Sensory characteristics of organic food: positioning and sensory marketing strategies (original) (raw)

Stolz, Hanna; Obermowe, Tim and Buchecker, Kirsten (Eds.) (2011) Sensory characteristics of organic food: positioning and sensory marketing strategies. . Proceedings of BioFach Congress 2011, Session Sensory characteristics of organic food: positioning and sensory marketing strategies, Nürnberg Messe, Nürmberg, February 15-18, 2011. [Completed]

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Summary in the original language of the document

Hanna Stolz (FiBL, CH): Consumer attitudes and expectation towards sensory characteristics of organic food
Tim Obermove (Universität Göttingen, D): Target groups for sensory-based marketing of organic products
Kirsten Buchecker (ttz Bremerhaven, D): Sensory preferences - organic food marketing opportunities and challenges

EPrint Type: Proceedings
Keywords: Ecropolis, sensory characteristics of organic food, consumer research
Agrovoc keywords: Englishorganic foodshttp://aims.fao.org/aos/agrovoc/c\_29261Englishmarket strategy -> marketing techniqueshttp://aims.fao.org/aos/agrovoc/c\_4625
Subjects: Food systems > Food security, food quality and human health Values, standards and certification > Consumer issues
Research affiliation: Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Society > Economics & market Germany > University of Göttingen > Marketing for Food and Agricultural Products
Deposited By: Forschungsinstitut für biologischen Landbau, FiBL
ID Code: 18384
Deposited On: 04 Mar 2011 17:00
Last Modified: 10 Nov 2021 15:12
Document Language: English
Status: Unpublished

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