the axiological and affective investments in solidarity with the distant beneficiary. The case study offers a preliminary insight into alignment and distance-crossing maneuvers in online appeals that seek to project 'proper distance' between the donors and beneficiaries.

Recenzja/Review: Jarzy Stachowiak. 2020. Czynnik Ludzki. O cywilizowaniu uprzedmiotowienia. Wydawnictwo Akademickie SEDNO

DOAJ (DOAJ: Directory of Open Access Journals), Oct 1, 2021

Chapter 7. Communicating risks of an Anti-COVID-19 vaccine in Poland

Science Communication in Times of Crisis

Space in language studies

"Exploring Space: Spatial Notions in Cultural, Literary and Language Studies" falls int... more "Exploring Space: Spatial Notions in Cultural, Literary and Language Studies" falls into two volumes and is the result of the 18th PASE (Polish Association for the Study of English) Conference organized by the English Department of Opole University and held at Kamien Slaski in April 2009. The first volume embraces cultural and literary studies and offers papers on narrative fiction, poetry, theatre and drama, and post-colonial studies. The texts and contexts explored are either British, American or Commonwealth. The second volume refers to English language studies and covers papers on lexicography, general linguistics and rhetoric, discourse studies and translation, second language acquisition/foreign language learning, and the methodology of foreign language teaching. The book aims to offer a comprehensive insight into how the category of space can inform original philological research; thus, it may be of interest to those in search of novel applications of space-related concepts, and to those who wish to acquire an update on current developments in English Studies across Poland (from the Preface).

Multimodality toolkit for political discourse analysis: a focus on visual rhetoric

Edward Elgar Publishing eBooks, Feb 21, 2023

Managing in Writing: Recommendations from Textual Patterns in Managers’ Email Communication

Business and Professional Communication Quarterly

This study draws from personality psychology and linguistics of written communication to explore ... more This study draws from personality psychology and linguistics of written communication to explore the characteristics of self-selected well-written email communications (N=273) solicited from Polish managers who organized and supervised the (remote) work of their units during the COVID-19 period. The focus is on the writing of managers with above-average levels of conscientiousness and agreeableness, as these personality factors are predictors of efficacy in the completion of two work-related goals, Achievement and Communion, according to the Theory of Purposeful Work Behavior. The linguistic patterns responsible for effective email communication are identified through both automated and qualitative textual analyses of the email sample. The study has implications for management training via the assumption that linguistic patterns that a reflexive manager uses in writing are subjected to monitoring and can be modeled and adapted to. Specific recommendations for managerial writing styl...

Res Rhetorica, Oct 10, 2022

Populism can be treated as an ideological attribute of political parties, but in this study, it i... more Populism can be treated as an ideological attribute of political parties, but in this study, it is operationalized as a feature of argumentation that allows populists to claim to be the only ones to represent the interests of the nation. Such anti-pluralist arguments could be observed during US midterm elections in 2018 in online discourses of the right-wing political movement Tea Party. This article reports on a mixed-method study of the Tea Party's offi cial website obtained through scraping the All News feed. The quantitative linguistic analysis of keywords, concordances and couplings in the newsfeed sample is complemented with a qualitative rhetorical analysis of some topoi and argumentative fallacies. The analyses reveal such strategies as: (1) homogenizing the representation of true patriots, (2) polarizing between "good us" and "evil them," (3) discrediting opponents through analogies, "worst" examples and ad hominem attacks (4) conspiracy theorizing, and (5) mobilizing modes of pathos and ethos in relation to mediatized and historicized cultural imaginaries. The study showcases the advantages of a mixed-method approach to the so-called populist rhetoric. Populizm może być defi niowany jako ideologiczny atrybut partii politycznych, jednak w niniejszym badaniu został on zoperacjonalizowany jako cecha argumentacji, pozwalająca populistom twierdzić, że są oni jedynymi wybrańcami uprawnionymi do reprezentowania interesu narodu. Antypluralistyczne argumenty tego typu wystąpiły w prawicowym dyskursie amerykańskiego ruchu politycznego Tea Party podczas wyborów do amerykańskiego Kongresu w 2018 r. Niniejsze studium przedstawia wyniki analizy ofi cjalnej strony internetowej Tea Party (treści z zakładki "All News") przeprowadzonej metodą mieszaną. Wspomagana komputerowo analiza językowa słów kluczowych, konkordancji i sprzężeń (ang. couplings) na próbie pozyskanej z ww. kanału informacyjnego została uzupełniona jakościową analizą retoryczną wybranych toposów i błędów argumentacyjnych. Analiza ukazuje dominację takich strategii, jak: (1) homogenizacja pojęcia "prawdziwych patriotów", (2) polaryzacja reprezentacji "dobrzy my" i "źli oni", (3) dyskredytowanie przeciwników poprzez analogie, "najgorsze" przykłady i ataki ad hominem, (4) odwołania do teorii spiskowych, a także (5) środki perswazji oparte na patosie i etosie, związane ze zmediatyzowanym i uhistorycznionym imaginarium kulturowym. Studium potwierdza zalety metody mieszanej w podejściu do analizy tzw. retoryki populistycznej.

Peter Lang Publishing Group, Jul 4, 2016

Chapter 7. Negotiating an identity

Representing the Other in European Media Discourses, 2017

Caroline Tagg, Exploring Digital Communication: Language in Action. London/New York: Routledge, 2015

Presupposition and Nominalisation in Headlinese: A Critical Analysis of Framing Devices in Journalistic Discourse

The present study explores the properties of headline style from the perspective of journalistic ... more The present study explores the properties of headline style from the perspective of journalistic strategies that compress and frame information. It focuses on how headline editors tend to use presuppositions and nominalisations in news headlines to influence the readers' representations of socio-political reality. Both presupposition and nominalisalion can be used to obscure the relations between political actors, to background responsibility or to induce acceptance. A range of strategic applications of presuppositions and nominalisations is illustrated with selected examples from a sample of 400 headlines excerpted from one of the most visited English-language newspaper sites The Daily Mail in 2012. The analysis shows the main ways of framing the welfare state, immigration, child abuse and public spending, pointing to "unfairly" used presuppositions and coercive uses of selected nominals. The study is envisioned as a critical interrogation of headline style, which is ...

Res Rhetorica, 2022

Book review: Digital Journalism

Discourse & Communication, 2013

serve a prescriptive, interventionist, and political end. It should be noted, however, that as CA... more serve a prescriptive, interventionist, and political end. It should be noted, however, that as CA is being ‘applied’, a whole new set of questions and challenges also arise, not least among which are how awareness and behavior change can be measured and whose interest the change serves. The first challenge is methodological and the second ethical. Addressing the methodological challenge means a need to acknowledge the limitations of CA and a willingness to complement CA with other methods or open it to influence from other fields (see Chapters 2, 3, 6, 12 for relevant discussions). Taking up the ethical challenge, on the other hand, entails a commitment on the part of the researcher to abide by ethical principles when commissioned by institutions to conduct applied CA research (see Chapters 1, 2, 6). Rich in detail and practical in orientation, the volume offers fine exemplars of how CA can be used to serve an interventionist agenda across many institutional contexts. It also raises important methodological and ethical issues for future researchers. As such, it should appeal to readers whose research interests lie in CA, communication, or the intersection between CA and professional communication.

Timothy Reagan (2019). Linguistic Legitimacy and Social Justice (PalgraveMacmillan)––by Katarzyna Molek-Kozakowska

Theory and Practice of Second Language Acquisition, 2021

Review/Recenzja: Clarke Rountree and Jouni Tilli (eds.) National Rhetorics in the Syrian Immigration Crisis: Victims, Frauds, and Floods. Michigan State University Press, 2019

DOAJ (DOAJ: Directory of Open Access Journals), Dec 1, 2019

Casual, Colloquial, Commonsensical: A News Values Stylistic Analysis of a Populist Newsfeed

Journalism Studies, Apr 26, 2021

Incivility in the Language of the Powerful: Derisive and Debasing Discourse in Polish Politics

The hybrid discourse of the ‘European Green Deal’: road-mapping economic transition to environmental sustainability (almost) seamlessly

Critical Discourse Studies, Apr 26, 2023

Journal of Pragmatics, 2018

Recenzja/Review: Jarzy Stachowiak. 2020. Czynnik Ludzki. O cywilizowaniu uprzedmiotowienia. Wydawnictwo Akademickie SEDNO

DOAJ (DOAJ: Directory of Open Access Journals), Oct 1, 2021

Chapter 7. Communicating risks of an Anti-COVID-19 vaccine in Poland

Science Communication in Times of Crisis

Space in language studies

Multimodality toolkit for political discourse analysis: a focus on visual rhetoric

Edward Elgar Publishing eBooks, Feb 21, 2023

Managing in Writing: Recommendations from Textual Patterns in Managers’ Email Communication

Business and Professional Communication Quarterly

Res Rhetorica, Oct 10, 2022

Peter Lang Publishing Group, Jul 4, 2016

Chapter 7. Negotiating an identity

Representing the Other in European Media Discourses, 2017

Caroline Tagg, Exploring Digital Communication: Language in Action. London/New York: Routledge, 2015

Presupposition and Nominalisation in Headlinese: A Critical Analysis of Framing Devices in Journalistic Discourse

Res Rhetorica, 2022

Book review: Digital Journalism

Discourse & Communication, 2013

Amsterdam: John Benjamins., 2017

This book deals with the construction of the ‘other’ in European media at a time when the recentl... more This book deals with the construction of the ‘other’ in European media at a time when the recently expanded EU is facing new political, economic and social challenges. The aim of the book is to document the diverse discursive forms of othering, ranging from differentiation to discrimination, that are directed against various ‘other Europeans’ in both institutionalized media and such non-elite semi-public contexts as discussion forums and citizen blogs. Drawing on data from British, Polish, French, Czech, Italian, Hungarian, Spanish and Estonian contexts, the individual papers investigate how various social groupings – regions, nations, ethnicities, communities, cultures – are discursively constructed as ‘outsiders’ rather than ‘insiders’, as ‘them’ rather than ‘us’. While most of the papers are grounded in linguistics and critical discourse studies, the book will also appeal to numerous other social scientists interested in the interface between language, media and social issues.

Rhetoric, Knowledge and the Public Sphere

Public deliberation depends on how skillful communicators are in establishing their version of wh... more Public deliberation depends on how skillful communicators are in establishing their version of what is known to be publicly acceptable. This volume provides rhetorical analyses of institutional websites, political speeches, scientific presentations, journalistic accounts or visual entertainment. It shows the significance of rhetorical construction of knowledge in the public sphere. It addresses the issues of citizenship and social participation, media agendas, surveillance and verbal or visual manipulation. It offers rhetorical critiques of current trends in specialist communication and of devices used when contested interests or ideologies are presented.

"[edited, with Urszula Okulska] Featuring contributions by leading specialists in the field, t... more "[edited, with Urszula Okulska]

Featuring contributions by leading specialists in the field, the volume is a survey of cutting edge research in genres in political discourse. Since, as is demonstrated, “political genres” reveal many of the problems pertaining to the analysis of communicative genres in general, it is also a state-of-the-art addition to contemporary genre theory. The book offers new methodological, theoretical and empirical insights in both the long-established genres (speeches, interviews, policy documents, etc.), and the modern, rapidly-evolving generic forms, such as online political ads or weblogs. The chapters, which engage in timely issues of genre mediatization, hybridity, multimodality, and the mixing of discursive styles, come from a broad range of perspectives spanning Critical Discourse Studies, pragmatics, cognitive psychology, sociolinguistics, applied linguistics and media studies. As such, they constitute essential reading for anyone seeking an interdisciplinary yet coherent research agenda within the vast and complex territory of today’s forms of political communication.

Table of Contents

Notes on contributors vii–xi

Analyzing genres in political communication: An introduction
Piotr Cap and Urszula Okulska, 1–26

Part I. Theory-driven approaches

Chapter 1. Genres in political discourse: The case of the ‘inaugural speech’ of Austrian chancellors
Helmut Gruber, 29–71

Chapter 2. Political interviews in context
Anita Fetzer and Peter Bull, 73–99

Chapter 3. Policy, policy communication and discursive shifts: Analyzing EU policy discourses on climate change
Michał Krzyżanowski, 101–133

Chapter 4. The television election night broadcast: A macro genre of political discourse
Gerda Eva Lauerbach, 135–185

Chapter 5. Analyzing meetings in political and business contexts: Different genres – similar strategies?
Ruth Wodak, 187–221

Chapter 6. Presenting politics: Persuasion and performance across genres of political communication
James Moir, 223–235

Part II. Data-driven approaches

Chapter 7. Legitimizing the Iraq War through the genre of political speeches: Rhetorics of judge-penitence in the narrative reconstruction of Denmark’s cooperation with Nazism
Bernhard Forchtner, 239–265

Chapter 8. Macro and micro, quantitative and qualitative: An integrative approach for analyzing (election night) speeches
Thorsten Malkmus, 267–295

Chapter 9. Reframing the American Dream: Conceptual metaphor and personal pronouns in the 2008 US presidential debates
Michael Boyd, 297–319

Chapter 10. The late-night TV talk show as a strategic genre in American political campaigning
Katarzyna Molek-Kozakowska, 321–343

Chapter 11. Multimodal legitimation: Looking at and listening to Obama’s ads
Rowan Mackay, 345–377

Chapter 12. Blogging as the mediatization of politics and a new form of social interaction: A case study of ‘proximization dynamics’ in Polish and British political blogs
Monika Kopytowska, 379–421

Index 422

“This book is a major contribution to genre analysis. The chapters approach genres in the field of political communication from theory-driven and data-driven perspectives. Based on this theoretical-empirical interdisciplinary approach, the volume brings to light the many complexities of contemporary (political) genres, revisiting the timely questions of, i.a., generic chaining, hybridization and content migration. It is an indispensable source for anyone seeking a methodological framework for studies in the broad spectrum of mutually interactive forms of modern political communication.”

Christina Schäffner
Aston University

"Cap and Okulska's volume provides a crucial update on the conceptual status and the methodology of genre analysis."

Andreas Musolff
University of East Anglia

"The term genre can mean a lot of things, and here they are all good. This collection is a probing and thoughtful contribution to our understanding of political discourse – a rewarding and challenging exegesis for genre theorists of all persuasions."

James R. Martin, University of Sydney"

Res Rhetorica is a peer-reviewed open access quarterly academic journal (ISSN 2392-3113). Its sco... more Res Rhetorica is a peer-reviewed open access quarterly academic journal (ISSN 2392-3113). Its scope includes both theories of rhetoric and practices of persuasive communication. Index Copernicus Value 2016: 95.82. Read more (previous issues): www.ResRhetorica.com.