Opportunities and challenges for organic food and agriculture: Australia and China (original) (raw)
Paull, John (2014) Opportunities and challenges for organic food and agriculture: Australia and China. In:Mascitelli, Bruno and O'Mahoney, Barry (Eds.) Good Food for All: Developing knowledge relationships between China and Australia. 2014 edition. Connor Court, Ballarat, Australia, chapter 3, pp. 50-80.
The opportunities to grow the "organic pie" are substantial for both China and Australia. However the challenges and the opportunities are far from identical, although the goals of growing the production area, increasing the market awareness, fostering consumer confidence in certification and labeling, broadening the product offering and availability, and increasing sales are shared issues. Some of the aspects of organics opportunity and challenge are examined in this book chapter. Comparative statistics between Australia and China are presented in Table 3.1.