Robert Harmon | Portland State University (original) (raw)

Papers by Robert Harmon

Research paper thumbnail of Assessing the Future of Location-Based Services

Handbook of Research in Mobile Business, Second Edition, 2009

Location-based services (LBS) are approaching an inflection point. The continued rollout of the t... more Location-based services (LBS) are approaching an inflection point. The continued rollout of the technological infrastructure, the availability of LBS applications, and the market’s increasing awareness of their potential value should lead to increasing business opportunities. However, there is still a high degree of uncertainty in the LBS space. Challenges are emerging to the cellular network operator-centric LBS model. Hardware companies, application providers, competing infrastructure technologies (such as Wi-Fi, WiMAX, and satellite networks), and new competitors from the computer and Internet industries are all vying for market position. Customers are becoming interested in location services, but the uptake has been slow. New LBS business models and new strategies need to be considered. This chapter evaluates the future of location-based services through a critical assessment of the technology, service applications, market trends, and strategic issues.

Research paper thumbnail of Guest editors' introduction: IT in Smart Cities

Research paper thumbnail of Exploring the adoption and use of the smartphone technology in emerging regions: A literature review and hypotheses development

2015 Portland International Conference on Management of Engineering and Technology (PICMET), 2015

Research paper thumbnail of 2015 Portland International Conference on Management of Engineering and Technology (PICMET)

2015 Portland International Conference on Management of Engineering and Technology (PICMET), 2015

Research paper thumbnail of Value-Based Software Engineering (VBSE)

Software Product Lines, 2000

Research paper thumbnail of An Information Theoretic Framework for Exploratory Multivariate Market Segmentation Research

Research paper thumbnail of Linking marketing strategy to customer value: implications for technology marketers

Innovation in Technology Management. The Key to Global Leadership. PICMET '97

Research paper thumbnail of Cloud as a Service: Understanding the Service Innovation Ecosystem

See how the principles of Service Science govern the dynamics driving the adoption of cloud compu... more See how the principles of Service Science govern the dynamics driving the adoption of cloud computing in the industry. Cloud as Serviceshows you how the evolution of enterprise computing platforms to application-specific cloud platforms (ASCPs) have aligned to business needs. You'll also learn processes for developing and building ASCPs. You'll gain insight into how executives, managers, and technologists are utilizing cloud services, cloud service providers, equipment manufacturers, and software and application vendors participating in cloud supply chains. For business, the appeal of cloud computing must go beyond the notion of convenient, on-demand access of networked pooled access to computing resources. Industry leaders have learned to apply cloud computing to become more nimble, cost effective, and customer engaging as they strive for competitive advantage, regardless of size. These companies define and build cloud platforms customized for their needs rather than using ...

Research paper thumbnail of Managing Revenue in Grids

2009 42nd Hawaii International Conference on System Sciences

... Arun Anandasivam University of Karlsruhe, Germany anandasivam@iism.uni-karlsruhe.de Dirk Neum... more ... Arun Anandasivam University of Karlsruhe, Germany anandasivam@iism.uni-karlsruhe.de Dirk Neumann University of Freiburg, Germany dirk.neumann@is.uni-freiburg.de ... INFORMS Transactions on Education, 3(1):34–44, 2002. [8] Kalyan T. Talluri and Garrett J. van Ryzin. ...

Research paper thumbnail of Service Innovation in the Cloud: Implications for Strategy Development

2018 Portland International Conference on Management of Engineering and Technology (PICMET)

Research paper thumbnail of Emerging Digital Frontiers for Service Innovation

Communications of the Association for Information Systems

Research paper thumbnail of The impact of big data analytics on the dynamics of social change

Technological Forecasting and Social Change

Research paper thumbnail of Incorporating price sensitivity measurement into the software engineering process

PICMET '03: Portland International Conference on Management of Engineering and Technology Technology Management for Reshaping the World, 2003.

Research paper thumbnail of Location-based services: models for strategy development in M-commerce

PICMET '03: Portland International Conference on Management of Engineering and Technology Technology Management for Reshaping the World, 2003.

... underlying location-aware technology, ownership of the location data, development of appropri... more ... underlying location-aware technology, ownership of the location data, development of appropriate ...Operators ' Issues Currently, network operators capture around 90% of mobile market revenues ... The emerging brand strength of the content and application service providers will ...

Research paper thumbnail of Cloud as a Service Evolution

Cloud as a Service, 2016

The previous chapters covered some fundamental aspects of the service dynamics as applied to IT a... more The previous chapters covered some fundamental aspects of the service dynamics as applied to IT and how service dynamics define the cloud and cloud processes. We also discussed how the enterprise platforms that characterized the first wave of standard high-volume (SHV) servers evolved into second-wave cloud platforms under a service dynamic with strong customization and built-to-order components. The second wave drivers and adopters were the largest cloud service providers (CSPs) worldwide with the concept of application-specific cloud servers (ASCPs). A competitive advantage for these players and initial barrier to entry to smaller players was the nonrecurring engineering (NRE) cost to design and manufacture the desired customizations. However, as platform providers and consumers went through the learning curve and achieved increasing technology maturity, the benefits of customization became democratized and available to smaller CSPs.

Research paper thumbnail of Marketing Information Systems

... Internet technologies are not only providing new ways to reach the customer, but also to enab... more ... Internet technologies are not only providing new ways to reach the customer, but also to enable the reengineering of the entire marketing process and, indeed, the entire ... The MkIS provides support for product launches, enables the coordination of marketing strategies, and ...

Research paper thumbnail of Roadmapping the future of sustainable IT

Picmet 2010 Technology Management For Global Economic Growth, Jul 18, 2010

... by sustainability requirements • Corporate branding and positioning strategies • Trend toward... more ... by sustainability requirements • Corporate branding and positioning strategies • Trend toward cloud-based IT ... For green IT the principal drivers are cost reduction through energy efficiency ... domain as IT organizations shift from energy cost issues to sustainability driven innovation. ...

Research paper thumbnail of The Persuasive Effects of Source Credibility

Research paper thumbnail of Redefining market opportunities through technology-oriented service innovation

2011 Proceedings of Picmet 11 Technology Management in the Energy Smart World, Jul 1, 2011

Page 1. Redefining Market Opportunities through Technology-Oriented Service Innovation Robert R. ... more Page 1. Redefining Market Opportunities through Technology-Oriented Service Innovation Robert R. Harmon1, Haluk Demirkan2, Ellen Chan1 1School of Business, Portland State University, USA 2W.P. Carey School of Business, Arizona State University, USA ...

Research paper thumbnail of Product Innovation & Management examines the role of product innovation as the core focus of marketing strategy. This course encompasses the formulation of new product strategies, marketing's role in product design and development, product line management, and organizational considerations in pro...

Research paper thumbnail of Assessing the Future of Location-Based Services

Handbook of Research in Mobile Business, Second Edition, 2009

Location-based services (LBS) are approaching an inflection point. The continued rollout of the t... more Location-based services (LBS) are approaching an inflection point. The continued rollout of the technological infrastructure, the availability of LBS applications, and the market’s increasing awareness of their potential value should lead to increasing business opportunities. However, there is still a high degree of uncertainty in the LBS space. Challenges are emerging to the cellular network operator-centric LBS model. Hardware companies, application providers, competing infrastructure technologies (such as Wi-Fi, WiMAX, and satellite networks), and new competitors from the computer and Internet industries are all vying for market position. Customers are becoming interested in location services, but the uptake has been slow. New LBS business models and new strategies need to be considered. This chapter evaluates the future of location-based services through a critical assessment of the technology, service applications, market trends, and strategic issues.

Research paper thumbnail of Guest editors' introduction: IT in Smart Cities

Research paper thumbnail of Exploring the adoption and use of the smartphone technology in emerging regions: A literature review and hypotheses development

2015 Portland International Conference on Management of Engineering and Technology (PICMET), 2015

Research paper thumbnail of 2015 Portland International Conference on Management of Engineering and Technology (PICMET)

2015 Portland International Conference on Management of Engineering and Technology (PICMET), 2015

Research paper thumbnail of Value-Based Software Engineering (VBSE)

Software Product Lines, 2000

Research paper thumbnail of An Information Theoretic Framework for Exploratory Multivariate Market Segmentation Research

Research paper thumbnail of Linking marketing strategy to customer value: implications for technology marketers

Innovation in Technology Management. The Key to Global Leadership. PICMET '97

Research paper thumbnail of Cloud as a Service: Understanding the Service Innovation Ecosystem

See how the principles of Service Science govern the dynamics driving the adoption of cloud compu... more See how the principles of Service Science govern the dynamics driving the adoption of cloud computing in the industry. Cloud as Serviceshows you how the evolution of enterprise computing platforms to application-specific cloud platforms (ASCPs) have aligned to business needs. You'll also learn processes for developing and building ASCPs. You'll gain insight into how executives, managers, and technologists are utilizing cloud services, cloud service providers, equipment manufacturers, and software and application vendors participating in cloud supply chains. For business, the appeal of cloud computing must go beyond the notion of convenient, on-demand access of networked pooled access to computing resources. Industry leaders have learned to apply cloud computing to become more nimble, cost effective, and customer engaging as they strive for competitive advantage, regardless of size. These companies define and build cloud platforms customized for their needs rather than using ...

Research paper thumbnail of Managing Revenue in Grids

2009 42nd Hawaii International Conference on System Sciences

... Arun Anandasivam University of Karlsruhe, Germany anandasivam@iism.uni-karlsruhe.de Dirk Neum... more ... Arun Anandasivam University of Karlsruhe, Germany anandasivam@iism.uni-karlsruhe.de Dirk Neumann University of Freiburg, Germany dirk.neumann@is.uni-freiburg.de ... INFORMS Transactions on Education, 3(1):34–44, 2002. [8] Kalyan T. Talluri and Garrett J. van Ryzin. ...

Research paper thumbnail of Service Innovation in the Cloud: Implications for Strategy Development

2018 Portland International Conference on Management of Engineering and Technology (PICMET)

Research paper thumbnail of Emerging Digital Frontiers for Service Innovation

Communications of the Association for Information Systems

Research paper thumbnail of The impact of big data analytics on the dynamics of social change

Technological Forecasting and Social Change

Research paper thumbnail of Incorporating price sensitivity measurement into the software engineering process

PICMET '03: Portland International Conference on Management of Engineering and Technology Technology Management for Reshaping the World, 2003.

Research paper thumbnail of Location-based services: models for strategy development in M-commerce

PICMET '03: Portland International Conference on Management of Engineering and Technology Technology Management for Reshaping the World, 2003.

... underlying location-aware technology, ownership of the location data, development of appropri... more ... underlying location-aware technology, ownership of the location data, development of appropriate ...Operators ' Issues Currently, network operators capture around 90% of mobile market revenues ... The emerging brand strength of the content and application service providers will ...

Research paper thumbnail of Cloud as a Service Evolution

Cloud as a Service, 2016

The previous chapters covered some fundamental aspects of the service dynamics as applied to IT a... more The previous chapters covered some fundamental aspects of the service dynamics as applied to IT and how service dynamics define the cloud and cloud processes. We also discussed how the enterprise platforms that characterized the first wave of standard high-volume (SHV) servers evolved into second-wave cloud platforms under a service dynamic with strong customization and built-to-order components. The second wave drivers and adopters were the largest cloud service providers (CSPs) worldwide with the concept of application-specific cloud servers (ASCPs). A competitive advantage for these players and initial barrier to entry to smaller players was the nonrecurring engineering (NRE) cost to design and manufacture the desired customizations. However, as platform providers and consumers went through the learning curve and achieved increasing technology maturity, the benefits of customization became democratized and available to smaller CSPs.

Research paper thumbnail of Marketing Information Systems

... Internet technologies are not only providing new ways to reach the customer, but also to enab... more ... Internet technologies are not only providing new ways to reach the customer, but also to enable the reengineering of the entire marketing process and, indeed, the entire ... The MkIS provides support for product launches, enables the coordination of marketing strategies, and ...

Research paper thumbnail of Roadmapping the future of sustainable IT

Picmet 2010 Technology Management For Global Economic Growth, Jul 18, 2010

... by sustainability requirements • Corporate branding and positioning strategies • Trend toward... more ... by sustainability requirements • Corporate branding and positioning strategies • Trend toward cloud-based IT ... For green IT the principal drivers are cost reduction through energy efficiency ... domain as IT organizations shift from energy cost issues to sustainability driven innovation. ...

Research paper thumbnail of The Persuasive Effects of Source Credibility

Research paper thumbnail of Redefining market opportunities through technology-oriented service innovation

2011 Proceedings of Picmet 11 Technology Management in the Energy Smart World, Jul 1, 2011

Page 1. Redefining Market Opportunities through Technology-Oriented Service Innovation Robert R. ... more Page 1. Redefining Market Opportunities through Technology-Oriented Service Innovation Robert R. Harmon1, Haluk Demirkan2, Ellen Chan1 1School of Business, Portland State University, USA 2W.P. Carey School of Business, Arizona State University, USA ...

Research paper thumbnail of Product Innovation & Management examines the role of product innovation as the core focus of marketing strategy. This course encompasses the formulation of new product strategies, marketing's role in product design and development, product line management, and organizational considerations in pro...