Robert Harmon | Portland State University (original) (raw)
Papers by Robert Harmon
Communications of the Association for Information Systems, 2016
Technological Forecasting and Social Change, Nov 1, 2006
Handbook of Research in Mobile Business
Location-based services are expected to play an integral role in the mobile-commerce domain. Mobi... more Location-based services are expected to play an integral role in the mobile-commerce domain. Mobile network operators and service providers have the opportunity to add value and create additional revenue streams through a variety of personalized services based on location of individual wireless users. However, strategic thinking in this area is still evolving. Many issues surrounding location data such as ownership and their use by network operators and third parties, privacy concerns of consumers, and business models for these services are not well understood. This chapter provides (1) an overview of location-based wireless services and their related technologies, (2) an examination of the LBS value chain, and (3) strategic implications for network operators and service providers.
Handbook of Research in Mobile Business, Second Edition, 2009
Location-based services (LBS) are approaching an inflection point. The continued rollout of the t... more Location-based services (LBS) are approaching an inflection point. The continued rollout of the technological infrastructure, the availability of LBS applications, and the market’s increasing awareness of their potential value should lead to increasing business opportunities. However, there is still a high degree of uncertainty in the LBS space. Challenges are emerging to the cellular network operator-centric LBS model. Hardware companies, application providers, competing infrastructure technologies (such as Wi-Fi, WiMAX, and satellite networks), and new competitors from the computer and Internet industries are all vying for market position. Customers are becoming interested in location services, but the uptake has been slow. New LBS business models and new strategies need to be considered. This chapter evaluates the future of location-based services through a critical assessment of the technology, service applications, market trends, and strategic issues.
2015 Portland International Conference on Management of Engineering and Technology (PICMET), 2015
Users' acceptance of a new information technology (IT) is a determining factor of its market succ... more Users' acceptance of a new information technology (IT) is a determining factor of its market success. A solid understanding of the users' adoption process and use behavior enables a more robust definition of user requirements and better market alignment. This is especially important in markets characterized by rapid technological change such as smartphones. The Technology Acceptance Model (TAM) is often used to assess the factors affecting adoption of new technologies. However, TAM models often omit the role of important variables such as human and social factors in the adoption process. In developing markets such as China, cultural and social influences significantly impact the adoption and use of smartphones and related technologies. Similarly, Saudi Arabia has unique cultural and social contexts that may influence the adoption and use of smartphone technology, but as yet have not been studied in a comprehensive manner. Accordingly, the purpose of this paper is to develop the foundation for a theoretical research model based on the Unified Theory of Acceptance and Use of Technology (UTAUT). The case of smartphone adoption and use in Saudi Arabia will be its focus.
2015 Portland International Conference on Management of Engineering and Technology (PICMET), 2015
Software Product Lines, 2000
Decision Sciences, 1991
State-of-the-art market segmentation often involves simultaneous consideration of multiple and ov... more State-of-the-art market segmentation often involves simultaneous consideration of multiple and overlapping variables. These variables are studied to assess their relationships, select a subset of variables which best represent the subgroups (segments) within a market, and determine the likelihood of membership of a given individual in a particular segment. Such information, obtained in the exploratory phase of a multivariate market segmentation study, leads to the construction of more parsimonious models. These models have less stringent data requirements while facilitating substantive evaluation to aid marketing managers in formulating more effective targeting and positioning strategies within different market segments. This paper utilizes the information-theoretic (IT) approach to address several issues in multivariate market segmentation studies. A marketing data set analyzed previously is employed to examine the suitability and usefulness of the proposed approach [12]. Some useful extensions of the IT framework and its applications are also discussed.
Innovation in Technology Management. The Key to Global Leadership. PICMET '97
See how the principles of Service Science govern the dynamics driving the adoption of cloud compu... more See how the principles of Service Science govern the dynamics driving the adoption of cloud computing in the industry. Cloud as Serviceshows you how the evolution of enterprise computing platforms to application-specific cloud platforms (ASCPs) have aligned to business needs. You'll also learn processes for developing and building ASCPs. You'll gain insight into how executives, managers, and technologists are utilizing cloud services, cloud service providers, equipment manufacturers, and software and application vendors participating in cloud supply chains. For business, the appeal of cloud computing must go beyond the notion of convenient, on-demand access of networked pooled access to computing resources. Industry leaders have learned to apply cloud computing to become more nimble, cost effective, and customer engaging as they strive for competitive advantage, regardless of size. These companies define and build cloud platforms customized for their needs rather than using ...
2009 42nd Hawaii International Conference on System Sciences
... Arun Anandasivam University of Karlsruhe, Germany anandasivam@iism.uni-karlsruhe.de Dirk Neum... more ... Arun Anandasivam University of Karlsruhe, Germany anandasivam@iism.uni-karlsruhe.de Dirk Neumann University of Freiburg, Germany dirk.neumann@is.uni-freiburg.de ... INFORMS Transactions on Education, 3(1):3444, 2002. [8] Kalyan T. Talluri and Garrett J. van Ryzin. ...
2018 Portland International Conference on Management of Engineering and Technology (PICMET)
Cloud enterprises have shifted from linear to networked business models through a value transform... more Cloud enterprises have shifted from linear to networked business models through a value transformation process centered on the development of multisided service platforms. These platforms facilitate service exchange and value cocreation by enabling three essential transitions: 1. from control to orchestration of enterprise resources, 2. from internal optimization to external interactions, and 3. from customer value to ecosystem value. Innovative service transformation is most in evidence with enterprises that are native cloud companies or companies that have more rapidly and effectively adopted ecosystem-based service platforms such as Netflix, Google, Facebook, Uber, and Airbnb. Service ecosystems enable the critical processes for value cocreation that is foundational to the continuous development of innovative user experiences. However, many developers and adopters of cloud service business models fail to innovate. This is usually blamed on inappropriate business strategy and/or insufficient technological solutions. However, the root cause is often more basic; specifically, it is the lack of service thinking that is necessary for the development of cloud-based service innovation models. This paper explores the service science foundations of cloud computing and the dimensions of service thinking that inform the service transformation process for cloudbased companies. A framework for the development of cloudbased service transformation is proposed with evidence from three case examples. I. INTRODUCTION With more than a decade of increasing adoption of cloud computing, most CIOs and business managers have observed that the cloud is faster, cheaper, agile, elastic, and offers improved resource allocation than legacy computing systems. The cloud has become the platform of choice for service innovations that are disrupting existing markets and defining new ones. The cloud is maturing into a platform for IT services across a wide range of business and consumer functions including marketing, advertising, finance, human resources, production, logistics, supply chain management, infrastructure, AI, autonomous vehicles, drones, 3D/4D imaging, entertainment, social media, and analytics, to name a few application areas. The most far reaching impact of cloud computing is its ability to empower not only IT innovations but its ability to drive that innovation into nearly every industry and personal endeavor in the form of digital services. The cloud is the engine for enterprise and societal transformation. 1 IT as used within this paper is a broad term that refers to information communications technology as it defines an industry ecosystem of various actors that develop, market, and use computers, networking, software, storage,
Communications of the Association for Information Systems
This paper examines emerging digital frontiers for service innovation that a panel discussed at a... more This paper examines emerging digital frontiers for service innovation that a panel discussed at a workshop on this topic held at the 48th Annual Hawaii International Conference on System Sciences (HICSS). The speakers and participants agreed that that service systems are fundamental for service innovation and value creation. In this context, service systems are related to cognitive systems, smart service systems, and cyber-physical systems and depend on the interconnectedness among system components. The speakers and participants regarded humans as the central entity in all service systems. In addition, data, they saw personal data in particular as key to service systems. They also identified several challenges in the areas of cognitive systems, smart service systems, cyberphysical systems, and human-centered service systems. We hope this workshop report helps in some small way to cultivate the emerging service science discipline and to nurture fruitful discussions on service innovation.
Technological Forecasting and Social Change
Communications of the Association for Information Systems, 2016
Technological Forecasting and Social Change, Nov 1, 2006
Handbook of Research in Mobile Business
Location-based services are expected to play an integral role in the mobile-commerce domain. Mobi... more Location-based services are expected to play an integral role in the mobile-commerce domain. Mobile network operators and service providers have the opportunity to add value and create additional revenue streams through a variety of personalized services based on location of individual wireless users. However, strategic thinking in this area is still evolving. Many issues surrounding location data such as ownership and their use by network operators and third parties, privacy concerns of consumers, and business models for these services are not well understood. This chapter provides (1) an overview of location-based wireless services and their related technologies, (2) an examination of the LBS value chain, and (3) strategic implications for network operators and service providers.
Handbook of Research in Mobile Business, Second Edition, 2009
Location-based services (LBS) are approaching an inflection point. The continued rollout of the t... more Location-based services (LBS) are approaching an inflection point. The continued rollout of the technological infrastructure, the availability of LBS applications, and the market’s increasing awareness of their potential value should lead to increasing business opportunities. However, there is still a high degree of uncertainty in the LBS space. Challenges are emerging to the cellular network operator-centric LBS model. Hardware companies, application providers, competing infrastructure technologies (such as Wi-Fi, WiMAX, and satellite networks), and new competitors from the computer and Internet industries are all vying for market position. Customers are becoming interested in location services, but the uptake has been slow. New LBS business models and new strategies need to be considered. This chapter evaluates the future of location-based services through a critical assessment of the technology, service applications, market trends, and strategic issues.
2015 Portland International Conference on Management of Engineering and Technology (PICMET), 2015
Users' acceptance of a new information technology (IT) is a determining factor of its market succ... more Users' acceptance of a new information technology (IT) is a determining factor of its market success. A solid understanding of the users' adoption process and use behavior enables a more robust definition of user requirements and better market alignment. This is especially important in markets characterized by rapid technological change such as smartphones. The Technology Acceptance Model (TAM) is often used to assess the factors affecting adoption of new technologies. However, TAM models often omit the role of important variables such as human and social factors in the adoption process. In developing markets such as China, cultural and social influences significantly impact the adoption and use of smartphones and related technologies. Similarly, Saudi Arabia has unique cultural and social contexts that may influence the adoption and use of smartphone technology, but as yet have not been studied in a comprehensive manner. Accordingly, the purpose of this paper is to develop the foundation for a theoretical research model based on the Unified Theory of Acceptance and Use of Technology (UTAUT). The case of smartphone adoption and use in Saudi Arabia will be its focus.
2015 Portland International Conference on Management of Engineering and Technology (PICMET), 2015
Software Product Lines, 2000
Decision Sciences, 1991
State-of-the-art market segmentation often involves simultaneous consideration of multiple and ov... more State-of-the-art market segmentation often involves simultaneous consideration of multiple and overlapping variables. These variables are studied to assess their relationships, select a subset of variables which best represent the subgroups (segments) within a market, and determine the likelihood of membership of a given individual in a particular segment. Such information, obtained in the exploratory phase of a multivariate market segmentation study, leads to the construction of more parsimonious models. These models have less stringent data requirements while facilitating substantive evaluation to aid marketing managers in formulating more effective targeting and positioning strategies within different market segments. This paper utilizes the information-theoretic (IT) approach to address several issues in multivariate market segmentation studies. A marketing data set analyzed previously is employed to examine the suitability and usefulness of the proposed approach [12]. Some useful extensions of the IT framework and its applications are also discussed.
Innovation in Technology Management. The Key to Global Leadership. PICMET '97
See how the principles of Service Science govern the dynamics driving the adoption of cloud compu... more See how the principles of Service Science govern the dynamics driving the adoption of cloud computing in the industry. Cloud as Serviceshows you how the evolution of enterprise computing platforms to application-specific cloud platforms (ASCPs) have aligned to business needs. You'll also learn processes for developing and building ASCPs. You'll gain insight into how executives, managers, and technologists are utilizing cloud services, cloud service providers, equipment manufacturers, and software and application vendors participating in cloud supply chains. For business, the appeal of cloud computing must go beyond the notion of convenient, on-demand access of networked pooled access to computing resources. Industry leaders have learned to apply cloud computing to become more nimble, cost effective, and customer engaging as they strive for competitive advantage, regardless of size. These companies define and build cloud platforms customized for their needs rather than using ...
2009 42nd Hawaii International Conference on System Sciences
... Arun Anandasivam University of Karlsruhe, Germany anandasivam@iism.uni-karlsruhe.de Dirk Neum... more ... Arun Anandasivam University of Karlsruhe, Germany anandasivam@iism.uni-karlsruhe.de Dirk Neumann University of Freiburg, Germany dirk.neumann@is.uni-freiburg.de ... INFORMS Transactions on Education, 3(1):3444, 2002. [8] Kalyan T. Talluri and Garrett J. van Ryzin. ...
2018 Portland International Conference on Management of Engineering and Technology (PICMET)
Cloud enterprises have shifted from linear to networked business models through a value transform... more Cloud enterprises have shifted from linear to networked business models through a value transformation process centered on the development of multisided service platforms. These platforms facilitate service exchange and value cocreation by enabling three essential transitions: 1. from control to orchestration of enterprise resources, 2. from internal optimization to external interactions, and 3. from customer value to ecosystem value. Innovative service transformation is most in evidence with enterprises that are native cloud companies or companies that have more rapidly and effectively adopted ecosystem-based service platforms such as Netflix, Google, Facebook, Uber, and Airbnb. Service ecosystems enable the critical processes for value cocreation that is foundational to the continuous development of innovative user experiences. However, many developers and adopters of cloud service business models fail to innovate. This is usually blamed on inappropriate business strategy and/or insufficient technological solutions. However, the root cause is often more basic; specifically, it is the lack of service thinking that is necessary for the development of cloud-based service innovation models. This paper explores the service science foundations of cloud computing and the dimensions of service thinking that inform the service transformation process for cloudbased companies. A framework for the development of cloudbased service transformation is proposed with evidence from three case examples. I. INTRODUCTION With more than a decade of increasing adoption of cloud computing, most CIOs and business managers have observed that the cloud is faster, cheaper, agile, elastic, and offers improved resource allocation than legacy computing systems. The cloud has become the platform of choice for service innovations that are disrupting existing markets and defining new ones. The cloud is maturing into a platform for IT services across a wide range of business and consumer functions including marketing, advertising, finance, human resources, production, logistics, supply chain management, infrastructure, AI, autonomous vehicles, drones, 3D/4D imaging, entertainment, social media, and analytics, to name a few application areas. The most far reaching impact of cloud computing is its ability to empower not only IT innovations but its ability to drive that innovation into nearly every industry and personal endeavor in the form of digital services. The cloud is the engine for enterprise and societal transformation. 1 IT as used within this paper is a broad term that refers to information communications technology as it defines an industry ecosystem of various actors that develop, market, and use computers, networking, software, storage,
Communications of the Association for Information Systems
This paper examines emerging digital frontiers for service innovation that a panel discussed at a... more This paper examines emerging digital frontiers for service innovation that a panel discussed at a workshop on this topic held at the 48th Annual Hawaii International Conference on System Sciences (HICSS). The speakers and participants agreed that that service systems are fundamental for service innovation and value creation. In this context, service systems are related to cognitive systems, smart service systems, and cyber-physical systems and depend on the interconnectedness among system components. The speakers and participants regarded humans as the central entity in all service systems. In addition, data, they saw personal data in particular as key to service systems. They also identified several challenges in the areas of cognitive systems, smart service systems, cyberphysical systems, and human-centered service systems. We hope this workshop report helps in some small way to cultivate the emerging service science discipline and to nurture fruitful discussions on service innovation.
Technological Forecasting and Social Change