Nkem Jacob | The Pan-African University (original) (raw)
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Papers by Nkem Jacob
Business and Management Horizons, 2013
The Internet as an innovative platform housing multiple channels of communication is largely resp... more The Internet as an innovative platform housing multiple channels of communication is largely responsible for the presence of businesses on the web space. As a result, businesses soon find themselves in a position, not only to feed Internet channels with content but also to manage the content vis-à-vis content on other platforms. In the context of the Nigerian financial services industry, this calls the attention of public relations (PR) practitioners who are positioned in the corporate affairs department to manage the image of the financial institutions they represent. The objective of this study, therefore, was to gain an understanding of the contributions in the literature with respect to the Internet as a communicative tool for businesses. Although the literature has little or no evidence from Nigerian markets, theoretical arguments indicate many uses of the Internet for business communication by PR practitioners resulting in a new communication model proposed by Hoffman & Novak ...
The Internet as an innovative platform housing multiple channels of communication is largely resp... more The Internet as an innovative platform housing multiple channels of communication is largely
responsible for the presence of businesses on the web space. As a result, businesses soon find
themselves in a position, not only to feed Internet channels with content but also to manage the
content vis-à-vis content on other platforms. In the context of the Nigerian financial services
industry, this calls the attention of public relations (PR) practitioners who are positioned in the
corporate affairs department to manage the image of the financial institutions they represent.
The objective of this study, therefore, was to gain an understanding of the contributions in the
literature with respect to the Internet as a communicative tool for businesses. Although the
literature has little or no evidence from Nigerian markets, theoretical arguments indicate many
uses of the Internet for business communication by PR practitioners resulting in a new
communication model proposed by Hoffman& Novak (1996). An attempt to situate these
theoretical positions within a local context led the researchers to carry out a pilot study which
revealed that there is a gap between internet channels initiated by business and the business
objective of opening up such channels. As a result, there is a tendency of such channels to
target the wrong audience – calling for the need for further research with empirical evidence.
Keywords: public relations, internet, corporate communication, media, image management
Business and Management Horizons, 2013
The Internet as an innovative platform housing multiple channels of communication is largely resp... more The Internet as an innovative platform housing multiple channels of communication is largely responsible for the presence of businesses on the web space. As a result, businesses soon find themselves in a position, not only to feed Internet channels with content but also to manage the content vis-à-vis content on other platforms. In the context of the Nigerian financial services industry, this calls the attention of public relations (PR) practitioners who are positioned in the corporate affairs department to manage the image of the financial institutions they represent. The objective of this study, therefore, was to gain an understanding of the contributions in the literature with respect to the Internet as a communicative tool for businesses. Although the literature has little or no evidence from Nigerian markets, theoretical arguments indicate many uses of the Internet for business communication by PR practitioners resulting in a new communication model proposed by Hoffman & Novak ...
The Internet as an innovative platform housing multiple channels of communication is largely resp... more The Internet as an innovative platform housing multiple channels of communication is largely
responsible for the presence of businesses on the web space. As a result, businesses soon find
themselves in a position, not only to feed Internet channels with content but also to manage the
content vis-à-vis content on other platforms. In the context of the Nigerian financial services
industry, this calls the attention of public relations (PR) practitioners who are positioned in the
corporate affairs department to manage the image of the financial institutions they represent.
The objective of this study, therefore, was to gain an understanding of the contributions in the
literature with respect to the Internet as a communicative tool for businesses. Although the
literature has little or no evidence from Nigerian markets, theoretical arguments indicate many
uses of the Internet for business communication by PR practitioners resulting in a new
communication model proposed by Hoffman& Novak (1996). An attempt to situate these
theoretical positions within a local context led the researchers to carry out a pilot study which
revealed that there is a gap between internet channels initiated by business and the business
objective of opening up such channels. As a result, there is a tendency of such channels to
target the wrong audience – calling for the need for further research with empirical evidence.
Keywords: public relations, internet, corporate communication, media, image management