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Papers by Greg Allenby

Journal of Consumer Psychology - J CONSUM PSYCHOL, 2001

APA PsycNET Our Apologies! - The following features are not available with your current Browser c... more APA PsycNET Our Apologies! - The following features are not available with your current Browser configuration. - alerts user that their session is about to expire - display, print, save, export, and email selected records - get My ...

Journal of Consumer …, 2001

CONTINUOUS AND DISCRETE VARIABLES 41 CONTINUOUS AND DISCRETE VARIABLES 41 ... To illustrate what ... more CONTINUOUS AND DISCRETE VARIABLES 41 CONTINUOUS AND DISCRETE VARIABLES 41 ... To illustrate what I mean, I think it is easier to consider an example using more tangible entities than thoughts. Suppose a researcher ismeasuring the emissions from two oil ...

Journal of Consumer Psychology, 2001

Direct marketers are often faced with the task of ranking, or scoring individual customers in ter... more Direct marketers are often faced with the task of ranking, or scoring individual customers in terms of their ex- pected value to the firm. A critical element of their scoring systems is expected frequency of customer interaction. In this paper the authors develop a hierarchical Bayes model of purchase frequency that combines a Poisson like- lihood with a gamma mixing

The predictive relationship of a large and comprehensive set of personal descriptors to aspects o... more The predictive relationship of a large and comprehensive set of personal descriptors to aspects of product and brand use is examined. The descriptors comprise demographic and general psychographic variables frequently used in segmentation studies and studies of consumer purchase behavior. The evidence is overwhelming that the covariates are related to brand use in an identical way for all brands, indicating

Marketing Letters, 2000

Standard methods of understanding customer behavior in marketing allow for differences in sensiti... more Standard methods of understanding customer behavior in marketing allow for differences in sensitivity across consumers, but often assume that the sensitivity of a particular individual is fixed through time. In many situations, this assumption may not be valid. Both the importance of variables, and the manner that they are combined to form an overall measure of value for an offer,

Marketing Science, 2004

Utility maximizing solutions to economic models of choice for goods with either discrete quantiti... more Utility maximizing solutions to economic models of choice for goods with either discrete quantities or non-linear prices cannot always be obtained using standard first-order conditions such as Kuhn-Tucker and Roy's identity. When quantities are discrete, there is no guarantee that derivatives of the utility function are equal to derivatives of the budget constraint. Moreover, when prices are nonlinear, as in

Journal of Marketing Research, 2003

International Journal of Research in Marketing, 1995

A heteroscedastic random utility model which allows for a flexible pattern of cross elasticities ... more A heteroscedastic random utility model which allows for a flexible pattern of cross elasticities at the household level is explored. This flexibility enables the model to describe patterns of price sensitivity among competing brands which correspond to the competitive structure reflected in consideration sets. The effects of displays and features on these price sensitivities and the consideration sets are examined.