Consumption of Organic Foods from a Life History Perspective: An Exploratory Study of British Consumers (original) (raw)

Ayres, N and Midmore, P (2009) Consumption of Organic Foods from a Life History Perspective: An Exploratory Study of British Consumers. Aberystwyth University, UK , School of Management and Business.

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Summary in the original language of the document

This report provides an account of the analysis of in-depth qualitative interviews which explored the concepts, stories and theories mentioned by respondents in their discourses about organic food. It employs a biographical narrative approach in order to understand behaviour (using observation of shopping trips) and derives some conclusions regarding future development of the organic market in the UK.

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