Are shoppers aware of Organic Certification logos? (original) (raw)

Padel, Susanne; Smith, Laurence and Janssen, Meike (2010) Are shoppers aware of Organic Certification logos?Organic Research Centre Bulletin, August 2010, pp. 4-5.

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Summary in the original language of the document

The article explores consumer awareness and perception
of different certification schemes and corresponding logos in the UK, based on a survey with more than 400 consumers in
three supermarkets and one organic shop. The work is part of
the Certcost project*, funded by the European Seventh
Framework Programme.

EPrint Type: Newspaper or magazine article
Subjects: Values, standards and certification > Consumer issues
Research affiliation: European Union > 7th Framework Programme > CertCost UK > Organic Research Centre (ORC) Germany > University of Kassel > Department of Agricultural- and Food Marketing
Related Links: http://www.certcost.org, http://www.organicresearchcentre.com;
Deposited By: Padel, Dr Susanne
ID Code: 18323
Deposited On: 15 Feb 2011 17:23
Last Modified: 15 Feb 2011 17:23
Document Language: English
Status: Published

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