MARTIN TOPOL | Pace University (original) (raw)
Papers by MARTIN TOPOL
Journal of Teaching in International Business
Journal of Retailing and Consumer Services, 1996
Journal of Business & Economics Research (JBER), 2011
Organizational communications have been studied from several vantage points, and typically as a o... more Organizational communications have been studied from several vantage points, and typically as a one-way communication tool. Today, with the burgeoning growth and adoption of new technologies two-way communications have become ever more common. While this paper focuses its research attention to specific forms of e-mail communications between organizations and those it seeks as consumers, a conceptual framework is also presented that sets a foundation for examining and evaluating the myriad of communications alternatives that are available to organizations and the publics they serve. In this exploratory study 165 companies were e-mailed each of two messages and their responses to these e-mails were analyzed. Firms used in the study were selected from seven different industries. The findings reveal that many firms have serious problems responding to fairly simple and common communications. Barely 45% of the firms studied responded to both types of inquiries, and many simply failed to respond. Further, there was considerable variability in the timeliness, clarity and specificity of response. While one may assume that e-mail communication, as a technology is well understood given its proliferation, there are several factors that are discussed that may impede responsivenessin timeliness, clarity or specificity. As a written form of communication, e-mail presents a challenge common to other forms of written communiqués; they provide a record that can be reviewed subsequent to the exchange between parties involved in communication. As such, organizations may be reluctant to answer all e-mails for a myriad of reasons: some may believe that e-mails place unnecessary or imposing demands on its workforce; some may fear that those responsible for handling the correspondence may be challenged to convey accurate, personalized information in an articulate manner; others simply do not want to have the burden of having to keep a record of such correspondence; yet others may simply view e-mail as a trivial or unimportant, irrespective of whether the communication was marked "urgent" or "confidential" by the sender; and others may fear that their e-mail correspondence is apt to become public, even if marked confidentialas email lacks the advantage of privacy that accompanied other more conventional written messages. Finally, hypotheses for future research based on the Customer Response System model are presented.
Journal of Retailing, 1988
Abstract 1. Investigated the Machiavellian orientation of department store executives and the rel... more Abstract 1. Investigated the Machiavellian orientation of department store executives and the relationship between Machiavellianism and job satisfaction and success. 218 department store executives completed a questionnaire containing the Mach IV Scale, an index of job ...
International Business & Economics Research Journal (IBER), 2011
This paper reviews key features of popular Web platforms used for course delivery. Institutions o... more This paper reviews key features of popular Web platforms used for course delivery. Institutions of higher education have rushed to adopt these platforms for several reasons. From the point of view of the educator, the most important reason is to enhance the classroom experience (real or virtual). Classroom experiences can benefit from a continuous stream of discourse made possible by the communications tools available in the web platforms designed for educational application. In addition, web platforms can serve as a means of collecting and distributing content from various sources including all class participants. A review of studies from current business education literature conducted to assess the pedagogical impact of the use of some of these features is included. The authors also provide excerpts from their pages and classroom experiences in a traditional classroom and in distance learning with asynchronous communication, including email and bulletin boards, synchronous communi...
Journal of Retailing and Consumer Services, 1995
The main purpose of the present research is to compare the impact of exogenous and endogenous mar... more The main purpose of the present research is to compare the impact of exogenous and endogenous market entry barriers in the retail setting. To clarify this issue, potential reactions by existing retailers to prospective competitors are studied. The results indicate that the major entry barriers are capital requirements, availability of store locations, and availability of qualified personnel: all exogenous variables. In addition, the endogenous barriers most highly ranked, on the assumption that entry would occur, are those designed to reinforce exogenous barriers. Further, collateral issues are addressed. The results are discussed within the context of the research, and directions for future research are given.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
Marketing Education Review, 2001
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
Journal of Direct Marketing, 1990
Pace University in New York His research interests include direct marketing. new product innovati... more Pace University in New York His research interests include direct marketing. new product innovation. retailing. and other related areas Topol received his BA in economics and psychology from Oueens College of the City University of New York: an MBA in management from Michigan State University. and his M Phil. and PhD in business from the City University of New York MYRON GABLE is a professor of marketing and retail management at Shippensburg University, where hejoined the academic world in I970 after 24 years in selling and sales management at RCA He earned his PhD from New York University. and his major fields of interest are retailing. direct marketing. and sales management Among his recent honofs were being named College of Business Scholar of the Year for both 1986 and 1988. JAMES R. ROSENFIELD is chairman and chief executive officer of Rosenfield/Vinson. Inc , based in San Diego. As a specialist in financial direct marketing. he is a frequent international lecturer at widely diverse marketing conferences and events His 1989-90 keynoting itinerary included locations in Asia, Europe, Australia, Canada, and New Zeaiand He is past chairman of the DMA's Financial Services Council, and founder of their annual Financial Services Conference. He is a graduate of Columbia University All three coauthors are widely published and are members of JDM's Editorial Review Board. They presented this paper at the 1989
Psychological Reports, 1988
The Mach IV scale and the Index of Job Satisfaction were administered to 212 discount store execu... more The Mach IV scale and the Index of Job Satisfaction were administered to 212 discount store executives. Female executives scored significantly higher on the Mach IV scale than male executives but not on job satisfaction. A significant negative correlation was observed between Machiavellianism and job satisfaction for the entire sample. Executives with lower Machiavellian scores tend to have higher job satisfaction.
Psychological Reports, 1989
The Mach TV scale and the Job Descriptive Index were administered to 60 managers of specialty sto... more The Mach TV scale and the Job Descriptive Index were administered to 60 managers of specialty stores. Female store managers scored significantly higher on the Mac IV scale, and no significant differences were observed between men and women on the five subscales of the Job Descriptive Index. A significant relation for women was observed between Machiavellianism and satisfaction with opportunities for promotion. This was the only significant finding of 15 regression analyses examining the relations between Machiavellianism and job satisfaction for the entire sample, for men and for women.
Psychological Reports, 1987
Journal of Retailing and Consumer Services, 1995
The main purpose of the present research is to compare the impact of exogenous and endogenous mar... more The main purpose of the present research is to compare the impact of exogenous and endogenous market entry barriers in the retail setting. To clarify this issue, potential reactions by existing retailers to prospective competitors are studied. The results indicate that the major entry barriers are capital requirements, availability of store locations, and availability of qualified personnel: all exogenous variables. In addition, the endogenous barriers most highly ranked, on the assumption that entry would occur, are those designed to reinforce exogenous barriers. Further, collateral issues are addressed. The results are discussed within the context of the research, and directions for future research are given.
Journal of Euromarketing, 1992
ABSTRACT This field study determines the reactions of male and female consumerse to director resp... more ABSTRACT This field study determines the reactions of male and female consumerse to director response advertising whose purpose is to attract them to retail stores. This study determines the impact of direct response advertising both on store traffic and in-store purchasing. In-store purchasing is investigated two ways: purchasing of items shown in the direct response advertising and the spill over sales that arise from in-store purchases of nonadvertised merchandise. Furthermore, this research ascertains whether or not it is necessary to use sale merchandise in the direct response advertising. Suggestions for further research are provided.
The International Review of Retail, Distribution and Consumer Research, 1990
ABSTRACT This research investigated the Machiavellian orientation of discount store Executives an... more ABSTRACT This research investigated the Machiavellian orientation of discount store Executives and the relationships between Machiavellianism and job statisfaction and job success. The reported findings are based upon 212 responses to a mail questionnaire sent to a systematic random sample of discount store executives. Major findings of the present study are: [a] discount store executives are no More Machiavellian than other executives; [b] female executives in higher Machiavellian orientation than their male counterparts; [c] executives in higher Level management positions are less Machiavellian than those in lower level Positions; [d] executives who have achieved greater success, as measured by job title or income are more likely to have a lower Machiavellian orientation; and [e] executives who report higher levels of job satisfaction are generally more likely to have a lower Machiavellian orientation.
The International Review of Retail, Distribution and Consumer Research, 2005
ABSTRACT This study replicates the work of Gable, Fiorito and Topol (1994) that examined the stat... more ABSTRACT This study replicates the work of Gable, Fiorito and Topol (1994) that examined the status of women in managerial ranks of department store organizations. Women now constitute 67% of all lower-level management positions, approximately 45% of middle-level positions, and 24% of those positions at upper levels. While some progress has been made since the 1994 study, females are not close to parity with males at the highest level positions. Further, a comparison was made of the gender composition of the boards of directors of the 25 largest industrial organizations (in annual sales volume) with that of the 25 department store organizations.
International Journal of …, 2008
Purpose The purpose of this paper is to determine the responses of women college students to di... more Purpose The purpose of this paper is to determine the responses of women college students to discount stores and category killers in terms of the importance of seven-store characteristics as well as their expectations for these attributes. Another purpose was to determine ...
International Journal of …, 2008
Purpose The purpose of this paper is to determine the responses of women college students to di... more Purpose The purpose of this paper is to determine the responses of women college students to discount stores and category killers in terms of the importance of seven-store characteristics as well as their expectations for these attributes. Another purpose was to determine ...
International Journal of Retail & Distribution Management, 2008
Journal of Teaching in International Business
Journal of Retailing and Consumer Services, 1996
Journal of Business & Economics Research (JBER), 2011
Organizational communications have been studied from several vantage points, and typically as a o... more Organizational communications have been studied from several vantage points, and typically as a one-way communication tool. Today, with the burgeoning growth and adoption of new technologies two-way communications have become ever more common. While this paper focuses its research attention to specific forms of e-mail communications between organizations and those it seeks as consumers, a conceptual framework is also presented that sets a foundation for examining and evaluating the myriad of communications alternatives that are available to organizations and the publics they serve. In this exploratory study 165 companies were e-mailed each of two messages and their responses to these e-mails were analyzed. Firms used in the study were selected from seven different industries. The findings reveal that many firms have serious problems responding to fairly simple and common communications. Barely 45% of the firms studied responded to both types of inquiries, and many simply failed to respond. Further, there was considerable variability in the timeliness, clarity and specificity of response. While one may assume that e-mail communication, as a technology is well understood given its proliferation, there are several factors that are discussed that may impede responsivenessin timeliness, clarity or specificity. As a written form of communication, e-mail presents a challenge common to other forms of written communiqués; they provide a record that can be reviewed subsequent to the exchange between parties involved in communication. As such, organizations may be reluctant to answer all e-mails for a myriad of reasons: some may believe that e-mails place unnecessary or imposing demands on its workforce; some may fear that those responsible for handling the correspondence may be challenged to convey accurate, personalized information in an articulate manner; others simply do not want to have the burden of having to keep a record of such correspondence; yet others may simply view e-mail as a trivial or unimportant, irrespective of whether the communication was marked "urgent" or "confidential" by the sender; and others may fear that their e-mail correspondence is apt to become public, even if marked confidentialas email lacks the advantage of privacy that accompanied other more conventional written messages. Finally, hypotheses for future research based on the Customer Response System model are presented.
Journal of Retailing, 1988
Abstract 1. Investigated the Machiavellian orientation of department store executives and the rel... more Abstract 1. Investigated the Machiavellian orientation of department store executives and the relationship between Machiavellianism and job satisfaction and success. 218 department store executives completed a questionnaire containing the Mach IV Scale, an index of job ...
International Business & Economics Research Journal (IBER), 2011
This paper reviews key features of popular Web platforms used for course delivery. Institutions o... more This paper reviews key features of popular Web platforms used for course delivery. Institutions of higher education have rushed to adopt these platforms for several reasons. From the point of view of the educator, the most important reason is to enhance the classroom experience (real or virtual). Classroom experiences can benefit from a continuous stream of discourse made possible by the communications tools available in the web platforms designed for educational application. In addition, web platforms can serve as a means of collecting and distributing content from various sources including all class participants. A review of studies from current business education literature conducted to assess the pedagogical impact of the use of some of these features is included. The authors also provide excerpts from their pages and classroom experiences in a traditional classroom and in distance learning with asynchronous communication, including email and bulletin boards, synchronous communi...
Journal of Retailing and Consumer Services, 1995
The main purpose of the present research is to compare the impact of exogenous and endogenous mar... more The main purpose of the present research is to compare the impact of exogenous and endogenous market entry barriers in the retail setting. To clarify this issue, potential reactions by existing retailers to prospective competitors are studied. The results indicate that the major entry barriers are capital requirements, availability of store locations, and availability of qualified personnel: all exogenous variables. In addition, the endogenous barriers most highly ranked, on the assumption that entry would occur, are those designed to reinforce exogenous barriers. Further, collateral issues are addressed. The results are discussed within the context of the research, and directions for future research are given.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
Marketing Education Review, 2001
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
Journal of Direct Marketing, 1990
Pace University in New York His research interests include direct marketing. new product innovati... more Pace University in New York His research interests include direct marketing. new product innovation. retailing. and other related areas Topol received his BA in economics and psychology from Oueens College of the City University of New York: an MBA in management from Michigan State University. and his M Phil. and PhD in business from the City University of New York MYRON GABLE is a professor of marketing and retail management at Shippensburg University, where hejoined the academic world in I970 after 24 years in selling and sales management at RCA He earned his PhD from New York University. and his major fields of interest are retailing. direct marketing. and sales management Among his recent honofs were being named College of Business Scholar of the Year for both 1986 and 1988. JAMES R. ROSENFIELD is chairman and chief executive officer of Rosenfield/Vinson. Inc , based in San Diego. As a specialist in financial direct marketing. he is a frequent international lecturer at widely diverse marketing conferences and events His 1989-90 keynoting itinerary included locations in Asia, Europe, Australia, Canada, and New Zeaiand He is past chairman of the DMA's Financial Services Council, and founder of their annual Financial Services Conference. He is a graduate of Columbia University All three coauthors are widely published and are members of JDM's Editorial Review Board. They presented this paper at the 1989
Psychological Reports, 1988
The Mach IV scale and the Index of Job Satisfaction were administered to 212 discount store execu... more The Mach IV scale and the Index of Job Satisfaction were administered to 212 discount store executives. Female executives scored significantly higher on the Mach IV scale than male executives but not on job satisfaction. A significant negative correlation was observed between Machiavellianism and job satisfaction for the entire sample. Executives with lower Machiavellian scores tend to have higher job satisfaction.
Psychological Reports, 1989
The Mach TV scale and the Job Descriptive Index were administered to 60 managers of specialty sto... more The Mach TV scale and the Job Descriptive Index were administered to 60 managers of specialty stores. Female store managers scored significantly higher on the Mac IV scale, and no significant differences were observed between men and women on the five subscales of the Job Descriptive Index. A significant relation for women was observed between Machiavellianism and satisfaction with opportunities for promotion. This was the only significant finding of 15 regression analyses examining the relations between Machiavellianism and job satisfaction for the entire sample, for men and for women.
Psychological Reports, 1987
Journal of Retailing and Consumer Services, 1995
The main purpose of the present research is to compare the impact of exogenous and endogenous mar... more The main purpose of the present research is to compare the impact of exogenous and endogenous market entry barriers in the retail setting. To clarify this issue, potential reactions by existing retailers to prospective competitors are studied. The results indicate that the major entry barriers are capital requirements, availability of store locations, and availability of qualified personnel: all exogenous variables. In addition, the endogenous barriers most highly ranked, on the assumption that entry would occur, are those designed to reinforce exogenous barriers. Further, collateral issues are addressed. The results are discussed within the context of the research, and directions for future research are given.
Journal of Euromarketing, 1992
ABSTRACT This field study determines the reactions of male and female consumerse to director resp... more ABSTRACT This field study determines the reactions of male and female consumerse to director response advertising whose purpose is to attract them to retail stores. This study determines the impact of direct response advertising both on store traffic and in-store purchasing. In-store purchasing is investigated two ways: purchasing of items shown in the direct response advertising and the spill over sales that arise from in-store purchases of nonadvertised merchandise. Furthermore, this research ascertains whether or not it is necessary to use sale merchandise in the direct response advertising. Suggestions for further research are provided.
The International Review of Retail, Distribution and Consumer Research, 1990
ABSTRACT This research investigated the Machiavellian orientation of discount store Executives an... more ABSTRACT This research investigated the Machiavellian orientation of discount store Executives and the relationships between Machiavellianism and job statisfaction and job success. The reported findings are based upon 212 responses to a mail questionnaire sent to a systematic random sample of discount store executives. Major findings of the present study are: [a] discount store executives are no More Machiavellian than other executives; [b] female executives in higher Machiavellian orientation than their male counterparts; [c] executives in higher Level management positions are less Machiavellian than those in lower level Positions; [d] executives who have achieved greater success, as measured by job title or income are more likely to have a lower Machiavellian orientation; and [e] executives who report higher levels of job satisfaction are generally more likely to have a lower Machiavellian orientation.
The International Review of Retail, Distribution and Consumer Research, 2005
ABSTRACT This study replicates the work of Gable, Fiorito and Topol (1994) that examined the stat... more ABSTRACT This study replicates the work of Gable, Fiorito and Topol (1994) that examined the status of women in managerial ranks of department store organizations. Women now constitute 67% of all lower-level management positions, approximately 45% of middle-level positions, and 24% of those positions at upper levels. While some progress has been made since the 1994 study, females are not close to parity with males at the highest level positions. Further, a comparison was made of the gender composition of the boards of directors of the 25 largest industrial organizations (in annual sales volume) with that of the 25 department store organizations.
International Journal of …, 2008
Purpose The purpose of this paper is to determine the responses of women college students to di... more Purpose The purpose of this paper is to determine the responses of women college students to discount stores and category killers in terms of the importance of seven-store characteristics as well as their expectations for these attributes. Another purpose was to determine ...
International Journal of …, 2008
Purpose The purpose of this paper is to determine the responses of women college students to di... more Purpose The purpose of this paper is to determine the responses of women college students to discount stores and category killers in terms of the importance of seven-store characteristics as well as their expectations for these attributes. Another purpose was to determine ...
International Journal of Retail & Distribution Management, 2008