Sanaji Sanaji | Universitas Negeri Surabaya (original) (raw)

Papers by Sanaji Sanaji

Research paper thumbnail of The Role of Performance to Continue the Business for Nascent Entrepreneurs: The Effect of Entrepreneurial Self-Efficacy

Journal of Business and Management Review

High mortality rates and low entrepreneur ratios are problems in developing sustainable small bus... more High mortality rates and low entrepreneur ratios are problems in developing sustainable small businesses. Previous research has shown that entrepreneurial self-efficacy (ESE) is an important factor for increasing entrepreneurial intentions, but how ESE explains the continuity of business for nascent entrepreneurs is less researched. This study aims to investigate the role of business performance in explaining the relationship of ESE and career switching for nascent entrepreneur. Data were collected from nascent entrepreneur using questionnaires and analyzed by Partial Least Square-Structural Equation Modelling (PLS-SEM). The results of this study shown that ESE positively influence business performance. ESE and business performance negatively influence career switching intention for nascent entrepreneur. In summary, ESE can reinforce nascent entrepreneurs to continue and survive their business. Some theoreticals on entrepreneurship and practicals implication on entrepreneurship deve...

Research paper thumbnail of Antecedents and consequences of value co-creation in online shopping

BISMA (Bisnis dan Manajemen)

Customer involvement is necessary for the value co-creation process in online purchases. This stu... more Customer involvement is necessary for the value co-creation process in online purchases. This study intends to confirm the effect of online shopping experience on customer value co-creation behaviour, represented by participation behaviour and customer citizenship behaviour on repurchase intention and negative electronic word-of-mouth (eWOM). An online survey was conducted to collect data from the customers as respondents. This study used Partial Least Square-Structural Equation Modelling (PLS-SEM) to test the hypotheses. The results show that the data supports four of the seven hypotheses. The online shopping experience positively affects customer participation and citizenship behaviour and then influences repurchase intention, but it does not affect negative eWOM. The results of this study provide an understanding of the importance of a customer experience, customer participation, and customer citizenship behaviours to encourage value co-creation by the customer, which is expected...

Research paper thumbnail of Influence Of Social Media Marketing, E-Commerce, and Product Innovation on Marketing Performance (Study on Food and Beverage SMEs in Surabaya)

Journal of Business and Management Review

This research aims to analyze the impact of social media marketing on marketing performance, the ... more This research aims to analyze the impact of social media marketing on marketing performance, the effect of E-Commerce on marketing performance, and the effect of product innovation on marketing performance. The sample used is MSME actors in Surabaya who sell food and beverages by utilizing social media and E-Commerce. Data were collected using a research questionnaire distributed to 155 respondents. The data analysis technique used multiple linear regression analysis performed by the SPSS-25 version program. The results show that social media marketing has a positive and significant impact on marketing performance, E-Commerce has a positive and significant effect on marketing performance, and product innovation has a positive and significant impact on marketing performance.

Research paper thumbnail of Augmented Reality Users: The Effect of Perceived Ease of Use, Perceived Usefulness, and Customer Experience on Repurchase Intention

Journal of Business and Management Review, Mar 25, 2022

E-commerce comes from presenting product catalogs through two-dimensional static images that crea... more E-commerce comes from presenting product catalogs through two-dimensional static images that create limitations for users. Augmented reality features on smartphones have changed online consumer shopping activities. The augmented reality feature allows consumers to try various cosmetic product variants virtually anywhere and anytime. Augmented reality is a new technology that provides convenience and experience for customers online to buy cosmetics online and try products without having to remove makeup. The population of this study is users of the virtual product trial feature who have purchased cosmetic products online aged 17-50 years in Indonesia, with a sample of 200 respondents. This research used path analysis, with the results showing that perceived ease of use affects trust, customer experience affects customer satisfaction, perceived usefulness, and customer satisfaction affects repurchase intention. However, trust does not affect repurchase intention. Based on these results, it is recommended for companies that adopt augmented mobile reality to pay attention to the quality of the shopping experience.

Research paper thumbnail of Strategies for Avoiding Business, Failure of Local Franchise

Proceedings of Social Sciences, Humanities and Economics Conference (SoSHEC 2017), 2018

This study aims to implement the entrepreneurial marketing and adversity intelligence on business... more This study aims to implement the entrepreneurial marketing and adversity intelligence on business performance of local franchise. The criteria of selecting respondents are domestic franchiser companies (local) in the field of food and beverages service which are included in the AFI (Association of Franchise Indonesia) in small and medium scale with sampling based on the response rate. Sampling technique used was purposive sampling and data anaylis was done by using Partial Least Square (PLS). The results show that the implementation of entrepreneurial marketing and adversity intelligence positively influence and can increase the business performance of local franchise in Surabaya. This electronic document is a "live" template and already defines the components of your paper [title, text, heads, etc.] in its style sheet.

Research paper thumbnail of Pengaruh Nilai Keadilan Pada Service Recovery Terhadap Kepercayaan Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening

Jurnal Riset Ekonomi dan Manajemen, Feb 5, 2021

Research paper thumbnail of Pengaruh Penggunaan Media Sosial terhadap Kinerja Pemasaran selama Pandemi Covid-19 dengan Mediasi Kemampuan Inovasi dan Kemampuan Branding (Studi pada Pelaku UMKM yang Menggunakan Media Sosial)

Jurnal Ilmu Manajemen, 2021

The COVID-19 virus that spreads globally has an impact on economic growth in Indonesia. Several b... more The COVID-19 virus that spreads globally has an impact on economic growth in Indonesia. Several business sectors have experienced a decline in performance due to the governments restrictions on outdoor activities to prevent the spread of this virus. For this reason, SMES must be able to adjust their marketing channels from offline to online to optimize marketing performance during the COVID-19 pandemic. One of the online marketing tools is social media. This study investigates the use of social media on marketing performance with innovation capability and branding capability as mediating variables. This study uses 200 samples of respondents who are the owners of SMES that collected through an online questionnaire. We use the partial least square (pls) method to test the hypothesis. The results of this study indicate that social media has a significant effect on innovation capability and branding capability and helps SMES improve their marketing performance. This research also proves...

Research paper thumbnail of Pengaruh Penggunaan Media Sosial terhadap Kinerja Pemasaran selama Pandemi Covid-19 dengan Mediasi Kemampuan Inovasi dan Kemampuan Branding (Studi pada Pelaku UMKM yang Menggunakan Media Sosial)

Jurnal Ilmu Manajemen, 2021

The COVID-19 virus that spreads globally has an impact on economic growth in Indonesia. Several b... more The COVID-19 virus that spreads globally has an impact on economic growth in Indonesia. Several business sectors have experienced a decline in performance due to the governments restrictions on outdoor activities to prevent the spread of this virus. For this reason, SMES must be able to adjust their marketing channels from offline to online to optimize marketing performance during the COVID-19 pandemic. One of the online marketing tools is social media. This study investigates the use of social media on marketing performance with innovation capability and branding capability as mediating variables. This study uses 200 samples of respondents who are the owners of SMES that collected through an online questionnaire. We use the partial least square (pls) method to test the hypothesis. The results of this study indicate that social media has a significant effect on innovation capability and branding capability and helps SMES improve their marketing performance. This research also proves...

Research paper thumbnail of Pengaruh Social Media Marketing terhadap Customer Engagement dengan Loyalitas Merek dan Kepercayaan sebagai Variabel Mediasi

Jurnal Ilmu Manajemen, 2021

The rapid development of technology has an impact that can be seen from changes in people's l... more The rapid development of technology has an impact that can be seen from changes in people's lifestyles. Some marketers take advantage of this technological development by marketing their products through social media. For this reason, marketers must also be able to adjust marketing channels through social media so that users can access them easily. Marketing tools through social media are the marketplace, Facebook, Twitter, Instagram, and others. This study aims to determine the effect of social media marketing on customer engagement with brand loyalty and trust as mediating variables on online shop actors. This study uses 200 samples collected through an online questionnaire with a purposive sampling technique with criteria of at least 16 years of age, active social media users, and having shopped online. We used the Partial Least Square (PLS) method to test the hypothesis. The results of this study indicate that social media marketing affects customer engagement. This study al...

Research paper thumbnail of Pengaruh Gaya Hidup Sehat Dan Citra Merek Terhadap Preferensi Konsumen Minuman RTD (Ready to Drink) DI Kalangan Mahasiswa Kampus U Nesa Ketintang (Case: Coca=Cola Zero Sugar Teh Botol Sosro Tawar)

Jurnal Ilmu Manajemen, 2021

This study aims to examine and analyze the influence of a healthy lifestyle and brand image on co... more This study aims to examine and analyze the influence of a healthy lifestyle and brand image on consumer preferences for ready-to-drink among students at State University of Surabaya on the Ketintang campus. The categories of ready-to-drink that became the object of the research were Coca-Cola Zero Sugar and The Botol Sosro Tawar. This study is using a quantitative approach with a sampling technique using a non-probability sampling method. The population for this research is ready-to-drink (RTD) consumers, which are students from the State University of Surabaya on the Ketintang campus. Number of samples that used by researchers in this study were 116 samples according to the formula of Machin and Champbell (1987). The statistic used is multiple linear regression with the help of IBM SPSS Statistics 25.0. The results show that a healthy lifestyle and.brand image.have a positive and significant effect on consumer preferences.

Research paper thumbnail of Pengaruh Efikasi Diri Berwirausaha terhadap Niat Berwirausaha Masyarakat Desa

Jurnal Ilmu Manajemen, 2020

Sidoarjo is a district with the most number of small and medium businesses in Indonesia, there re... more Sidoarjo is a district with the most number of small and medium businesses in Indonesia, there reach 171,264 business units. The details, micro-business 154,891 units, small and medium businesses 154 units, and large businesses 16,000 units. One of the industrial centers in the city of Sidoarjo is the Tanggulangin leather craft industry. Most of the people of Kedensari village have the expertise and skills to create a product that can be marketed and has a high selling value. The purpose of this study was to examine and analyze the entrepreneurial self-efficacy towards the entrepreneurial intentions of the Kedensari village community, Tanggulangin sub-district, Sidoarjo. This research is causality research with a quantitative approach. The sample collection technique uses 100 samples saturated with the number of respondents in a citizen of Kedensari. The research method is using a simple linear regression with the use of the SPSS 23 program for windows. Whereas, hypothesis testing u...

Research paper thumbnail of Pengaruh Perbedaan Karakteristik Brand Ambassador terhadap Keputusan Pembelian Konsumen Ruangguru

Jurnal Ilmu Manajemen, 2021

The emergence of Ruangguru, an online-based tutoring application in 2014, has been very intriguin... more The emergence of Ruangguru, an online-based tutoring application in 2014, has been very intriguing because it defeated several competitors, including Zenius.net, a pioneer of online-based tutoring applications in Indonesia. Ruangguru uses several Brand ambassadors and Celebrity Endorsers to support their brands with differences in professional and characteristic fields. This study examines whether there are differences in the influence of several brand ambassadors from Ruangguru with different characteristics/professions towards purchasing decisions. This study uses 200 samples with non-probability sampling techniques, and the method used is judgmental sampling. The data collection method uses questionnaires online. The data analysis technique used in this study is Regression and ANOVA. The result is that the differences in Ruangguru brand ambassadors' average influence on consumer and professional purchasing decisions increase significant differences, "Singer" and "Athlete". The Brand ambassador influences the Purchasing Decision, with 13% being the Brand Ambassador's influence and the remaining 87% is influenced by other factors not examined.

Research paper thumbnail of Pengaruh Loyalitas dan Fanatisme Supporter pada Klub terhadap Keputusan Pembelian Merchandise Orisinal: Studi pada Supporter Persela Lamongan

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2021

This study aims to investigate the effect of loyalty and fanaticism on supporters’ loyalty in pur... more This study aims to investigate the effect of loyalty and fanaticism on supporters’ loyalty in purchasing original merchandise. Fanaticism was proposed to mediate the effect of loyalty on purchase. About 100 samples from supporters of Persela Lamongan football club were used to test the proposed model. Data were collected by questionnaire and tested its validity and reliability. We apply Partial Least Square (PLS) method to test the hypothesis. Based on the research results, it could be concluded that fanaticism did not affect purchasing decisions. Meanwhile, it had been proven that supporter loyalty had a positive effect on fanaticism, supporter loyalty had a significant positive effect on purchasing decisions. It means that fanaticism was not able to strengthen the influence of supporter loyalty on purchasing decisions.

Research paper thumbnail of THE APPLICATION OF LOCAL WISDOM VALUES IN DEVELOPING HIJAB SMEs IN GRESIK REGENCY

International Journal of Academic Research in Accounting, Finance and Management Sciences, 2020

Research paper thumbnail of Peran Perceived Usefulness dan Perceived Risk sebagai Variabel Pemediasi pada Pengaruh Perceived Ease of Use dan e-WOM Negatif terhadap Niat Pembelian Para Pengguna Aplikasi Layanan Kesehatan Halodoc

Jurnal Ilmu Manajemen, 2020

Competition in the business world today is increasingly fierce in the era of globalization. Infor... more Competition in the business world today is increasingly fierce in the era of globalization. Information technology can shift the way of practice and change the way of thinking in the business world. The rapid development of technology makes the economy also increasingly developing. One of them is the innovation in the field of online health services. This study aims to examine the effect of perceived ease of use and negative EWOM on purchase intentions with perceived usefulness and perceived risk as mediating variables in Halodoc health service application users in East Java. This study uses 200 samples with non-probability sampling techniques and the method used is a judgmental sampling. The data collection method is done by distributing questionnaires online. The data analysis technique used in this study is the path analysis technique. Based on the results of research conducted, it was found that perceived ease of use has a positive effect on purchase intentions with perceived usefulness as a mediating variable, and negative EWOM has no effect on purchase intentions because perceived risk does not mediate between these relationships in Halodoc health service applications. Based on these results, it is recommended that Halodoc health service application makers pay attention to the ease of use of the application and the benefits that can be felt by consumers and prospective consumers when using the application so that a positive EWOM is formed to reduce the risks that exist in the application and have an impact on purchase intentions towards health services in the application.

Research paper thumbnail of Pemahaman Umkm Hijab Gresik Berkearifan Lokal Pada Ukuran Keberhasilan

Setiap negara mengukur keberhasilan UMKM dengan pendekatan berbeda, klasifikasi berdasarkan tena... more Setiap negara mengukur keberhasilan UMKM dengan pendekatan berbeda, klasifikasi berdasarkan tenaga kerja, kekayaan bersih dan nilai penjualan. Pada saat krisis UMKM hijab Kab.Gresik berkearifan lokal mampu menyerap tenaga kerja dan bertahan hidup.Namun, ukuran keberhasilannya justru hanya dikaitkan hanya pada peningkatan penjualan. Seharusnya UMKM stakeholder memiliki pemahaman yang sama dalam memahami ukuran keberhasilan usaha. Penelitian ini menggali pemahaman UMKM Hijab Kab.Gresik berkearifan lokal dalam menentukan ukuran keberhasilan usaha.Penelitian ini menggunakan pendekatan kualitatif dengan jenis fenomenologi.Subjek penelitian adalah tujuh informan (I) pengusaha hijab Kab.Gresik yang dinotasikan dengan I1, I2, I3, I4, I5, I6, dan I7, yang tersebar di Kecamatan Bungah, Manyar, dan Kebomas.Data dikumpulkan melalui wawancara dan observasi dan diolah menggunakan teknik analisis Miles and Hubberman.Hasil penelitian ini menunjukkan bahwa pemahaman pendekatan ukuran keberhasilan U...

Research paper thumbnail of Peran kepuasan sebagai variabel intervening pada experiential marketing terhadap loyalitas

Seiring berjalannya waktu, pengembangan bisnis juga tumbuh lebih cepat. Salah satunya adalah bake... more Seiring berjalannya waktu, pengembangan bisnis juga tumbuh lebih cepat. Salah satunya adalah bakery indutry, yang dilengkapi dengan pendekatan pemasaran berdasarkan pengalaman, yang bertujuan untuk memberikan konsumen pengalaman holistik melalui 5 dimensi indera, rasa, pikir, tindakan, dan hubungkan untuk mencapai tingkat kepuasan yang mempengaruhi loyalitas konsumen lebih tinggi. Tujuan dari penelitian ini adalah untuk menganalisis dan mendiskusikan pengaruh experiential marketing, terhadap loyalitas melalui kepuasan sebagai variabel intervening. Responden dalam penelitian ini adalah konsumen yang makan langsung dan berusia 16 tahun ke atas yang telah melakukan pembelian setidaknya dua kali atau lebih. Metode pengambilan sampel adalah non probability sampling dan teknik pengambilan sampel menggunakan judgmental sampling. Sampel yang digunakan adalah 220. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. Teknik analisis data menggunakan analisis jalur den...

Research paper thumbnail of Peran Moderasi Motivasi Hedonis pada Pengaruh Promosi Penjualan terhadap Niat Penggunaan Ulang Layanan Dompet Elektronik di Kalangan Milenial

This study aims to determine the role of moderation of hedonic motivation in sales promotion on r... more This study aims to determine the role of moderation of hedonic motivation in sales promotion on repurchase intention to use e-wallets by millennials. This research uses an online survey method. The sampling technique used is judgmental sampling. The respondents are users of e-wallet branded OVO payments. The sample used was 215 respondents. Data is processed using Moderating Regression Analysis (MRA). This study indicates that sales promotions and hedonic motivation have a significant effect on repurchase intentions, but there is no significant relationship between sales promotions with hedonic motivation to strengthen the effect of sales promotions on repurchase intentions.

Research paper thumbnail of Peran Mediasi Kepuasan Pelanggan pada Pengaruh Keterikatan Emosi terhadap Loyalitas Pelanggan Rolag Kopi Kayoon Surabaya

This study aims to analyze the effect of emotional attachment on customer loyalty through custome... more This study aims to analyze the effect of emotional attachment on customer loyalty through customer satisfaction as a mediating variable. This research uses quantitative methods, nonprobability sampling, the sampling method used was purposive sampling and the sample in this study was 200 respondents. The data were analyzed using path analysis. The results of this study are that there is a positive influence of emotional attachment on customer satisfaction and there is a positive effect of customer satisfaction on customer loyalty at Rolag Kopi Kayoon Surabaya.

Research paper thumbnail of Identifikasi Faktor Pemilihan Penyedia Jasa Foto Katalog Produk (Studi pada Pengusaha Online Shop)

This study aims to identify the factors considered by online shop owners in choosing photo catalo... more This study aims to identify the factors considered by online shop owners in choosing photo catalogue services. This research is quantitative type. This study's data sources are primary data conducted by distributing questionnaires to research respondents. This research sample is 54 online shop owners who use product catalogue photo services. This research's variables are product attributes consisting of the brand, quality, features, design, price, and guarantee. The data collection technique uses questionnaires to 54 samples of product catalogue service users. In this case, the weighting questionnaire was filled in, done with Osgood's semantic differential measurement scale. This study's data analysis techniques were factor analysis, factor feasibility test, and correlation analysis. Are six factors to consider online businesspeople using product catalogue photo services. Product quality factors include high photo resolution, proper photo brightness; the resulting ph...

Research paper thumbnail of The Role of Performance to Continue the Business for Nascent Entrepreneurs: The Effect of Entrepreneurial Self-Efficacy

Journal of Business and Management Review

High mortality rates and low entrepreneur ratios are problems in developing sustainable small bus... more High mortality rates and low entrepreneur ratios are problems in developing sustainable small businesses. Previous research has shown that entrepreneurial self-efficacy (ESE) is an important factor for increasing entrepreneurial intentions, but how ESE explains the continuity of business for nascent entrepreneurs is less researched. This study aims to investigate the role of business performance in explaining the relationship of ESE and career switching for nascent entrepreneur. Data were collected from nascent entrepreneur using questionnaires and analyzed by Partial Least Square-Structural Equation Modelling (PLS-SEM). The results of this study shown that ESE positively influence business performance. ESE and business performance negatively influence career switching intention for nascent entrepreneur. In summary, ESE can reinforce nascent entrepreneurs to continue and survive their business. Some theoreticals on entrepreneurship and practicals implication on entrepreneurship deve...

Research paper thumbnail of Antecedents and consequences of value co-creation in online shopping

BISMA (Bisnis dan Manajemen)

Customer involvement is necessary for the value co-creation process in online purchases. This stu... more Customer involvement is necessary for the value co-creation process in online purchases. This study intends to confirm the effect of online shopping experience on customer value co-creation behaviour, represented by participation behaviour and customer citizenship behaviour on repurchase intention and negative electronic word-of-mouth (eWOM). An online survey was conducted to collect data from the customers as respondents. This study used Partial Least Square-Structural Equation Modelling (PLS-SEM) to test the hypotheses. The results show that the data supports four of the seven hypotheses. The online shopping experience positively affects customer participation and citizenship behaviour and then influences repurchase intention, but it does not affect negative eWOM. The results of this study provide an understanding of the importance of a customer experience, customer participation, and customer citizenship behaviours to encourage value co-creation by the customer, which is expected...

Research paper thumbnail of Influence Of Social Media Marketing, E-Commerce, and Product Innovation on Marketing Performance (Study on Food and Beverage SMEs in Surabaya)

Journal of Business and Management Review

This research aims to analyze the impact of social media marketing on marketing performance, the ... more This research aims to analyze the impact of social media marketing on marketing performance, the effect of E-Commerce on marketing performance, and the effect of product innovation on marketing performance. The sample used is MSME actors in Surabaya who sell food and beverages by utilizing social media and E-Commerce. Data were collected using a research questionnaire distributed to 155 respondents. The data analysis technique used multiple linear regression analysis performed by the SPSS-25 version program. The results show that social media marketing has a positive and significant impact on marketing performance, E-Commerce has a positive and significant effect on marketing performance, and product innovation has a positive and significant impact on marketing performance.

Research paper thumbnail of Augmented Reality Users: The Effect of Perceived Ease of Use, Perceived Usefulness, and Customer Experience on Repurchase Intention

Journal of Business and Management Review, Mar 25, 2022

E-commerce comes from presenting product catalogs through two-dimensional static images that crea... more E-commerce comes from presenting product catalogs through two-dimensional static images that create limitations for users. Augmented reality features on smartphones have changed online consumer shopping activities. The augmented reality feature allows consumers to try various cosmetic product variants virtually anywhere and anytime. Augmented reality is a new technology that provides convenience and experience for customers online to buy cosmetics online and try products without having to remove makeup. The population of this study is users of the virtual product trial feature who have purchased cosmetic products online aged 17-50 years in Indonesia, with a sample of 200 respondents. This research used path analysis, with the results showing that perceived ease of use affects trust, customer experience affects customer satisfaction, perceived usefulness, and customer satisfaction affects repurchase intention. However, trust does not affect repurchase intention. Based on these results, it is recommended for companies that adopt augmented mobile reality to pay attention to the quality of the shopping experience.

Research paper thumbnail of Strategies for Avoiding Business, Failure of Local Franchise

Proceedings of Social Sciences, Humanities and Economics Conference (SoSHEC 2017), 2018

This study aims to implement the entrepreneurial marketing and adversity intelligence on business... more This study aims to implement the entrepreneurial marketing and adversity intelligence on business performance of local franchise. The criteria of selecting respondents are domestic franchiser companies (local) in the field of food and beverages service which are included in the AFI (Association of Franchise Indonesia) in small and medium scale with sampling based on the response rate. Sampling technique used was purposive sampling and data anaylis was done by using Partial Least Square (PLS). The results show that the implementation of entrepreneurial marketing and adversity intelligence positively influence and can increase the business performance of local franchise in Surabaya. This electronic document is a "live" template and already defines the components of your paper [title, text, heads, etc.] in its style sheet.

Research paper thumbnail of Pengaruh Nilai Keadilan Pada Service Recovery Terhadap Kepercayaan Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening

Jurnal Riset Ekonomi dan Manajemen, Feb 5, 2021

Research paper thumbnail of Pengaruh Penggunaan Media Sosial terhadap Kinerja Pemasaran selama Pandemi Covid-19 dengan Mediasi Kemampuan Inovasi dan Kemampuan Branding (Studi pada Pelaku UMKM yang Menggunakan Media Sosial)

Jurnal Ilmu Manajemen, 2021

The COVID-19 virus that spreads globally has an impact on economic growth in Indonesia. Several b... more The COVID-19 virus that spreads globally has an impact on economic growth in Indonesia. Several business sectors have experienced a decline in performance due to the governments restrictions on outdoor activities to prevent the spread of this virus. For this reason, SMES must be able to adjust their marketing channels from offline to online to optimize marketing performance during the COVID-19 pandemic. One of the online marketing tools is social media. This study investigates the use of social media on marketing performance with innovation capability and branding capability as mediating variables. This study uses 200 samples of respondents who are the owners of SMES that collected through an online questionnaire. We use the partial least square (pls) method to test the hypothesis. The results of this study indicate that social media has a significant effect on innovation capability and branding capability and helps SMES improve their marketing performance. This research also proves...

Research paper thumbnail of Pengaruh Penggunaan Media Sosial terhadap Kinerja Pemasaran selama Pandemi Covid-19 dengan Mediasi Kemampuan Inovasi dan Kemampuan Branding (Studi pada Pelaku UMKM yang Menggunakan Media Sosial)

Jurnal Ilmu Manajemen, 2021

The COVID-19 virus that spreads globally has an impact on economic growth in Indonesia. Several b... more The COVID-19 virus that spreads globally has an impact on economic growth in Indonesia. Several business sectors have experienced a decline in performance due to the governments restrictions on outdoor activities to prevent the spread of this virus. For this reason, SMES must be able to adjust their marketing channels from offline to online to optimize marketing performance during the COVID-19 pandemic. One of the online marketing tools is social media. This study investigates the use of social media on marketing performance with innovation capability and branding capability as mediating variables. This study uses 200 samples of respondents who are the owners of SMES that collected through an online questionnaire. We use the partial least square (pls) method to test the hypothesis. The results of this study indicate that social media has a significant effect on innovation capability and branding capability and helps SMES improve their marketing performance. This research also proves...

Research paper thumbnail of Pengaruh Social Media Marketing terhadap Customer Engagement dengan Loyalitas Merek dan Kepercayaan sebagai Variabel Mediasi

Jurnal Ilmu Manajemen, 2021

The rapid development of technology has an impact that can be seen from changes in people's l... more The rapid development of technology has an impact that can be seen from changes in people's lifestyles. Some marketers take advantage of this technological development by marketing their products through social media. For this reason, marketers must also be able to adjust marketing channels through social media so that users can access them easily. Marketing tools through social media are the marketplace, Facebook, Twitter, Instagram, and others. This study aims to determine the effect of social media marketing on customer engagement with brand loyalty and trust as mediating variables on online shop actors. This study uses 200 samples collected through an online questionnaire with a purposive sampling technique with criteria of at least 16 years of age, active social media users, and having shopped online. We used the Partial Least Square (PLS) method to test the hypothesis. The results of this study indicate that social media marketing affects customer engagement. This study al...

Research paper thumbnail of Pengaruh Gaya Hidup Sehat Dan Citra Merek Terhadap Preferensi Konsumen Minuman RTD (Ready to Drink) DI Kalangan Mahasiswa Kampus U Nesa Ketintang (Case: Coca=Cola Zero Sugar Teh Botol Sosro Tawar)

Jurnal Ilmu Manajemen, 2021

This study aims to examine and analyze the influence of a healthy lifestyle and brand image on co... more This study aims to examine and analyze the influence of a healthy lifestyle and brand image on consumer preferences for ready-to-drink among students at State University of Surabaya on the Ketintang campus. The categories of ready-to-drink that became the object of the research were Coca-Cola Zero Sugar and The Botol Sosro Tawar. This study is using a quantitative approach with a sampling technique using a non-probability sampling method. The population for this research is ready-to-drink (RTD) consumers, which are students from the State University of Surabaya on the Ketintang campus. Number of samples that used by researchers in this study were 116 samples according to the formula of Machin and Champbell (1987). The statistic used is multiple linear regression with the help of IBM SPSS Statistics 25.0. The results show that a healthy lifestyle and.brand image.have a positive and significant effect on consumer preferences.

Research paper thumbnail of Pengaruh Efikasi Diri Berwirausaha terhadap Niat Berwirausaha Masyarakat Desa

Jurnal Ilmu Manajemen, 2020

Sidoarjo is a district with the most number of small and medium businesses in Indonesia, there re... more Sidoarjo is a district with the most number of small and medium businesses in Indonesia, there reach 171,264 business units. The details, micro-business 154,891 units, small and medium businesses 154 units, and large businesses 16,000 units. One of the industrial centers in the city of Sidoarjo is the Tanggulangin leather craft industry. Most of the people of Kedensari village have the expertise and skills to create a product that can be marketed and has a high selling value. The purpose of this study was to examine and analyze the entrepreneurial self-efficacy towards the entrepreneurial intentions of the Kedensari village community, Tanggulangin sub-district, Sidoarjo. This research is causality research with a quantitative approach. The sample collection technique uses 100 samples saturated with the number of respondents in a citizen of Kedensari. The research method is using a simple linear regression with the use of the SPSS 23 program for windows. Whereas, hypothesis testing u...

Research paper thumbnail of Pengaruh Perbedaan Karakteristik Brand Ambassador terhadap Keputusan Pembelian Konsumen Ruangguru

Jurnal Ilmu Manajemen, 2021

The emergence of Ruangguru, an online-based tutoring application in 2014, has been very intriguin... more The emergence of Ruangguru, an online-based tutoring application in 2014, has been very intriguing because it defeated several competitors, including Zenius.net, a pioneer of online-based tutoring applications in Indonesia. Ruangguru uses several Brand ambassadors and Celebrity Endorsers to support their brands with differences in professional and characteristic fields. This study examines whether there are differences in the influence of several brand ambassadors from Ruangguru with different characteristics/professions towards purchasing decisions. This study uses 200 samples with non-probability sampling techniques, and the method used is judgmental sampling. The data collection method uses questionnaires online. The data analysis technique used in this study is Regression and ANOVA. The result is that the differences in Ruangguru brand ambassadors' average influence on consumer and professional purchasing decisions increase significant differences, "Singer" and "Athlete". The Brand ambassador influences the Purchasing Decision, with 13% being the Brand Ambassador's influence and the remaining 87% is influenced by other factors not examined.

Research paper thumbnail of Pengaruh Loyalitas dan Fanatisme Supporter pada Klub terhadap Keputusan Pembelian Merchandise Orisinal: Studi pada Supporter Persela Lamongan

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2021

This study aims to investigate the effect of loyalty and fanaticism on supporters’ loyalty in pur... more This study aims to investigate the effect of loyalty and fanaticism on supporters’ loyalty in purchasing original merchandise. Fanaticism was proposed to mediate the effect of loyalty on purchase. About 100 samples from supporters of Persela Lamongan football club were used to test the proposed model. Data were collected by questionnaire and tested its validity and reliability. We apply Partial Least Square (PLS) method to test the hypothesis. Based on the research results, it could be concluded that fanaticism did not affect purchasing decisions. Meanwhile, it had been proven that supporter loyalty had a positive effect on fanaticism, supporter loyalty had a significant positive effect on purchasing decisions. It means that fanaticism was not able to strengthen the influence of supporter loyalty on purchasing decisions.

Research paper thumbnail of THE APPLICATION OF LOCAL WISDOM VALUES IN DEVELOPING HIJAB SMEs IN GRESIK REGENCY

International Journal of Academic Research in Accounting, Finance and Management Sciences, 2020

Research paper thumbnail of Peran Perceived Usefulness dan Perceived Risk sebagai Variabel Pemediasi pada Pengaruh Perceived Ease of Use dan e-WOM Negatif terhadap Niat Pembelian Para Pengguna Aplikasi Layanan Kesehatan Halodoc

Jurnal Ilmu Manajemen, 2020

Competition in the business world today is increasingly fierce in the era of globalization. Infor... more Competition in the business world today is increasingly fierce in the era of globalization. Information technology can shift the way of practice and change the way of thinking in the business world. The rapid development of technology makes the economy also increasingly developing. One of them is the innovation in the field of online health services. This study aims to examine the effect of perceived ease of use and negative EWOM on purchase intentions with perceived usefulness and perceived risk as mediating variables in Halodoc health service application users in East Java. This study uses 200 samples with non-probability sampling techniques and the method used is a judgmental sampling. The data collection method is done by distributing questionnaires online. The data analysis technique used in this study is the path analysis technique. Based on the results of research conducted, it was found that perceived ease of use has a positive effect on purchase intentions with perceived usefulness as a mediating variable, and negative EWOM has no effect on purchase intentions because perceived risk does not mediate between these relationships in Halodoc health service applications. Based on these results, it is recommended that Halodoc health service application makers pay attention to the ease of use of the application and the benefits that can be felt by consumers and prospective consumers when using the application so that a positive EWOM is formed to reduce the risks that exist in the application and have an impact on purchase intentions towards health services in the application.

Research paper thumbnail of Pemahaman Umkm Hijab Gresik Berkearifan Lokal Pada Ukuran Keberhasilan

Setiap negara mengukur keberhasilan UMKM dengan pendekatan berbeda, klasifikasi berdasarkan tena... more Setiap negara mengukur keberhasilan UMKM dengan pendekatan berbeda, klasifikasi berdasarkan tenaga kerja, kekayaan bersih dan nilai penjualan. Pada saat krisis UMKM hijab Kab.Gresik berkearifan lokal mampu menyerap tenaga kerja dan bertahan hidup.Namun, ukuran keberhasilannya justru hanya dikaitkan hanya pada peningkatan penjualan. Seharusnya UMKM stakeholder memiliki pemahaman yang sama dalam memahami ukuran keberhasilan usaha. Penelitian ini menggali pemahaman UMKM Hijab Kab.Gresik berkearifan lokal dalam menentukan ukuran keberhasilan usaha.Penelitian ini menggunakan pendekatan kualitatif dengan jenis fenomenologi.Subjek penelitian adalah tujuh informan (I) pengusaha hijab Kab.Gresik yang dinotasikan dengan I1, I2, I3, I4, I5, I6, dan I7, yang tersebar di Kecamatan Bungah, Manyar, dan Kebomas.Data dikumpulkan melalui wawancara dan observasi dan diolah menggunakan teknik analisis Miles and Hubberman.Hasil penelitian ini menunjukkan bahwa pemahaman pendekatan ukuran keberhasilan U...

Research paper thumbnail of Peran kepuasan sebagai variabel intervening pada experiential marketing terhadap loyalitas

Seiring berjalannya waktu, pengembangan bisnis juga tumbuh lebih cepat. Salah satunya adalah bake... more Seiring berjalannya waktu, pengembangan bisnis juga tumbuh lebih cepat. Salah satunya adalah bakery indutry, yang dilengkapi dengan pendekatan pemasaran berdasarkan pengalaman, yang bertujuan untuk memberikan konsumen pengalaman holistik melalui 5 dimensi indera, rasa, pikir, tindakan, dan hubungkan untuk mencapai tingkat kepuasan yang mempengaruhi loyalitas konsumen lebih tinggi. Tujuan dari penelitian ini adalah untuk menganalisis dan mendiskusikan pengaruh experiential marketing, terhadap loyalitas melalui kepuasan sebagai variabel intervening. Responden dalam penelitian ini adalah konsumen yang makan langsung dan berusia 16 tahun ke atas yang telah melakukan pembelian setidaknya dua kali atau lebih. Metode pengambilan sampel adalah non probability sampling dan teknik pengambilan sampel menggunakan judgmental sampling. Sampel yang digunakan adalah 220. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. Teknik analisis data menggunakan analisis jalur den...

Research paper thumbnail of Peran Moderasi Motivasi Hedonis pada Pengaruh Promosi Penjualan terhadap Niat Penggunaan Ulang Layanan Dompet Elektronik di Kalangan Milenial

This study aims to determine the role of moderation of hedonic motivation in sales promotion on r... more This study aims to determine the role of moderation of hedonic motivation in sales promotion on repurchase intention to use e-wallets by millennials. This research uses an online survey method. The sampling technique used is judgmental sampling. The respondents are users of e-wallet branded OVO payments. The sample used was 215 respondents. Data is processed using Moderating Regression Analysis (MRA). This study indicates that sales promotions and hedonic motivation have a significant effect on repurchase intentions, but there is no significant relationship between sales promotions with hedonic motivation to strengthen the effect of sales promotions on repurchase intentions.

Research paper thumbnail of Peran Mediasi Kepuasan Pelanggan pada Pengaruh Keterikatan Emosi terhadap Loyalitas Pelanggan Rolag Kopi Kayoon Surabaya

This study aims to analyze the effect of emotional attachment on customer loyalty through custome... more This study aims to analyze the effect of emotional attachment on customer loyalty through customer satisfaction as a mediating variable. This research uses quantitative methods, nonprobability sampling, the sampling method used was purposive sampling and the sample in this study was 200 respondents. The data were analyzed using path analysis. The results of this study are that there is a positive influence of emotional attachment on customer satisfaction and there is a positive effect of customer satisfaction on customer loyalty at Rolag Kopi Kayoon Surabaya.

Research paper thumbnail of Identifikasi Faktor Pemilihan Penyedia Jasa Foto Katalog Produk (Studi pada Pengusaha Online Shop)

This study aims to identify the factors considered by online shop owners in choosing photo catalo... more This study aims to identify the factors considered by online shop owners in choosing photo catalogue services. This research is quantitative type. This study's data sources are primary data conducted by distributing questionnaires to research respondents. This research sample is 54 online shop owners who use product catalogue photo services. This research's variables are product attributes consisting of the brand, quality, features, design, price, and guarantee. The data collection technique uses questionnaires to 54 samples of product catalogue service users. In this case, the weighting questionnaire was filled in, done with Osgood's semantic differential measurement scale. This study's data analysis techniques were factor analysis, factor feasibility test, and correlation analysis. Are six factors to consider online businesspeople using product catalogue photo services. Product quality factors include high photo resolution, proper photo brightness; the resulting ph...